Trade-Mark Style Guide

Transcription

1 Trade-Mark Style Guide L ARCHE TM Canada November 2005

2 2 L ARCHE TM Canada Trade-Mark Style Guide Table of Contents I. Introduction...3 A. What is a trade-mark?...3 B. What are the L ARCHE registered trade-marks?...3 C. Unregistered or Common Law L ARCHE trade-marks...4 D. Why is it important to use this Style Guide when developing materials that include L ARCHE trade-marks?...4 II. The L ARCHE Registered Trademarks Guidelines for using the L ARCHE registered Boat Trade-mark Guidelines for using the L ARCHE registered Name Trade-mark Guidelines for using the L ARCHE registered Boat/Name Trade-mark Guidelines for using the original prohibited / official mark of L ARCHE Guidelines for using the L ARCHE registered trade-marks in association with other elements...7 o Guidelines for using the L ARCHE registered Name Trade-mark in association with other elements...7 o Guidelines for using the L ARCHE registered Boat Trade-mark in association with other elements...7 o Guidelines for using the L ARCHE registered Boat/name Trade-mark in association with other elements...8

3 L ARCHE TM Canada Trade-Mark Style Guide August 2005 I. Introduction This Style Guide has been prepared to provide guidelines for L ARCHE TM Canada offices and communities to follow when developing web sites, letterhead, business cards, brochures, fliers, and other materials for publication, presentation, and/or distribution both within and outside of L ARCHE. A. What is a trade-mark? A trade-mark is any name, symbol, design and/or slogan which identifies or distinguishes the products, services and/or business of one entity from those of another. Trade-marks can be registered under the Canadian Trade-marks Act, however, trade-marks do not necessarily need to be registered under the Trade-marks Act and can be recognized at common law simply by virtue of their use. B. What are the L ARCHE registered trade-marks? The L ARCHE registered trade-marks consist of two key elements which may be used in combination with one another or separately. These elements include (a) a stylized boat image with people and waves, and (b) the word L ARCHE in CAPITALIZED BOSANOVA TYPEFACE. 3 L ARCHE Registered Trade-marks Registration No. TMA630,866 TMA630,665 TMA630,668 L ARCHE Original Official Mark Application No. 910,020

4 C. Unregistered or Common Law L ARCHE trade-marks Aside from the above-identified registered trade-marks, L ARCHE can also claim to own a number of unregistered trade-marks, including the word L ARCHE itself as it appears in formats other than that which is registered. Such trade-marks are known as common law trade-marks. (For more information about how to treat and use the unregistered or common law trademark version of the word L ARCHE, see the IMPORTANT NOTE in Section II.2 below.) In the coming months, the leadership of L ARCHE Canada will be exploring whether there are any other words, images, phrases and/or slogans that ought to be claimed either as registered or as common law trade-marks by L ARCHE Canada. For the time being, however, all the necessary trade-mark information pertinent to L Arche Canada is contained in this Style Guide. D. Why is it important to use this Style Guide when developing materials that include L ARCHE trade-marks? By following uniform design principles with respect to L ARCHE trade-marks, L ARCHE offices and communities will be helping to promote and maintain a consistent visual identity for L ARCHE in Canada. Moreover, consistent use of our trade-marks will help to solidify L Arche s collective identity as an organization. It will also help to enhance the recognition of L ARCHE amongst members of the public. Finally, from a legal point of view, a trade-mark that is used inconsistently, changed or mixed up with background design and/or other information may be successfully challenged and lost. II. The L ARCHE Registered Trade-marks 1. Guidelines for using the L ARCHE registered Boat Trade-mark Guidelines for using the L ARCHE registered Boat Trade-mark : 2. Acceptable minimum width 2 cm. 3. Acceptable maximum width no limit. 4. Acceptable thickness of perimeter (space) that must be maintained around this trade-mark Half the height of the trade-mark itself. (Note: This distance may be ignored only when using this trademark in association with place names as specified in Section II.5 below.) 5. Other Where possible, the designation should accompany this registered trade-mark, and under no circumstances shall any part of this image be otherwise altered, distorted, or removed. To view more information about this registered trade-mark, visit 4

5 2. Guidelines for using the L ARCHE registered Name Trade-mark 5 Guidelines for the using the L ARCHE registered Name Trade-mark : 2. Acceptable typeface CAPITALIZED BOSANOVA TYPEFACE (as opposed to lower case typeface) with a horizontal compression factor of 80%. (Note: capitalized Bosanova letters are slightly different from lower case Bosanova letters. Following is an example of the word L ARCHE as it appears correctly in capitalized Bosanova typeface:.. Following is an example of the word L ARCHE as it appears incorrectly in lower case Bosanova typeface: ). 3. Acceptable minimum font size 10 pt font. 4. Acceptable maximum font size no limit. 5. Acceptable thickness of perimeter (space) that must be maintained around this trade-mark Half the height of the trade-mark itself. (Note: This distance may be ignored only when using this trademark in association with place names as specified in Section II.5 below.) 6. Other Where possible, the designation should accompany this registered trade-mark. For information about using unregistered or common law versions of this trade-mark, see the note below. To view more information about this registered trade-mark, visit IMPORTANT NOTE Guidelines for using unregistered or common law trade-mark versions of the word L ARCHE It may not always be possible or practical to use the registered trade-mark version of the word L ARCHE as described in Section 2 above. (For example, when referencing L ARCHE frequently within the body of a document or ). In such cases, it is nonetheless recommended that the word L ARCHE be depicted, where possible, in a font and size that differentiate it from surrounding words e.g., by typing it in bold capitalized font ( L ARCHE ). It is also recommended that the word L ARCHE appear with the TM designation at either the shoulder or the heel of the word the first time it appears in a document, along with the following notice at the end of the document: L ARCHE TM is a trade-mark owned by L Arche Canada Inc. and used under license. It is not necessary to use the TM designation every time the word L ARCHE appears in a document, as long as the designation (with its accompanying footnote) appears once at or near the beginning of the document. Remember that the word L ARCHE is a trade-marked word even when it appears in a non-registered form. Thus, it should always be somehow set apart from other words, where possible.

6 3. Guidelines for using the L ARCHE registered Boat/name Trade-mark Guidelines for using the L ARCHE registered Boat/name Trade-mark : 2. Acceptable size of the name L ARCHE Half the height of the stylized boat image (i.e., half the distance from the bottom of the boat to the top of the heads), and perfectly aligned with the left and right sides of the stylized boat image (i.e., with a horizontal compression factor of 80%.). 3. Acceptable minimum width 2 cm. 4. Acceptable maximum size no limit. 5. Acceptable thickness of perimeter (space) that must be maintained around this trade-mark Half the height of the trade-mark itself. (Note: This distance may be ignored only when using this trademark in association with place names as specified in Section II.5 below.) 6. Other Where possible, the designation should accompany this registered trade-mark, and under no circumstances shall any part of this image be otherwise altered, distorted, or removed. To view more information about this registered trade-mark, visit Guidelines for using the original Official Mark of L ARCHE Guidelines for using the original Official Mark of L ARCHE: 7. Acceptable size of the name L ARCHE Half the height of the stylized boat image (i.e., half the distance from the bottom of the boat to the top of the heads), and perfectly aligned with the left and right sides of the stylized boat image (i.e., with a horizontal compression factor of 80%.). 2. Acceptable minimum width 2 cm. 3. Acceptable maximum size no limit. 4. Acceptable thickness of perimeter (space) that must be maintained around this trade-mark Half the height of the trade-mark itself. (Note: This distance may be ignored only when using this trademark in association with place names as specified in Section II.5 below.) 5. Other Under no circumstances shall any part of this image be otherwise altered, distorted, or removed. To view more information about this registered prohibited (official) mark, visit

7 5. Guidelines for using the L ARCHE registered trade-marks in association with other elements Guidelines for using the L ARCHE registered Name Trade-mark in association with other elements: Blue (See table at end of Style Guide for more info). 2. Acceptable additional elements Place or other names normally used to identify local communities, regions, the Zone, or other incorporated L ARCHE entities. 3. Acceptable location of additional elements Immediately to the right of or directly underneath the word L ARCHE. 4. Acceptable alignment of additional elements Immediately to the right of the word L ARCHE, or immediately below the word L ARCHE as per the illustrations at the left. (Note that when appearing immediately beneath the word L ARCHE, the additional element may be left aligned, centered, or fully aligned.) 5. Acceptable typeface for additional elements All caps or all lower case letters, in Tahoma typeface, or in any font other than Bosanova typeface. 6. Acceptable size of additional elements Half the height of the word L ARCHE. 7. Acceptable thickness of perimeter (space) that must be maintained around this image Half the total height of the image. Guidelines for using the L ARCHE registered Boat Trade-mark in association with other elements: Blue (See table at end of Style Guide for more info). 2. Acceptable additional elements The L ARCHE Name Trade-mark by itself, or the L ARCHE Name Trademark in combination with place or other names normally used to identify local communities, regions, the Zone, or other incorporated L ARCHE entities. 3. Acceptable location and alignment of additional elements Immediately to the right of the boat image as per the illustrations at the left. (Note that the bottom of the word L ARCHE should be aligned with the top wave.) 4. Acceptable typeface for additional elements As specified in previous sections. 5. Acceptable size of additional elements The word L ARCHE should be no more than half the height of the L ARCHE Boat Trade-mark (i.e., half the distance from the bottom of the boat to the top of the heads), while place or other names normally used to identify local communities, regions, the Zone, or other incorporated L ARCHE entities should be no more than half the height of the word L ARCHE. 6. Acceptable thickness of perimeter (space) that must be maintained around this image Half the total height of the image. 7

8 5. Guidelines for using the L ARCHE registered trade-marks in association with other elements (cont d) 8 Guidelines for using the L ARCHE registered Boat/name Trade-mark in association with other elements: 2. Acceptable additional elements Place or other names normally used to identify local communities, regions, the Zone, or other incorporated L ARCHE entities. 3. Acceptable location of additional elements Directly beneath the word L ARCHE. 4. Acceptable alignment of additional elements Left aligned, centered, or fully aligned beneath the word L ARCHE. 5. Acceptable typeface for additional elements All caps or all lower case letters in Tahoma typeface, or in any font other than Bosanova typeface. 6. Acceptable size of additional elements Half the height of the word L ARCHE. 7. Acceptable thickness of perimeter (space) that must be maintained around this image Half the height of the image itself. Colour Guide Official L ARCHE Blue RGB D65/2 -- HTML (Hex) #0C4C76 RGB RGB 0 FF srgb 0 1 XYZ CMY CMYK R 12 R 0C R X 6.01 C C G 76 G 4C G Y 6.56 (LRV) M M B 118 B 76 B Z Y Y K CIE-L*ab CIE-L*CH CIE-L*uv Yxy Hunter-Lab L* L* L* Y 6.56 (LRV) L A* C* u* x a B* H v* y b Questions and/or comments about the information contained in this L ARCHE TM Canada Trade-mark Style Guide may be referred to L Arche Canada at office@larchecanada.org (Tel: ) The L ARCHE Name Trade-mark, Boat Trade-mark, and Boat/name Trade-mark are registered trade-marks owned by L Arche Canada Inc. and used under license. L ARCHE TM is a trade-mark owned by L Arche Canada Inc. and used under license.