Dansk Supermarked Group
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1 Dansk Supermarked Group November, 2016 Wabel grocery summit DANSK SUPERMARKED 1
2 About me Manager for International sourcing department Responsible for sourcing private label for Netto International across categories: Fresh, Frozen, Grocery, Nearfood Goals for Wabel summit: 1) Find suppliers for our premium private label range Premieur 2) Gather inspiration for other private label projects, e.g. Free-From, Organic DANSK SUPERMARKED 2
3 About Dansk Supermarked Group Dansk Supermarked Group is the largest retail group in Denmark and consists of the retail chains føtex, Bilka, Netto and Salling. Together, the four chains comprise more than 1,400 stores Each week more than 9 million shopping trips are carried out in our stores, and every day we provide 1.4 million customers with groceries and everyday essentials in our stores, along with a wide range of nonfood products online Dansk Supermarked Group provides the framework for around international employees in four countries Dansk Supermarked Group is a 100% Danish-owned company, owned jointly by Salling Fondene (81%) and A.P. Møller - Maersk (19%) DANSK SUPERMARKED 3
4 About our formats Netto - International discount in Danish Netto aims to provide customers with good quality products at everyday low prices. In 1981, Netto opened its first discount store in Copenhagen and became the first Danish chain of its kind in Denmark. Today, Netto is also the largest retail chain in Denmark with more than 1320 discount stores in Denmark, Germany, Poland and Sweden altogether. In all the stores combined, Netto has 9 million customers per week. Netto Denmark : 461 stores Netto Germany : 347 stores Netto Poland : 362 stores Netto Sweden : 159 stores Føtex - Strong focus on quality føtex wants to make good quality available to everyone in Denmark. In 1960, the first føtex supermarket opened in Aarhus. The supermarket was the first of its kind to offer customers both food and textiles in one store, which also explains the føtex name: an acronym of fødevarer (food) and textil (textiles). Today, føtex has more than 90 supermarkets across Denmark, including a number of smaller-format convenience stores under the føtex food brand, which as the name suggests focus on food. In the føtex supermarkets, customers will find a wide variety of food, textiles and other nonfood products. 97 stores Bilka - The ultimate event destination Bilka wants to be the preferred shopping universe, with a special focus on families. The first Bilka hypermarket opened in Aarhus in To this day, Bilka remains the only hypermarket chain in Denmark, operating a total of 18 hypermarkets in the country, including one A-Z hypermarket exclusively focused on nonfood products. On top of offering the greatest range within all product categories under one roof, Bilka has also become an event destination, particularly for families, with many activities such as special performances by popular music artists to kids activities in the parking lot taking place throughout the year. 18 stores DANSK SUPERMARKED 4
5 Sourcing setup Local buying departments in each country, mainly focused on A-brands, but also local market private label International sourcing department focus on bigger private label projects Onboarding process for suppliers being created at the moment. In general: 1) Check of general requirements: BRC, BSCI, ISO, IFS, etc. 2) Phone conference 3) Meeting at Dansk office 4) Meeting at supplier 5) Start with few products Logistics 1) Most private label business on ex work incoterm 2) CHEP pallets DANSK SUPERMARKED 5
6 Private label Last 2 years strong focus on private label for Netto International core range Two focus areas within private label 1) Secure core range on price and quality 2) Develop new concepts/products to build value and customer loyalty DANSK SUPERMARKED 6
7 Premieur our premium private label for Netto International DANSK SUPERMARKED 7
8 Levevis our organic/free-from private label for Føtex and Bilka DANSK SUPERMARKED 8
9 Q&A DANSK SUPERMARKED 9
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