Danish Week at CORA Hungary. Joint event organized in collaboration of the Royal Danish Embassy in Budapest and CORA store chains Hungary

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Nathan Peters
6 years ago
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1 Danish Week at CORA Hungary Joint event organized in collaboration of the Royal Danish Embassy in Budapest and CORA store chains Hungary

2 About CORA in general CORA was the first hyper chain on the market. CORA is a family owned company established and still directed by 2 brothers CORA is a member of the European Louis Delhaise Group. We are present in 5 countries, France, Belgium, Luxemburg, Hungary and Rumania. The principal activity of Louis Delhaize Group is the operation of food supermarkets and hypermarkets. The first hypermarket was opened in Törökbálint in CORA has hypermarkets with over m2 selling area and with a selection of different products. CORA has and uses own logistics in the daily life. CORA products and employees are of high quality standard. CORA prefers long term relations with all of our partners. CORA plans for long term in general.

Cora hypermarkets In Hungary the chain consists Cora hypermarkets (7), Match supermarkets (125) and Profi discounts (73). Cora has 7 hypermarkets in Hungary.

3 Cora hypermarkets In Hungary the chain consists Cora hypermarkets (7), Match supermarkets (125) and Profi discounts (73). Cora has 7 hypermarkets in Hungary. (Cities: Törökbálint, Budakalász, Fót, Szeged, Miskolc, Debrecen, Szolnok). CORA s turnover in 2008 was DKK 3 billion. Our target group is: housewives between years, who are responsible for the shopping. CORA clients have the highest average purchasing power, the highest loyalty rate among the hypermarkets. CORA uses own marketing set up that includes own printing company hostess and marketing staff

4 National weeks at CORA- BENEFITS AND COST SAVING OPTIONS When having international weeks our intention is to introduce new products, culture, history, gastronomy and tourism through the different media sources (in store marketing, CORA specially designed brochures, both print magazines specialized in gastronomy and cooking and online media) REGULAR CORA ENTRY procedure for new products and new producers Initial start up cost: app. DKK /company Product listing costs: DKK / product for putting into the CORA redundancy list Extra campaign costs: ½ page advert in the regular brochure with regular placement app. DKK / appearance/product Timetable for full project effectuation: 1-1,5 years FULL BUDGET: minimum DKK BENEFITS for Danish companies through participation at the DANISH WEEK at CORA NO initial start up cost! Full project budget DKK /company NO product listing costs! All relevant costs are included in the project budget NO extra campaign costs! All relevant costs are included in the project budget Timetable for full project effectuation: duration of the event, no extra time needed FULL BUDGET: maximum DKK What benefits can a Danish company gain through participation at the event: - easier access to the Hungarian market - open up possibility towards the Central and Eastern European Region - Time and cost effective (save app. 1 year for being listed in CORA and app. DKK ) - CORA is a reliable and secure partner, customer and consumer orientated

CORA has 300 different cheese types and fresh meat in a

5 What are CORA s specialties? CORA has in every hypermarket a bakery and a confectionery. They produce traditional and regional product as well. CORA has 300 different cheese types and fresh meat in a counter whit service. CORA has a wide range of Hungarian and international wines. CORA has a unique fresh fish counter whit service.

CORA brands Traditionally Hungarian products. Main principle: 100 % Hungarian, high quality, original flavor, economy friendly production. High quality private label.

6 CORA brands Traditionally Hungarian products. Main principle: 100 % Hungarian, high quality, original flavor, economy friendly production. High quality private label. Same quality as brand products for less. Best price products. Comfortable, practical clothing, following the current fashion trends guaranteed quality; simple, natural forms and colors CORA services Financial solutions and insurances We have a loyalty card program, whit over members.

7 Some of CORA S biggest suppliers

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