Your Hometown Community Event SM

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Marvin Nelson
5 years ago
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Your Hometown Community Event SM April 6

Thank You to Our Sponsor 10104 Old Olive

1 Your Hometown Community Event SM April 6 8, 2018 St. Charles Convention Center St. Charles, MO Media & PR Impressions: 14,556,539 Exhibitors: 250+ Booths: 350+ Thank You to Our Sponsor Old Olive St. Rd. St. Louis, MO STLHomeShow.com

ADVERTISING 2 A comprehensive media buy focused on St. Charles, Lincoln and Warren counties and included TV, radio, print, direct mail, outdoor, online, email and social media.

5 The Arch, Y98 and Z107.7 Impressions: 3,255,823 Print 12 Ads Buy included St. Louis Post-Dispatch, including Homes and Go!

2 ADVERTISING 2 A comprehensive media buy focused on St. Charles, Lincoln and Warren counties and included TV, radio, print, direct mail, outdoor, online, and social media. TV 50 Commercials Buy included commercials on KTVI-Fox2 with an emphasis on news Impressions: 1,506,108 Radio 430 Spots Buy included 4 top local stations focusing on drive-time: KEZK, The Arch, Y98 and Z107.7 Impressions: 3,255,823 Print 12 Ads Buy included St. Louis Post-Dispatch, including Homes and Go! Magazine sections, and Suburban Journals Impressions: 1,683, Print Ad Outdoor 5 billboards - I-70 at 5th St., I-170 at St. Charles Rock Rd., I-40/64 at Jefferson Ave., I-44 at Big Bend and Manchester at Mason. Impressions: 4,031,022 Online Comprehensive online campaign, including online ads with behavioral targeting, keyword targeting, search engine marketing and Facebook carousel ads Impressions: 464, eblasts to our consumer database of 13,000+ people Impressions: 19,500 Social Media Daily tweets and Facebook posts with Show information and updates, plus a number of sponsored posts on Facebook Impressions: 87,062 TOTAL PAID MEDIA IMPRESSIONS: 11,047, Billboard

The HBA has strong partnerships with local media, and special promotions gave the show fantastic added exposure.

3 PROMOTIONS & PUBLICITY 3 The HBA sends Show information to 160+ media contacts in the metro St. Louis area. PLUS information is circulated through two online press release distribution services, for a total of 118,017 impressions. The HBA has strong partnerships with local media, and special promotions gave the show fantastic added exposure. TV 20+ Promotional Spots Added-value spots ran on KTVI-Fox2 Impressions: 503,500 Added Value: $4,000 Radio 186+ Promotional Spots Added-value spots ran on 4 top local stations: KEZK, The Arch, Y98 and Z PLUS - 3 website banner ads, 4 eblasts to more than 123,192 subscribers, event page listings and social media posts. Impressions: 763,642 Added Value: $28,500 Print 4 Newspaper Articles/Listings Show information featured in the St. Louis Post-Dispatch, Lake St. Louis Newstime and Mid Rivers Newsmagazine Impressions: 1,687,955 Added Value: $4,526 Mid Rivers Newsmagazine St. Charles County St. Louis, MO Circulation: 60,728 Frequency: Weekly April 4, 2018 TV & Radio Coverage 2 Live TV Interviews, 1 Live Radio Interview +Additional News Stories Live in-studio TV interview on Fox2 in 8 am News on Friday, April 6, featuring David Sheinkopf, HGTV alumni and design expert KSDK-5 (NBC), Show Me St. Louis, live at Show, 10-10:30 am, on Friday, April 6, featuring Syndicate Sales, exhibitor Live in-studio radio interview on NewsRadio 1120 KMOX, Home Improvement Show, on Saturday, April 7, 11 am - 12 pm, featuring Ellen Viehmann Additional news stories in morning News on KMOV-4, KSDK-5 and KTVI-Fox2 Impressions: 435,784 Added Value: $38,025 A comprehensive Show Directory is handed out at each Show entrance. According to the Show survey, 68% of attendees plan to use the Show Directory as a buying guide for future home product/service purchases. Lake Saint Louis Newstime St. Charles County Lake Saint Louis, MO Circulation: 16,000 Frequency: Weekly April 7, 2018 TOTAL PROMOTIONAL IMPRESSIONS: 3,508,898 TOTAL PROMOTIONAL VALUE: $75,051

SHOW DIRECTORY = EXPOSURE 4 A comprehensive Show Directory created by the HBA is handed out at each Show entrance.

According to the Show survey, 68% of attendees plan to keep the Show Directory and use it as a buying guide for future home

FREE DIRECTORY LISTING Each exhibitor who turns in a Directory Listing Form by the deadline receives: Alphabetical Listing

com Exhibitor Search Exhibitors are also encouraged to submit articles with new/interesting product information.

4 SHOW DIRECTORY = EXPOSURE 4 A comprehensive Show Directory created by the HBA is handed out at each Show entrance. The Show Directory contains exhibitor information, floor plan, stage schedules, feature information and exhibitor articles. According to the Show survey, 68% of attendees plan to keep the Show Directory and use it as a buying guide for future home product/service purchases. FREE DIRECTORY LISTING Each exhibitor who turns in a Directory Listing Form by the deadline receives: Alphabetical Listing Product/Category Listing Listing on STLHomeShow.com Exhibitor Search Exhibitors are also encouraged to submit articles with new/interesting product information. Space permitting, they may be included in the Directory. ADDITIONAL OPPORTUNITIES Exhibitors have opportunities for added exposure when purchasing the following options: Enhanced Product/Category Listings - exhibitors may purchase additional listings for just $30 each, add their website for $25 per listing or make their listings bold for $25 each Advertising - exhibitors may purchase ads in a variety of sizes, starting at just $200!

5 SPEAKERS & SHOW FEATURES 5 Informative speakers, interesting features and family fun areas bring thousands of people to the Home Show and keep them at the show longer. David Sheinkopf, HGTV alumni and interior design expert Floral Seminars REGISTER TO WIN $500 Show Shopping Spree! Sponsored by See Complete Rules and Regulations

6 DELIVERING YOUR AUDIENCE 6 A survey conducted at the 2015 Show helped determine attendee demographics and buying intentions. Zip codes from the 2018 Register to Win helped determine where this year s show attendees came from. The Show provides exhibitors with qualified buyers in a face to face selling environment. HOME OWNERSHIP Own a Home 90% Rent 10% SEX Female 59% Male 41% HOUSEHOLD INCOME Less than $50,000 22% $50,000 $74,999 22% $75,000 $99,999 23% $100,000 $149,999 31% $150,000 or more 2% AGE Under 18 2% % % % % % 65 or older 16% 80% are between years old RESIDENCE St. Charles County 55% North County 13% West County 11% South County 7% Illinois 3% Jefferson County 3% Franklin County 2.5% Lincoln County 1.5% St. Louis City 1.5% Warren County 1.5% Other Missouri Counties 1% NUMBER OF SHOWS ATTENDED 5 or more 47% % 2 16% First show attended 14% SHOW EXPERIENCE 90% rated the Show Excellent or Good FUTURE SHOW ATTENDANCE 71% said they would definitely attend a future St. Charles Home Show

7 DELIVERING YOUR AUDIENCE 7 Show visitors buying intentions and show purchases. PURCHASES AT SHOW 58% of Show visitors made a purchase at the Show HOME IMPROVEMENT PLANS 70% of Show visitors plan to do a home improvement project in the next year WHEN VISITORS PLAN TO START THEIR NEXT HOME IMPROVEMENT PROJECT Within 3 months 38% Within 3 6 months 15% Within 6 12 months 17% More than 12 months 30% HOME IMPROVEMENT SPENDING 23% of Show visitors plan to spend more than $10,000 on their next home improvement project HOW MUCH VISITORS PLAN TO SPEND ON THEIR NEXT HOME IMPROVEMENT PROJECT $1 $99 3% $100 $999 15% $1,000 $4,999 38% $5,000 $9,999 21% $10,000 $14,999 11% $15,000 or more 12% SHOW DIRECTORY 68% of Show visitors said they would use the Show Directory as a buying guide for future home purchases TOP PRODUCTS/SERVICES VISITORS PURCHASED AT THE SHOW Interior Decorating Kitchen Remodeling Pool & Spa Garden Flooring Home Entertainment Lawn Bathroom Remodeling Environmentally Friendly

8 SCENES FROM THE SHOW 8

EXHIBITORS SAY IT BEST 9 Comments from exhibitors taken from a post-show survey. Saturday was the best day I have ever had at any of the St. Charles Home Shows. Kitchen Craft Great experience!

Tri County Fence and Deck Steady flow of traffic and we will be back! Stream Smart Now The crowd that came through was great! The show had a good energy and people were happy to be there.

9 EXHIBITORS SAY IT BEST 9 Comments from exhibitors taken from a post-show survey. Saturday was the best day I have ever had at any of the St. Charles Home Shows. Kitchen Craft Great experience! I expect to get a big return on my investment and hope to do another show very soon! CliqStudios.com Very good crowd. Overall, I have done many shows - this was excellent. Tri County Fence and Deck Steady flow of traffic and we will be back! Stream Smart Now The crowd that came through was great! The show had a good energy and people were happy to be there. We really enjoyed it! The vendor variety was incredible, lots to look at and learn about. There was definitely something there for everyone. Scentsy As always HBA staff is great and makes the event smooth all around. You guys rock! Keep up the good work. Two Blind Guys You guys make the whole experience fun and easy. Thank you so much. You are one of our favorite groups to work with. Climb for PTSD

10 PARTICIPATING EXHIBITORS 10 3 Alarm Safety Service 3 Day Blinds AAA Home Services Absolute Comfort Systems Academy Air ACC HOME REMODELING Adams Power Shower Aerus Alenco, Inc. All Star Concrete Coating Solutions Ambassador Floor Company American Roofing & Exteriors Ameristar Perimeter Security Arcadian Moon Art Van Furniture of St. Louis B&W Concrete Services Bacchus Concrete & Construction Barcom Security Bath Planet of St. Louis BATHFITTER BEAM of St. Louis, Inc. Bear Creek Yard Creations The Bedroom Store Beldon St. Louis Berkshire Hathaway HomeServices Select Properties Berry Door & Window Best Buy Flooring Big Yellow Bag Blind Ambition Bone Dry Roofing, Inc. Borgil Enterprises Boulder Designs by Town and Country Brutus Exhibits, LLC Butler Home Improvement Centurion Stone CertaPro Painters of St. Charles, South County & Wildwood Chesterfield Fence & Deck Company Classic Kitchen Refacing, LLC Classic Outdoor Sales Click Heat Climb for PTSD CliqStudios.com Closet Factory Cole's Classic Remodeling Concrete Technology of Edwardsville Consort Homes Costco Wholesale COUNTRY Financial Countryside Woodworking Craig and Son Concrete Custom Design Fence & Deck Custom Discount Exteriors Cutco Cutlery Das Holz Haus Furniture Davis Meat Processing, LLC Deck & Patio Living Designer Palms, Inc. Diamond Resorts Dynamic Protective Coatings EarthSmarte Water of Missouri EcoSpa of Kansas City EFS Energy Ellbee's General Store & Garlic Energy View Home Improvements EntryPoint by Aiello Construction EP Construction, LLC Everlast Home Improvements Farmers Insurance Group Faszold Service Company, Inc. Fence & Deck Depot, Inc. Floor Coverings International of West County ForeverLawn Freedom Restoration and Roofing Garden Green Genuine Digital GoEcoExteriors The Good Feet Store Granite Busters Granite Transformations The Gutter Cover Co. Hackmann Lumber Hall Brothers Contracting, Inc. Happy Housewares Happys Appliance Healing Heart Stones Helitech Waterproofing & Foundation Repair Hermann Wurst Haus Hoffmann Brothers HVAC, Plumbing & Electrical HomeSource Custom Homes HomeTown Floors Hot Shotz Mobile Power Wash Indian Creek Ironworks InnovationX International Acclaimed Artist Ron Hauser J & J Heating and Cooling Jacob Sunrooms, Exteriors & Baths John Beal, Inc. Johnson Fitness and Wellness K&D Countertops Keller Window and Door, LLC Kitchen Craft Las Vivid, Inc. Lawn & Landscape Solutions Lawn Doctor LeafFilter Gutter Protection Liscombe Tree Service, LLC Lombardozzi Construction Masonry & Glass Systems Mattress Firm Mattress Tech Maverick SoftWash McManus Construction, Inc. Metro Lawn Sprinklers & Landscapes Mid America Cabinet Refacing Mid America Chevy Dealers Midtown Home Improvements Midwest Lifetime Roof Systems Missouri Hardscapes, LLC MODERN SOLUTIONS, LLC Mold Solutions Mountain Man Skrub MyPillow, Inc. Nelson Door Co. NHance Wood Refinishing Ohlemacher's Wisconsin Meat and Cheese Products Overhead Door of St. Louis P3 Gardening Patriot Sunrooms & Home Solutions Pella Window and Doors Performance Plumbing, Inc. PermaSeal Plank And Sons Woodworking PNC Bank Prairie Pride Premier Flooring & Cabinets Prestige Pools & Spas Prestige Products Direct Professional Irrigation Systems R&R REMODELING Raintight Decks Re-Bath Reliable Heating and Cooling Renewal by Andersen Rhodes Custom Finishes Painting Company Rottler Pest & Lawn Solutions Royal Prestige Cookware Scentsy Seal Smart SealTek Surface Coatings Shade Your World, Inc. Shady Creek Woodworking The Sherwin-Williams Co. Siding Repair Systems SlabJack Concrete Lifting, LLC Sleep Number Small Batch Winery Smith Management Group SnapPro Audio Video Smart Integration softub, inc. Solid Rock Spas and More! St. Louis Post-Dispatch State Farm STL Design and Build, LLC STL Direct Remodeling Stone Hill Winery StoneCraft Epoxy Resurfacing Stream Smart Now SUMMER ACCENTS UMBRELLAS Superior Sleep Experience Syndicate Sales Corporation Synlawn St. Louis Team Dillick-Keller Williams Realty TerraVox Wines TheHomeMag Traeger Pellet Grills Tri County Fence and Deck True Clean Carpet Tuff Shed Storage Buildings and Garages Two Blind Guys U. S. Jaclean, Inc. Universal Windows Direct Valenti's Design Build & Remodel VineOh! Visionary Associates, Inc. Vital Performance Chiropractic Walter Knoll Florist Welsch Heating & Cooling Company Wholesale Destinations Wildwood Roofing and Construction Window World Woods Basement Systems The Wright Door Co. XteriorPRO Ygrene Energy Fund, Inc. ZILIS

11 September 21-23, 2018 St. Charles Convention Center St. Charles, MO March 7-10, 2019 America s Center, St. Louis, MO Where Your Brand Comes to Life! April 5-7, 2019 St. Charles Convention Center St. Charles, MO Attitude Character EXPERIENTIAL MARKETING Personality Value Interactive Two-way communication between brand and audience Live brand experiences Integrated CONTENT Educate potential customers about the value of your brand CUSTOMIZATION Share your brand s unique benefits with thousands of area homeowners and industry professionals Benefits to participating companies Benefits to consumers CONVENIENCE Audience experiences your brand in a positive environment that they choose to attend CONNECTION Face-to-face experiences stimulate customers to action CUSTOMER CARE Satisfying consumers needs creates loyal customers for life COMMUNITY Positive brand experiences create loyal brand advocates COMMUNICATION For every 1 person that has a live interaction with a brand, 25 others hear about it by word of mouth CONTACT Tammy Ridgley , RidgleyT@hbastl.com Renee Mincher , MincherR@hbastl.com STLHomeShow.com Home Builders Association of St. Louis and Eastern Missouri Old Olive St. Rd., St. Louis, MO

Your Hometown Community Event SM

Your Hometown Community Event SM April 17 19, 2015 St. Charles Convention Center St. Charles, MO Media & PR Impressions: 14,600,014 Exhibitors: 250+ Booths: 350+ Thank You to Our Sponsors 10104 Old Olive