STAFF REPORT. Meeting Date: September 19, 2017 To: From: Subject:

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1 STAFF REPORT Meeting Date: September 19, 2017 To: From: Subject: Honorable Mayor & City Council Ryan Gohlich, AICP, Assistant Director of Community Development Request by Councilmember Mirisch to Discuss Initiation of Historic Designation Proceedings for the Property Located at 427 North Cres cent Drive (Union 76 Service Station) Attachments: City Landmark Assessment and Evaluation Report BACKGROUND Councilmember Mirisch has requested this item be placed on the City Council s agenda to determine if there is Council support to commence the historic designation process for the property located at 427 North Crescent Drive (Union 76 Service Station). If the City Council orders the initiation of nomination proceedings for the subject property, this matter could be scheduled for consideration at a future public hearing before either the City Council or Cultural Heritage Commission. DISCUSSION Pursuant to Beverly Hills Municipal Code Section A.2, the City Council may initiate designation proceedings concerning a proposed landmark by requesting that the mailer be placed on its agenda at a noticed hearing. The process to initiate this review and set a hearing is specifically set forth in the Beverly Hills Municipal Code (BHMC), Section Generally, landmark designation is a four-step process: 1. Initiation, to begin the process of landmark proceedings and study the property s eligibility under the applicable criteria (this can be undertaken by either the City Council or the Cultural Heritage Commission); 2. Preliminary Evaluation and Hearing, where the Director of Community Development completes a preliminary evaluation based on prima facie evidence available about the property and schedules a public hearing, providing notice to the property owner, to determine whether the proposed landmark merits formal consideration for nomination by the commission; 3. Nomination, whereby the Cultural Heritage Commission formally considers a landmark evaluation and assessment report and makes a recommendation to the City Council; and

2 Meeting Date: September 19, 2017 Historic Designation Proceedings for 427 N. Crescent Drive 4. Designation, whereby the City Council formally considers the Cultural Heritage Commission s nomination and votes whether to designate the property and place it on the Beverly Hills Register of Historic Properties. Should a majority of the City Council indicate their support for reviewing the subject property for landmark proceedings, the City Council could direct staff to schedule a noticed public hearing on a future City Council agenda to initiate landmark proceedings. Alternatively, the City Council could direct the Cultural Heritage Commission to place the matter on an upcoming agenda for consideration of initiating landmark proceedings. Pursuant to BHMC Section 1O A.2.a., the Council (or Commission) could initiate the property only under the following circumstances: 1) with the property owner s support, or if the property 2) is listed on the local inventory, 3) was designed by a party on the City s List of Master Architects (viewable at 4) was owned and occupied by a person of great importance; or was owned and occupied by a person of great local prominence. In this case, the subject property was designed by Master Architect Gin Dan Wong, who is included on the City s list; therefore, the City Council (or Commission) would have the authority to initiate landmark designation proceedings with or without property owner support. BACKGROUND The subject property was previously considered by the Cultural Heritage Commission in 2013 under the prior Historic Preservation Ordinance (Ordinance No ). The Cultural Heritage Commission initiated the property on July 10, 2013, reviewed a landmark evaluation and assessment report prepared by the City s historic consultant (Attachment 1), and adopted a resolution on October 9, 2013, nominating the property and recom mending that the City Council designate the Union 76 Service Station at 427 North Cres cent Drive as a local landmark. Despite the initial recommendation for landmark status, the property was not ultimately forwarded to the City Council for formal consideration due to concerns expressed by the property owner and a lack of property owner support for moving forward with the process. Subsequently, a comprehensive update to the Historic Preservation Ordinance was adopted by the City Council which modified the landmark designation criteria. Based on the timeline of the prior review and the provisions contained in the current Historic Preservation Ordinance, the subject property is now subject to the current Municipal Code (BHMC Section ) and is not eligible to proceed under the Commission s prior recommendation. Therefore, while the background information remains valid, the landmark criteria assessment contained in the earlier historic evaluation report is no longer applicable under the current Municipal Code. Accordingly, the prior analysis would need to be updated to reflect the changes in the Municipal Code. Based on a preliminary review of the property, it appears to continue to be eligible for landmark status under the current Municipal Code provisions; however, a more in-depth analysis would be carried out by staff if so directed by the City Council. FISCAL IMPACT Action by the City Council regarding this matter does not have significant budget or fiscal impacts for the City. Should the City Council or Cultural Heritage Commission initiate the property, a revised landmark assessment report would need to be prepared by the City s historic consultant, the cost of which would be borne by the City. The cost would be less than $5,000 and is able to be accommodated with existing funds budgeted for historic preservation activities. Page 2 of 3

3 Meeting Date: September 19, 2017 Historic Designation Proceedings for 427 N. Crescent Drive RECOMMENDATION It is recommended that the City Council provide direction to staff as to whether there is support to commence landmark proceedings for the subject property, and if so, whether the matter should be placed on a future City Council agenda or referred to the Cultural Heritage Commission for further consideration and evaluation. Susan Healy Keene, AICP Director of Community Development Approveq3y Page 3 of 3

4 Attachment I 2013 City Landmark Assessment and Evaluation Report

5 r CITY LANDMARK ASSESSMENT & EVALUAIION REPORT OCTOBER 2013 UNION 76 SERVICE STATION 427 North Crescent Drive, Beverly HIlls, CA (937% Santa Monica Boulevard) Prepared for: City of Beverly Hills Community Development Department Planning Division 455 Rexford Drive, Beverly Hills, CA Prepared by: Leslie Heumann, Consultant Jan Ostashay Principal Ostashay & Associates Consulting PC BOX 542, Long Beach, CA 90801

6 CITY LANDMARK ASSESSMENT AND EVALUATION Union 76 Service Station 427 North Crescent Drive (9376 Santa Monica Boulevard) Beverly Hills, CA APN: INTRODUCTION This landmark assessment and evaluation report, completed by Ostashay & Associates Consulting for the City of Beverly Hills, documents and evaluates the local significance and landmark eligibility of the property referred to as the Union 76 Service Station located at 427 North Crescent Drive (also listed as 9376 Santa Monica Boulevard) in the City of Beverly Hills, California. This assessment report includes a discussion of the survey methodology used, a summarized description of the property, a summarized historic context and brief history of the property, the landmark criteria considered in the assessment, evaluation of historical significance, photographs, and applicable supporting materials. METHODOLOGY The landmark assessment was conducted by Leslie Heumann, Consultant in association with Ostashay & Associates Consulting. In order to identify and evaluate the subject property as a potential local landmark, an intensive-level survey was conducted. The assessment included a review ofthe National Register of Historic Places (National Register) and its annual updates, the California Register of Historical Resources (California Register), and the California Historic Resources Inventory list maintained by the State Office of Historic Preservation (OHP) in order to determine if any previous evaluations or survey assessments of the property had been performed. The results of the records search indicated that the subject property had been previously surveyed and documented, and was initially found through those surveys to be potentially eligible for listing in the National Register under criteria associated with architecture, but was subsequently determined to require re-evaluation. For this current assessment site inspections and a review of building permits and tax assessor records were also done to document the property s existing condition and assist in evaluating the property for historical significance. The City of Beverly Hilts landmark criteria were employed to evaluate the local significance of the property and its eligibility for landmark designation. In addition, the following tasks were performed for the study: Union 76 Service Station, 427 North Crescent Drive City Landmark Assessment and Evaluation Report page 1

7 . Searched records of the National Register, California Register, and OHP Historic Resources Inventory.. Conducted a field inspection ofthe subject property.. Conducted site-specific research on the subject property utilizing Sanborn fire insurance maps, city directories, newspaper articles, historical photographs, and building permits. I Reviewed and analyzed ordinances, statutes, regulations, bulletins, and technical materials relating to federal, state, and local historic preservation, designation assessment procedures, and related progra ms. FINDINGS. Evaluated the potential historic resource based upon criteria established by the City of Beverly Hills and utilized the OHP survey methodology for conducting survey assessments. The Union 76 Service Station appears to meet the City s criteria for designation as a local landmark as required in Section ofthe Historic Preservation Ordinance (BHMC fA)(B)(C)). The subject property satisfies the requirement of subsection A., which requires that at least two of the six BHMC significance criteria be met. Upon conclusion of the assessment and evaluation, the property appears to satisfy three of the significance criteria: criterion A,1, A.3, and A.4. ft also meets the requirements of subsection (B), which requires that: The property retains integrity from its period of significance, and subsection (C), which requires that: The property has historic value. BACKGROUND INFORMATION The Union 76 Service Station occupies a nearly triangular parcel located at the southwest cornet of North Crescent Drive and Santa Monica Boulevard, legally described as lots 14 and 15 of Block 4 of the Beverly tract. The tot measures approximately 173 feet at its greatest depth along the alley west of North Crescent Drive and 187 feet along the Santa Monica Boulevard frontage, and also has a 48-foot frontage on North Crescent Drive and a 153-foot boundary with the property to the south. The station is oriented towards the corner on the northeast, with the primary elevation facing north onto Santa Monica Boulevard. The property is located at the eastern edge of the City s triangular commercial district, across the street to the south from the Civic Center and the new Annenberg Center for the Arts, and it borders residential properties to the south and southeast. The subject property has been previously identified and evaluated under the City s on-going historic resources survey process. It was first assessed as part of the city-wide historic resources survey. At that time, the property was recognized for its distinctive architectural style and its association with the Los Angeles regional automobile culture. Because it was not 50 years old at the time, the property was assigned a National Register Status Code 45, indicating that it was not yet eligible to the National Register but might become Union 76 Service Station, 427 North Crescent Drive Cfty Landmark Assessment and Evaluation Report page 2

8 so when it achieved sufficient age. When the new California Historical Resource (CHR) Status Codes were adopted by OHP in August 2003, properties previously evaluated as 4s, were automatically re-assigned at status code of 7N or needs to be re-evaluated: At the time of the 2004 historic resources survey update, the property was assigned a National Register status code of 3S or appears individually eligible for the National Register, but this classification apparently was not taken into consideration when the CHR status code was automatically assigned by OHP. The CHR status code of 3S was confirmed by the 2006 update of the Area 5 Commercial Historic Resources Survey. PROPERTY DESCRIPTION AN D CONSTRUCTION HISTORY Description. Constructed between 1963 and 1965, the 1960 design for this gas station was originally intended for a location on Century Boulevard, in proximity to the newly completed Los Angeles International Airport. It was designed by architect Gin D. Wong, a partner in the leading Los Angeles architecture firm of William L. Pereira and Associates, for the Standard Oil company. When Standard Oil selected a different design for that original location, Union Oil, whose headquarters a little west of downtown Los Angeles had just been designed by the Pereira company, decided to construct the space-age station at the corner of Crescent and Santa Monica Boulevard in Beverly Hills, where they had had a more conventional type service station there since the early 1920s. The new modernistic service station officially opened in 1965, and sales skyrocketed from 100,000 to 150,000 gallons of gasoline per month at that site. Designed to suggest motion, according to Wong, the station consists of a soaring concrete canopy, described by writer and occasional architectural critic Tom Wolfe as a spherical triangle, whose swooping lines and up thrust ends reach for the sky.2 A band of square tiles, originally painted the signature company orange color and repainted in the new company red color in 2007, punctuates the fascia. The canopy is supported by three, integrated piers. Parallel rows of fluorescent lights illuminate the soffits. A rectangular, flat-roofed, service building, constructed of concrete blocks with a glass front facing north, shelters beneath the lowest section of the canopy. An addition, also of concrete block, was built at the west end of the building in An interior remodel and another addition occurred in There are four gasoline pumping stations; the pumps were replaced in A detached, metal storage building was constructed in 1980 and is located at the southeast corner of the asphalt-paved property. A pole sign with the trademark 76 ball atop occupies the prominent corner location. Building Permit History. A review of building permits indicate that the property has undergone few exterior modifications since it was built in the early 1960s. Relevant construction and alterations that have been recorded with the City of Beverly Hills, which have occurred over the years, include the following: 1 Wolfe, Tom. I Drove Around Los Angeles and It s Crazy. LosAngeles Times, December 1, b1d. Union 76 Service Station, 42? North Crescent Drive City Landmark Assessment and Evaluation Report page 3

9 YEAR DESCRIPTION OF WORK 1924 [First] Service Station ($4000) 1929 Steel canopy ($1000) 1963 New gasoline service station ($90000) 1963 Demolition of [existing] gasoline service station ($1000) 1963 Install sphere sign ($600) 1964 Lower globe sign 6 feet ($300) 1977 Add concrete block storage room [at west end of existing building] ($10000) 1978 Renewal of permit for storage room 1980 Tire cabinet ($3000) 1981 Concrete driveway ($7000) 1983 Re-roof over existing ($4600) 1999 Remove and replace fuel dispensers and concrete slab in pump island booth ($50,000) 2002 Addition and remodel of retail store in service station (35,000) 2005 Re-roof ($34,000) 2007 Paint existing orange tiles on canopy company standard red color (no value cited) The service station is substantially unaltered. Two additions to the service building/retail store have occurred and have not compromised the primary (north) elevation. The interior plan and finishes of this building have been altered. Additional minor alterations were made when the Union 76 ownership passed to Conoco Phillips. Most of the alterations appear to have been changes sympathetic to the site s overalt historic character and unique architectural qualities. Such evident changes have not significantly compromised the property s original architectural design, historical integrity, or important character-defining features. HISTORICAL CONTEXT Beverly Kills. The early settlement and development of Beverly Hills began on what was called Rancho Rodeo de las Aguas. This land was originally claimed by Mexican settlers Maria Rita Vafdez and her husband Vicente Valdez around Aptly named The Ranch of the Gathering of the Waters, the swamps or cienegas that characterize the natural landscape were created by rain run off flowing out of Coldwater and Benedict Canyons. Vegetable farming, sheep Union 76 Service Station, 427 North crescent Drive City Landmark Assessment and Eva uation Report page 4

10 herding, bee keeping and the raising of walnut trees were the primary agricultural activities within the rancho lands during the latter half of the nineteenth century. Several attempts at subdividing and establishing communities on the ranch lands were attempted during the 1860s and 18$Os, but ended in failure.3 In 1906, the Amalgamated Oil Company reorganized as the Rodeo Land and Water Company. Burton Green played a leading role in formulating the plans for a garden city, located between Whittier Drive on the west, Doheny Drive on the east, Wilshire Boulevard on the south, and the foothills above Sunset Boulevard to the north.4 The syndicate hired notable California park planner, Wilbur F. Cook, Jr., to plan the new community. Cook had worked with landscape architect Frederick Law Olmsted prior to moving to Oakland in 1905 to establish his own firm. Comprised of Beverly in the commercial triangle between Santa Monica and Wilshire boulevards and Beverly Hills north of Santa Monica Boulevard, the new community was one ofthe earliest planned communities in southern California. In 1914, concern over establishment of a secure water system and the desire to improve the local school system prompted incorporation ofthe City of Beverly Hills. The original boundaries of the City were much the same as they are today, except for the area south of Wilshire Boulevard, annexed in 1915, and Trousdale Estates, annexed in Most of the City was open land at the time of incorporation with development scattered around Canon Drive, Beverly Drive, Crescent Drive, and the downtown triangle.5 The architecture of Beverly Hills in the years following the City s founding was dominated by the Craftsman, Mission Revival, and Period Revival styles (Tudor, Georgian, Beaux-Arts Classicism). With Beverly Hills establishing itself as a haven for movie stars in the 1920s, the architectural character of the city began to realize a varying degree of extravagance in the design of its housing stock. Throughout the late 1920s and 1930s sophisticated period revival styles dominated the domestic architecture of the city. By the mid to late 1930s Beverly Hills became one of the areas in southern California most closely connected with the development of the Hollywood Regency style. Born of the meeting of Moderne sleekness with the elegance of early nineteenth century architectural forms, it used simple, primary forms and blank wall surfaces to project exclusivity and sophistãcation.6 Beverly Hills domestic architecture in the post-world War II era saw the incorporation of Revival references in its new housing stock, and also the introduction of contemporary, luxury designs reflective of the Mid-century Modern idiom. Commercial building design witnessed a similar evolution. Early buildings in the downtown triangle tended to be influenced by revival styles, including Spanish, Renaissance, and other Mediterranean references. The Art Deco was also embraced in the 1920s and 1930s, paving the way for a more modern sensibility that was partially realized in several Art Moderne and 3 Beverly Hills Historic Resources Survey , pg Ibid, pg itiä, pg Ibid. pg. 17. Union 76 Service Station, 427 North Crescent Drive City Landmark Assessment and Evaluation Report page 5

11 Hollywood Regency retail establishments. While a taste for the Colonial Revival persisted in commercial buildings in Beverly HiLts, in the years following World War Ii modernism was fully accepted, with numerous examples of the Corporate International Style and New Formalism peppering the business triangle and spreading east and west on Wilshire Boulevard. Automobile Service Station Design. The southwest corner of Crescent and Santa Monica in Beverly Hills has been occupied by a gas station since The Sanborn map of this location indicates that the original service station consisted of a rectangular building with a roof overhang along its north elevation and a steel canopy extending perpendicularly from the building towards Santa Monica Boulevard.7 It was one of several such stations in Beverly Hills at the time. Although the young city had been served since its founding in 1906 by the interurban railway system, the taste for automobile transportation, and the freedom it engendered, soon overtook all other contenders. The infrastructure needed to sell, house, and maintain cars became part of the Beverly Hills urban landscape, albeit more discreetly than in many other cities. When automobiles were first introduced in the late nineteenth century, gasoline was obtained from liveries, hardware stores, and other existing retailers, who purchased drums from oil companies whose primary business Jay in providing fuel for heating and lighting. The invention of a pump that permitted direct transfer of gasoline from storage tank into vehicle around 1905 heralded the appearance of street pumps that became common appendages to many businesses and even some residences. With the rapid increase in the number of automobiles on the road, however, this system of distribution was short-lived.8 A new building type developed between 1905 and 1910, a drive-in facility that allowed automobiles to drive completely off the street and then rejoin traffic after re-fueling. While the earliest filling stations were often no more than a shack and a pump, they soon evolved, incorporating a building large enough to house an office. Oil companies began building chains of stations, in built-up areas and on the open road. The companies need to create a recognizable presence, coupled with urban planners desires to beautify this rapidly proliferating building type, led to a period during the 1920s when so-called artistic gas stations were designed to resemble homes, banks, and other respectable buildings. At the same time, the idea of prefabricated stations was also catching on. These were usually inexpensively constructed of metal, glazed with large industrial sash, and often incorporated sheltering canopies. Functions expanded to include sales of tires, batteries, and other items, repairs, and provision of a restroom during the same period.9 During the Depression years, several of the individual oil companies commissioned architects and industrial designers to come up with a new, standardized, and modern image for their gas stations. The result was the development of facilities influenced by the clean geometric lines of 7 Sanborn Map Company. Los Angeles , Volume 21 ( ), Sheet Heumann, Leslie. Historic Resources Assessment: 1020 East Palmer Avenue. Prepared for the CIty of Glendale. February 3, bd......,......, Union 76 Service Station, 427 North Crescent Drive City Landmark Assessment and Evaluation Report page 6

12 became the emerging International style or the dynamic transportation imagery of the Streamline Moderne styles Several prominent architects, including Frank Lloyd Wright, Richard Neutra, and Rudolf Schindler tried their hand at this emerging building type. One of the most successful collaborations was between Texaco and designer Walter Dorwin Teague resulting in several models of gas stations whose distinctive green banding and star logo immediately recognizable to motorists throughout the country. By the end of the decade, this new breed of station, with streamlined fins on rooftops, horizontal banding, and rounded corners, had become a fixture on American streets and highways. In the post-world War II years, the clean lines and functional aesthetic ofthe International Style were embraced for gas station design. One trend that gained favor in the 1950s was an increasing emphasis on the canopy, both as an architectural means of attracting attention and as a relatively inexpensive way to update the appearance of the box-like building beneath it. This approach found particular favor on the west coast, both as a means of shelter from the elements and as a statement of the primacy of automobile travel. The Union 76 Service Station is an exemplary example of a post-war era service station that incorporates that new ideology of utility and demand with the modernistic design trends so popular in the late 1950s and early 1960s America. Union 76 Service Station. The southwest corner of Crescent and Santa Monica in Beverly Hills has been occupied by a gas station since Building permits reference a service station being built at the site (address cited as 9370 Burton Way) by Union Oil Company of Los Angeles at the cost of roughly $4,000. The Sanborn map of this location indicates that the original service station consisted of a rectangular building with a roof overhang along its north elevation and a steel canopy extending perpendicularly from the building towards Santa Monica Boulevard. 2 It was one of several such stations in Beverly Hills at the time. Although the young city had been served since its founding in 1906 by the interurban railway system, the taste for automobile transportation, and the freedom it engendered, soon overtook all other contenders. The infrastructure needed to sell, house, and maintain cars which became part of the Beverly Hills urban landscape, albeit more discreetly than in many other cities. The Union gas station at the southwest corner of Crescent Drive and Santa Monica Boulevard (in later years it became a Union 76 service station) operated as a modest gas station until the early 1960s when it was removed for the construction of a newer, more modern type facifity. One of the most unusual structures in Beverly Hills, the Union 76 service station was designed by William L. Pereira and Associates, which was established in 1958 after the partnership of Pereira and Charles Luckman, founded in the early 1950s, was dissolved. Pereira, as a sole practitioner early in his career, as half of the Pereira and Luckman team, and as the head of the a Vieyra, Daniel. t1gas Stations. Maddex, Diane, editor. Built in the USA: American Buildingsfrom Airports to Zoos.Washington, D.C.: The Preservation Press, Pp Liebs, Chester H. Main Street to Miracle MIle: American Roadside Architecture. Boston: Bulfinch Press, Pp Sanborn Map Company. Los Angeles , Volume 21 ( ), Sheet 206. Union 76 Service Station, 427 North Crescent Drive City Landmark Assessment and Evaluation Report page 7

13 Pereira company until his death in 1985, was one of the most prolific and influential architects based in Los Angeles in the decades following World War II. Born and trained in Chicago, Pereira initially worked for the prestigious Holabird and Root company in that city. After moving to Los Angeles he was briefly an art director for a handful of Hollywood films, but his true calling was architecture. He began teachingat the University of Southern California, School of Architecture in 1949 and through his classes and his company, which grew in proportion to the large numbers of corporate, government, and institutional clients it acquired, guided a generation of architects who followed him. Over the course of his career, Pereira is credited with over 400 architectural and planning projects. He earned a place on the cover of Time magazine in September Said to have loved science fiction, Pereira favored concrete as a building material. Among his more famous projects were the futuristic Transamerica pyramid in San Francisco and the master plan for the city of Irvine, California. Architect Gin D. Wong was born in China and educated at the University of Southern California, School of Architecture where he distinguished himself as a student and was hired immediately upon graduation by Pereira and Luckman. He helped found William L. Pereira and Associates in 195$, rising quickly through its tanks to become vice president of Planning and Design, then partner, and ultimately president. Wong is credited as the designer for some of the two firms most famous commissions, including the Los Angeles Internationat Airport master plan (and in some articles, the Theme Building at LAX as well), CBS Television City in Los Angeles, and the Transamerica pyramid in San Francisco. Wong left Pereira in 1974 to form his own firm, which is still in practice. He was recently honored as one of four Chinese-American architects featured in the exhibit Breaking Ground at the Chinese American Museum in Los Angeles. Googie Style. Although in some ways the Union 76 service station transcends style as a singular piece of design, it can also be understood within the context of Googie Style architecture. Named after a coffee shop designed by architect John Lautner in 1949, the Googie style was described by editor Douglas Haskell in House and Home magazine in Haskell noted that Googie buildings often appeared to defy gravity, an apt description for the canopy of the Union 76 Service Station. An architecture of consumerism, Googie design evolved from a need to attract the attention of travelers and commuters from the road. This trend, which had first flowered during the pre-world War II era, took on a futuristic aesthetic in the 1950s and 1960s. The nuclear age and the era of spaceflight were expressed by incorporating boomerangs, diagonals, starbursts, and attention-grabbing illumination into designs. Other characterdefining features included upwardly sloped roofs, fanciful signs, and space-age references. Character-defining features associated with the Union 76 station are only those features on the original canopy and service building dating from as seen from the public right-ofway. Such features include its prominent location at the corner of Crescent Drive and Santa Monica Boulevard; the spatial relationships of its constituent parts; the unique canopy, including its shape and configuration, materials, fascia, soffits, supporting piers, and parallel rows of ftuorescent tights; and the exterior of the concrete block service building, including its partial (north) façade of glass. Union 76 Service Station, 427 North Crescent Drive City Landmark Assessment and Evaluation Report page 8

14 EVALUATION OF HISTORICAL SIGNIFICANCE Evaluation Criteria. In analyzing the historical significance of the subject property, criteria for designation under the City s local landmark program was considered. Additionally, consideration of historical integrity and the State Office of Historic Preservation (OHP) survey methodology was used to survey and assess the relative significance of the property. City of Beverly Hills Landmark Criteria. The City s Historic Preservation Ordinance (Municipal Code Title 10 Chapter 3 Article 32; BHMC ) authorizes the Cultural Heritage Commission (CHC) to recommend the nomination of properties as local landmarks to the City CounciL The Council may designate local landmarks and historic districts by the procedures outlined in the ordinance. The Preservation Ordinance also establishes criteria and the process for evaluating and designating properties as potential local landmarks. Under the City s criteria a property must be mote than 45 years old, unless it possesses exceptional significance; retain sufficient historical integrity to physically illustrate its significance; and satisfy significance criteria. To be eligible for local designation as a historic landmark, properties must satisfy the following criteria: A. The property meets at least two of the following (significance) criteria: 1. Is identified with important events in the main currents of national, state, or local history, or directly exemplifies or manifests significant contributions to the broad social, political, cultural, economic, recreational, or architectural history of the Nation, State, City, or community; 2. Is directly associated with the lives of Significant Persons important to national, state, City or local history; 3. Embodies the distinctive characteristics of a style, type, period, or method of construction; 4. Represents a notable work of a person included on the City s List of Master Architects or possesses high artistic or aesthetic value; 5. Has yielded or has the potential to yield, information important in the prehistory or history of the Nation, State, City or community; 6. Is listed or has been formally determined eligible by the National Park Service for listing on the National Register of Historic Places, or is listed or has been formally determined eligible by the State Historical Resources Commission for listing on the California Register of Historical Resources. B. The property retains integrity from its period of significance. The proposed landmark Union 76 Servke Station, 427 North Crescent Drive City Landmark Assessment and Evaluation Report page 9

15 retains integrity of location, design, setting, materials, workmanship, and association. Integrity shall be judged with reference to the particular significance criteria specified above. C. The property has historic value. The proposed landmark is of significant architectural value to the community, beyond its simple market value and its designation as a landmark is reasonable, appropriate, and necessary to promote protect, and further the goals and purposes of the City s historic preservation ordinance. California Office of Historic Preservation Survey Methodology. The evaluation instructions and classification system prescribed by the California Office of Historic Preservation fohp) in its publication Instructions for Recording Historical Resources provide a three-digit evaluation rating code for use in classifying potential historic resources. The first digit indicates one of the following general evaluation categories for use in conducting cultural resources surveys: 1. Property listed in the National Register or the California Register; 2. Property determined eligible for listing in the National Register or the California Register; 3. Property appears eligible for the National Register or the California Register through a survey evaluation; 4. Property appears eligible for the National Register or the California Register through other evaluation; 5. Property recognized as historically significant by local government; 6. Property not eligible for any listing or designation; and 7. Property not evaluated for the National Register or California Register or needs re-evaluation. The second digit of the evaluation status code is a letter code indicating whether the resource is separately eligible (5), eligible as part of a district (D), or both (B). The third digit is a number that is used to further specify significance and refine the relationship of the property to the National Register and/or California Register. Under this evaluation system, categories 1 through 4 pertain to various levels of National Register and/or California Register eligibility. The California Register, however, may also include surveyed resources with evaluation rating codes through level 5. In addition, properties found ineligible for listing in the National Register, California Register, or for designation under a local ordinance are given an evaluation status code of 6. Historical Integrity. Integrity is the ability of a property to convey its significance. In addition to meeting the criteria of significance, a property must have integrity. Integrity is the authenticity of a property s physical identity clearly indicated by the retention of characteristics that existed during the property s period of significance. Properties eligible for local landmark Union 76 Service Station, 427 North Crescent Drive City Landmark Assessment and Evaluation Report page 10

16 designation must meet at least two of the local landmark designation criteria and retain enough of their historic character or appearance to be recognizable as historical resources and to convey the reasons for their historical significance. Both the National Register of Historic Places and the California Register of Historical Resources recognize the seven aspects of qualities that, in various combinations, define integrity. To retain historic integrity a property should possess several, and usually most, of these seven aspects. Thus, the retention of the specific aspects of integrity is paramount for a property to convey its significance. The seven qualities that define integrity are location, design, setting, materials, workmanship, feeling and association. The seven qualities or aspects of historical integrity are defined as follows:. Location is the place where the historic property was constructed or the place where the historic event occurred.. Design is the combination of elements that create the form, plan, space, structure, and style of a property. 0 Setting is the physical environment of a historic property.. Materials are the physical etements that were combined or deposited during a particular period of time and in a particular pattern or configuration to form a historic property.. Workmanship is the physical evidence of the crafts of a particular culture or people during any given period in history or prehistory. S Feeling is a property s expression of the aesthetic or historic sense of a particular period of time. S Association is the direct link between an important historic event or person and a historic property. Application of City Landmark (Significance) Criteria. In summary, based on current research and the above assessment, the Union 76 Service Station located at 427 North Crescent Drive I 9376 Santa Monica Boulevard appears to meet the necessary City of Beverly Hills Landmark criteria (BHMC ). The property was evaluated according to statutory criteria, as follows: A. The property meets at least two of the following criteria (BHMC (A)). BHMC 1O fA)(1) The property is identified with important events in the main currents of national, state, or local history, or directly exemplifies or manifests significant contributions to the broad social, political, cultural, economic, recreational, or architectural history of the Nation, State, City, or community. Union 76 Service Station, 427 North Crescent Drive City Landmark Assessment and Evaluafion Report page 11

17 The subject property exemplifies a special moment in the City s evolving architectural history and is directly associated with the importance of the automobile in defining the City s urban landscape. The location, design, feeling and overall character of the property together reftect the essential features of the Googie style. It is the most important extant building in Beverly Hills associated with the style. In addition, the Union 76 Service Station reflects the prominent role the automobile played, and continues to play, in the southern California lifestyle. It is the most recognized gas station in the City of Beverly Hills and has been accorded substantial attention in the local, regional, and national press. Its location, diagonally across the street from City Hall along one of the City s most traveled thoroughfares, highlights this significance. In consideration of eligibility, the property appears to satisfy this criterion. BHMC IO (A)(2) The property is directly associated with the ilves of Significant Persons important to national, state, City or local history. The property was built for the Union Oil Company and has not been associated with any one person or operator over its 50-year history. No significant contributions to the annuals of national, state, or local history by these owners or operators that are specifically associated with this property are known. Therefore, the property does not appear to satisfy this criterion. BHMC 1O (A)(3) The property embodies the distinctive characteristics of a style, type, period, or method of construction. The property is one of the most recognized examples of Googie architecture in southern California, whose image is immediately produced when Internet searches of the term are conducted. It has been recognized, documented, and photographed in numerous newspapers, websites, and guides to Beverly Hills because of its unique architecture and prominent location. The dramatic triangular canopy, with its three points improbably pointed skyward, anchored to the ground by a mere three piers and futuristicalty illuminated, reflects the quintessential Googie style. The property s curious history of the design, with its links to the Los Angeles International Airport, underscores the dynamism of the station s appearance and links it inextricably to a singular moment in regional history. The Union 76 Service Station, therefore, embodies the distinctive characteristics of a particular style, period of time, and method of construction. The property is nearly unaltered since its construction in Key features of the Googie style incorporated in the property include the canopy s unique shape, configuration, materials, fascia, soffits, illumination, and piers. In addition, the deliberately underplayed service building, with its flat roof, concrete block construction, and band of floorto-ceiling windows and doors, are a utilitarian interpretation of the International Style and, as seen from the street, are also-character-defining. The tall pole with the well-recognized Union 76 ball sign on top is an icon of the company and is recognized throughout southern California. The subject property appears eligible for local landmark designation under this criterion. BHMC 1O (A)(4) The property represents a notable work of a person included on the City s List of Master Architects or possesses high artistic or aesthetic value. Union 76 Service Station, 427 North Crescent Drive City Landmark Assessment and Evaluation Report page 12

18 This property was designed by architect Gin D. Wong. It is not cleat whether the genesis of the design occurred while Wong was associated with the Pereira and Luckman firm or William L. Pereita and Associates. In any case, the City s list of Master Architects includes Gin D. Wong, Pereita and Luckman, and William L. Pereira. By any measure, the Union 76 Service Station is considered a notable design. Therefore, the subject property satisfies this criterion. BHMC 1O (A)f5) The property has yielded or has the potential to yield, information important in the prehistory or history of the Nation, State, City or community. The property does not appear to satisfy this criterion. BHMC 1O (A)f6) The property is listed or has been formally determined eligible by the National Park Service for listing on the National Register of Historic Places, or is listed or has been formally determined eligible by the State Historical Resources Commission for listing on the California Register of Historical Resources. The property is not currently listed on the National Register of Historic Places or the California Register of Historical Resources, nor has it been formally determined eligible for listing on the National Register or the California Register. Though the property was previously evaluated as potentially eligible for listing on the National Register as part of the citywide survey process, and eligible for listing as part of the 2004 and 2006 survey updates, it does not satisfy this criterion. B. The property retains integrity from its Period of Significance (BHMC 1O f B)). The period of significance for the subject property is the period of construction from 1963 to Those important features of design, materials, location, setting, workmanship, feeling, and association from the period of significance are still evident in the property and help to render it historically significant. C. The property has Historic Value (BHMC (C)). Because of its unique architecture, historical past, and contribution to the City s architectural heritage the property is considered to have historic value. Therefore, the property satisfies this criterion. Character-defining Features. Every historic property is unique, with its own identity and its own distinguishing character. A property s form and detailing are important in defining its visual historic character and significance. It is a property s tangible features or elements that embody its significance for association with specific historical events, important personages, or distinctive architecture and it is those tangible elements; therefore, that should be retained and preserved. Character refers to all those visual aspects and physical features that comprise the appearance of every historic property. According to National Park Service Brief 17, Architectural Character: Union 76 Service Station, 427 North Crescent Drive City Landmark Assessment and Evatuation Report page 13

19 Identifying the Visual Aspects of Historic Buildings as an Aid to Preserving Their Character, character-defining features include the overall shape of a property (building, structure, etcj, its material, craftsmanship, decorative detaifs, interior spaces and features (as applicable), as well as the various aspects of its site and immediate environment (form, configuration and orientation). The Secretary ofthe Interior s StanUardsfor the Treatment ofhistoric Properties defines historic character by the form and detailing of materials, such as masonry, wood, stucco, plaster, terra cotta, metal, etc.; specific features, such as roofs, porches, windows and window elements, moldings, staircases, chimneys, driveways, garages, landscape and hardscape elements, etc.; as well as spatial relationships between buildings, structures, and features; room configurations; and archaic structural and mechanical systems. Identifying those features or elements that give a historic property visual character and which should be taken into account and preserved to the maximum extent possible is important in order for the property to maintain its historical significance. Distinctive and important character-defining features associated with the subject property include its overall setting, immediate environment, materials and design, and any contributive out-features that aid in defining the property s association with its Googie style architecture. Character-defining features associated with the subject property include its prominent location at the corner of Crescent Drive and Santa Monica Boulevard; the spatial relationships of its constituent parts; the unique canopy, including its shape and configuration, materials, fascia, soffits, supporting piers, and parallel rows of fluorescent lights; the pole with the 76 globe signage; and the exterior of the concrete block service building, including its partial (north) façade of glass. CONCLUSION As discussed herein, the Union 76 Service Station satisfies the City of Beverly Hill s criteria for designation as a local Landmark, as required in the City s Historic Preservation Ordinance (BHMC Section ). The property satisfies the requirement of subsection (A)(1), in that it is identified with important events in the main currents of national, state, or local history, or directly exemplifies or manifests significant contributions to the broad social, political, cultural, economic, recreational, or architectural history of the Nation, State, City, or community. The subject property truly exemplifies elements of a unique period and architectural style in the City s architectural history and is associated with importance of the automobile in determining local development and lifestyles. In addition, the subject property satisfies the requirements of subsection (A)(3), in that it embodies the distinctive characteristics of a style, type, period, or method of construction. The design, materials, workmanship, setting, and overall character of the site together reflect the quintessential Googie style. And under the requirements of subsection (A)(4), the Union 76 Service Station satisfies this criterion in that it represents the notablework of a person included on the City s List of Master Union 76 Service Station, 427 North Crescent Drive City Landmark Assessment and Evaluation Report page 14

20 Architects. The property also satisfies the requirements of subsection (B) in that it fully retains sufficient integrity to physically convey its historical significance, and subsection (C) since its unique architecture and historical past are considered tangible evidence that help to give it historic value. Union 76 Service Station, 427 North Crescent Drive City Landmark Assessment and Evaluation Report page 15

21 BiBLIOGRAPHY Basten, Fred E. Beverly Hills: Portrait of a Fabled City. Los Angeles: Douglas-West Publishers, Benedict, Pierce E., ed. History ofbeverly Hills. Beverly Hills: AM. Cawston, Blumenson, John. Identifying American Architecture. New York: W.W. Norton & Company, Davis, Genevieve. Beverly Hills: An Illustrated History. Northridge, California: Windsor Publications, Inc., Gebhard, David and Robert Winter. Architecture in Los Angeles. Salt Lake City, Utah: Peregrine Smith Books, Gebhard, David and Robert Winter. An Architectural Guidebook to Los Angeles. Salt Lake City, Utah: Gibbs Smith Publishers, Gleye, Paul. The Architecture oflos Angeles. Los Angeles: Rosebud Books, Heumann, Leslie. Historic Resources Assessment: 1020 East Palmer Avenue. Prepared for the City of Glendale. February 3, Hess, Alan. Googie: Fifties Coffee Shop Architecture. San Francisco: Chronicle Books, Hess, Alan. Googie Redux: Ultramodern Roadside Architecture. San Francisco: Chronicle Books, Second Edition, Koyl, George S., ed. American Architects Directory: New York: R.R. Bowker Company, Liebs, Chester H. Main Street to Miracle Mile: American Roadside Architecture. Boston: Bulfinch Press, Los Angeles County Tax Assessor Information. Los Angeles Public Library, On-line historical and image archives. LosAngeles Times. New Partners of Planning, Architectural Firm Named. January 18, Los Angeles Times. I Drove Around Los Angeles and It s Crazy! The Art World is Upside Down. By Tom Wolfe. December 1, Los Angeles Times. Wong Leaves Pereira to Start Firm. March 17, Union 76 Service Station, 427 North Crescent Drive City Landmark Assessment and Evaluation Report page 16

22 Los Angeles Times. Pereira, Architect Whose Works Typify L.A., Dies. November 14, Los Angeles Times. Chinese Pagoda Meets Alien Spacecraft By Aaron Betsky. November 19, Los Angeles Times. Breaking Ground Exhibition at Chinese American Museum Highlights Four Architects Who Helped Shape Post-war LandscapeS February 1, McWilliams, Carey. Southern California: An Island on the Land. Salt Lake City, Utah: Peregrine Smith Books, 1946, Revised Maddex, Diane, editor. Built in the USA: American Buildings from Airports to Zoos. Gas Stations by Daniel Vieyra. Washington, D.C.: The Preservation Press, 1985 National Park Service. National Park Service Brief 1 7, Architectural Character: Identifying the Visual Aspects of Historic Buildings as an Aid to Preserving Their Character. Washington, DC.: U.S. Department of the Interior, National Park Service, Preservation Assistance Division, nu. New York Times. William L. Pereira, Architect; A Specialist in Planned Cities: Obituary. November 15, New York Times. Pulling in for Gas, Oil, and Trompe L Oeil. May 25, Newmark, Harris. Sixty Years in Southern California, New York: Knickerbocker Press, Office of Historic Preservation. Instructions for Recording Historic Resources. Sacramento, California: State of California, Polk s City Directories, City of Beverly Hills; City of Los Angeles. ProQuest Historical Newspapers: Los Angeles Times ( ). Sanborn Fire insurance Maps, City of Beverly Hills. United States Department of the Interior. National Register Bulletin, Guidelines for Local Surveys: A Basis for Preservation Planning. Washington, D.C.: U.S. Government Printing Office, United States Department of the interior. National Register Bulletin. How to Apply the National Register Criteria for Evaluation. Washington, DC: National Park Service, Interagency Resources Division, Wanamaker, Marc. Bison Archives. Los Angeles (Hollywood), CA. Union 76 Service Station, 427 North Crescent Drive City. Landmark Assessment and Evaluation Report page 17

23 Whiffen Marcus. American Architecture since 1780: A Guide to the Styles. Cambridge: MIT Fress, 1999, City of Beverly Hills Sources Building Permits Johnson Heumann Research Associates. Beverly Hills Historic Resources Survey Final Report, Prepared for the City of Beverly Hills, Jones & Stokes, ICF. City of Beverly Hills Historic Resources Survey Report, Survey Area 5: Commercial Properties. Prepared for the City of Beverly Hills, June 2006, rev. April PCR Services. Historic Resources Survey, Part I: Historic Resources Survey Update and Part II: Area 4 Multi-Family Residence Survey. Prepared for the City of Beverly Hills, June Union 76 Service StBtion, 427 North Crescent Drive City Landmark Assessment and Evaluation Report page 18

24 APPENDIX Tax Assessor Map Location Map Ephemeral Material Photographs Union 76 Service Station. 427 North Crescent Drive City Landmark Assessment and Evaluation Report page 19

25 TAX ASSESOR MAP Union 76 Service Station, 427 North Crescent Drive City Landmark Assessment and Evaluation Report page 20

26 M B. I I -94 NNN BEVERLY F - - I F CANON DR W I > IL LE 60 _ji _i, CODE FOR PREV ASSM T SEE )ö9 8 z 01- MA COtiNT O LOS ANGELES. CALtF.

27 LOCATION MAP Union 76 Service Station, 42] North Crescent Drive City Landmark Assessment and Evaluation Report page 22

28

29 EPHEMERAL MATERIAL Union 76 Service Station, 427 North Crescent Drive City Landmark Assessment and Evaluation Report page 24

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34 PHOTOGRAPHS Union 76 Service Station, 427 North Crescent Drive City Landmark Assessment and Evaluation Report page 29

35 . 1: 2: PHOTO - Looking southwest from the Beverly Hills Civic Center. September 2013 PHOTO - Looking west, at northeast and south elevations. September 2013.

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37 5: 6: PHOTO - Looking north at west elevation. September PHOTO - Looking west at south elevation. September 2013.

38 8: PHOTO - 7: Looking west at east and north elevations of convenience store building. September PHOTO - Looking east at north elevation of convenience store building. September 2013.