Evaluation Criteria: Weight x Rating = Total Points 1. Presentation Approach 20 (Suitability of Proposal)

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1 RFQ Evaluation Sheet for Regional Master Plan Proposals Date: Evaluator's Name: Vendor(s) Name: Confluence Total Points Value: Instructions: The proposal will be evaluated on a cumulative point system. Ratings: Outstanding 5 Good 4 Average 3 Poor 2 Not addressed or unacceptable 0 For this evaluation scoring sheet, there will be a total of 500 possible points that could be given to each Proposer's proposal being evaluated. For each Proposer, you will determine your individual rating number (0-5) for each evaluation criterion. You will then multiply that rating number by the assigned weight total for that particular evaluation criterion to arrive at "Total Points". Once you have completed your scoring of each evaluation criterion, you will take the sum of total points to arrive at a "Total Value" number. Please insert this number at the top of your sheet, under the Vendor's Name. Evaluation Criteria: Weight x Rating = Total Points 1. Presentation Approach 20 (Suitability of Proposal) Comments: Evaluation Criteria: Weight x Rating = Total Points 2. Expertise/Experience in 20 Planning and communicating appropriate technical and aesthetic solutions Comments:

2 Evaluation Criteria: Weight x Rating = Total Points 3. Public Engagement 20 approach Comments: Evaluation Criteria: Weight x Rating = Total Points 4. Engagement of 10 Smart Growth Principles Comments: Evaluation Criteria: Weight x Rating = Total Points 5. Project/Timetable for 10 completing Work Comments: Evaluation Criteria: Weight x Rating = Total Points 6. Pricing Structure 10 Comments:

3 RESPONSE TO REQUEST FOR QUALIFICATIONS BONDURANT REGIONAL COMMERCIAL MASTER PLAN CITY OF BONDURANT, IOWA JANUARY 22, th Street, Des Moines, Iowa In association with: Olsson Associates + Leland Consulting Group

4 TABLE OF CONTENTS LETTER OF TRANSMITTAL SECTION ONE CONSULTANT TEAM PROFILE SECTION TWO SERVICES + QUALIFICATIONS SECTION THREE PROJECT REFERENCES + EXAMPLES SECTION FOUR SCOPE OF SERVICES SECTION FIVE PROJECT TIMETABLE

5 525 17TH STREET, DES MOINES, IA TEL FAX January 22, 2018 Marketa Oliver City Administrator City of Bondurant 200 2nd St NE, POB 37 Bondurant, IA Phone: RE: City of Bondurant Regional Commercial Plan / Request for Qualifications Dear Ms. Oliver: On behalf of the Confluence team, thank you for the opportunity to submit our response to your Request for Qualifications to provide professional consulting services for the development of Bondurant s new Regional Commercial Plan. We understand the importance of a functional, inspiring, and community supported Master Plan that sets a long-term vision and blueprint for the NE 72nd street and I-80 site as an entertainment destination. We bring together local knowledge and a unique set of capabilities with proven expertise in master planning, comprehensive planning, placemaking, market analysis, public engagement, and project management. Our team includes: Confluence: Project Lead + Project Management, Public Engagement, Community Visioning, Site Assessment, Smart Growth and Sustainability, Land Use and Natural Resources, Stormwater, Parks and Recreation, Design Guidelines and Zoning, Implementation Strategies, and Mapping Olsson Associates: Public Facilities, Utilities, Transportation Analysis, and Grant Funding Leland Consulting: Detailed Market Analysis + Projections; and Economic Development Trends, Forecasts, and Policies The strengths of our team include: Local knowledge of Bondurant and this Regional Commercial site. Successful track record in master planning and placemaking for communities throughout the Midwest. Real-world planning experience to provide practical land use, design guidelines, and zoning code guidance Expertise in stormwater best management practices, transportation planning, and utilities analysis. Extensive economic development, market, and housing analysis experience. Ability to begin work immediately, committing the necessary resources to create a practical and community supported plan. DES MOINES / KANSAS CITY / SIOUX FALLS / CEDAR RAPIDS / MINNEAPOLIS / OMAHA Our team has proven experience in providing a proactive, efficient, and visionary planning process. The strength of a master plan, including its potential to garner significant public/private investments, will be a direct reflection of the sense of authorship and ownership that key stakeholders have in its creation. This plan must be THEIR PLAN and we recognize our role as stewards of the creative process to update and implement it. We are experienced in engaging diverse groups of stakeholders and city leaders in a collaborative planning process, and we are prepared to utilize a range of tools to elicit community and stakeholder input to bolster the planning effort. Our approach will incorporate opportunities for a Steering Committee, key stakeholders, and nearby property owners to assist in analysis and development of the master plan. We are excited about this project and look forward to having the opportunity to discuss our qualifications and approach with you in further detail. Thank you in advance for your consideration. Respectfully, Christopher Shires, AICP, Principal Project Manager cshires@thinkconfluence.com office fax mobile

6 SECTION ONE CONSULTANT TEAM PROFILE The Confluence team is excited by the opportunity to become your partner in progress and is prepared to lead the creation of the City of Bondurant Regional Commercial Area Master Plan to guide land use development and public investment decisions in the City s Regional Commercial land use area along Interstate 80. We are pleased to submit our professional planning qualifications to the City of Bondurant to create a Regional Commercial Area Master Plan for the areas designated as Regional Commercial in the Comprehensive Plan. This community-focused plan must be in alignment with the Community s vision for the future and consistent with the desires and goals of the Planning Commission, the Mayor and City Council, and the residents and property owners of the community to guide development and infrastructure improvements in the area. We have assembled a proven team with national experience and local knowledge to give you a fresh, new perspective on master planning. We are industry leaders in stakeholder engagement and public participation and experts in market analysis, land use planning, urban design, stormwater management techniques, natural resource protection, transportation planning, public utilities planning, design guideline development, and zoning regulations. Included within this proposal are project examples showing our experience in completing Master Plans, Land Use Plans, Design Guidelines, and Zoning Overlays for various communities. Each community is unique, and therefore, so are the plans we deliver. What is not unique to each community is the need for open communication with the City staff, elected officials, board and commission members, residents, property owners, and other community stakeholders. Our team s approach to Master Planning is based on open communication and establishing an interactive, inclusive, and transparent community planning process involving the public at large, key community and business stakeholders; City staff, the Planning and Zoning Commission, Parks and Recreation Board, and the Mayor and City Council in helping to shape the City s future. This planning effort is an opportunity to energize the community, and to provide a collaborative and inclusive environment to evaluate alternative ideas and to decide the most appropriate course of action. The City of Bondurant holds a unique position within the Des Moines metro and thus has a unique set of challenges and opportunities. A formulaic fill in the blank approach to master planning will not provide the City with the results it needs and deserves. A planning effort like this requires a team that already understands this important dynamic one that is prepared to uniquely craft a plan that identifies and addresses these issues. Our team is committed to providing you with a uniquely tailored planning process that allows the plan to be appropriately influenced by those participating. Community and City leadership involvement is an integral component of our team s planning process, and we look forward to having the opportunity of bringing a fresh perspective for improving the quality of life for the residents and businesses in Bondurant. 2

7 CONSULTANT TEAM PROFILE Confluence is a planning, urban design, and landscape architecture firm with almost 40 professional planners and landscape architects in six office locations. Confluence will be the lead firm for the planning team covering public engagement, community visioning, site assessment, Smart Growth and sustainability, land use and natural resource planning, parks and recreation, design guidelines and zoning, implementation strategies, and mapping. Christopher Shires, a Principal with the firm and located in the Des Moines office, will be the Principal-in-Charge and Project Manager. Christopher has over 22 years of city planning experience. Before joining Confluence, he was employed for more than 18 years in the public sector, first as a City Planner and later as City Development Manager, most of that time with the City of West Des Moines, Iowa. In those roles, Chris reviewed and processed many hundreds of development applications for retail, mixed-use, office, and residential projects that represented billions of dollars in new development and building construction. This public sector experience has provided him unique expertise in the development and implementation of comprehensive plans, strategic plans, corridor and redevelopment plans as well as drafting zoning and subdivision regulations, city codes and policies, and design guidelines. Chris will be supported by Mike Cedar, a Project Manager with the firm and located in the Des Moines office. Mike is a licensed landscape architect has been involved in a wide variety of projects, often in collaboration with multi-disciplinary teams. He enjoys working in many scales, seeking to find a balance between technical and artistic. A diverse range of experiences including involvement on numerous residential, commercial, university, and municipal projects has made Mike proficient at seeing the big picture. The Confluence team also includes Jane Reasoner, a planner in the Des Moines office. Jane will provide GIS mapping, graphics, and demographic and economic analysis support for the project. Olsson Associates is a talented, multi-disciplinary team of dedicated professionals with engineering design and construction administration services. Olsson Associates is a nationally-recognized, employee-owned engineering and design firm that has been creating public and private projects throughout the United States. They have been around since 1956, and offer comprehensive design and consulting services in site/civil, transportation, water, environmental, field operations, survey, and facilities. With over 1,100 employees (and growing), nearly 30 offices in eight states, and a lengthy list of diverse clients, they believe their employees are the greatest asset and the key to their success. They seek to hire great people and put them in the right roles for their strengths. Olsson Associates will assist with land use planning, public facilities, utilities, and transportation analysis for this project. Jeremy Shepherd will lead the Olsson team, and brings with him 18 years of engineering design expertise on both public municipal and private development projects. His unique background gives him the ability to understand the needs of both the public and private sides, and develop integrative solutions utilizing the strengths and expertise of his team. Jeff McKerrow and Jon Hoflander will support Jeremy by providing transportation and utilities expertise, respectively. In addition, Creighton Cox will be involved in the public involvement aspects of the project and also serve as a liaison to the City of Bondurant throughout the planning effort. Leland Consulting Group is a nationally recognized market research and economic development firm that has served more than 200 communities across the country to shape long term plans, and to build the projects that immediately improve residents quality of life: thriving downtowns, bustling shopping districts, inviting neighborhoods, and productive employment centers. They are the go-to experts for market analysis and development strategies that Confluence has relied upon for multiple comprehensive plans, corridor plans, master plans, and land use plans throughout the Midwest. Ted Kamp will lead Leland s role in the Master Plan and will be supported by Chris Zahas. 3

8 CONSULTANT TEAM PROFILE TEAM ORGANIZATION The Confluence team is led by Chris Shires and supported by Mike Cedar. Jeremy Shepherd of Olsson Associates will lead the engineering related planning and analysis aspects of the project. Ted Kamp of Leland will lead the optional market analysis and economic analysis. Our team of qualified experts includes: Confluence: Project Lead + Project Management, public engagement, community visioning, site assessment, Smart Growth and sustainability, land use and natural resource and stormwater, parks and recreation, design guidelines and zoning, implementation strategies, and mapping Olsson Associates: Public Facilities, Utilities, Transportation Analysis, and Grant Funding (alternate task) Leland Consulting Group: Detailed Market Analysis + Projections; and Economic Development Trends, Forecasts, and Policies (alternate tasks) COMMUNITY STAKEHOLDERS CITY OF BONDURANT CHRIS SHIRES, AICP Principal-in-Charge, Land Use Planning + Community Engagement MIKE CEDAR, PLA, ASLA Project Manager JANE REASONER Planner JEREMY SHEPHERD, PE Project Manager CREIGHTON COX, Client/Public Liaison JEFF MCKERROW, PE, PTOE Transportation/Multimodal JONATHAN HOFLANDER, PE, ENV SP, LEED AP BD+C Utilities TED KAMP Economic Development, Market Analysis CHRIS ZAHAS, AICP Senior Advisor 4

9 CONSULTANT TEAM PROFILE / CONFLUENCE LOCATIONS Des Moines th Street Des Moines, Iowa chris@thinkconfluence.com cshires@thinkconfluence.com mcarlile@thinkconfluence.com Cedar Rapids 900 2nd Street SE, Suite 104 Cedar Rapids, Iowa palvord@thinkconfluence.com Kansas City 417 Delaware Street Kansas City, Missouri terryb@thinkconfluence.com ccline@thinkconfluence.com pjnovick@thinkconfluence.com Minneapolis 530 N Third Street, Suite 120 Minneapolis, Minnesota tminarik@thinkconfluence.com Omaha 1111 N. 13th Street, Suite 204 Omaha, Nebraska dsilkworth@thinkconfluence.com Sioux Falls 524 North Main Avenue, Suite 201 Sioux Falls, South Dakota jjacobson@thinkconfluence.com ABOUT CONFLUENCE Confluence is a professional consulting firm comprised of landscape architects and planners. Our firm s work includes a wide range of public, educational, institutional, and private sector projects. Our process is focused on collaboration and interaction with our clients, consultants and the community in which we work. Confluence s staff of 46 includes 23 licensed landscape architects and AICP certified planners. Our landscape architects carry licenses in Kansas, Iowa, Missouri, Minnesota, Nebraska, North Dakota, South Dakota, Tennessee, Wisconsin, and Wyoming. We bring the skills of landscape architecture, land planning and urban design to each project, giving us the tools to merge our client s needs with the environment. Our work is characterized by a philosophy of place-making; creating unique, human connections with every project, its location, and its surrounding environment. MOMENTUM, ENERGY AND DEPTH These three words best describe the passion, creativity, experience, and people of Confluence. With over a decade of award winning experience and hundreds of completed projects, Confluence has helped shape the practice of landscape architecture, planning, and urban design across the Midwest. We believe the values that we share define who we are and serve as the basis for our success. The same core principles set forth with our founding in 1998 continue to guide our growthexceed expectations, better our communities, deliver exceptional service, and collaboratively design built environments with a sense of place. DESIGN IS CONFLUENCE While program elements or locations may differ, our ability to listen, create, and uniquely respond to our client s needs remains consistent. We have unwavering focus on providing customized solutions that transport our clients vision to life. Our expertise is evident by our built portfolio of completed projects. Corridor Plans. Land Use Plans. Mixed Used Development. Town Centers. Corporate Campuses. Cultural and Educational Environments. Park and Athletic Facilities. OUR APPROACH As site master planning leaders, we collaborate across disciplines, keeping our client s goals, budget and schedule at the forefront. We strive to Relate (we listen and hear you), Translate (we see what you re saying), Navigate (we simplify your journey) and Exceed (we amplify your outcome). Great design is a managed process requiring the collaborative efforts of multiple people and skill sets not an intuitive, happy accident. We expand the idea into a sustainable reality, the confluence of a client s needs and the value that we add. Confluence is a place where energy, momentum and depth converge where your ideas become reality. The location where spaces become places and places become destinations. Form of Organization: S Corporation Number of years in business: 20 Number of employees: 46 Corporate Headquarters Location: Des Moines, Iowa Names of principals of the firm: Chris Della Vedova; Chris Shires; Terry Berkbuegler; Chris Cline; PJ Novick, Jon Jacobson; Terry Minarik; Patrick Alvord; Matt Carlile 5

10 CONSULTANT TEAM PROFILE / OLSSON ASSOCIATES / LELAND LOCATION Des Moines 7157 Vista Drive West Des Moines, IA Jshepherd@olssonassociates.com Arizona Arkansas Colorado Iowa Kansas Missouri Nebraska Oklahoma ABOUT OLSSON ASSOCIATES Olsson Associates was founded as a municipal engineering firm 61 years ago, and working for communities like the City of Des Moines is still the core of what we do. Our staff consists of highly trained professional and technical personnel with broad experience in all phases of urban planning, engineering design, and construction phase services. Because Olsson is multi-disciplinary, we are uniquely structured to partner with public and private clients to provide all services required for complex mixed-use and urban redevelopment projects. Our experience includes more than 300 vibrant mixed-use developments throughout the Midwest and we can include the following: Infrastructure Analysis and Design Complete Streets Design Transit - Bus/Streetcar Downtown Parking Studies Renewable Energy - Wind, Solar, Geothermal, Hydropower Technology - Fiber and Signals Sustainability Designs Economic Development / Funding Brownfields Revitalization LOCATION Portland 610 SW Alder, Suite 1008 Portland, Oregon czahas@lelandconsulting.com ABOUT LELAND CONSULTING GROUP Exceptional public and private leaders have bold visions for their downtowns, neighborhoods, employment centers, and cities. Leland Consulting Group helps to refine and realize those visions. Through our work in more than 200 communities across the country, we have helped to shape long-term plans, and to build the projects that immediately improve residents quality of life: thriving downtowns, bustling shopping districts, inviting neighborhoods, and productive employment centers. As urban strategists, our role is to keep the big picture in sight, while providing deep expertise in the strategic, market, financial, and economic elements that make projects possible. We recognize that special and economically viable places result not just from one factor, but from the combination of quality design, supportive markets, developer capacity, and financial strength. And during every assignment, we engage the public and private champions essential to rallying support and overcoming obstacles. Leland Consulting Group provides the following services: Development Conceptualization Market Research and Strategies Pre development Strategies Product Positioning and Branding Building and Development Programs Negotiation Facilitation Financial Analysis and Investment Strategies Regulatory Approvals Long-term Economic Impact Analysis Implementation Strategies Corridor Development Potential 6

11 CONSULTANT TEAM PROFILE / CONFLUENCE CHRISTOPHER SHIRES, AICP PRINCIPAL + PROJECT MANAGER During his more than 18 years as a city planner and a development manager, Chris has witnessed billions of dollars in new development and building construction and has reviewed and processed hundreds of development applications including retail, mixed-use, office, and multi-family site plans and plats. He is skilled in preparing comprehensive plans, corridor and redevelopment plans as well as drafting zoning and subdivision regulations, city codes and policies, and design guidelines. Prior to joining Confluence, he was in charge of managing the development review process for the City of West Des Moines, Iowa; an award winning, fast growing community in the Des Moines Metropolitan area. In this role he was responsible for providing recommendations to the Planning Commission and City Council and establishing new codes and policies for development requirements and standards. PROFESSIONAL EXPERIENCE Years Experience 24 Years with Confluence EDUCATION Iowa State University Bachelor of Science, Community and Regional Planning / Spring 1995 PROFESSIONAL REGISTRATIONS American Institute of Certified Planners: # # DES MOINES th Street Des Moines, Iowa cshires@thinkconfluence. com His experience in the public sector has allowed him the opportunity to see first-hand what works, and he feels strongly that attention to detail is very important in everything you do. Chris recognizes the importance of carefully listening so that the unique issues and needs found in every situation and location and can be fully understood and addressed. PROFESSIONAL + CIVIC AFFILIATIONS American Institute of Certified Planners (AICP) / July 2001 to present American Planning Association (APA) / January 1994 to present American Planning Association (APA) Iowa Chapter Conference Planning Committee / March 2009 to present Board Member / March 2014 to present Urban Land Institute (ULI) / October present Urban Land Institute (ULI) Iowa Board Member / January 2014 to present City of West Des Moines Leadership Development Program Tier I / June 2006 Tier II / November 2006 Tier III / May 2013 City of West Des Moines Department Quality Team Member City-Wide Quality Team Member CURRENT + NOTABLE EXPERIENCE Kettlestone Master Plan + Design Guidelines / Waukee, Iowa West Land Use Area Plan Master Plan, Design Guidelines, Zoning Overlay / Coralville, Iowa Zoning Code Update / Norwalk, Iowa Comprehensive Plan Update / Lansing, Kansas Comprehensive Plan Update / Grain Valley, Missouri Cedar Rapids Greenway Parks / Cedar Rapids, Iowa Davis Estates Land Use Master Plan / West Des Moines, Iowa Midwest Technology Business Park Master Plan and PUD / West Des Moines, Iowa Visioning and Funding Prioritization Workshop / Carlisle, Iowa North Shore Master Plan and PUD / Norwalk, Iowa On-Call Planning Services / Norwalk, Iowa Woodland Hills PUD Amendment / West Des Moines, Iowa New Waukee High School Master Plan / Waukee, Iowa Comprehensive Plan Update / Mission, Kansas Story County Comprehensive Plan (C2C) / Story County, Iowa Land Use Plan Update / Adel, Iowa Norwalk Sub Area 1 Comprehensive Plan / Norwalk, Iowa 7

12 MIKE CEDAR, PLA, ASLA LANDSCAPE ARCHITECT CONSULTANT TEAM PROFILE / CONFLUENCE Mike is an experienced project manager who has been involved in a wide variety of projects, often in collaboration with multi-disciplinary teams. He enjoys working in many scales, seeking to find a balance between technical and artistic. A diverse range of experiences including involvement on numerous residential, commercial, university, and municipal projects has made Mike proficient at seeing the big picture. PROFESSIONAL + CIVIC AFFILIATIONS American Society of Landscape Architects, Iowa Chapter PROFESSIONAL EXPERIENCE 8 Years Experience 7 Years with Confluence EDUCATION Iowa State University Bachelor of Landscape Architecture / Spring 2009 Study Abroad Program / Rome, Italy / 2007 PROFESSIONAL REGISTRATIONS Licensed Professional Landscape Architect: Missouri / # Iowa #00704 RELEVANT PROJECT EXPERIENCE Merle Hay Road Redevelopment Plan / Johnston, Iowa Southside Junction Redevelopment Plan / St. Joseph, Missouri A New Look at Old Town Downtown Revitalization Study - MARC Creating Sustainable Places / Lenexa, Kansas Comprehensive Plan Update / Lansing, Kansas North Oak Corridor Streetscape Master Plan / Kansas City and North Kansas City, Missouri K-7 Corridor Land Use and Economic Development Strategy / Leavenworth and Wyandotte Counties, Kansas Shawnee Mission Parkway Corridor Plan / Merriam and Shawnee, Kansas North Oak Corridor Transit Study - MARC Creating Sustainable Places / Kansas City, North Kansas City and Gladstone, Missouri Rock Island Corridor Transit-Oriented Development Study / Kansas City, Raytown, Lee s Summit, Greenwood, and Pleasant Hill, Missouri Redevelopment Concept Planning: Shawnee Mission Parkway and Downtown / Shawnee, Kansas 86th Street Phase IV / Des Moines, Iowa Ingersoll Avenue Phasing Study / Des Moines, Iowa Downtown Liberty Streetscape / Liberty, Missouri Burlington Corridor Complete Street Design / North Kansas City, Missouri Truman Road Green Gateway Development Plan / Independence, Missouri Main Street District Streetscape Implementation / Kansas City, Missouri Waldo District Streetscape Enhancement Plan / Kansas City, Missouri Raytown Downtown Streetscape / Raytown, Missouri Gilbert Street Corridor Streetscape Design / Iowa City, Iowa Northside Marketplace Streetscape / Iowa City, Iowa New Longview Phase II / Lee s Summit, Missouri Midtown Redevelopment Plan / Kansas City, Missouri West Plaza Redevelopment / Kansas City, Missouri Platte City Development Master Plan / Platte City, Missouri District 39 Mixed-Use Redevelopment Amenity Design / Kansas City, Missouri Truman + Winner Road Commercial Node Project / Independence, Missouri Liberty Commons / Liberty, Missouri BluHawk Retail District / Overland Park, Kansas Center 63 Retail Center / Raytown, Missouri Deer Creek Plaza / Overland Park, Kansas Promontory Mixed-Use Development / Overland Park, Kansas 8

13 CONSULTANT TEAM PROFILE / CONFLUENCE JANE REASONER PLANNER I Jane joined Confluence in November 2016 upon returning to the Midwest after spending several years working and studying in Georgia. In May 2016, Jane graduated with her Master of City and Regional Planning from the Georgia Institute of Technology where she specialized in Land Use. At Georgia Tech, she gained hands-on experience in a variety of planning related skills and technologies. During graduate school, Jane worked at the Atlanta Regional Commission where she worked on technical reports addressing planning issues for Atlanta metro communities. During her undergraduate degree, Jane studied political science and earth science and gained an interest in the environment and sustainability. She became a LEED Green Associate in the summer of Since joining Confluence, Jane has worked on several comprehensive planning projects providing calculations for population projections, park and recreation level of service analyses, and a variety of environmental analyses. PROFESSIONAL + CIVIC AFFILIATIONS American Planning Association PROFESSIONAL EXPERIENCE 1 Year Experience 1 Year with Confluence EDUCATION University of South Dakota Bachelor of Arts / 2012 Georgia Institute of Technology Master of City and Regional Planning / 2016 CURRENT + NOTABLE PROJECT EXPERIENCE Ankeny Comprehensive Plan / Ankeny, Iowa Tea Comprehensive Plan Update / Tea, South Dakota Johnson County Comprehensive Plan / Johnson County, Iowa Warrensburg Comprehensive Plan / Warrensburg, Missouri Pleasant Hill Zoning Code Update / Pleasant Hill, Iowa Burlington Area-Wide Planning / Burlington, Iowa UNI Micro Master Plan / Cedar Falls, Iowa Merle Hay Road Redevelopment Plan / Johnson County, Iowa Mt Vernon Road Corridor Action Plan / Cedar Rapids, Iowa PROFESSIONAL REGISTRATIONS American Planning Association LEED Green Associate 9

14 CONSULTANT TEAM PROFILE / OLSSON ASSOCIATES JEREMY SHEPHERD, PE PROJECT MANAGER Jeremy currently serves as team leader for the Civil/Site Development team in Olsson s Des Moines Office. He has extensive experience as a senior project manager and engineer in a wide array of both private and public projects over his 18-year career. His primary areas of expertise include site civil and land development, surface transportation facilities, utilities and infrastructure improvements, drainage and storm water management, floodplain management, regulatory permitting and impacts, and project management. Jeremy has significant experience on a large variety of multi-disciplinary projects, including the following. PROFESSIONAL EXPERIENCE 18 Years Experience 6 Years with Olsson Associates EDUCATION Iowa State University Bachelor of Science, Civil Engineering / 2002 University of Colorado Master of Science Program, Civil Engineering PROFESSIONAL REGISTRATIONS Professional Engineer: Iowa / # Colorado / # PE South Dakota / # PE CURRENT + NOTABLE PROJECT EXPERIENCE Guggenheim Partners, LLC, Project Manager for Guggenheim Retail Center / Clive, Iowa Scooter s Coffee; Project Manager for multiple locations / Iowa Development Services, Inc.; Project Manager for Centerpointe Subdivision / Urbandale, Iowa Raising Canes, Project Manager for Raising Canes Restaurant / Council Bluffs, Iowa HBA Architects, Project Manager for Oral Surgery Medical Office / Council Bluffs, Iowa Bomgaars; Project Manager for Bomgaars / Grimes, Iowa Costco, Project Manager for New Warehouse / Davenport, Iowa JAM Coffee, Project Manager for Scooters Coffee / Des Moines, Iowa Beal Derkenne Construction, Project Manager for Keoway Retail Development / Des Moines, Iowa Simonson & Associates Architects, Project Manager for Pizza Ranch Restaurants / Multiple Locations City of Urbandale, Project Manager for Aurora Avenue Paving / Urbandale, Iowa City of Altoona, Project Manager for 2015 Water Main Improvement Project / Altoona, Iowa City of Altoona, Project Manager for 41st Street Water Main Extension / Altoona, Iowa City of Altoona, Project Manager for Casebeer Drive Water Main Improvements / Altoona, Iowa City of West Des Moines, Project Manager for 2016 Raccoon River Bank Stabilization Project / West Des Moines, Iowa City of West Des Moines, Project Manager for 22nd Street and Kingman Improvements / West Des Moines, Iowa City of West Des Moines, Project Manger for 39th Street and Ashworth Road Intersection / West Des Moines, Iowa City of Sioux City, Project Engineer for 5th Street and Virginia Street Parking Lot / Sioux City, Iowa City of Sioux City, Project Engineer for Riverside and War Eagle Intersection Improvements / Sioux City, Iowa City of Altoona, Project Manager for Water Main Replacement Project / Altoona, Iowa 10

15 CONSULTANT TEAM PROFILE / OLSSON ASSOCIATES CREIGHTON COX CLIENT + PUBLIC LIAISON Creighton coordinates with various public leaders to initiate positive change in Iowa, from grassroots organizations to state representatives. Currently, Creighton serves as a business development leader for Des Moines. His experience includes helping clients overcome regulatory hurdles and increase their bottom line. He has worked with several local municipalities, city councils, planning and zoning, building officials and state legislative and executive branches. Creighton is deeply rooted in helping to build a better Iowa, serving as a public force on several councils in the Des Moines area. PROFESSIONAL EXPERIENCE 21 Years Experience 3 Years with Olsson Associates EDUCATION University of Iowa Bachelor of Arts, Political Science History / 1997 PROFESSIONAL + CIVIC AFFILIATIONS Urbandale City Council Council Member / 2012 to present Nahb, Alt. Board Member / Metropolitan Planning Org. (MPO) Council Appointee / 2012 to present ABI Policy Council / 2015 to present DSM Partnership Economic Development Board / 2017 to present EPIC, Supporting Partner / 2016 to present DSM Partnership Legislative Policy, Committee Member / 2006 to present International Code Council Member / Better Business Bureau, Board Member / HBA Of Iowa, Board Member / Tomorrow Plan, Stakeholder / 2011 to present Polk County Housing Trust Fund, Board Member / Iowa Association Of Building Officials Member / Developer s Council Of Gdm Director / CURRENT + NOTABLE PROJECT EXPERIENCE City of Bondurant, Project Manager for Feasibility Study for East Polk Arena / Bondurant, Iowa Urbandale City Council Determine policy and ordinances to better serve the citizens of Urbandale Approve and provide oversight on city budget and C.I.P. Coordinate regional efforts through Metropolitan Planning Organization Policy Council Support economic vitality through tax and incentive policies Approve public contracts within budget for infrastructure projects Coordinate with the following departments for city growth: Parks, public works, community development and economic development Home Builders Association Of Greater DSM, Executive Officer Chief Executive Officer of a diverse 500+ member non-profit organization Spokesperson for HBA of GDM on various local and state issues Create and manage $1,000,000 budget of the Association Speak to service and industry groups on residential impact on local economies Work with metro municipalities on policy and economic growth through housing and land development 11

16 CONSULTANT TEAM PROFILE / OLSSON ASSOCIATES JEFF MCKERROW, PE, PTOE TRANSPORTATION + MULTIMODAL ENGINEER Jeff has 22 years of experience, and was the transportation leader for a variety of transportation studies. Jeff focuses on public (Departments of Transportation, Counties, municipalities, etc.) and private clients to provide innovative and cost effective solution for their transportation infrastructure. A sample of Jeff s broad range of transportation planning experience is included below. PROFESSIONAL EXPERIENCE 22 Years Experience 2 Years with Olsson Associates EDUCATION University of Missouri Bachelor of Science, Civil Engineering / 1995 PROFESSIONAL REGISTRATIONS Professional Engineer: Missouri / # Kansas / # Professional Transportation Operations Engineer / # 943 CURRENT + NOTABLE PROJECT EXPERIENCE City of Manhattan, Multimodal Transportation Task Manager for Aggieville Infrastructure Analysis / Manhattan, Kansas Iowa State University, Multimodal Transportation Task Manager for Union Drive and Welch Avenue Multi-Modal Reconstruction / Iowa City, Iowa Project Manager for Texas Freight Mobility Plan / Texas Project Manager for Tri-City Multi-Modal Redevelopment Plan for the K-32 Corridor and a Quiet Zone / Wyandotte County, Kansas City of Olathe, Quality Assurance for Transportation Master Plan / Olathe, Kansas Mid-America Regional Council, Project Manager for Louisburg Downtown Complete Streets / Louisburg, Kansas Mid-America Regional Council, Project Manager for Gillham Road Bike Connector / Kansas City, Missouri Montana Department of Transportation, Project Manager for Great Northern Corridor / Illinois to Montana (eight states) Parsons Brinckerhoff, Project Manager for North Dakota State Rail Plan / North Dakota City of Columbia, QA/QC Manager for Transit Service Evaluation and Plan / Columbia, Missouri Grand Island Area Metropolitan Planning Organization, QA/QC Manager for Performance Based Long Range Plan / Grand Island, Nebraska Starlight Theater, Quality Control for Starlight Traffic Study / Kansas City, Missouri Casey s General Stores, Traffic Operations Study for Seneca Store / Seneca, Kansas Kansas Department of Transportation (KDOT), Project Manager for U.S. 56 Corridor Study, I-35 to U.S. 59 / Johnson and Douglas Counties, Kansas* KDOT, Project Manager for Public Transportation Triennial Review / Kansas City of Lee s Summit, Assistant Project Manager for U.S. 50 Corridor Study / Lee s Summit, Missouri* City of Ottawa, Project Manager for Ottawa Transportation Plan and Pavement Management Program / Ottawa, Kansas* City of Overland Park, Access Management for 135th Street Corridor / Overland Park, Kansas* City of Lincoln, Project Manager for Lincoln Transportation Strategies / Lincoln, Nebraska *work performed while employed by another firm 12

17 CONSULTANT TEAM PROFILE / OLSSON ASSOCIATES JONATHAN HOFLANDER, PE, ENV SP, LEED AP BD+C PROJECT ENGINEER + UTILITIES Jonathan has 11 years of experience. He prepares reports, studies, conceptual designs, plans, and specifications for various water, wastewater, and transportation projects. He has experience designing overall site utilities, grading, storm sewer systems, and roadway layouts. Jonathan performs construction observation duties and administers multiple construction contracts for municipalities. PROFESSIONAL EXPERIENCE 11 Years Experience 11 Years with Olsson Associates EDUCATION University of Missouri- Columbia Bachelor of Science, Civil Engineering / 2006 PROFESSIONAL REGISTRATIONS Professional Engineer: Missouri / # Kansas / # LEED Accredited Professional (AP), Building Design + Construction (BD + C) Envision Sustainability Professional CURRENT + NOTABLE PROJECT EXPERIENCE City of North Kansas City, Missouri, Client Manager/Project Manager for Armour Road Redevelopment Area / North Kansas City, Missouri LMG Ventures, Project Engineer for Waterfront at Grandscape Retail Development / The Colony, Texas Boulevard Brewing Company, Project Engineer for Site Engineering / Kansas City, Missouri Summit Fair, Project Engineer for Site Engineering / Lee s Summit, Missouri Bristol Development Group, Project Engineer for Bristol Development One Park Place Development / Kansas City, Missouri City of Blue Springs, Project Engineer for The Oaks at Woods Chapel / Blue Springs, Missouri City of Salina, Project Engineer for Downtown Revitalization Plan / Salina, Kansas Northland Neighborhood, Project Engineer for Noland Road Corridor Plan / Independence, Missouri Block C69, Project Engineer for CityPlace Mixed-Use Development / Overland Park, Kansas Price Development, Project Engineer for Coffee Creek Mixed-Use Development / Overland Park, Kansas Gateway Development, Project Engineer for Gateway Mission Mall Redevelopment / Mission, Kansas BDC Briarcliff, Project Engineer for Briarcliff Mixed-Use Development / Kansas City, Missouri RED Development, Summit Place Retail Development / Lee s Summit, Missouri Johnson County Parks and Recreation, Project Engineer for New Century Fieldhouse / New Century, Kansas OnGoal, Project Engineer for Wyandotte County Sports Complex Due Diligence / Kansas City, Kansas Block Developers, Project Engineer for Plaza Speedway Retail Development / Kansas City, Kansas Merrill, Project Engineer for Prairiefire Mixed-Use Development / Overland Park, Kansas Starlight Theatre, Project Engineer for Site Renovations / Kansas City, Missouri 13

18 CONSULTANT TEAM PROFILE / LELAND CONSULTING GROUP PROFESSIONAL EXPERIENCE 21 Years Experience 16 Years with Leland EDUCATION University of Colorado / Masters of Urban and Regional Planning, PhD Coursework University of Arizona / Master of Science- Marketing (Consumer Behavior Concentration) University of Oklahoma / Bachelor in Business (with honors) TED KAMP SENIOR ASSOCIATE Edward Ted Kamp provides market analysis in support of strategic land use decisions for public planners and private developers. Drawing on expertise in GIS, economic, and demographic analysis, he incorporates user-friendly information design to convey critical market intelligence to stakeholders. His work spans a variety of development contexts including urban renewal, suburban revitalization, and transit-oriented development. Recent client work has covered locales across the central and western US, including the metropolitan Denver area, Colorado; Dallas-Fort Worth, El Paso and Houston, Texas; Henderson, Nevada; Bartlesville, Tulsa and Oklahoma City, Oklahoma; Billings, Montana; Albuquerque, New Mexico; and Juarez, Mexico. In addition, he taught the Urban Market Analysis course for planning graduate students at the University of Colorado-Denver for five years. After receiving a BBA (with honors) from the University of Oklahoma and an MS in Marketing/Consumer Behavior from the University of Arizona, Mr. Kamp worked for five years in Chicago doing market research and strategic planning for the Leo Burnett advertising agency. He subsequently earned a Masters in Urban and Regional Planning (and completed PhD coursework) at the University of Colorado-Denver. He has provided urban market analysis consulting services for the past 14 years. CURRENT + NOTABLE PROJECT EXPERIENCE Downtown Brighton Redevelopment and Branding / Brighton, Colorado South Brighton Subarea Plan / Brighton, Colorado Kettlestone Master Plan + Design Guidelines / Waukee, Iowa West Land Use Area Master Plan, Design Guidelines, and Zoning Overlay / Coralville, Iowa Market Strategy and Opportunity Site Profiles / Wheat Ridge, Colorado PROFESSIONAL EXPERIENCE 21 Years Experience 16 Years with Leland EDUCATION Portland State University / Masters of Urban and Regional Planning Lewis and Clark College / Bachelor of Arts, International Affairs CHRIS ZAHAS, AICP MANAGING PRINCIPAL Chris is a real estate strategist and project manager with an emphasis on urban corridors, downtown revitalization, employment districts, transit-oriented development, and publicprivate partnerships. His project approach is to assist public and private sector clients in turning broad visions into prioritized and achievable action plans by combining market and economic research with strategic advice that is tied to the fundamental principles of real estate development. In all cases, Chris keeps the focus of projects on implementation, always anticipating next steps and never hesitating to advise a client to change directions when that is the best course. In over 15 years at Leland Consulting Group, he has managed more than 20 downtown and corridor implementation strategies and played a strategic advisor role in dozens more. In the economic development realm, he brings a deep understanding of economic and demographic trends, ensuring that long-term strategies reflect the evolving drivers of how businesses choose to locate and where people choose to live. Prior to joining Leland Consulting Group, Chris coordinated economic development projects for the Portland Development Commission, Portland s redevelopment agency. PROFESSIONAL MEMBERSHIPS American Planning Association American Institute of Certified Planners (#019464) City Club of Portland CURRENT + NOTABLE PROJECT EXPERIENCE Downtown Housing and Revitalization Initiative / Boise, Idaho Downtown Housing Strategy and Rehab of the Bonneville Apartments / Idaho Falls, Idaho Public Works Yard Site, Market Analysis, and Atwell Off Main Apartment Development / Tigard, Oregon Affordable Senior Housing Market Analysis / Cornelius, Oregon 14

19 SECTION TWO SERVICES + QUALIFICATIONS Why should the City of Bondurant consider hiring us for this project? We are a unique team of professionals with the design sensibilities and technical expertise to create a visionary Regional Commercial Area Master Plan for the City of Bondurant. We are experts in master planning, land use planning, urban design, transportation and public infrastructure, design guideline development and zoning and have completed similar plans for numerous other communities. Included within this proposal are project examples of similar planning efforts. We understand cities and we know how to partner and communicate with community leaders, residents, business and properties owners, and other stakeholders to create plans that truly represent the desires and needs of the community. We listen and then bring our expertise to play in creating a practical and actionable plan that has the community support and buy-in to do more than sit on a shelf. We are also very familiar with Bondurant and understand the opportunities of this Regional Commercial Area. We further understand the impacts of the former gas station site, the creek, and the trail connection, and the importance that this area connect to the heart of Bondurant. PLANNING SERVICES Our list of services for this planning project includes: Public Engagement and Community Visioning + Identity Site Analysis, Assessment, and Design Transportation and Infrastructure Analysis + Planning Parks and Recreation Planning + Design Comprehensive Planning and Master Planning Land Use Planning + Housing Natural Resource Protection Smart Growth + Sustainable Policies Design Guidelines Zoning Regulations + Zoning Overlays and Districts Optional services: Market Analysis + Strategies Grant/Funding Services Branding Community Identity, Gateway, and Wayfinding Signage Concepts + Design Streetscape Concepts + Design Marketing Graphics On-Call Development Review Assistance Developing the Community s Vision The visioning process will be a framework that addresses concerns, takes advantage of opportunities, and develops a systematic action plan directing Bondurant into the future. As Bondurant works to address the challenges outlined within the RFP, the community s vision must be confirmed and delineated. To get to that vision we need to answer three basic questions that define the planning process. Those questions are: Where is Bondurant now? It is important the consultants and the community have a deep understanding of the existing conditions and planning climate of the community. While we are familiar with Bondurant, understanding it from the perspective of City staff, elected officials, residents, and business owners will be an essential first step in the planning process. We accomplish this through extensive public outreach and an analysis of existing conditions and attitudes. Where does Bondurant want to be? Bondurant must define its vision or visions for the future of the Regional Commercial Area Master Plan. This also comes from the extensive community outreach. The vision will serve as the foundation for the planning process and the various plan elements. We tap into the wisdom of community stakeholders and ask them, not ourselves, what they want Bondurant to become. This step also works to develop and reinforce the brand for Bondurant. Our team asks the questions What makes, or will make, Bondurant stand out within the Des Moines metro? How will Bondurant develop the Project Area without losing the small-town feel or negatively influencing the downtown core? Our team of experienced professionals brings a large tool box of techniques that can be deployed in Bondurant; however, the direction must involve the community as a whole. How does Bondurant get there? Our team turns to Bondurant with this question. We then use their input, combined with our planning expertise to create a detailed master plan with an accountable action plan to achieve the community vision. Our approach to planning emphasizes community input and recognizes the importance of establishing consensus and to foster local ownership for the plan. 15

20 SERVICES + QUALIFICATIONS The Regional Commercial area identified on the Comprehensive Plan Land Use Plan represents a tremendous opportunity for the City of Bondurant. The area will serve as a catalyst site for new residential, commercial, and entertainment opportunities. We understand that the aesthetics of this Regional Commercial Area need to complement the community and create a sense of place. Ensuring this Entertainment Site is unique and special requires a thorough understanding of what makes Bondurant unique and special. Public Involvement + Participation Ownership in the final Regional Commercial Area Master Plan is critical. Upon completion of this project, its eventual success lies in the hands of the community leaders and residents. Community engagement will be a major component of this project and the process will include multiple approaches. It is structured in a manner that allows for stakeholders to be involved in several ways throughout the process. Some key elements will include: Use of a Steering Committee Key Stakeholder + Property Owner Interviews Public Open Workshops and Open Houses City Council and Planning and Zoning Commission Joint Workshops Public Hearings Steering Committee Meetings Our Consultant team encourages the formation of an Steering Committee to provide regular input on all phases of the planning project. The planning team can assist City Staff in identifying appropriate participants. Typically, the Steering Committee should have 10 to 12 members and include key City staff, the Mayor or City Council representative, the chair or other member of the Planning and Zoning Commission, a local economic representative, property owners, and other community leaders or volunteers. Key Stakeholder + Property Owner Interviews There are several stakeholders in Bondurant with diverse interests. Our team proposes to conduct key stakeholder interviews and small group meetings to incorporate this input into the planning process. Key Person interviews and meetings can be conducted with representatives from stakeholder groups including the Bondurant - Farrar Community School District, civic and neighborhood organizations, property and business owners, business and economic development groups. Further, property owners in and around the project site should be consulted on their needs and concerns about the project. This interaction would begin with a one (1) day of interviews and a follow-up meeting with the design concepts before the designs are introduced to the general public. Public Workshops and Open House + Key Pad Polling Near the start of the project, we will facilitate a structured public workshop to identify key issues, priorities, land use preferences, and a general community vision to guide the direction of the plan. The workshop will include a project overview and outline the desired public input. Preferences for design density, type, and style will be obtained through a series of visioning exercises. This includes the use of real-time visual preference exercise questions that can be obtained through cell phones or key pad polling. Other visual preference methods such as dot polling will also be utilized. A SWOT analysis will also be completed to gather feedback on the various strengths, opportunities, weaknesses, and threats to the area as perceived by residents. 16

21 SERVICES + QUALIFICATIONS City Council and Planning and Zoning Commission Joint Workshop Early in the process, we will meet with the City Council and the Planning and Zoning Commission to review the public input and establish consensus on the project vision. This is an important step prior to the public hearing process to make sure the Plan reflects the desires and vision of the City Council and Commission and addresses any of their areas of concern and focus. Public Hearings We will assist the City staff in the presentation of the final draft plan to the Planning and Zoning Commission and the City Council at their respective public hearings. We will also be available to provide the background and history as to why certain recommendations were made. Site Analysis, Smart Growth + Sustainability, Land Use, Housing, Parks and Recreation + Natural Resources In the beginning phase of this project, the consultant team will conduct an analysis of the planning area to assess the development potential and special natural features. Employing smart growth principals, we will develop a detail land use plan that is sustainable and focused on meeting the values and vision expressed by the community. This concept plan will further reflect the identified retail, entertainment, and housing needs and wants, opportunities for recreation and preservation of natural features and resources. Along with the transportation planning and utility analysis, the final Land Use and Transportation Master Plan will serve as the City s blueprint for the development of the Regional Commercial area. Transportation Planning Developing a transportation plan as part of the regional commercial area plan is essential to provide guidance to potential developers and to ensure adequate provisions are in place to support a robust, successful development plan. We view our transportation networks as components of multiple transportation modes with an understanding of how vehicles, trucks, pedestrians, bicycles, transit (where appropriate) all work together in an integrated transportation system. The transportation system works in context of the surrounding areas, and we see the potential transportation network not as an isolated investment, but rather one that reflects the surrounding land uses. Planning for the future transect of land use and transportation can ensure the needs of the future transportation network are preserved and planned as development occurs. How the land use plans develop and evolve will guide our planning efforts, reflecting future needs and amenities to the area and taking into consideration access to major transportation corridors for regional attractions, such as I-80 and U.S. 65, but also connectivity to the existing community of Bondurant and your residents and commercial activities. We will identify the future corridor needs, typical roadway cross-sections to consider, order-of-magnitude cost estimates for these investments, and potential phasing opportunities for these investments. 17

22 SERVICES + QUALIFICATIONS Utility Analysis Understanding existing and future utility infrastructure is a key element to the success of any land planning effort. The limitation and availability of utilities can either promote or constrain the growth of development and diversity of end users for the area. In addition, understanding the utility owners legal and contractual arrangements within their service districts should be determined at this level. At the master planning stage, the goal is to determine the correlation between proposed land uses and their need for adequate capacity, sources of providers, and preliminary sizing and location of the utility infrastructure. The utility study will also evaluate how to prioritize and potentially fund utility improvements through private/public agreements and cost sharing. The regional area plan will review infrastructure for sanitary sewer, water distribution, stormwater management facilities, and dry utilities such as power, gas, and communication lines. Options for incorporating sustainable practices will be identified at a high level as part of the effort, including such items as renewable energy sources and water quality enhancement to minimize the effect of land development on the surrounding natural environment. Design Guidelines + Zoning Overlay District Design guidelines, along with the zoning regulations necessary to implement them, set the expectations for the quality and unique type of development desired and expected by the City. They further protect private investment by ensuring neighboring properties will make that same investment in a quality project. The guidelines must clearly and effectively communicate intent yet allow for creativity and unique design balancing an appropriate mix of prescriptive and subjective standards. Our design guidelines communicate the community s desired standards through pictures and common language so that the development community will clearly know what is expected in this special planning area. Our experience and knowledge in both the private-sector and public-sector has provided us with a deep understanding of how design guidelines need to be created and the many options and levels to which a community can set its standards including the little things that can make a big impact. We know that these guidelines must match the desires and values of Bondurant. The zoning overlay district established to implement and enforce these guidelines but be clear and simple, woven seamlessly into the current City Code. The Bondurant does not have an abundance of city staff to manage these regulations, so we know they will need to be crafted to be simple to enforce and communicate to the development and building community. Implementation Plan The final draft of the Land Use and Transportation Master Plan will serve as the City s blueprint to guide and manage development within the Regional Commercial area. Including with this plan will be a summary of specific action items identified during the planning process as essential to implement the vision for this strategic planning area. Our action plan component will be organized into a simple implementation plan matrix with timelines and priorities. 18

23 SERVICES + QUALIFICATIONS OPTIONAL SERVICES The following are several optional services that our team can provide as may be desired by the City of Bondurant to take the planning of this strategic area to the next level. In our proposal, we have provided a fee estimate for the market analysis. Specific scope and fees for the other optional services can be negotiated to meet the specific needs and budget of the City. Market Analysis + Strategies If desired by the City, for an additional fee, the Consultant Team will prepare a market analysis conducted for the site to help to determine realistic opportunities for future market-driven growth and the appropriate mix of single family and multi-family residential as well as demand for commercial and industrial land uses. This analysis will be shared with the City leaders and stakeholders to help establish realistic expectations on the rate of development and to identified specific opportunities that can be targeted. From this analysis, specific marketing and development strategies can be created to further the goals of the City in implementing the vision for this area. Grant/Funding Services We have experience in all areas of funding, including identifying available sources, completing applications, preparing for the review process, administering funds, and handling reporting responsibilities. Whether you are starting the search for funds or are further along in the process, we are able to assist and help guide your funding application successfully. Projects that are frequently eligible for funding assistance include water and wastewater treatment facilities, sewer system improvements, street and transportation system design and improvement, infrastructure-related activities, development, and environmental projects. Branding Creating a unique identity for this area will assist you in all of your marketing efforts. In particular, when you think of entertainment districts, people will grab onto something and it becomes more than a name. Power and Light District in Kansas City is a brand that has done wonders for their marketing. Local examples of Kettlestone and Prairie Crossing are starting to gain in popularity but neither has evolved to where we expect this project could. Signage, shopping bags, window stickers, and all marketing materials have a look and feel that you know instantly when you see or hear it. This is step one that will inform signage, streetscape, and all marketing graphics. Community Identify, Gateway, and Wayfinding Signage Concepts + Design Building off of the Brand, it is critical that you identify the area from all gateways. This area has fantastic visibility from interstate and that opportunity has to be capitalized on. Developing a signage package of all scales is another key to the success of the district. The brand needs to be part of all of them, but a high quality, easy to read, informative wayfinding sign speaks to the quality of the development and makes it easy to traverse. All of these things speak to a pleasurable experience, which will keep people coming back. Streetscape Concepts + Design Entertainment districts are about the experience. We have found that this added attention to detail is key to the success of these districts. From the time a visitor enters the district, they need to be reminded that they are entering something that is not like anything else in Bondurant. This is a high-quality development that not only brings you in for special events, but invites you back. A comfortable inviting streetscape design with an assortment of lighting, banners, seating, plantings, and signage all contributes to the experience and will reinforce the quality of the brand. Marketing Graphics Developing a quality plan is the first step to success. However, the support graphics created are what makes things happen. As planners and city leaders we are accustomed to reading plans and quickly seeing the vision, but the fact is that most people cannot relate to a flat plan drawing. Developing 4-5 strategically selected perspective renderings will pay dividends as you move forward. Form news headlines to developer conferences it is these images that turn heads and start discussions. With drones now common, we also have the ability to fly the existing site and then transform it into the vision we create. We have found that this is a valuable tool to place on your website. The number of clicks and forwarded links drastically increases once you jump to video. On-Call Development Review Assistance Our team can assist city staff with the review and evaluation of private development proposals as the area begins to see development activity (including written reports and presentations to the Commission and Council). With our experience on both sides of the development table, we can help push for the things that we know through this planning process that are most important to Bondurant and provide options and solutions for numerous development scenarios and issues that may arise. 19

24 SECTION THREE PROJECT REFERENCES + EXAMPLES PROJECT REFERENCES AND EXAMPLES Included on the following pages are several examples of similar projects that we have completed for other communities. Below is the contact information for project references. Similar Project References: DAVID WILWERDING MERLE HAY ROAD REDEVELOPMENT PLAN + OVERLAY DESIGN GUIDELINES Community Development Director, City of Johnston, Iowa / / DWilwerding@cityofjohnston.com ERIC C. JENSEN, AICP THE ANKENY PLAN 2040 Planning and Building Department Director, City of Ankeny, Iowa / / ejensen@ankenyiowa.gov BILL MICHEEL MT. VERNON ROAD CORRIDOR ACTION PLAN Assistant Director, Community Development, City of Cedar Rapids, Iowa / / w.micheel@cedar-rapids.org CAROLYN YATSOOK NORTH SCOTT CORRIDOR PLAN + DESIGN GUIDELINES AND ZONING OVERLAY Economic Development Director, City of Belton, Missouri / / cyatsook@belton.org ELLEN HABEL WEST LAND USE AREA Assistant City Administrator, City of Coralville, Iowa / / ehabel@coralville.org TIM MOERMAN KETTLESTONE / GRAND PRAIRIE PARKWAY CORRIDOR PLANNING + DESIGN City Administrator, City of Waukee, Iowa / / tmoerman@waukee.org 20

25 PROJECT REFERENCES + EXAMPLES MERLE HAY ROAD REDEVELOPMENT PLAN + DESIGN GUIDELINES JOHNSTON, IOWA Client: City of Johnston, Iowa Contact: Dave Wilwerding, Community Development Director / Features Public Facilitation Key Stakeholder Interviews Master Planning Design Guidelines Perspective Rendering Confluence was hired by the City of Johnston to create a Master Plan for a town center along a key commercial corridor of the community. The location had previously been identified as a suitable location for a town center development for the community in a previous planning effort. The proposed town center would create an identity for the city, become a destination for residents and visitors, and promote commercial and retail activities in the heart of the city. The Merle Hay Road Redevelopment Plan is intended to turn this idea into an actionable strategy through a site analysis, master planning and concept design, and an overlay design guideline document to help guide growth and development as it occurs. Confluence met with City staff and elected officials as well as property owners in the study area. The City of Johnston owns a number of the properties, but will have to acquire the remaining parcels for the plan to move forward. Several joint workshops between a committee composed of staff, City Council, and the Plan and Zoning Committee members were held to gauge the desired features, look, and feel of the town center development. Three different concepts were created for the committee to review. Then, a public meeting was held where the entire community was invited to view and provide feedback on the concepts. A survey was offered to residents to gain more detailed feedback on each concept and the overall desired amenities for the site. A final design concept was selected based on feedback from the residents and committee. Confluence then worked closely with City officials to create design guidelines as part of a zoning overlay district for the study area to help ensure the area develops in a suitable way to match the master plan concept design. 21

26 PROJECT REFERENCES + EXAMPLES THE ANKENY PLAN 2040 COMPREHENSIVE PLAN ANKENY, IOWA Client: City of Ankeny, Iowa Contact: Eric Jensen, AICP, Planning and Building Department Director / Confluence was retained to lead a multi-disciplinary team in the creation of a new Comprehensive Plan to guide growth and development through the year The City s previous plan was completed in 2010 and since that time the City has experienced tremendous commercial and residential growth and an increased population. Features Stakeholder + Public Facilitation Comprehensive Planning Multi-Disciplinary Collaboration Economic Development and Market Analysis Strategic Planning Land Use and Transportation Planning The new Comprehensive Plan will address the following: Demographics/Economic Overview Employment/Economy Natural Resources and Stormwater Management Land Use Housing Transportation Parks & Recreation Utilities Public Facilities Implementation As part of the process, Confluence is leading a robust public participation process including numerous public engagement techniques to ensure an open public dialog throughout the development of the plan. For more information about the plan please visit: 22

27 PROJECT REFERENCES + EXAMPLES Features Public Engagement Transportation and Land Use Planning Corridor Enhancement Recommendations Design Guidelines Zoning Overlay NORTH SCOTT CORRIDOR PLAN + DESIGN GUIDELINES AND ZONING OVERLAY BELTON, MISSOURI Client: City of Belton, Missouri Contact: Carolyn Yatsook, Director of Economic Development / / cyatsook@ belton.org The two-mile North Scott Corridor serves as the northern gateway into the City of Belton from the adjacent US 49 Highway Corridor. However, the physical appearance and mixture of land uses along the corridor needs significant revitalization. The City of Belton selected Confluence to lead a community-driven planning process to establish a unifying vision for the future of this important corridor. A Steering Committee was engaged in an interactive planning process that included two public meetings and online opportunities for community input. Through a series of collaborative meetings that explored alternative land uses and future configuration options for the roadway, consensus was achieved and this vision plan was adopted in January The plan calls for future enhancement of the streetscape character, a new gateway arrival area at the 155th Street interchange, updates to the future land use plan, connections emerging retail areas to the east, provision of future green space, and creation of development and design guidelines to enhance the character and quality of future development. In 2017, Confluence completed a set of design guidelines in an overlay zoning format that have been adopted by the city. 23

28 PROJECT REFERENCES + EXAMPLES PUBLIC INPUT SUMMARY - CIRCULATION CIRCULATION SUMMARIZED PUBLIC INPUT ACTION ITEMS 7RR PXFK WUXFN WUDIÀF 5HGXFH WUXFN WUDIÀF DOT VOTING A Analyze and make improvements to reduce the number of and/or impact of the existing off-set street intersections. A 10 B Reduce the number of commercial driveways that directly access Mt. Vernon Road and restrict left turns with a center median. B 19 C (VWDEOLVK D PLQLPXP VWDQGDUG VWUHHW SURÀOH DQG ULJKW RI way that accommodates 4 travel lanes, turn lanes, center median, sidewalks, and snow storage. C 32 D Create a plan to improve access to and use of public transit including bus stop locations and minimum necessary improvements to bus stop locations such as sidewalk accessibility, signage, benches and shelters. D 19 E Develop a plan to phase roadway, median, turn lane, sidewalk, and crosswalk improvements with priority given to areas with the most congestion. E 60 F Require right-of-way dedication, street and sidewalk improvements, and driveway relocations at the time of development or redevelopment of adjoining properties. F 13 G Provide signage to delineate the preferred bicycle routes through and around the Mt. Vernon Road Corridor. G 39 Speeding 7UDIÀF FRQJHVWLRQ Lack of turn lanes Not walkable Lack of pedestrian crosswalks More sidewalk connectivity No room for/not safe for bikes Keep bikes off the roadway Improve road and sidewalk maintenance GOALS,PSURYH WUDIÀF FLUFXODWLRQ DQG VDIHW\ Increase walkability and safety for pedestrians and bicycles. MT. VERNON ROAD CORRIDOR ACTION PLAN MT. VERNON CORRIDOR ACTION PLAN CEDAR RAPIDS, IOWA Client: City of Cedar Rapids Contact: Bill Micheel, Community Development Assistant Director / Features Corridor Planning Community Engagement Multi-Disciplinary Collaboration Implementation Recommendations The City of Cedar Rapids, as the first initiative of their 2014 visioning process, retained Confluence to develop a Corridor Action Plan along 2.8 miles of Mt. Vernon Road. Averaging over 20,000 vehicles a day, Mt. Vernon road is one of the top 10 most traveled roads in the city. The road is bordered by a wide mix of land uses including commercial, mixed-use, multi-family residential and single family residential. The corridor also serves as a gateway into Cedar Rapids from the east, is a key arterial connection into the downtown district, acts as a primary truck route through the City, and was originally part of the historic Lincoln Highway. The goal of the action plan was to further Cedar Rapids continuing progress towards becoming a more vibrant community. Strategies for enhancing the corridor include improving roadway infrastructure, analyzing the compatibility and relationships between existing land uses, providing additional safety measures for pedestrians and defining an approach to transform the corridor into an aesthetically appealing gateway into the City. To define project goals and foster public support though education and inclusion, Confluence developed a robust public input process that engaged stakeholders and citizens. The community identified existing deficiencies, goals and opportunities, and prioritized proposed recommendations. Through detailed transportation engineering, site analysis and input from the public, the design team developed key focus areas: Circulation, Land Use and Character. These areas of focus were used as a framework to categorize and organize recommendations as part of the action plan. The final Corridor Action Plan was a citizen-driven planning tool that provided prioritized action items and recommended time frames for implementation. 24

29 PROJECT REFERENCES + EXAMPLES WEST LAND USE AREA MASTER PLAN AND DESIGN GUIDELINES CORALVILLE, IOWA Client: City of Coralville, Iowa Contact: Ellen Habel, Assistant City Administrator / / ehabel@coralville.org Confluence led a multi-disciplinary planning team to assist the City of Coralville, Iowa, in building upon the recently adopted 2014 Coralville Community Plan by establishing a detailed vision and plan for the future of the West Land Use Area. The West Land Use Area is located between Interstate 380 and Coral Ridge Avenue/Highway 965, south of Forevergreen Road, and north of Interstate 80. The plan includes visioning; a market analysis to determine demand for housing, office, and retail space; a conceptual master plan and refined land use plan; and design guidelines and zoning overlay. This planning effort also included an analysis of the transportation network as well as the water distribution, sanitary sewer collection, storm water drainage utilities and the existing connection fee districts. Features Community Engagement Market Analysis Implementation Recommendations Community input was an important component in establishing the vision for this area and the planning team facilitated several public meetings and numerous one-on-one stakeholder meetings to allow property owners and community members to contribute ideas about the future of this important growth area. Meeting formats have included open houses, presentations and the use of keypad polling to gather the community s preferences on various aspects of the development. Project was completed and adopted in 2016 and is currently being implemented Housing + Commercial Development Strategies Design Guidelines Zoning Overlay Multi-Disciplinary Coordination 25

30 PROJECT REFERENCES + EXAMPLES KETTLESTONE (GRAND PRAIRIE PARKWAY CORRIDOR) MASTER PLAN + DESIGN GUIDELINES WAUKEE, IOWA Client: City of Waukee, Iowa Contact: Tim Moerman, City Administrator / / tmoerman@waukee.org For years, Grand Prairie Parkway (formerly known as the Alice s Road Corridor) has been a top economic development priority for the City of Waukee, Iowa. With more than 1,300 acres of land for development and with direct access to Interstate 80, the corridor offers the City of Waukee the ability to invest in the economic sustainability of the region and create opportunities for new industry and job growth. Previously, several high-level master plans had been completed for the area. With funding secured for the roadway and interstate interchange construction, a Confluence-led team was retained to expand upon previous planning efforts and to put the next level of detail to the master plan and refine the land use plan - laying out how the corridor can develop to its full potential and addressing the vision and goals of the City. Features Land Use Planning Design Guidelines Creation of Overlay Zoning District Land Owner Meetings Market Strategy Branding Strategy Long-Term City Relationship Recognition/Awards 2016 Honor Award Planning & Analysis: Iowa Chapter ASLA 2014 Communications Initiative Award - Iowa Chapter, American Planning Association (APA) The Confluence team was also responsible for updating the previous market study, refining the open space and greenway plan, and developing concepts for branding the development, which is now known as Kettlestone. A unique feature of this corridor is the extensive greenway that the City has been developing along with the roadway construction. This greenway also functions as a regional storm water detention facility and has a direct benefit for land owners as they can increase their development densities by utilizing land normally set aside for detention. As a second phase to this planning effort, Confluence was further retained by Waukee to create development guidelines and an overlay zoning district as well as assist with the review of development proposals for plan compliance as they are received. The design guidelines and zoning overlay are the tools necessary for the City to implement the plan and realized the vision for Kettlestone. In choosing a team for this project, the City felt it important to select a team with extensive contacts within the development and real estate communities in an effort to spark interest and development of the corridor. Another main consideration for the City was hiring a firm that could meet with the numerous land owners affected by the corridor to help them see the big vision and understand that setting the design and development bar high would help everybody realize the highest and best use of their land. The Design Guidelines and Zoning Overlay were adopted in May of 2015, and in December of 2015, work on the interstate highway interchange was completed and the Grand Prairie Parkway was opened to traffic. Building activity along the corridor has already started. 26

31 SECTION FOUR SCOPE OF SERVICES PLANNING PROCESS Our planning process is our strength, and our ability to truly engage a variety of stakeholders in a meaningful dialogue about the future of the project site will ultimately lead to establishing a strong and unifying vision. Our team will facilitate an orchestrated series of public meetings and planning workshops to provide ample opportunities for all participants to provide input and assist in evaluating alternatives. We utilize a variety of interactive and creative planning exercises throughout the process to engage stakeholders and participants of all ages in understanding relevant issues and connecting them to the resulting plan recommendations. These collaborative efforts will result in the creation of a Regional Commercial Area Master Plan that can be used both as a guide for future growth as well as prioritization and coordination of future capital improvements. This plan can further serve as a marketing tool to attract high-quality development/redevelopment and private investment to Bondurant. With this in mind, our team is committed to facilitating an open dialogue with interested participants throughout the process, and will provide and request open and honest feedback on all issues being discussed. Our team is passionate about the benefits of a transparent planning process, as we believe it is vital for all involved participants to feel a sense of ownership in this plan. It will become their plan, and it will take everyone s help in order to make it a reality. The result of this approach typically creates many project champions that can assist in future endeavors to successfully implement the Master Plan vision. SCOPE OF SERVICES Master planning is a powerful tool to guide future action, decision-making, and development in an area by laying out a vision that addresses pressing issues and opportunities and that is implementable and will allow the community to realize an ambitious and exciting vision for the future. Our team is committed to providing you with a uniquely tailored planning process that allows the Master Plan to be appropriately influenced by those participating. Community and City leadership involvement is an integral component of our team s planning process, and we look forward to having the opportunity of bringing a fresh perspective for improving the quality of life for the residents and businesses in Bondurant. In order for Bondurant s new Master Plan to ultimately be successful and result in a meaningful actionable plan, it must represent the desires of key stakeholders, property owners, citizens, business leaders, the development community, and the City of Bondurant. The process and resulting recommendations will evolve and develop based on the collective input of these groups. The direction of the plan, the focus of the analysis, and the final recommendations should all be established as a direct result of the stated needs and desires of those guiding and participating in the planning process as well as a careful analysis of the project area s existing strengths, weaknesses, opportunities, and threats. Our proposed approach is organized into three basic phases as follows: PHASE 1 PROJECT INITIATION AND VISIONING (approximately 1-2 months) Project Kick-Off Meeting with Steering Committee (Steering Committee Meeting #1) Data Collection and Site and Land Use Analysis Key Stakeholder + Property Owner Interviews Existing Plans Assessment and Review Transportation and Utilities Analysis Public Open House (Public Meeting #1) Employment, Population, Housing Trends and Economic Analysis and Forecasting [OPTIONAL TASK] Joint City Council and Planning and Zoning Commission Input and Visioning Workshop (Joint Workshop #1) Analysis Review Meeting with Steering Committee (Steering Committee Meeting #2) PHASE 2 MASTER PLANNING (approximately 2 months) Project Goals and Guidelines + Land Use and Transportation Master Plan Draft Plan Steering Committee Meeting Review Session (Steering Committee Meeting #3) Key Stakeholder Property Owner Draft Plan Review Community Open House (Public Meeting #2) Joint City Council and Planning and Zoning Commission Input and Visioning Workshop (Joint Workshop #2) PHASE 3 DESIGN GUIDELINES AND FINAL PLAN (approximately 1-2 months) Draft Design Guidelines + Zoning Overlay and Implementation Plan Draft Plan Presentation Review Sessions with Steering Committee (Steering Committee Meeting #4-5) Draft Plan Public Presentation Open House (Public Meeting #2) Public Hearings and Approval Process 27

32 SECTION FOUR SCOPE OF SERVICES While the general framework for our approach is outlined in this proposal, we are ready to tailor this approach to meet the specific needs, funding, and desired timeline of this project. Our approach also relies on support from City Staff in an effort to deliver the various project objectives within the budget. Our detailed scope of services is further outlined below. PHASE 1 PROJECT INITIATION AND VISIONING (approximately 1-2 months) 1.1 Project Kick-Off Meeting with Steering Committee (Steering Committee Meeting #1) The Consultant Team will facilitate a project kick-off meeting with City staff and the Steering Committee. The purpose of this meeting is to: Establish roles, responsibilities, and project contacts; Determine any initial data needs; Review the project scope, schedule, and key meeting dates; and, Identify key stakeholders and desired public input process and outcomes. At the Kick-Off meeting, we will also take the opportunity to review the current Comprehensive Plan and guiding principles as outlined in the RFP to identify key issues and areas of focus. Land use, economic development, and housing; Transportation and utilities; and, Parks & recreation, natural resource protection and stormwater. 1.2 Data Collection and Analysis The consultant team will become familiar with the site and vicinity and develop a strategy regarding review and analysis of the properties and surrounding area. Visit and photodocument the Regional Commercial Area and surrounding area. Collect and review available background information for the City and County. This information will include: Existing public utility information, including sanitary sewers, water mains and storm sewers as well as easements Available topographic information, including most recent County aerial photography and topography Other readily available information required to complete the scope of services Existing City plans and reports affecting the project, including pending or approved City Planning documents (to be provided by the City) 1.3 Key Stakeholder and Property Owner Interviews Members of the Consultant Team will schedule one (1) day to be available to meet individually with community stakeholders, community groups, and local property owners as identified by the Steering Committee. (1-days) 1.4 Existing Plans Assessment and Review The Consultant Team will review all available planning material relevant to the site. This includes the 2012 Comprehensive Plan and the Bondurant Parks and Recreation Plan, among others. We will work to ensure the existing and previous planning efforts complement the design concepts proposed. 1.5 Transportation and Utilities Analysis The Consultant team will analyze the existing and planned roadway and utility network to identify opportunities and restrictions present in the study area and will identify how these findings will impact or can be addressed in the master plan concepts. This will include an analysis of the water, sanitary sewer, and storm sewer, and their capacity to handle the increased demand that would accompany the master plan development. 1.6 Public Open House The Consultant Team will hold a public open house to obtain public input on the Master Plan and Land Use vision. 28

33 SECTION FOUR SCOPE OF SERVICES 1.7 Market Analysis and Forecasting [OPTIONAL TASK] For an additional fee, the Consultant Team will prepare a market analysis conducted for the site to help to determine realistic opportunities for future market-driven growth and the appropriate mix of single family and multi-family residential as well as demand for commercial and industrial land uses. This analysis will be shared with the City leaders and stakeholders to help establish realistic expectations on the rate of development and to identified specific opportunities that can be targeted. 1.8 Analysis Review Meeting with Steering Committee (Steering Committee Meeting #2) The Consultant Team will present to City staff and the Steering Committee an overview of the Team s analysis of the previous plan, existing conditions, and anticipated trends. For this overview, our Team will develop: Site Analysis (opportunities and constraints for design and development) Stakeholder Visioning Results Market Analysis and Development Program findings [OPTIONAL TASK] Initial recommendations 1.9 Joint City Council and Planning and Zoning Commission Input and Visioning Workshop (Joint Workshop #1) The Consultant Team will facilitate a Joint Workshop with the City Council and Planning and Zoning Commission to review the initial site findings, public input, and the market analysis and development program. The Consultant Team will further conduct a facilitated discussion to define the City s vision for the planning area. PHASE 2 MASTER PLANNING (approximately 2 months) 2.1 Project Goals and Guidelines + Land Use and Transportation Master Plan The Consultant Team will prepare a draft Land Use and Transportation Master Plan that express an overall concept based upon the input received in Phase 1 plus a refined set of planning goals and guidelines. The Master Plan will address land use, greenspace, development density, and scale; and vehicle, bicycle and pedestrian circulation for the Regional Commercial Area. 2.2 Draft Plan Steering Committee Meeting Review Session (Steering Committee Meeting #3) The Consultant Team will review the draft with the Steering Committee and make modifications and updates as requested. 2.3 Key Stakeholder Property Owner Draft Plan Review The Consultant Team will facilitate a follow-up meeting with the nearby property owners and key stakeholders identified by the Steering Committee. The draft plan will be presented to the group and their feedback will be obtained and incorporated before revealing the plan to the general public at the community open house. 2.4 Community Open House The Consultant Team will conduct a Community Open House to unveil and review the draft plan and to record public input and preferences. 2.5 Joint City Council and Planning and Zoning Commission Visioning Workshop (Joint Workshop #2) The Consultant Team will facilitate a joint workshop of the City Council and Planning Commission to review the draft and summarize public input. The Consultant Team will seek feedback from the Council and Commission for final direction and preferred alternatives. 29

34 SECTION FOUR SCOPE OF SERVICES PHASE 3 DESIGN GUIDELINES AND FINAL PLAN (approximately 1-2 months) 3.1 Draft Design Guidelines + Zoning Overlay and Implementation Plan The Consultant Team will update and create a final draft of the preferred Land Use and Transportation Master Plan for the Regional Commercial Area as directed by the Steering Committee, create a draft implementation plan, and develop design guidelines and zoning overlay that address the topics as raised during the previous 2 phases which may include: Permitted Uses and Building Types Architectural Guidelines Site Planning Guidelines (including building mass and setbacks) Vehicle, Pedestrian, and Bicycle Circulation plus Vehicle Parking Guidelines Landscape, Open Space, Buffering, and Screening Guidelines Lighting Design Guidelines Signage Design Guidelines Streetscape, Intersection/Gateway, Public Signage Concepts 3.2 Steering Committee Review Sessions (Steering Committee Meetings #4-5) The Consultant Team will facilitate several review sessions with the Steering Committee to review the Design Guidelines and Implementation Plan and update and modify as requested (2 meetings). 3.3 Public Hearing and Approval Process Upon finalization of the draft Design Guidelines as well as the final draft Land Use and Transportation Plan, the Consultant Team will assist City staff with the presentation of a Final Draft Plan Document to the Commission and Council at their respective public hearings. The Consultant Team will update the plans as requested in response to the Commission and Council actions. In addition to working copies of the various draft versions of the Land Use and Transportation Master Plan, Design Guidelines, Zoning Overlay, and Implementation Plan, the final draft version, including all maps and tables, will be provided electronically be provided electronically in various file formats. 30

35 SECTION FIVE PROJECT TIMETABLE PROPOSED SCHEDULE + AVAILABILITY We are projecting that this planning process will take 5 months to complete. Therefore, with an anticipated start date of February 5, 2018, we expect to deliver a final Master Plan to the City of Bondurant by end of June As part of the project kick-off we will outline a detailed work plan and public meeting schedule to meet the needs of the city. Our team is immediately available to commit the necessary time and resources to your project in order to deliver the City of Bondurant a citizen-driven Master Plan. 31