HIGH FIVE National Communications Policies & Guidelines

Transcription

1 HIGH FIVE National Communications Policies & Guidelines

2 Contents Introduction HIGH FIVE Visual Identity Using the HIGH FIVE Logos General DOs and DON Ts HIGH FIVE Logo Use Specifications HIGH FIVE Accreditation Logo Use Specifications Guidelines for Creating HIGH FIVE Materials HIGH FIVE Typefaces HIGH FIVE Visual Aids HIGH FIVE Language Appendix A: HIGH FIVE Logo/Communications Request Form HIGH FIVE Contact Information

3 Introduction HIGH FIVE is a comprehensive quality standard for organizations providing recreation and sport programs to children aged 6 to 12. This is achieved by providing sport and recreation professionals with tools, training and resources to promote and support the Principles of Healthy Child Development. The HIGH FIVE Quality Assurance Process a unique Accreditation process for recreation and sport programs continues to be adopted by organizations across Canada including municipalities, YMCAs, YWCAs, Boys and Girls Clubs, sport organizations and daycares. HIGH FIVE Accreditation establishes the benchmark for excellence in children s recreation and sport programming based upon a child-focused, research-based quality framework. There are Authorized Providers across the country licenced to deliver HIGH FIVE in Canada. For example, the Authorized Provider in Ontario is Parks and Recreation Ontario (PRO). The Authorized Provider in Newfoundland and Labrador is Recreation Newfoundland and Labrador (RNL). For a complete list of Authorized Providers, please see our website at Because HIGH FIVE is a quality standard, and a registered trademark, it is of the utmost importance that the HIGH FIVE brand is applied consistently across the country and reflects the same high standard that HIGH FIVE delivers. This guide is designed to provide guiding principles, policies and regulations regarding: Use of the HIGH FIVE logo Typeface for promotional materials Key messages and wording for HIGH FIVE materials Guidelines for producing all HIGH FIVE materials These policies are mandatory for all organizations engaged in using the HIGH FIVE standard and are designed to assist Authorized Providers and/or Registered Organizations in creating professional, high quality materials that reflect the HIGH FIVE core values. 3

4 HIGH FIVE Visual Identity HIGH FIVE visual identity includes: HIGH FIVE (the name) is always written in UPPER CASE and must always be used with registered symbol in superscript ie:. The logo with new tagline The best way to play (formerly Quality at Play); is used with the Trademark symbol in superscript. Registered Organizations receive this logo electronically from their Authorized Provider once they have completed the Learn! level (See chart below) and submitted the Logo/Communications Request Form on page 10. Descriptor/Footer: All national HIGH FIVE materials will use this descriptor. Authorized Providers can localize this descriptor by using their name as long as Parks and Recreation Ontario is credited: ie: HIGH FIVE A quality standard of Recreation Nova Scotia Other HIGH FIVE visual identity elements: Purple/yellow colour scheme (for details, see page 6) Typography (for details, see page 8) HIGH FIVE Accreditation Process Quality Framework Module Achieve! Level 5 Quality Assurance Improve! Level 4 Quality Accountability and Preparation for Verification Measure! Level 3 Quality Improvement Learn! Level 2 Quality Awareness Join Us! Training and Development Train 85% of staff in PHCD*. Train 60% of staff in PHCD*. Train 30% of staff in PHCD*. Program Assessments Accreditation Recognition for your continuous delivery of quality programs for children. Achieve 70% in QUEST 2 in: 25% of general interest/camp programs and 10% of aquatic programs.** Conduct QUEST 2 assessments on 5% of all programs. Train and certify staff in QUEST 2. Achieve 70% in QUEST 1. Level 1 - Become a Registered HIGH FIVE Organization * PHCD = Principles of Healthy Child Development ** in accordance with Aquatic Specific Criteria Policies and Procedures Complete QUEST 1 and enter results into database. Attend QUEST 1 Workshop. Awareness (Internal/External) Promote involvement in HIGH FIVE to the community. Display HIGH FIVE literature and signage in facilities. Promote HIGH FIVE to staff and volunteers. OPTIONAL - Participate in the Implementation Planning Workshop. HOW TO To make the Registered Trademark symbol, type left bracket (, then the letter R, then the right bracket ). Or alternatively go to Insert, Symbol, select Registered Sign, and click Insert. To make it superscript, block the symbol, then go to Format on the upper toolbar, click Fonts, then Superscript. HOW TO The descriptor is always justified left. Leave one space after the then uppercase A with all other words (except place/organization names) lower case. Founded by always starts on the second line. About the logo: Five stars are the symbol of excellence and quality. Programs bearing the HIGH FIVE logo are committed to achieving the highest standard of quality in their children s programs. The fun nature of the logo design and colours reinforces that HIGH FIVE is about children s play. 4

5 Using the HIGH FIVE Logo HIGH FIVE Best way to play logo This is the corporate logo to be used by HIGH FIVE Authorized Providers and by all Registered Organizations that have completed the Learn! level. (See chart on page 4) Logo Revocation The HIGH FIVE Authorized Provider has the right to revoke the use of the HIGH FIVE logo according to the terms of the Registered Organization Agreement. IMPORTANT! The HIGH FIVE logo is protected by trademark and may not be used by any unauthorized organization (non-registered with HIGH FIVE ) or individual, unless approved by HIGH FIVE National. Current HIGH FIVE logo (The best way to play) must replace outdated logo (Quality at Play). HOW TO Eligible Registered Organizations must complete and submit a Logo/Communications Request Form (See page 10) outlining how they propose to use the HIGH FIVE logo. This helps the Authorized Provider keep track of how HIGH FIVE is represented in the community. Once the form is reviewed and approved, organizations are given access to the digital files they require. GENERAL DOS AND DON TS The HIGH FIVE logos represent quality the essence of HIGH FIVE. It is therefore imperative that all applications of the logo also represent quality. The logo should not be applied in such a way, or to products, that will reduce the quality of the logo or the professional image of HIGH FIVE (e.g. faded colour due to print quality, cracked or peeling painted wall, rusty vehicle, etc.) The following pages will provide a visual guide to logo usage. Listed here are some quick and simple Dos and Don ts to assist in assuring a clean and consistent image. DO: Indicate format preference to Authorized Provider depending on application (website, print, banner, etc.). Maintain appropriate colour standards (see Logo Use Specifications, next page). Ensure maximum visual impact by using the logos with appropriate amounts of protected space around the logo (ie: ensure logo stands alone and is not crowded). DON T: Alter the elements within the logos. Add decorative or other elements to the logos. Distort the logo by stretching it. Use outdated versions of the logo (e.g. Quality at Play version). Place the logo in any questionable places (e.g. backside of pants). 5

6 Logo Use Specifications Minimum Size: Logo height must be no less than.75 Logo Colours: PMS 526 PMS 012 c: 76% m: 100% y: 7% k: 0% c: 0% m: 4% y: 100% k: 0% Other Approved Logo Usage Options In purple star On purple: two ink colours The best way to play The best way to play The best way to play Black or one colour only On yellow: two ink colours 6

7 Accreditation Logo Use Guidelines Minimum Size: Logo height must be no less than 1 inch For Accredited HIGH FIVE Organizations Only c: 76% m: 100% y: 7% k: 0% c: 0% m: 4% y: 100% k: 0% Only HIGH FIVE Accredited Organizations that have received Accredited Organization status through the approved Verification process may use the HIGH FIVE Accreditation logo. The HIGH FIVE Accreditation logo is intended to help organizations promote their achievement of the highest quality standards for children s recreation and sport programs. The logo should be displayed prominently to support the organization s commitment to healthy child development. Recommended uses for the Accreditation logo: Accreditation banner Facility door sticker Organization website Program guides and brochures 7

8 Guidelines for creating HIGH FIVE materials HIGH FIVE Typefaces For communication pieces done in WORD and on websites, the following fonts may be used: Arial Helvetica Verdana Garamond Palatino Times Times New Roman For professionally desk-topped communication pieces, the following fonts may be used: Garamond Helvetica Neue HIGH FIVE Visual Aids DESIGN TEMPLATES Registered Organizations are provided with HIGH FIVE templates for producing flyers, ads and PowerPoint presentations. For information on other HIGH FIVE stationary resources available, and how to access them, contact your HIGH FIVE Authorized Provider. Communication Tools Poster Brochure Flyer Print Ads (e.g. recreation guide, community paper) Signage Display panels Banners PowerPoint Website Website link enews Acknowledgement Materials Certificates Ribbons Medals Stationary Letterhead Envelope Business card Reports Cover Format Merchandise Clothing Mugs Toys, etc. PHOTOS and CUSTOM-DESIGN SERVICES To access HIGH FIVE approved photos or for professional assistance to produce collateral materials to fit an organization s particular specifications, contact your HIGH FIVE Authorized Provider. 8

9 HIGH FIVE Language HIGH FIVE Vision Through sustained involvement in quality recreation and sport activities, all children aged 6 to 12 are experiencing healthy development. HIGH FIVE Mission HIGH FIVE is a framework committed to assisting children along the path of healthy child development by: Ensuring that recreation and sport practitioners develop a high level of knowledge and expertise in child development Helping parents to make informed choices Providing practitioners with the tools for enhancing and maintaining a high level of program quality Key Messages HIGH FIVE is a Quality Assurance Framework designed to support the safety, well-being and healthy development of children aged 6 to 12 in recreation and sport programs. HIGH FIVE is a framework committed to improving the quality of children s recreation and sport activities. HIGH FIVE is a quality standard for children s recreation and sport programs. Key Words and Phrases HIGH FIVE always ALL CAPS with symbol (superscript) Principles of Healthy Child Development the workshop (first letter of each word upper case) QUEST 1 and QUEST 2 (all caps and numerical numbers) 6 to 12 (ages) use numerals and spell out to HIGH FIVE Principles A Caring Adult Friends Participation Play Mastery HIGH FIVE Design Guidelines Programs using the HIGH FIVE standard: are age appropriate respect and support the uniqueness and diversity of each child are physically and emotionally safe 9

10 APPENDIX A HIGH FIVE Logo/Communications REQUEST FORM Organization: Contact: Telephone: Fax: Please check the logo/ad you require: Logo Format HIGH FIVE B&W Colour jpg eps Accreditation Logo B&W Colour jpg eps Generic Print Ad B&W Colour jpg n/a Please indicate how you intend to use the logo/ad: Item Distribution Quantities* Print marketing/promotional material Specify (e.g. poster, brochure, program flyer) Certificates, ribbons or medals Clothing, buttons, hats, mugs, etc. Specify: Electronic publication (e.g. web link, online newsletter, multi-media) Print ad Other (specify): * indicate how many of the items will be produced and/or distributed (i.e. number of households, parents or staff members) NOTE: All requests will be reviewed for compliance with the HIGH FIVE Communications Policies and Guidelines (ie: completion of the Learn! level of the Quality Assurance Process.) We will endeavour to respond to requests within one week of submission. Appropriate digital files will be ed to you. ADDITIONAL NOTES: Submit by FAX or to your Authorized Provider. 10

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