GOING GREEN FOR GROWTH

Transcription

1 GOING GREEN FOR GROWTH Economic Development Strategies for Joy-Southfield Community Development Corporation

2 Contributors Presenters (In order of appearance): Joseph Tangari Dave Mangum Brittany Moore Daniel Klinkert Advisors Avis Vidal, PhD, Associate Professor, DUSP Rayman Mohamed, PhD, Associate Professor, DUSP Robin Boyle, PhD, Chair and Professor, DUSP Authors Carsten Applegate Dennis Arca Justin Dloski Katie Johnson Daniel Klinkert David Mangum Robert Mehregan Brittany Moore Sarah Moyer Sareen Papakhian Joshua Pike Martha Potere Zachary Rable Nathan Ross Paul Strom Joseph Tangari Matthew Wisotsky Karen Zarowny Wayne State University

3 GREEN INDUSTRY DEVELOPMENT 3 ROUGE PARK JOY ROAD PLYMOUTH WARREN SOUTHFIELD GREENFIELD

4 GREEN INDUSTRY DEVELOPMENT 4

5 GREEN INDUSTRY DEVELOPMENT Gardenview Estates 5

6 GREEN INDUSTRY DEVELOPMENT 6 PLANNED RESURFACING OF JOY ROAD Includes green infrastructure Does not include other elements the community wants Wayne State University

7 GREEN INDUSTRY DEVELOPMENT 7

8 GREEN INDUSTRY DEVELOPMENT 8 Dense, walkable mixed use neighborhoods Green industries that reflect community desires and provide jobs

9 GREEN INDUSTRY DEVELOPMENT 9 NEIGHBORHOOD GOAL Community wants to go green Wayne State University

10 GREEN INDUSTRY DEVELOPMENT 10 SHORT- & LONG-TERM ECONOMIC DEVELOPMENT Downtown Development Diverse retailing that meets residents needs Reduce vacancy and increase density Promote walkability, safety & health Complete streets approach to improved physical environment Green Industry Development Attract green industry to industrial area, provide employment opportunities Wayne State University

11 GREEN INDUSTRY DEVELOPMENT 11

12 DESIGN FRAMEWORK 12

13 DESIGN FRAMEWORK Improvements are underway... 13

14 DESIGN FRAMEWORK And they are needed... 14

15 DESIGN FRAMEWORK 15

16 DESIGN FRAMEWORK Complete Streets 16

17 DESIGN FRAMEWORK Targeted Intersections 17

18 DESIGN FRAMEWORK 18

19 DOWNTOWN DEVELOPMENT 19

20 DOWNTOWN DEVELOPMENT ZONING TO REINFORCE DESIGN Zoning options to reinforce downtown atmosphere Overlay area for design guidelines Business and community support are key 20 Wayne State University

21 DOWNTOWN DEVELOPMENT 21

22 DOWNTOWN DEVELOPMENT ORGANIZATIONAL FRAMEWORK Physical changes need support Community Businesses Organizational structure is needed 22 Wayne State University

23 DOWNTOWN DEVELOPMENT How can Joy Road businesses unite, share resources, and implement changes so that the whole community benefits in the long term? 23

24 DOWNTOWN DEVELOPMENT 24 ALTERNATIVES Four common approaches in Michigan: Downtown Development Authority Main Street Business Improvement District Business Association Wayne State University

25 DOWNTOWN DEVELOPMENT Local Business Associations om warrenconner/?page_id=155

26 DOWNTOWN DEVELOPMENT WHY A BUSINESS ASSOCIATION? Most suited to current needs: Flexibility Scalability 26 Wayne State University

27 DOWNTOWN DEVELOPMENT 27

28 DOWNTOWN DEVELOPMENT ng-community-through-progressiveapproaches-to-constructionmitigation/35-and-nicollet-before-actualroad-construction/ 28 Road work provides impetus

29 DOWNTOWN DEVELOPMENT 29 Long-term business success

30 DOWNTOWN DEVELOPMENT 30 Expanded offerings

31 MARKETING STRATEGY 31

32 MARKETING STRATEGY 32 SELLING POINTS FOR INTERESTED BUSINESSES Unmet demand Demonstrated demand for grocery, family restaurants, apparel, and other day-to-day shopping New purchasing power (Gardenview Estates) Visible signs of investment in the area Façade improvements Road resurfacing Demonstrated interest from businesses already Business Association (potential)

33 MARKETING STRATEGY Networking Opportunities 33

34 MARKETING STRATEGY 34 Cultivate Complimentary Business and Customer Relationships

35 MARKETING STRATEGY 35

36 GREEN INDUSTRY DEVELOPMENT GREEN INDUSTRY DEVELOPMENT 36

37 GREEN INDUSTRY DEVELOPMENT GREEN INDUSTRY DEVELOPMENT 37

38 GREEN INDUSTRY DEVELOPMENT 38 WHY GREEN INDUSTRY? Neighborhood going green Clear opportunity in neighborhood Industrial vacancy in district Strong employment prospects Increase share of US economy Stronger growth than Michigan economy as a whole Two-thirds of Michigan green jobs in SE Michigan Skill match for Joy-Southfield residents Wayne State University

39 GREEN INDUSTRY DEVELOPMENT INVESTIGATING INDUSTRIES 39

40 GREEN INDUSTRY DEVELOPMENT 40 Green Battery Manufacturing PROSPECT UNCERTAIN Urban Forestry Green battery market developing slowly; depends on subsidies. Prospects may be strong longer term. Forestry better fit outside the industrial area; would need to assemble large parcels.

41 GREEN INDUSTRY DEVELOPMENT 41 /06/21/puc-can-move-texas-clean-jobsforward/ 6/big-solar-project-moves-forwardwithout-uncle-sam Renewable Energy MORE PROMISING Food Processing & Production Solar - costly; growth depends on state-mandated purchases by utilities Food - Strong interest in Detroit, but for-profit food processing emerging slowly. Prospects may improve.

42 GREEN INDUSTRY DEVELOPMENT 42 RECYCLING & WASTE MANAGEMENT Key subsectors: Materials Recovery and Wholesale Waste Management Very strong growth in U.S. and Michigan Clean parts of industry fit with going green Space needs match vacant Joy-Southfield buildings

43 GREEN INDUSTRY DEVELOPMENT 43 DECONSTRUCTION Great Lakes region is national leader Many vacant buildings; deconstruction not cost-effective for all Space needs match vacant Joy-Southfield buildings Good local training programs in Detroit Good entry point into construction

44 GREEN INDUSTRY DEVELOPMENT /08/15/204509/rebuilding-america-apolicy-framework-for-investment-in-energyefficiency-retrofits/ RETROFITTING & WEATHERIZATION Strong national growth trend Installation must be local; cannot be outsourced Space needs match vacant Joy-Southfield buildings Good local training programs in Detroit

45 GREEN INDUSTRY DEVELOPMENT 45 turnurl=http%3a%2f%2f fequipment%2fnews%2f story%2f2011%2f03%2f nafa-pacific-southwestchapter-talks-tires.aspx TIRE RETREADING Auto-related Small sector, but growing in SE Michigan Space needs match vacant Joy-Southfield buildings

46 GREEN INDUSTRY DEVELOPMENT NEAR-TERM OPPORTUNITIES Industry-specific near-term opportunities Build partnerships with existing local green economy training programs Establish connections to industry trade groups to gain industry knowledge and identify growing firms Broader near-term opportunities 46 Build capacity to connect prospective green businesses to information resources Add information about most recent uses of vacant industrial buildings to new parcel database to better match prospective firms with existing buildings

47 GREEN INDUSTRY DEVELOPMENT GOING GREEN FOR GROWTH!

48 THANK YOU QUESTIONS WELCOME This report can be downloaded at

49 DESIGN FRAMEWORK Joy Road & Auburn 49

50 DESIGN FRAMEWORK Joy Road & Artesian 50

51 DESIGN FRAMEWORK Joy Road & Faust 51

52 DESIGN FRAMEWORK 52

53 DESIGN FRAMEWORK 53

54 DOWNTOWN DEVELOPMENT Current Zoning 54