ALEX GOLDSTEIN Design & Art Direction New York City

Transcription

1 ALEX GOLDSTEIN Design & Art Direction New York City

2 Levi s Commuter Workspace The Levi s Commuter Workspace was a creative hub, gathering place, and community resource center. Three temporary spaces opened in Brooklyn, Los Angeles, and London: cities that exemplify the shared experience of a modern commuter. Graphic lines on the floor derived from street lanes and bike paths connect areas of activity in the space. Materials like reflective tape were taken from bike product and used as signage on windows and as a decorative element lining the edges of furniture. Project Notes Studio: Imprint Projects Role: Designer Year: 2014 Deliverables Print Communications Print Production Signage Interactive Displays Graphic Elements Iconography The open floor plan consisted of a variety of seating areas; classic cafe tables and chairs and custom lounge seating made of wooden pallets invited commuters of all pursuits to come work and hang out comfortably with free Wi-Fi and coffee. Events, such as concerts, bicycle races, lectures, film screenings and art shows took place daily. Visitors could also rent out bicycles or have their bicycle tuned for free. 2

3 Levi s Commuter Workspace Exterior 3

4 Levi s Commuter Workspace Space & Events 4

5 Levi s Commuter Workspace T-Shirts 5

6 Levi s Commuter Workspace Bandana 6

7 Levi s Commuter Workspace Stickers 7

8 Maximum Henry Maximum Henry Maximum Henry Cohen is a young artisan who creates leather goods in Brooklyn, New York. After training with two world-renowned mentors, Max launched his own accessories line in 2010, at the age of 20 years old. The idea behind it is simple: sleek and classic essentials for the modern man or woman, constructed by hand using timeless leather smithing techniques. All items are constructed to last for life, transforming and adapting to the character of whoever carries them. All items are made to order in Brooklyn. Project Notes Studio: Alex Goldstein Role: Multiple Year: 2010 Present Deliverables Branding & Identity Research & Strategy Publication Design Naming Art Direction Set Design Typography Web Design As a close friend of mine, Max approached me in 2010 to design a logo for his project. Since then, the project turned into a fully functioning brand requiring printed collateral, photo shoots, lookbooks, e-commerce and more. 8

9 Maximum Henry Lookbook Shoot 9

10 Maximum Henry Lookbook Cover 10

11 Maximum Henry Lookbook Spreads 11

12 Maximum Henry Postcard Stickers 12

13 Maximum Henry Website Homepage 13

14 Maximum Henry Website Slideshow Graphics 14

15 Maximum Henry Large Hang Tags 15

16 Maximum Henry Small Hang Tags 16

17 Soho House Soho House In the beginning of 2014, Soho House was seeking a designer to oversee the development and opening of their Lower East Side location on Ludlow Street. This would be their second house in New York. After researching the history of the neighborhood and the building they had purchased, I developed the start of a brand and the sub-sequential collateral for the Ludlow House. Project Notes Studio: Alex Goldstein Role: Multiple Year: 2014 Deliverables Branding & Identity Research & Strategy Art Direction Typography Product Concepting Publication Design The following work was proposed to Soho House s creative director and chief of marketing. 17

18 Soho House Ludlow House Logo 18

19 Soho House Ludlow House Logo Exploration Option A Simple and straight to the point - traces the basic outline of the front of the building. Option B Focuses on the door,the entrance to the new Soho Club. Option C The most conceptual of the four. It features the house s gable roof on the lower east side of the grid. Option D Simple and understated. It focuses on the most prominent architectural feature of the building. 19

20 Soho House Ludlow House Entrance 20

21 Soho House Ludlow House Tote Bag 21

22 Soho House Ludlow House Candle Series 22

23 Soho House Seasonal Program 23

24 Soho House Seasonal Program International Executions 24

25 Soho House Seasonal Program New York Spread 25

26 Soho House Seasonal Program New York Spread 26

27 Miscellaneous Work 27

28 Yellow House Pictures Logo and Business Card 28

29 Relic Posters and Business Card 29

30 Blair Harris Logo, Business Card and Stationary 30

31 Eat Club Icon Design 31

32 Newark Liberty International Airport Cell Phone Friendly Zone Branding and Lock Up 32

33 Various Clients Logos 33