2012 Population by Race

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3 Trends Annual Rate (in percent) Area State USA 0 Population Households Families Owner HHs Median HH Income Population by Age Percent Household Income 2012 Population by Race $50K - $74K 18.3% $35K - $49K 9.8% $25K - $34K 4.4% $15K - $24K 4.5% $75K - $99K 11.3% <$15K 4.8% Percent $200K+ 14.2% $100K - $149K 21.7% $150K - $199K 11.0% White Black Am. Ind. Asian Pacific Other Two+

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5 Trends Annual Rate (in percent) Area State USA 0 Population Households Families Owner HHs Median HH Income Population by Age Percent Household Income 2012 Population by Race $50K - $74K 17.9% $35K - $49K 10.2% $25K - $34K 6.6% $15K - $24K 5.1% <$15K 6.5% Percent $75K - $99K 12.0% $200K+ 13.3% $100K - $149K 18.6% $150K - $199K 9.8% 5 0 White Black Am. Ind. Asian Pacific Other Two+

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7 Trends Annual Rate (in percent) Area State USA 0 Population Households Families Owner HHs Median HH Income Population by Age Percent Household Income 2012 Population by Race $50K - $74K 18.7% $35K - $49K 12.0% $25K - $34K 8.2% $15K - $24K 7.2% <$15K 9.6% Percent $75K - $99K 12.0% $100K - $149K 15.5% $200K+ 9.7% $150K - $199K 7.2% White Black Am. Ind. Asian Pacific Other Two+

8 Lifestyle Report Ranked by Households Prepared by JGSC Group Park Slope - 7th Avenue Latitude: th St, Brooklyn, NY, Longitude: Ring: 0.25 miles radius Top Tapestry Segments Laptops and Lattes (82.8%) Trendsetters (13.4%) Metro Renters (3.8%) Percent of Households by Tapestry Segment Top Tapestry Segments: Laptops and Lattes The most eligible and unencumbered market of Community Tapestry, Laptops and Lattes residents are affluent, single, and still renting. They are highly educated, professional, and partial to city life, preferring major metropolitan areas such as New York, Los Angeles, San Francisco, Boston, and Chicago. The median household income is $100,428; the median age is 38.4 years. Technologically savvy, this is the top market for owning an ipod, as well as a laptop or notebook PC; they use the Internet daily, especially to shop. Their favorite department store, by far, is Banana Republic. Leisure activities include going to movies, rock concerts, shows, museums, and nightclubs. These residents exercise regularly and take vitamins. They enjoy yoga, jogging, skiing, reading, watching foreign films on DVD, dining out, and traveling abroad. They embrace liberal philosophies and work for environmental causes. Trendsetters These neighborhoods are located primarily on the West Coast. On the cutting edge of urban style, Trendsetters residents are young, diverse, mobile, educated professionals with substantive jobs. The median age is 35.5 years. More than half of the households are single-person or shared. Most still rent, preferring upscale, multiunit dwellings in older city districts. The median household income is $64,002. Residents are spenders; they shop in stores, online, and via the phone. They own the latest laptop computers, cell phones, and MP3 players, and use the Internet daily. Exercise includes playing tennis, volleyball, baseball, and golf as well as ice skating, snorkeling, and yoga. Leisure activities include traveling, attending rock concerts, and reading biographies. Residents also enjoy syndicated TV shows such as Access Hollywood and Seinfeld Esri 3/22/2013 Page 1 of 2

9 Lifestyle Report Ranked by Households Prepared by JGSC Group Park Slope - 7th Avenue Latitude: th St, Brooklyn, NY, Longitude: Ring: 0.25 miles radius Source: Esri Metro Renters Metro Renters residents are young (approximately 30 percent are in their 20s), well-educated singles beginning their professional careers in some of the largest U.S. cities such as New York City, Chicago, and Los Angeles. The median age is 33.8 years; the median household income is $57,662. As the name Metro Renters implies, most residents are renting apartments in high-rise buildings, living alone or with a roommate. Their interests include traveling, reading two or more daily newspapers, listening to classical music and public radio programs, and surfing the Internet. For exercise, they work out regularly at clubs, play tennis and volleyball, practice yoga, ski, and jog. They enjoy dancing, attending rock concerts, going to museums or the movies, and throwing Frisbees. Painting and drawing are favorite hobbies. Politically, this market is liberal Esri 3/22/2013 Page 2 of 2

10 Lifestyle Report Ranked by Households Prepared by JGSC Group Park Slope - 7th Avenue Latitude: th St, Brooklyn, NY, Longitude: Ring: 0.5 miles radius Top Tapestry Segments Laptops and Lattes (65.8%) Trendsetters (31.0%) Metro Renters (1.2%) High Rise Renters (1.0%) Urban Melting Pot (1.0%) Percent of Households by Tapestry Segment Top Tapestry Segments: Laptops and Lattes The most eligible and unencumbered market of Community Tapestry, Laptops and Lattes residents are affluent, single, and still renting. They are highly educated, professional, and partial to city life, preferring major metropolitan areas such as New York, Los Angeles, San Francisco, Boston, and Chicago. The median household income is $100,428; the median age is 38.4 years. Technologically savvy, this is the top market for owning an ipod, as well as a laptop or notebook PC; they use the Internet daily, especially to shop. Their favorite department store, by far, is Banana Republic. Leisure activities include going to movies, rock concerts, shows, museums, and nightclubs. These residents exercise regularly and take vitamins. They enjoy yoga, jogging, skiing, reading, watching foreign films on DVD, dining out, and traveling abroad. They embrace liberal philosophies and work for environmental causes. Trendsetters These neighborhoods are located primarily on the West Coast. On the cutting edge of urban style, Trendsetters residents are young, diverse, mobile, educated professionals with substantive jobs. The median age is 35.5 years. More than half of the households are single-person or shared. Most still rent, preferring upscale, multiunit dwellings in older city districts. The median household income is $64,002. Residents are spenders; they shop in stores, online, and via the phone. They own the latest laptop computers, cell phones, and MP3 players, and use the Internet daily. Exercise includes playing tennis, volleyball, baseball, and golf as well as ice skating, snorkeling, and yoga. Leisure activities include traveling, attending rock concerts, and reading biographies. Residents also enjoy syndicated TV shows such as Access Hollywood and Seinfeld Esri 3/22/2013 Page 1 of 2

11 Lifestyle Report Ranked by Households Prepared by JGSC Group Park Slope - 7th Avenue Latitude: th St, Brooklyn, NY, Longitude: Ring: 0.5 miles radius Source: Esri Metro Renters Metro Renters residents are young (approximately 30 percent are in their 20s), well-educated singles beginning their professional careers in some of the largest U.S. cities such as New York City, Chicago, and Los Angeles. The median age is 33.8 years; the median household income is $57,662. As the name Metro Renters implies, most residents are renting apartments in high-rise buildings, living alone or with a roommate. Their interests include traveling, reading two or more daily newspapers, listening to classical music and public radio programs, and surfing the Internet. For exercise, they work out regularly at clubs, play tennis and volleyball, practice yoga, ski, and jog. They enjoy dancing, attending rock concerts, going to museums or the movies, and throwing Frisbees. Painting and drawing are favorite hobbies. Politically, this market is liberal. High Rise Renters This segment has the highest percentage of renters among all the Community Tapestry segments; more than nine in ten households are renters in these densely populated neighborhoods. Over 40 percent of the households are in buildings with 50 or more units. High Rise Renters communities are located almost entirely in the Northeast; 86 percent of the households are in New York. Residents represent a diverse mix of cultures; many speak a language other than English. The median age is 30.1 years. Household types are mainly single parent and single person. Part-time work is just as common as full time. Residents do aerobics and play soccer. They enjoy dancing; attending basketball and football games; watching movies on DVD; and listening to all-news, urban, and Hispanic radio. They watch a variety of news programs and are avid viewers of daytime TV. Urban Melting Pot The ethnically rich Urban Melting Pot neighborhoods are made up of recently settled immigrants; more than half of whom were born abroad. Half of the foreign-born residents immigrated to the United States in the last 10 years. Most rent apartments in high-density, urban canyons of large cities, primarily in New York and California. Approximately half of the housing units were built before The median age is 36.4 years, and the median household income is $42,129. These fashion- and cost-conscious residents love to shop, from upscale retailers to warehouse/club stores. Leisure activities include going to the beach, visiting theme parks and museums, playing football, ice skating, and using Rollerblades. Distance does not deter these residents from contacting family living outside the United States. They keep in touch with phone calls and overseas travel Esri 3/22/2013 Page 2 of 2

12 Lifestyle Report Ranked by Households Prepared by JGSC Group Park Slope - 7th Avenue Latitude: th St, Brooklyn, NY, Longitude: Ring: 1 mile radius Top Tapestry Segments Trendsetters (43.6%) Laptops and Lattes (37.8%) International Marketplace (11.1%) Urban Melting Pot (2.9%) High Rise Renters (2.7%) Urban Chic (0.7%) Metro Renters (0.5%) City Lights (0.3%) NeWest Residents (0.2%) Retirement Communities (0.1%) Other segments: (0.1%) Percent of Households by Tapestry Segment Top Tapestry Segments: Trendsetters These neighborhoods are located primarily on the West Coast. On the cutting edge of urban style, Trendsetters residents are young, diverse, mobile, educated professionals with substantive jobs. The median age is 35.5 years. More than half of the households are single-person or shared. Most still rent, preferring upscale, multiunit dwellings in older city districts. The median household income is $64,002. Residents are spenders; they shop in stores, online, and via the phone. They own the latest laptop computers, cell phones, and MP3 players, and use the Internet daily. Exercise includes playing tennis, volleyball, baseball, and golf as well as ice skating, snorkeling, and yoga. Leisure activities include traveling, attending rock concerts, and reading biographies. Residents also enjoy syndicated TV shows such as Access Hollywood and Seinfeld. Laptops and Lattes The most eligible and unencumbered market of Community Tapestry, Laptops and Lattes residents are affluent, single, and still renting. They are highly educated, professional, and partial to city life, preferring major metropolitan areas such as New York, Los Angeles, San Francisco, Boston, and Chicago. The median household income is $100,428; the median age is 38.4 years. Technologically savvy, this is the top market for owning an ipod, as well as a laptop or notebook PC; they use the Internet daily, especially to shop. Their favorite department store, by far, is Banana Republic. Leisure activities include going to movies, rock concerts, shows, museums, and nightclubs. These residents exercise regularly and take vitamins. They enjoy yoga, jogging, skiing, reading, watching foreign films on DVD, dining out, and traveling abroad. They embrace liberal philosophies and work for environmental causes Esri 3/22/2013 Page 1 of 3

13 Lifestyle Report Ranked by Households Prepared by JGSC Group Park Slope - 7th Avenue Latitude: th St, Brooklyn, NY, Longitude: Ring: 1 mile radius Source: Esri International Marketplace Located primarily in cities in coastal gateway states, International Marketplace neighborhoods are developing, urban markets with a rich blend of cultures and household types. Approximately 70 percent of households are occupied by families. Married couples with children and single parents with children represent 44 percent of households. A typical family rents an apartment in an older, multiunit structure. Most of the households are located in California and northeastern states. The median age is 30.3 years, and the median household income is $47,207. Top purchases include groceries and children's clothing. Residents shop at stores such as Marshalls and Costco, but for convenience, they stop at 7-Eleven or other similar convenience stores. They are loyal listeners of Hispanic radio programs and prefer to watch movies and sports on TV. Urban Melting Pot The ethnically rich Urban Melting Pot neighborhoods are made up of recently settled immigrants; more than half of whom were born abroad. Half of the foreign-born residents immigrated to the United States in the last 10 years. Most rent apartments in high-density, urban canyons of large cities, primarily in New York and California. Approximately half of the housing units were built before The median age is 36.4 years, and the median household income is $42,129. These fashion- and cost-conscious residents love to shop, from upscale retailers to warehouse/club stores. Leisure activities include going to the beach, visiting theme parks and museums, playing football, ice skating, and using Rollerblades. Distance does not deter these residents from contacting family living outside the United States. They keep in touch with phone calls and overseas travel. High Rise Renters This segment has the highest percentage of renters among all the Community Tapestry segments; more than nine in ten households are renters in these densely populated neighborhoods. Over 40 percent of the households are in buildings with 50 or more units. High Rise Renters communities are located almost entirely in the Northeast; 86 percent of the households are in New York. Residents represent a diverse mix of cultures; many speak a language other than English. The median age is 30.1 years. Household types are mainly single parent and single person. Part-time work is just as common as full time. Residents do aerobics and play soccer. They enjoy dancing; attending basketball and football games; watching movies on DVD; and listening to all-news, urban, and Hispanic radio. They watch a variety of news programs and are avid viewers of daytime TV. Urban Chic Urban Chic residents are well-educated professionals living an urban, exclusive lifestyle. Most own expensive single-family homes with a median value of $659,997. Married-couple families and singles comprise most of these households. The median age is 42 years. Urban Chic residents travel extensively, visit museums, attend dance performances, play golf, and go hiking. They use the Internet frequently to trade or track investments or to shop, buying concert and sports tickets, clothes, flowers, and books. They appreciate a good cup of coffee while reading a book or newspaper and prefer to listen to classical music, alltalk, or public radio programs. Civic minded, residents are likely to volunteer in their communities Esri 3/22/2013 Page 2 of 3

14 Lifestyle Report Ranked by Households Prepared by JGSC Group Park Slope - 7th Avenue Latitude: th St, Brooklyn, NY, Longitude: Ring: 1 mile radius Source: Esri Metro Renters Metro Renters residents are young (approximately 30 percent are in their 20s), well-educated singles beginning their professional careers in some of the largest U.S. cities such as New York City, Chicago, and Los Angeles. The median age is 33.8 years; the median household income is $57,662. As the name Metro Renters implies, most residents are renting apartments in high-rise buildings, living alone or with a roommate. Their interests include traveling, reading two or more daily newspapers, listening to classical music and public radio programs, and surfing the Internet. For exercise, they work out regularly at clubs, play tennis and volleyball, practice yoga, ski, and jog. They enjoy dancing, attending rock concerts, going to museums or the movies, and throwing Frisbees. Painting and drawing are favorite hobbies. Politically, this market is liberal. City Lights City Lights neighborhoods are diverse, situated primarily in the Northeast. This dense, urban market is a mixture of housing, household types, and cultures, sharing the same city sidewalks. Housing types include single-family homes, townhomes, and apartments. Thirty-five percent of households are apartments in buildings with two to four units, almost four times the national level. Approximately two-thirds of the housing units were built before Households include both families and singles. The median age of 37.8 years is slightly older than the U.S. median. City Lights residents are more likely to spend for household furnishings than home maintenance. They shop at a variety of stores, especially Macy's, Disney Store, Gap, and BJ's Wholesale Club. They favor overseas travel. Being conservative investors, they own U.S. savings bonds. NeWest Residents Most NeWest Residents members rent apartments in mid- or high-rise buildings, primarily in major cities in the West and South. California has the largest concentration of these households, followed by Texas. Families dominate this market. Children reside in 54 percent of the households, either in married-couple or single-parent families. Approximately half of the population is foreign-born. This young market has a median age of 25.4 years. Most of the employed residents work in service and skilled labor occupations. These residents lead a strongly family-oriented lifestyle. Budget constraints restrict their purchases to essentials such as baby food, equipment, and products as well as children's clothing. For fun, families go to the movies, visit theme parks, and play soccer. They like to watch sports on TV, especially wrestling and soccer, and listen to Hispanic radio. Retirement Communities Retirement Communities neighborhoods are found mostly in cities scattered across the United States. The majority of households are multiunit dwellings. Congregate housing, which commonly includes meals and other services in the rent, is a trait of this segment dominated by singles who live alone. This educated, older market has a median age of 51.4 years. One-third of residents are aged 65 years or older. Although the median household income is a modest $48,045, the median net worth is $170,490. Good health is a priority; residents visit their doctors regularly, diet and exercise, purchase low-sodium food, and take vitamins. They spend their leisure time working crossword puzzles, playing bingo, gardening indoors, canoeing, gambling, and taking adult education classes. They like to spend time with their grandchildren and spoil them with toys. Home remodeling projects are usually in the works. Source: Esri 2011 Esri 3/22/2013 Page 3 of 3

15 2010 Retail MarketPlace Profile Prepared by JGSC Group Park Slope - 7th Avenue Latitude: th St, Brooklyn, NY, Longitude: Ring: 0.25 miles radius Summary Demographics 2010 Population 12, Households 5, Median Disposable Income $63, Per Capita Income $48,522 Industry Summary Demand Supply Leakage/Surplus Number of (Retail Potential) (Retail Sales) Retail Gap Factor Businesses Total Retail Trade and Food & Drink (NAICS 44-45, 722) $218,372,102 $53,006,035 $165,366, Total Retail Trade (NAICS 44-45) $184,493,427 $38,337,918 $146,155, Total Food & Drink (NAICS 722) $33,878,675 $14,668,117 $19,210, Demand Supply Leakage/Surplus Number of Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesses Motor Vehicle & Parts Dealers (NAICS 441) $42,849,061 $2,039,319 $40,809, Automobile Dealers (NAICS 4411) $36,837,425 $0 $36,837, Other Motor Vehicle Dealers (NAICS 4412) $2,651,282 $0 $2,651, Auto Parts, Accessories, and Tire Stores (NAICS 4413) $3,360,354 $2,039,319 $1,321, Furniture & Home Furnishings Stores (NAICS 442) $7,453,125 $1,687,168 $5,765, Furniture Stores (NAICS 4421) $4,366,463 $462,987 $3,903, Home Furnishings Stores (NAICS 4422) $3,086,662 $1,224,181 $1,862, Electronics & Appliance Stores (NAICS 443/NAICS 4431) $6,879,303 $618,808 $6,260, Bldg Materials, Garden Equip. & Supply Stores (NAICS 444) $6,951,763 $1,214,754 $5,737, Building Material and Supplies Dealers (NAICS 4441) $6,887,099 $1,214,754 $5,672, Lawn and Garden Equipment and Supplies Stores (NAICS 4442) $64,664 $0 $64, Food & Beverage Stores (NAICS 445) $40,814,826 $12,457,324 $28,357, Grocery Stores (NAICS 4451) $32,903,706 $8,282,273 $24,621, Specialty Food Stores (NAICS 4452) $4,716,532 $1,774,017 $2,942, Beer, Wine, and Liquor Stores (NAICS 4453) $3,194,588 $2,401,034 $793, Health & Personal Care Stores (NAICS 446/NAICS 4461) $9,456,593 $6,455,338 $3,001, Gasoline Stations (NAICS 447/4471) $24,681,539 $0 $24,681, Clothing and Clothing Accessories Stores (NAICS 448) $11,453,684 $2,875,902 $8,577, Clothing Stores (NAICS 4481) $9,053,995 $1,848,537 $7,205, Shoe Stores (NAICS 4482) $1,240,818 $861,709 $379, Jewelry, Luggage, and Leather Goods Stores (NAICS 4483) $1,158,871 $165,656 $993, Sporting Goods, Hobby, Book, and Music Stores (NAICS 451) $1,935,306 $3,124,763 $-1,189, Sporting Goods/Hobby/Musical Instrument Stores (NAICS 4511) $1,376,637 $272,802 $1,103, Book, Periodical, and Music Stores (NAICS 4512) $558,669 $2,851,961 $-2,293, Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. Esri uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector. Sources: Esri and Infogroup 2011 Esri 3/22/2013 Page 1 of 3

16 2010 Retail MarketPlace Profile Prepared by JGSC Group Park Slope - 7th Avenue Latitude: th St, Brooklyn, NY, Longitude: Ring: 0.25 miles radius Demand Supply Leakage/Surplus Number of Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesses General Merchandise Stores (NAICS 452) $14,330,549 $4,203,673 $10,126, Department Stores Excluding Leased Depts.(NAICS 4521) $3,515,770 $53,496 $3,462, Other General Merchandise Stores (NAICS 4529) $10,814,779 $4,150,177 $6,664, Miscellaneous Store Retailers (NAICS 453) $4,524,923 $3,660,869 $864, Florists (NAICS 4531) $478,646 $281,674 $196, Office Supplies, Stationery, and Gift Stores (NAICS 4532) $1,346,401 $463,708 $882, Used Merchandise Stores (NAICS 4533) $210,334 $47,554 $162, Other Miscellaneous Store Retailers (NAICS 4539) $2,489,542 $2,867,933 $-378, Nonstore Retailers (NAICS 454) $13,162,755 $0 $13,162, Electronic Shopping and Mail-Order Houses (NAICS 4541) $9,448,777 $0 $9,448, Vending Machine Operators (NAICS 4542) $431,764 $0 $431, Direct Selling Establishments (NAICS 4543) $3,282,214 $0 $3,282, Food Services & Drinking Places (NAICS 722) $33,878,675 $14,668,117 $19,210, Full-Service Restaurants (NAICS 7221) $17,017,631 $9,821,827 $7,195, Limited-Service Eating Places (NAICS 7222) $12,499,232 $4,387,305 $8,111, Special Food Services (NAICS 7223) $3,811,908 $81,350 $3,730, Drinking Places - Alcoholic Beverages (NAICS 7224) $549,904 $377,635 $172, Motor Vehicle & Parts Dealers Leakage/Surplus Factor by Industry Subsector Furniture & Home Furnishings Stores Electronics & Appliance Stores Bldg Materials, Garden Equip. & Supply Stores NAICS Industry Subsector Food & Beverage Stores Health & Personal Care Stores Gasoline Stations Clothing and Clothing Accessories Stores Sporting Goods, Hobby, Book, and Music Stores General Merchandise Stores Miscellaneous Store Retailers Nonstore Retailers Food Services & Drinking Places < Surplus Leakage > Sources: Esri and Infogroup 2011 Esri 3/22/2013 Page 2 of 3

17 2010 Retail MarketPlace Profile Prepared by JGSC Group Park Slope - 7th Avenue Latitude: th St, Brooklyn, NY, Longitude: Ring: 0.25 miles radius Automobile Dealers Other Motor Vehicle Dealers Auto Parts, Accessories, and Tire Stores Furniture Stores Home Furnishings Stores Electronics & Appliance Stores Building Material and Supplies Dealers Lawn and Garden Equipment and Supplies Stores Grocery Stores Specialty Food Stores Beer, Wine, and Liquor Stores Health & Personal Care Stores Leakage/Surplus Factor by Industry Group NAICS Industry Group Gasoline Stations Clothing Stores Shoe Stores Jewelry, Luggage, and Leather Goods Stores Sporting Goods/Hobby/Musical Instrument Stores Book, Periodical, and Music Stores Department Stores (Excluding Leased Depts.) Other General Merchandise Stores Florists Office Supplies, Stationery, and Gift Stores Used Merchandise Stores Other Miscellaneous Store Retailers Electronic Shopping and Mail-Order Houses Vending Machine Operators Direct Selling Establishments Full-Service Restaurants Limited-Service Eating Places Special Food Services Drinking Places (Alcoholic Beverages) < Surplus Leakage > Sources: Esri and Infogroup 2011 Esri 3/22/2013 Page 3 of 3

18 2010 Retail MarketPlace Profile Prepared by JGSC Group Park Slope - 7th Avenue Latitude: th St, Brooklyn, NY, Longitude: Ring: 0.5 miles radius Summary Demographics 2010 Population 39, Households 17, Median Disposable Income $59, Per Capita Income $47,681 Industry Summary Demand Supply Leakage/Surplus Number of (Retail Potential) (Retail Sales) Retail Gap Factor Businesses Total Retail Trade and Food & Drink (NAICS 44-45, 722) $678,068,467 $175,256,828 $502,811, Total Retail Trade (NAICS 44-45) $573,018,882 $122,103,397 $450,915, Total Food & Drink (NAICS 722) $105,049,585 $53,153,431 $51,896, Demand Supply Leakage/Surplus Number of Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesses Motor Vehicle & Parts Dealers (NAICS 441) $133,097,202 $2,139,967 $130,957, Automobile Dealers (NAICS 4411) $114,371,465 $0 $114,371, Other Motor Vehicle Dealers (NAICS 4412) $8,277,696 $0 $8,277, Auto Parts, Accessories, and Tire Stores (NAICS 4413) $10,448,041 $2,139,967 $8,308, Furniture & Home Furnishings Stores (NAICS 442) $22,931,406 $4,401,278 $18,530, Furniture Stores (NAICS 4421) $13,398,802 $2,973,067 $10,425, Home Furnishings Stores (NAICS 4422) $9,532,604 $1,428,211 $8,104, Electronics & Appliance Stores (NAICS 443/NAICS 4431) $21,330,762 $2,563,631 $18,767, Bldg Materials, Garden Equip. & Supply Stores (NAICS 444) $21,476,938 $1,722,111 $19,754, Building Material and Supplies Dealers (NAICS 4441) $21,277,641 $1,560,791 $19,716, Lawn and Garden Equipment and Supplies Stores (NAICS 4442) $199,297 $161,320 $37, Food & Beverage Stores (NAICS 445) $127,298,578 $55,469,333 $71,829, Grocery Stores (NAICS 4451) $102,639,532 $39,299,681 $63,339, Specialty Food Stores (NAICS 4452) $14,727,368 $4,288,334 $10,439, Beer, Wine, and Liquor Stores (NAICS 4453) $9,931,678 $11,881,318 $-1,949, Health & Personal Care Stores (NAICS 446/NAICS 4461) $29,374,642 $24,038,235 $5,336, Gasoline Stations (NAICS 447/4471) $76,703,197 $785,963 $75,917, Clothing and Clothing Accessories Stores (NAICS 448) $35,455,577 $9,558,195 $25,897, Clothing Stores (NAICS 4481) $28,041,859 $6,807,031 $21,234, Shoe Stores (NAICS 4482) $3,862,857 $1,616,201 $2,246, Jewelry, Luggage, and Leather Goods Stores (NAICS 4483) $3,550,861 $1,134,963 $2,415, Sporting Goods, Hobby, Book, and Music Stores (NAICS 451) $6,015,330 $5,138,508 $876, Sporting Goods/Hobby/Musical Instrument Stores (NAICS 4511) $4,272,908 $1,590,111 $2,682, Book, Periodical, and Music Stores (NAICS 4512) $1,742,422 $3,548,397 $-1,805, Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. Esri uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector. Sources: Esri and Infogroup 2011 Esri 3/22/2013 Page 1 of 3

19 2010 Retail MarketPlace Profile Prepared by JGSC Group Park Slope - 7th Avenue Latitude: th St, Brooklyn, NY, Longitude: Ring: 0.5 miles radius Demand Supply Leakage/Surplus Number of Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesses General Merchandise Stores (NAICS 452) $44,576,449 $6,591,669 $37,984, Department Stores Excluding Leased Depts.(NAICS 4521) $10,927,529 $84,227 $10,843, Other General Merchandise Stores (NAICS 4529) $33,648,920 $6,507,442 $27,141, Miscellaneous Store Retailers (NAICS 453) $14,037,003 $8,609,488 $5,427, Florists (NAICS 4531) $1,474,344 $730,111 $744, Office Supplies, Stationery, and Gift Stores (NAICS 4532) $4,185,482 $1,117,856 $3,067, Used Merchandise Stores (NAICS 4533) $647,643 $223,290 $424, Other Miscellaneous Store Retailers (NAICS 4539) $7,729,534 $6,538,231 $1,191, Nonstore Retailers (NAICS 454) $40,721,798 $1,085,019 $39,636, Electronic Shopping and Mail-Order Houses (NAICS 4541) $29,342,373 $0 $29,342, Vending Machine Operators (NAICS 4542) $1,346,417 $0 $1,346, Direct Selling Establishments (NAICS 4543) $10,033,008 $1,085,019 $8,947, Food Services & Drinking Places (NAICS 722) $105,049,585 $53,153,431 $51,896, Full-Service Restaurants (NAICS 7221) $52,714,291 $32,735,640 $19,978, Limited-Service Eating Places (NAICS 7222) $38,806,403 $17,826,978 $20,979, Special Food Services (NAICS 7223) $11,832,907 $1,480,045 $10,352, Drinking Places - Alcoholic Beverages (NAICS 7224) $1,695,984 $1,110,768 $585, Motor Vehicle & Parts Dealers Leakage/Surplus Factor by Industry Subsector Furniture & Home Furnishings Stores Electronics & Appliance Stores Bldg Materials, Garden Equip. & Supply Stores NAICS Industry Subsector Food & Beverage Stores Health & Personal Care Stores Gasoline Stations Clothing and Clothing Accessories Stores Sporting Goods, Hobby, Book, and Music Stores General Merchandise Stores Miscellaneous Store Retailers Nonstore Retailers Food Services & Drinking Places < Surplus Leakage > Sources: Esri and Infogroup 2011 Esri 3/22/2013 Page 2 of 3

20 2010 Retail MarketPlace Profile Prepared by JGSC Group Park Slope - 7th Avenue Latitude: th St, Brooklyn, NY, Longitude: Ring: 0.5 miles radius Automobile Dealers Other Motor Vehicle Dealers Auto Parts, Accessories, and Tire Stores Furniture Stores Home Furnishings Stores Electronics & Appliance Stores Building Material and Supplies Dealers Lawn and Garden Equipment and Supplies Stores Grocery Stores Specialty Food Stores Beer, Wine, and Liquor Stores Health & Personal Care Stores Leakage/Surplus Factor by Industry Group NAICS Industry Group Gasoline Stations Clothing Stores Shoe Stores Jewelry, Luggage, and Leather Goods Stores Sporting Goods/Hobby/Musical Instrument Stores Book, Periodical, and Music Stores Department Stores (Excluding Leased Depts.) Other General Merchandise Stores Florists Office Supplies, Stationery, and Gift Stores Used Merchandise Stores Other Miscellaneous Store Retailers Electronic Shopping and Mail-Order Houses Vending Machine Operators Direct Selling Establishments Full-Service Restaurants Limited-Service Eating Places Special Food Services Drinking Places (Alcoholic Beverages) < Surplus Leakage > Sources: Esri and Infogroup 2011 Esri 3/22/2013 Page 3 of 3

21 2010 Retail MarketPlace Profile Prepared by JGSC Group Park Slope - 7th Avenue Latitude: th St, Brooklyn, NY, Longitude: Ring: 1 mile radius Summary Demographics 2010 Population 107, Households 47, Median Disposable Income $51, Per Capita Income $39,386 Industry Summary Demand Supply Leakage/Surplus Number of (Retail Potential) (Retail Sales) Retail Gap Factor Businesses Total Retail Trade and Food & Drink (NAICS 44-45, 722) $1,539,130,947 $591,199,664 $947,931, ,078 Total Retail Trade (NAICS 44-45) $1,301,201,653 $461,069,928 $840,131, Total Food & Drink (NAICS 722) $237,929,294 $130,129,736 $107,799, Demand Supply Leakage/Surplus Number of Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesses Motor Vehicle & Parts Dealers (NAICS 441) $301,158,978 $39,922,903 $261,236, Automobile Dealers (NAICS 4411) $258,773,069 $12,749,227 $246,023, Other Motor Vehicle Dealers (NAICS 4412) $18,613,796 $16,855,874 $1,757, Auto Parts, Accessories, and Tire Stores (NAICS 4413) $23,772,113 $10,317,802 $13,454, Furniture & Home Furnishings Stores (NAICS 442) $50,911,490 $19,939,829 $30,971, Furniture Stores (NAICS 4421) $29,611,293 $6,703,072 $22,908, Home Furnishings Stores (NAICS 4422) $21,300,197 $13,236,757 $8,063, Electronics & Appliance Stores (NAICS 443/NAICS 4431) $48,136,649 $10,756,186 $37,380, Bldg Materials, Garden Equip. & Supply Stores (NAICS 444) $47,843,623 $41,652,843 $6,190, Building Material and Supplies Dealers (NAICS 4441) $47,400,526 $41,330,203 $6,070, Lawn and Garden Equipment and Supplies Stores (NAICS 4442) $443,097 $322,640 $120, Food & Beverage Stores (NAICS 445) $292,256,166 $161,394,517 $130,861, Grocery Stores (NAICS 4451) $235,847,091 $122,776,405 $113,070, Specialty Food Stores (NAICS 4452) $33,900,875 $13,973,690 $19,927, Beer, Wine, and Liquor Stores (NAICS 4453) $22,508,200 $24,644,422 $-2,136, Health & Personal Care Stores (NAICS 446/NAICS 4461) $66,823,448 $39,126,127 $27,697, Gasoline Stations (NAICS 447/4471) $175,024,858 $37,867,831 $137,157, Clothing and Clothing Accessories Stores (NAICS 448) $80,154,580 $25,099,510 $55,055, Clothing Stores (NAICS 4481) $63,502,848 $18,042,884 $45,459, Shoe Stores (NAICS 4482) $8,835,006 $2,874,343 $5,960, Jewelry, Luggage, and Leather Goods Stores (NAICS 4483) $7,816,726 $4,182,283 $3,634, Sporting Goods, Hobby, Book, and Music Stores (NAICS 451) $13,631,109 $11,260,430 $2,370, Sporting Goods/Hobby/Musical Instrument Stores (NAICS 4511) $9,651,474 $3,872,290 $5,779, Book, Periodical, and Music Stores (NAICS 4512) $3,979,635 $7,388,140 $-3,408, Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. Esri uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector. Sources: Esri and Infogroup 2011 Esri 3/22/2013 Page 1 of 3

22 2010 Retail MarketPlace Profile Prepared by JGSC Group Park Slope - 7th Avenue Latitude: th St, Brooklyn, NY, Longitude: Ring: 1 mile radius Demand Supply Leakage/Surplus Number of Industry Group (Retail Potential) (Retail Sales) Retail Gap Factor Businesses General Merchandise Stores (NAICS 452) $101,656,715 $31,465,311 $70,191, Department Stores Excluding Leased Depts.(NAICS 4521) $24,798,453 $502,534 $24,295, Other General Merchandise Stores (NAICS 4529) $76,858,262 $30,962,777 $45,895, Miscellaneous Store Retailers (NAICS 453) $31,721,747 $22,185,208 $9,536, Florists (NAICS 4531) $3,276,657 $1,227,614 $2,049, Office Supplies, Stationery, and Gift Stores (NAICS 4532) $9,495,592 $5,113,217 $4,382, Used Merchandise Stores (NAICS 4533) $1,440,728 $815,774 $624, Other Miscellaneous Store Retailers (NAICS 4539) $17,508,770 $15,028,603 $2,480, Nonstore Retailers (NAICS 454) $91,882,290 $20,399,233 $71,483, Electronic Shopping and Mail-Order Houses (NAICS 4541) $66,514,904 $597,302 $65,917, Vending Machine Operators (NAICS 4542) $3,091,103 $5,463,614 $-2,372, Direct Selling Establishments (NAICS 4543) $22,276,283 $14,338,317 $7,937, Food Services & Drinking Places (NAICS 722) $237,929,294 $130,129,736 $107,799, Full-Service Restaurants (NAICS 7221) $119,113,363 $71,493,560 $47,619, Limited-Service Eating Places (NAICS 7222) $88,151,435 $36,426,145 $51,725, Special Food Services (NAICS 7223) $26,868,290 $18,750,018 $8,118, Drinking Places - Alcoholic Beverages (NAICS 7224) $3,796,206 $3,460,013 $336, Motor Vehicle & Parts Dealers Leakage/Surplus Factor by Industry Subsector Furniture & Home Furnishings Stores Electronics & Appliance Stores Bldg Materials, Garden Equip. & Supply Stores NAICS Industry Subsector Food & Beverage Stores Health & Personal Care Stores Gasoline Stations Clothing and Clothing Accessories Stores Sporting Goods, Hobby, Book, and Music Stores General Merchandise Stores Miscellaneous Store Retailers Nonstore Retailers Food Services & Drinking Places < Surplus Leakage > Sources: Esri and Infogroup 2011 Esri 3/22/2013 Page 2 of 3

23 2010 Retail MarketPlace Profile Prepared by JGSC Group Park Slope - 7th Avenue Latitude: th St, Brooklyn, NY, Longitude: Ring: 1 mile radius Automobile Dealers Other Motor Vehicle Dealers Auto Parts, Accessories, and Tire Stores Furniture Stores Home Furnishings Stores Electronics & Appliance Stores Building Material and Supplies Dealers Lawn and Garden Equipment and Supplies Stores Grocery Stores Specialty Food Stores Beer, Wine, and Liquor Stores Health & Personal Care Stores Leakage/Surplus Factor by Industry Group NAICS Industry Group Gasoline Stations Clothing Stores Shoe Stores Jewelry, Luggage, and Leather Goods Stores Sporting Goods/Hobby/Musical Instrument Stores Book, Periodical, and Music Stores Department Stores (Excluding Leased Depts.) Other General Merchandise Stores Florists Office Supplies, Stationery, and Gift Stores Used Merchandise Stores Other Miscellaneous Store Retailers Electronic Shopping and Mail-Order Houses Vending Machine Operators Direct Selling Establishments Full-Service Restaurants Limited-Service Eating Places Special Food Services Drinking Places (Alcoholic Beverages) < Surplus Leakage > Sources: Esri and Infogroup 2011 Esri 3/22/2013 Page 3 of 3

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