BUILD YOUR PRIVATE LABEL

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BUILD YOUR PRIVATE LABEL BUSINESS WITH PLMA 2 9-3 0 M A Y 2 0 1 8 A M S T E R D A M Private Label Manufacturers Association International Council

BUILD YOUR PRIVATE LABEL BUSINESS WITH PLMA There is a right way and a wrong way to get things done. Building your private label business is a good example. You can knock on doors, make telephone calls, send emails and get very little accomplished. Or you can exhibit in PLMA s World of Private Label International Trade Show and meet buyers from the world s best-known retailers. Why is PLMA s World of Private Label so special? Because it is the place where thousands ofretailers, wholesalers, importers and exporters converge to meet experienced manufacturers who can produce their private label lines. This year s show is expected to attract more than 14,000 visitors from 115 countries. All the major supermarkets, hypermarkets, discounters, drugstores, neighbourhood stores, specialty shops and online retailers. A M S T E R D A M

The show is organized for efficiency The exhibition occupies all 15 halls of Amsterdam s RAI Exhibition Centre, but it is divided into food and non-food to simplify retail visits. Europa Complex presents food, snacks and beverages. Holland Complex presents household and health and beauty. Park Complex presents both food and non-food products. Show hours are concentrated into two days of show floor time so exhibitors don t spend wasted time standing around with nothing to do. PLMA s World of Private Label is more than the show floor The show offers more than exhibition space, however. It provides participants with the latest market research at a special pre-show seminar programme.there is also PLMA s unique Idea Supermarket with displays of private label products and packaging from retailers around the world. Plus, the show hosts the International Salute to Excellence Awards that give recognition to retailers for innovation in private label. Who exhibits? Exhibitors come from all over the world.there are large multi-national corporations and small and medium size companies.there are national pavilions, too, promoting their countries and spotlighting the products they make. For big manufacturers, the show opens the door to the private label side of retailing. For SME s, the show gives industry-wide exposure and instant credibility. The show offers exhibiting manufacturers special services to promote themselves and their products Exhibitors can announce new products online prior to the show and arrange meetings with interested retailers. Exhibitors can also submit innovative products and packaging for free display in PLMA s New Product Expo. Exhibitors receive complimentary invitations that can be sent to retailers, wholesalers or other business partners. Exhibitors can advertise their stands in the Official Catalogue and online Show Preview. 2 9-3 0 M A Y 2 0 1 8 Don t miss your opportunity to build your private label business Few events can have as much impact on your company as participating in PLMA s 2018 World of Private Label International Trade Show. More than 85% of exhibitors and pavilion organisers renew their space each year. The door is open for you and your company. To reserve stand space, contact PLMA International Council now. Telephone +31 20 575 3032 or email info@plma.nl.for more details, visit www.plmainternational.com.

FACTS FOR EXHIBITORS SHOW ORGANISERS PLMA s annual World of Private Label is organised by the Private Label Manufacturers Association. It is the only organisation of its kind,representing more than 4,000 member companies around the globe. PLMApresented its first show in the United States in 1980 and its first show in Europe in 1986.Today, it provides services to member manufacturers in more than 75 countries. In addition to the annual trade shows in Europe and U.S., PLMA also co-organises the Shanghai Private Label Fair in China. SHOWLOCATION PLMA s World of Private Label is held at the RAI Exhibition Centre in Amsterdam, located only 15 minutes from Schiphol International Airport and easily reached by intercity trains and automobile. TRADE SHOW SCHEDULE Saturday, 26 May Stand Build-Up 08.00 20.00 Sunday, 27 May Stand Build-Up 08.00 20.00 Monday, 28 May Stand Build-Up 07.00 18.00 Pre-Show Seminars 14.00 16.00 Tuesday, 29 May Trade Show Floor Open 09.00 18.30 Wednesday, 30 May Trade Show Floor Open 09.00 16.30 Stand Breakdown 17.00 23.00 Thursday, 31 May Stand Breakdown 06.00 14.00 STAND ASSIGNMENTS The trade show floor is divided into food and non-food halls. All stand assignments are based on a first-come, first-served basis in order ofreceipt of application and payment,product eligibility and availability of space. DECORATIONS AND FURNISHINGS A full range of exhibit furniture, fixtures, electrical power and other services can be rented from the official contractors using the order forms that will be included in PLMA s online Exhibitor Portal. Exhibitors may also use their own furnishings, provided they conform to trade show rules and safety and fire regulations. OFFICIALCATALOGUE All PLMAexhibitors receive a free listing in the Official Trade Show Catalogue and digital Exhibitor Profiles.The listing includes company name, address, telephone and fax number, e-mail, website,product lines and two exhibitor personnel contacts.product descriptions are published in English,French and German. Advertising space is available for exhibitors who wish to highlight and promote their stand location or products. ONLINE SHOW PREVIEW PLMA s online Show Preview provides category-by-category listings of exhibitors and is made available to all registered retail and wholesale visitors 30 days prior to the show to help them identify exhibitors that they want to visit. In the Show Preview, exhibitors can announce their new products, upload pictures and highlight their standard company listings by ordering online advertising space. PLMAregularly updates the online Show Preview to include the latest additions and adjustments. PRELIMINARY BUYERS LIST Exhibitors receive a preliminary list of buyers 30 days prior to the show. The list includes all pre-registered retailers and wholesalers so that companies can arrange appointments in advance. SPECIAL SHOW INVITATIONS All exhibitors receive a set of complimentary show invitations to contact retailers, wholesalers and other business partners whom they wish to invite to the show as their guests at no additional cost. NEW PRODUCT EXPO PLMA also features exhibitors innovative products and packaging in its annual New Product Expo. Products selected are displayed in showcases in the PLMA Idea Supermarket during trade show hours. EXHIBITSTANDS Single and multi-unit stands are available to accommodate the display needs of all companies. Each exhibit unit measures 3m x 3m.Stand prices include standard fascia,grey carpet and stand cleaning on both show days. Exhibitors are separated by white plastic laminate walls. All aisles are carpeted. EXHIBITRATES Exhibit rates are subject to reversed VAT. Net rates for PLMA members are: 1 Unit (3m x 3m) 2,600 2 Units (3m x 6m) 4,800 3 Units (3m x 9m) 7,000 4 Units (3m x 12m) 9,400 6 Units (6m x 9m) 14,200 8 Units (6m x 12m) 18,400 Non-members must add a surcharge of 2,500. Exhibitors may become members of PLMA International Council at annual membership dues of 1,500.To exhibit, companies must complete the application to exhibit and return it to PLMA International Council.

RETAILERS AND WHOLESALERS MEET THE BUYERS WHO ATTEND PLMA S WORLD OF PRIVATE LABEL INTERNATIONAL TRADE SHOW AES B.V. - AHOLD EUROPEAN SOURCING AMS SOURCING B.V. ACTION SERVICE & DISTRIBUTIE B.V. AEON TOPVALU CO., LTD. AGECORE AHOLD CZECH REPUBLIC, A.S. AHOLD DELHAIZE ALBERT HEIJN B.V. ALDI CENTRALE D'ACHAT ALDI EINKAUF GMBH & CO. OHG ALDI INKOOP B.V. ALDI INKOOP N.V. ALDI STORES ALDI STORES (IRELAND) LIMITED ALDI SUISSE AG ALDI SUPERMERCADOS, S.L. AMAZON.COM AMAZON EU S.A.R.L. ASDA STORES LTD. AUCHAN CENTRALE D'ACHATS AUCHAN FRANCE AUCHAN POLAND SP. Z O.O. AUCHAN PRODUCTION ALIMENTAIRE AXFOOD SVERIGE AB BAZAAR SUPERMARKETS S.A. BENNET S.P.A. BETTERWARE LIMITED BIDFOOD DE BIJENKORF BILLA BULGARIA EOOD BILLA, SPOL. S.R.O. BİM BIRLESIK MAGAZALAR A.S. BIM STORES BLOC CVBA BODY&FIT BOFROST* DIENSTLEISTUNGS GMBH & CO. KG BOL.COM B.V. CGC-EUROPE GROUPE CARREFOUR CARREFOUR BELGIUM S.A. GRUPO CARREFOUR ESPAÑA CARREFOUR - MAJID AL FUTTAIM RETAIL LLC. GROUPE CASINO EMC DISTRIBUTION - MARQUE CASINO COLES SUPERMARKET AUSTRALIA PTY. RETAIL PARTNERS COLRUYT GROUP N.V. COLRUYT N.V. CONAD CONSUM S. COOP. V. COOP COOP (SCHWEIZ) COOP CENTRUM DRUŽSTVO COOP DANMARK A/S COOP ITALIA S.C.A.R.L. COOP NORGE AS COOP SVERIGE AB CO-OP TRADE JAPAN LTD. COOP TRADING A/S EL CORTE INGLÉS S.A. LE GROUPE JEAN COUTU (PJC) INC. CRAI SE.COM. S.P.A. DM-DROGERIE MARKT GMBH & CO. KG DAGROFA APS DANSK SUPERMARKED GROUP DEEN SUPERMARKTEN B.V. DELHAIZE LE LION DENNER AG DESPAR ITALIA C.A.R.L. DIA% INTERNATIONAL S.A. DIXY GROUP JOINT STOCK CO. DUNNES STORES EMD AG EDEKA ZENTRALE AG & CO. KG E-MART CO., LTD. GRUPO EROSKI ESSELUNGA S.P.A. ETOS B.V. EUROSPIN ITALIA S.P.A. FOODSTUFFS OWN BRANDS LIMITED LLC. "FOZZY - FOOD" FRANMAX, UAB FRESSNAPF TIERNAHRUNGS GMBH GS S.P.A. (CARREFOUR) GEIMEX (LEADER PRICE INTERNATIONAL) GLOBUS SB-WARENHAUS HOLDING GMBH & CO. KG H-E-B HANOS NEDERLAND B.V. HEMA B.V. HOLLAND & BARRETT BENELUX HOMEPLUS CO., LTD. HORNBACH BAUMARKT AG IFA ESPAÑOLA, S.A. - GRUPO IFA ICA AB ICI PARIS XL IGES S.R.L. IKEA FOOD SERVICES AB INNNES LTD. INTERMARCHÉ JEDNOTA SPOTREBNI DRUŽSTVO JERÓNIMO MARTINS JERONIMO MARTINS POLSKA S.A. JUMBO SUPERMARKTEN B.V. KAUFLAND WARENHANDEL GMBH & CO. KG KESKO FOOD LTD. KONZUM D.D. E. LECLERC LIDL AUSTRIA GBMH LIDL BELGIUM GMBH & CO. KG LIDL STIFTUNG & CO. KG LIDL SUPERMERCADOS, SAU LOBLAW COMPANIES LIMITED LOTTE MART MAKRO CASH & CARRY BELGIUM N.V. MARKS AND SPENCER PLC. MARQT B.V. MEIJER, INC. MERCADONA, S.A. METCASH LIMITED METRO AG METRO CASH & CARRY DEUTSCHLAND GMBH METRO CASH & CARRY NEDERLAND B.V. METRO CASH & CARRY ÖSTERREICH GMBH METRO CASH & CARRY ROMANIA S.R.L. METRO CASH & CARRY TURKEY METRO CASH & CARRY UKRAINE MIGROS-GENOSSENSCHAFTS-BUND MONOPRIX S.A. T.J. MORRIS LIMITED WM MORRISON SUPERMARKETS PLC. MÜLLER GROSSHANDELS LTD. & CO. KG MUSGRAVE GROUP MUSGRAVE RETAIL PARTNERS IRELAND NETTO A/S NETTO MARKEN-DISCOUNT AG & CO. KG NORMA GMBH & CO. KG - ÖSTERREICH NORMA LEBENSMITTELFILIALBETRIEB STIFTUNG & CO. KG PAM PANORAMA S.P.A. PENNY MARKT GMBH PINGO DOCE PLUS RETAIL B.V. PROVERA BELUX REAL,- SB-WARENHAUS GMBH REMA 1000 DANMARK A/S REMA 1000 NORGE AS REWE GROUP BUYING GMBH REWE INTERNATIONAL AG REWE-ZENTRAL AG RIMI BALTIC GROUP DIRK ROSSMANN GMBH SOK - SUOMEN OSUUSKAUPPOJEN KESKUSKUNTA SAINSBURY'S SUPERMARKETS LTD. SAM'S CLUB SCA PR POLSKA SP. Z O.O. FRITZ SCHUR CONSUMER PRODUCTS A/S SEIYU GK / WAL-MART JAPAN SELEX GRUPPO COMMERCIALE S.P.A. SHINSEGAE CO. LTD. SHUFERSAL LTD. SLIGRO FOOD GROUP NEDERLAND B.V. SONAE MC SPAR HOLDING B.V. SPAR INTERNATIONAL SPAR MAGYARORSZÁG KERESKEDELMI KFT. SPAR ÖSTERREICHISCHE WARENHANDELS-AG STAPLES EUROPE SUPERDRUG STORES PLC. SUPER-PHARM (ISRAEL) LTD. C.I.V. SUPERUNIE B.A. SYSTÈME U TARGET CORPORATION TEGUT... GUTE LEBENSMITTEL GMBH & CO. KG TESCO GLOBAL ÁRUHÁZAK ZRT. TESCO IRELAND TESCO POLSKA SP. Z O.O. TESCO STORES CR A.S. TESCO STORES LTD. TUKO LOGISTICS COOPERATIVE UNIL AS ALFA BETA VASSILOPOULOS S.A. WALGREENS BOOTS ALLIANCE WAL-MART ARGENTINA WAL-MART BRASIL S.A. WAL-MART CANADA CORP. WAL-MART CHILE WALMART (CHINA) INVESTMENT CO., LTD. WALMART INDIA PVT. LTD. WAL-MART MEXICO Y CENTRAL AMERICA WAL-MART STORES, INC. A.S. WATSON (EUROPE) GROUP AG A.S. WATSON (HEALTH & BEAUTY CONTINENTAL EUROPE) WHOLE FOODS MARKET, INC. WILKO RETAIL LTD. WOOLWORTH GMBH WOOLWORTHS LTD. X5 RETAIL GROUP XENOS B.V. ZENTRALE HANDELSGESELLSCHAFT - ZHG - MBH FOOD

BUILD YOUR PRIVATE LABEL BUSINESS WITH PLMA A UNIQUE ORGANISATION As an exhibitor, your company can take advantage of PLMA membership and enjoy better rates to participate in PLMA s 2018 World of Private Label. In addition, members receive special rates for all PLMA conferences, seminars, services and publications that are specifically designed for the private label industry. THOUSANDS OF MEMBERS WORLDWIDE Founded in 1979, PLMA is a non-profit organisation. Membership ranges from multinational corporations to small family-owned companies.their products include food, beverages, snacks, health and beauty, household and kitchen, DIY, and personal and leisure products. Some manufacturers only do private label. Others are well-known brand makers who also have private label operations. MEMBER SERVICES THROUGHOUT THE YEAR To help member companies meet retailers in other parts of the world, PLMA also organises the annual U.S.Private Label Trade Show in Chicago and co-organises the Shanghai Private Label Fair in China. Conferences include PLMA s Roundtable Conference that is held in different cities in Europe annually and PLMA s Leadership Conference that is held in the U.S. EXCLUSIVE MARKET RESEARCH As a member of PLMA, your company has access to exclusive market research data prepared by The Nielsen Company for PLMA s International Private Label Yearbook. The Yearbook contains market share data on more than 7,000 product categories in 20 countries.to understand buying trends, PLMAregularly commissions consumer surveys of shoppers in Europe s leading markets.reports are sent to all members. TRAINING AND EDUCATION To help members train and educate their management personnel, PLMAorganises Executive Education Programmes in conjunction with Nyenrode Business Universiteit and other well-known institutions. Classes combine interactive teaching with traditional lectures and case studies. For more information about PLMA membership, contact PLMA today. Telephone +31 20 575 3032. Email info@plma.nl. Or visit www.plmainternational.com. Private Label Manufacturers Association International Council World Trade Center, Strawinskylaan 1873, 1077 XX Amsterdam, The Netherlands Telephone +31 20 575 3032 Fax: +31 20 575 3093 Email: info@plma.nl www.plmainternational.com