The European Pet Food Industry FACTS & FIGURES

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1 2016 The European Pet Food Industry FACTS & FIGURES 2016

2 Estimated number of European households owning at least one pet animal 80 million households Estimated percentage of European households owning at least one cat or one dog Europ. Union: Cats 26% Dogs 18% Europe: Cats 24% Dogs 21% Number of pet food producing companies 132 pet food producing companies 200 production plants Employment Indirect employment is an estimation based on an approximate veterinarians in Europe, an estimated pet specialist stores, medication/vaccination, suppliers to the pet food industry, pet accessories industry, trade shows, pet press, breeders, animal welfare organizations, transport... Direct employment pet food industry: Indirect employment: Annual sales of pet food products Volume: 8.5 million tons Turnover: 19.5 billion Annual value of pet related products and services This estimated figure includes in particular breeders, dog training, pet accessories, grooming, veterinarians, insurances, medication, vaccination... 7 billion accessories 9 billion services Total: 16 billion Annual growth rate of the pet food industry (average value over the past 3 years) 2% 2 of 11

3 Dog population Total European Union: Mio. 2 Mio. 3 Mio. 4 Mio. 5 Mio. 6 Mio. 7 Mio. 8 Mio. 9 Mio. 10 Mio. 11 Mio. 12 Mio. 13 Mio Estonia Latvia Lithuania of 11

4 Cat population Total European Union: Mio. 2 Mio. 3 Mio. 4 Mio. 5 Mio. 6 Mio. 7 Mio. 8 Mio. 9 Mio. 10 Mio. 11 Mio. 12 Mio. 13 Mio Estonia Latvia Lithuania of 11

5 Ornamental bird population Total European Union: (excl. Baltic States) (excl. Baltic States) 1 Mio. 2 Mio. 3 Mio. 4 Mio. 5 Mio. 6 Mio. 7 Mio. 8 Mio. 9 Mio. 10 Mio. 11 Mio. 12 Mio. 13 Mio of 11

6 Ornamental fish estimated number of aquaria Total European Union: (excl. Baltic States) (excl. Baltic States) 0,5 Mio. 1 Mio. 1,5 Mio. 2 Mio. 2,5 Mio. 3 Mio. 3,5 Mio of 11

7 Small mammal population Total European Union: (excl. Baltic States) (excl. Baltic States) 1 Mio. 2 Mio. 3 Mio. 4 Mio. 5 Mio. 6 Mio of 11

8 Reptile population Total European Union: (excl. Baltic States) (excl. Baltic States) of 11

9 Estimated percentage of... European households owning at least one cat or one dog Dogs Cats 12% 29% 24% 26% 25% 23% 41% 22% 23% 27% Estonia 21% 18% 23% 22% 20% 30% 17% 22% 14% 13% 33% 36% 22% 15% 23% 19% Latvia 27% 38% Lithuania 37% 32% 19% 24% 19% 34% 38% 31% 35% 30% 46% 47% 24% 33% 27% 13% 30% 33% 26% 19% 13% 17% 11% 23% 6% 10% 23% 18% 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 % 9 of 11

10 Estimated percentage of European households owning at least one cat or one dog: Europ. Union: Europe: Cats 24% Cats 26% households Dogs 21% Dogs 18% million food 132 pet companies 200 plants... Estimated number of European households owning at least one pet animal: Employment million tons Annual sales of pet food products: Volume: 8.5 million tons Turnover: 19.5 billion Direct employment: Indirect employment: Annual value of pet related products and services: 7 billion accessories 9 billion services Total: 16 billion... Top 5 pets in Europe Cat Dog Bird* Small mammal* *excl. Baltic States Reptile* Annual growth rate of the pet food industry (average value over the past 3 years) 2% 10 of 11

11 Top five pets in Europe Cat Total European Union: Dog Total European Union: Bird Total European Union: * * Small mammal Total European Union: * * Reptile Total European Union: * * *(excl. Baltic States) 11 of 11

The European Pet Food Industry FACTS & FIGURES

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