Dutch Design meets Bamboo A Replicable Design Intervention? Dr. ir. Pablo van der Lugt Head of Marketing & development MOSO International BV

Size: px

Start display at page:

Download "Dutch Design meets Bamboo A Replicable Design Intervention? Dr. ir. Pablo van der Lugt Head of Marketing & development MOSO International BV"

Winfred Lane
5 years ago
Views:

1 Dutch Design meets Bamboo A Replicable Design Intervention? Dr. ir. Pablo van der Lugt Head of Marketing & development MOSO International BV

Depletion of Resources Abiotic Resources: Reserves Copper: 61 years Zinc: 46 years Uranium: 59 years Biotic Resources: Reserves Timber best known renewable

2 Depletion of Resources Abiotic Resources: Reserves Copper: 61 years Zinc: 46 years Uranium: 59 years Biotic Resources: Reserves Timber best known renewable material Annual deforestation rate at 13 million ha Netherlands = 4.15 million hectares Annual reforestation rate at 5.7 million Net annual loss at 7.3 million hectares

3 Depletion of Resources Most deforestation in tropical regions Biodiversity Carbon sinks Erosion control Water table preserver

4 Depletion of Resources Alternatives for Timber Non Wood Forest Products (NWFP) Cork, Sisal, Rattan, Bamboo

5 BAMBOO AS POTENTIAL ALTERNATIVE

7 Architectuur

8 Industriële bouwproducten Bamboo mat board (BMB)

10 4. Ruw Schaven

17 TRADITIONAL HYBRID ADVANCED

18 Small Market Share 0.7% of wooden flooring market 0.02% of veneer market Import wooden furniture Netherlands = Import bamboo furniture worldwide

Causes Small Market Share SOUTH NORTH Problems Problems Problems Plantation / harvesting

knowledge on preservation Lack of knowledge on drying Little innovation in processing

Lack of producers & outlets 3. Bad image bamboo products 4. Lack of knowledge 5.

19 Causes Small Market Share SOUTH NORTH Problems Problems Problems Plantation / harvesting Quality control (age, species, etc) Proper management lacks Few regulations Processing Lack of knowledge on preservation Lack of knowledge on drying Little innovation in processing technologies Inconsistent quality Top 5 causes in North 1. Lack of product design capacity 2. Lack of producers & outlets 3. Bad image bamboo products 4. Lack of knowledge 5. Lack of promotion & branding Organization Value chain Lack of Capacity Logistical problems Bureaucracy Too many actors (middle men)

tool to stimulate Bamboo Commercialization?

22 Potential Role of Designers Designer as material champions high end consumer durables (for bamboo interior design & furniture) Successful tool to stimulate Bamboo Commercialization? Active involvement of designers Action research Intervention in practice Evaluate impact & process

23 INTERVENTION: Dutch Design meets Bamboo

of bamboo Improve image of bamboo Consumer durable Platform with designers,

24 21 Dutch designers 5 monthly workshops (Bamboo labs) Design brief Prototype development High potential Western European market Use specific properties of bamboo Improve image of bamboo Consumer durable Platform with designers, producers & retail outlets Dutch Design Meets Bamboo Intervention Development

25 Dutch Design Meets Bamboo Materials Deployed Stem Board material (Plybamboo) Fibers Strand Woven Bamboo Mats Strips

26 Dutch Design Meets Bamboo Materials Deployed Stem Board material (Plybamboo) Fibers Strand Woven Bamboo Mats Strips

27 Dutch Design Meets Bamboo Materials Deployed Stem Board material (Plybamboo) Fibers Strand Woven Bamboo Mats Strips

28 Dutch Design Meets Bamboo Materials Deployed Stem Board material (Plybamboo) Fibers Strand Woven Bamboo Mats Strips

29 Dutch Design Meets Bamboo Materials Deployed Stem Board material (Plybamboo) Fibers Strand Woven Bamboo Mats Strips

30 Dutch Design Meets Bamboo Support of Designers Bamboo Experts Design Tool Library Reader Invited companies Bamboo Labdays (5 times)

31 Dutch Design Meets Bamboo Support of Designers Design Tool

32 Opening During Dutch Design Week

33 Bamboo Lab 1

34 Bamboo Lab 2

35 Bamboo Lab 3

36 Bamboo Lab 4

37 Bamboo Lab 5

38 Bamboo Lab 5

39 Bamboo Lab 5

40 Opening Exposition

41 Opening Exposition

42 Opening Exposition

43 RESULTS > PRODUCTS

44 Yksi

45 Ed van Engelen

46 Ed van Engelen

47 Lara de Greef Yksi

48 Lotte van Laatum Yksi

49 Eliza Noordhoek

50 Tejo Remy & Rene Veenhuizen

51 Maarten Baptist

52 RESULTS > NEW MATERIALS

53 Ro Koster & Ad Kil

54 Patrick Kruithof

55 Bertjan Pot

56 Bertjan Pot

57 Jaqueline Moors

58 Lama Concept

59 Lama Concept

60 RESULTS > IMPACT

61 Further Commercialisation Prototypes

62 New Projects by Participating Designers

63 New Projects by Participating Designers

64 Development Generic Bamboo Knowledge

65 Development Generic Bamboo Knowledge

66 Development Generic Bamboo Knowledge

67 Exposure Travelling Exposition

68 Exposure International book

69 Exposure Bamboo Company Day

70 Exposure Adoption

71 Exposure Adoption

72 Exposure Adoption

73 Exposure Adoption

74 Exposure Adoption

75 Exposure Adoption

76 Exposure Adoption

77 New Projects by other Designers

78 New Projects by other Designers

79 Conclusion Dutch Design meets Bamboo Design Intervention successful Increase in Commercialization Additional outputs New value chain networks Generic Bamboo Knowledge Increase Image Improvement (trendy) One time injection > Sustained impact Replicability & Recommendations

80 Know More? Dutch Design Meets Bamboo

SOLUTIONS FOR CLIMATE CHANGE

SOLUTIONS FOR CLIMATE CHANGE Carrefour s retail activities and business model are closely tied to the availability and renewability of natural resources, as well as the quality and quantity of agricultural