The #1 Plant Brand. 111 East Elm Street, Suite D Sycamore, Illinois Toll-free: Fax:

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1 The #1 Plant Brand 111 East Elm Street, Suite D Sycamore, Illinois Toll-free: Fax: Proven Winners All rights reserved.

2 spring preview 2010 Nothing Sells Faster.

3 Snow Princess Lobularia hybrid Front cover: SUPERBENA Pink Parfait Verbena hybrid

4 WHAT ARE GARDENERS LOOKING FOR? IN AWORD, COLOR. IT S THEIR GUIDE WHEN THEY EVALUATE THEIR SPACE, WHEN THEY DESIGN THEIR CONTAINERS AND LANDSCAPES, AND WHEN THEY SHOP AT YOUR GARDEN CENTER. We know color drives purchasing decisions because consumers have told us. In a recent survey on our website, gardeners shared their buying habits and ranked their favorite colors: purple, pink, blue, red, yellow, coral, orange, and white. We share that information with retailers and growers to help you capitalize on the trends that will make 2010 a successful year. Plus, we use that information to deliver and market the Proven Winners brand. As we unveil the innovative and exciting plants and shrubs shown here in our Spring Preview for 2010, you ll see plants in every one of the eight colors chosen by consumers as their favorites. You ll also see how Proven Winners will be carrying the message of color, quality, and performance to millions of consumers through print, radio, TV, and online media. We know what gardeners are looking for, and we deliver it. As the #1 Plant Brand, we re your resource for the annuals, perennials, and shrubs that consumers ask for and the marketing materials to sell them. Be ready for 2010 by including our newest introductions on your list of must-haves. Gardeners will be looking for Snow Princess in This beautiful plant has all the features to make it the next Diamond Frost. It s a magnificent white bloomer that s gorgeous alone or stunning as a filler in combination. It has a vigorous, trailing habit, and it s already an established consumer favorite and award winner in Europe, just like Diamond Frost was when it was introduced. The North American release of Snow Princess is much anticipated. Don t miss the opportunity to catch your customers attention by placing your order early. 1

5 SPRING 2010 FLOWERING PLANTS SUPERBELLS Yellow Calibrachoa hybrid SUPERBELLS Lavender Calibrachoa hybrid GRACEFUL GRASSES Baby Tut Cyperus involucratus GRACEFUL GRASSES King Tut Cyperus papyrus FLIRTATION Orange Diascia hybrid ILLUSION Emerald Lace Ipomoea batatas ILLUSION Midnight Lace Ipomoea batatas LUCIA Dark Blue Lobelia erinus Snow Princess Lobularia hybrid 2

6 AUGUSTA Blue Skies Nierembergia hybrid Pretty Much Picasso Petunia hybrid SUPERTUNIA Lavender Skies Petunia hybrid INTENSIA Orchid Blast Phlox hybrid INTENSIA White Improved Phlox hybrid SNOWSTORM Blue Improved Sutera hybrid SNOWSTORM Pink Improved Sutera hybrid SUPERBENA Coral Red Improved Verbena hybrid SUPERBENA Pink Parfait Verbena hybrid Pretty Much Picasso Petunia hybrid 3

7 PROVEN WINNERS COLORCHOICE SHRUBS SUNJOY Gold Beret Berberis thunbergii Talago USPPAF SUNJOY Gold Pillar Berberis thunbergii Maria USPP18082 Miss Ruby Buddleia x Miss Ruby USPPAF CanPBRAF SOFT SERVE Chamaecyparis pisifera Dow Whiting USPPAF CanPBRAF VANILLA SPICE Clethra alnifolia Caleb USPPAF AZURRI SATIN Hibiscus syriacus DVPazzuri USPPAF SUGAR TIP Hibiscus syriacus America Irene Scott USPPAF CanPBRAF INCREDIBALL Hydrangea arborescens Abetwo USPPAF CanPBRAF INVINCIBELLE Hydrangea arborescens NCHA1 USPPAF CanPBRAF 4

8 Spring 2010 Flowering Plants SUPERBELLS Lavender Calibrachoa hybrid One of two new colors in the award-winning Superbells series 6-10" height; 14-20" spread Petite lavender flowers are delicately marked with pale to dark lavender venation Trailing habit makes a great hanging basket or mixed container Attracts hummingbirds SUPERBELLS Yellow Calibrachoa hybrid Adds to the color line in the award-winning Superbells series and matches it for exceptional performance 6-10" height; 14-20" spread Brilliant yellow blooms Trailing habit makes a great hanging basket or mixed container Attracts hummingbirds GRACEFUL GRASSES Baby Tut Cyperus involucratus One of two new additions to the Proven Winners Graceful Grasses collection A distinctive plant chosen for its color, texture, and performance 18-24" height; 30-48" spread Upright habit This petite Egyptian papyrus is a fast, elegant grower Perfect for water gardens, patio pots, and beds Full to part sun GRACEFUL GRASSES King Tut Cyperus papyrus One of two new additions to the Proven Winners Graceful Grasses collection A distinctive plant with large heads of pendulous leaves Greenish spikelets can measure 1 across 48-72" height; 48-72" spread Upright habit Large, dramatic grower Perfect for water gardens or as a centerpiece in large patio pots and beds Full to part sun FLIRTATION Orange ** USPPAF Diascia hybrid The second introduction in this new series of Diascia for Proven Winners, which will reinvent the genus over the next few years 8-10" height; 10-12" spread Charming orange flowers bloom continuously Sturdy, semi-trailing habit creates exceptional hanging baskets and containers Combines regional winter Sunbelt performance with strong spring through summer performance across the U.S.; great for early spring planting Full to part sun ILLUSION Emerald Lace Ipomoea batatas A new series of Sweet Potato Vine that is sure to become a consumer favorite 8-10" height; 24-36" spread Deeply dissected leaves in emerald green Strong mounding habit Creates exceptional hanging baskets and containers; also a great landscape choice to part shade ** = See our website for varietal denomination information at USPPAF = US Plant Patent Applied For 5

9 ILLUSION Midnight Lace Ipomoea batatas A new series of Sweet Potato Vine that is sure to become a consumer favorite 8-10" height; 24-36" spread Deeply dissected leaves in darkest purple with magenta venation Strong mounding habit Creates exceptional hanging baskets and containers; also a great landscape choice to part shade LUCIA Dark Blue Lobelia erinus The first in a new series of Lobelia for Proven Winners 6-8" height; 8-12" spread Brilliant royal blue blooms Strong compact grower that tolerates the heat Great as a hanging basket mono or stunning as a filler in combination Attracts butterflies to part shade Snow Princess Lobularia hybrid Unique breakthrough in the genus for heat tolerance and extended season performance 4-6" height; 12-24"spread Masses of fragrant white blooms Strong compact grower that tolerates the heat Trailing habit creates a great hanging basket; perfect as a filler in combination Full to part sun AUGUSTA Blue Skies ** USPPAF CanPBRAF Nierembergia hybrid Earlier to flower and less sensitive to leaf yellowing than other Nierembergia 8-12" height; 14-18" spread A prolific bloomer with strong blue flowers and lush evergreen foliage Mounding habit Heat and drought tolerant Full to part sun Pretty Much Picasso '** USPPAF CanPBRAF Petunia hybrid A Petunia breakthrough with unique bi-color blooms that feature a purple center accented with a green picotee 8-12" height; 24-36" spread Exceptionally vigorous grower Strong trailing habit Great in the landscape or large containers SUPERTUNIA Lavender Skies Petunia hybrid The pinkish-lavender blooms are an exceptional color addition to the strong line of Supertunia 6-10" height; 18-24" spread Mounding/trailing habit Strong performance from spring through summer Great for landscapes and containers 6

10 INTENSIA Orchid Blast Phlox hybrid A new color for this popular line features beautiful orchid pink blooms with a hot pink eye 10-12" height; 12-18" spread Heat and humidity tolerant Strong mildew resistance Blooms until first frost INTENSIA White Improved Phlox hybrid Improved for better habit and performance 8-12" height; 12-18" spread Heat and humidity tolerant Strong white blooms Blooms until first frost SNOWSTORM Blue Sutera hybrid A new dark blue color addition to the Snowstorm line 4-6" height; 10-12" spread Large flower size, similar to Giant Snowflake Durability and vigor matches other Snowstorm varieties Great in hanging baskets and containers Full to part sun SNOWSTORM Pink Improved Sutera hybrid Improved for larger flower size and stronger pink color 4-6" height; 10-12" spread Durability and vigor matches other Snowstorm varieties Great in hanging baskets and containers Full to part sun SUPERBENA Coral Red Improved Verbena hybrid Improved for habit and color intensity 6-12" height; 12-14" spread Resistant to powdery mildew Blooms until frost Heat and drought tolerant SUPERBENA Pink Parfait Verbena hybrid Unique bicolor blooms of white to soft pink shades with a darker pink eye 6-12" height; 12-14" spread Huge flower clusters are slightly more upright and mounding than other Superbena Resistant to powdery mildew Heat and drought tolerant 7

11 Proven Winners ColorChoice Shrubs SUNJOY Gold Beret Talago USPPAF Berberis thunbergii A unique dwarf, low-mounding gold Barberry with red fall color Proven to be burn resistant in side-by-side studies Excellent for in-ground mass plantings 6-12" height; 12" spread Cold hardiness USDA zone 4 Heat tolerance AHS zone 8 SUNJOY Gold Pillar Maria USPP18082 Berberis thunbergii Great garden architecture narrow shape like Helmond Pillar Bright golden foliage with red new growth Burn resistant Excellent for containers or entrance gardens 3-4' height; 1½' spread Cold hardiness USDA zone 4 Heat tolerance AHS zone 8 Miss Ruby USPPAF CanPBRAF Buddleia x Miss Ruby Remarkably vivid fuchsia blooms are unlike any other Buddleia Compact habit Voted the #1 variety in the 2008 RHS Buddleia trials Use in mixed beds or perennial borders 4-5' height; 4-5' spread Cold hardiness USDA zone 5 SOFT SERVE Dow Whiting USPPAF CanPBRAF Chamaecyparis pisifera Compact, conical False Cypress with graceful, soft, fern-like branching Leaves are bright green on top and flecked with silver-blue on the bottom Excellent substitution for Dwarf Alberta Spruce in the South 6-10' height; 5-6' spread Cold hardiness USDA zone 5 Heat tolerance AHS zone 8 to part shade VANILLA SPICE Caleb USPPAF Clethra alnifolia Fragrant, extra large flowers are roughly double the size of other Clethra blooms Attractive glossy, dark green foliage Deer-resistant, native plant attracts butterflies Use in mixed borders 3-6' height; 3-5' spread Cold hardiness USDA zone 4 AZURRI SATIN DVPazzuri USPPAF Hibiscus syriacus The first seedless Rose of Sharon with single blue flowers Rich flower color adds interest to summer gardens Deer-resistant plant also attracts butterflies Good for hedging or mixed beds 8-12' height; 6' spread Cold hardiness USDA zone 5 8

12 SUGAR TIP America Irene Scott USPPAF CanPBRAF Hibiscus syriacus A variegated Rose of Sharon that actually flowers, unlike Purpureus Variegatus Eyecatching with brightly variegated blue-green foliage Beautiful as the focal point of containers and gardens alike 8-12' height; 4' spread Cold hardiness USDA zone 5 INCREDIBALL Abetwo USPPAF CanPBRAF Hydrangea arborescens Huge blooms are up to 12 in diameter and have up to 4 times as many individual florets as Annabelle Sturdy stems hold the massive flowers upright no flopping Adaptable, easy-to-grow Hydrangea will thrive throughout North America Very showy specimen or addition to mixed beds and cutting gardens 4-5' height; 4-5' spread Cold hardiness USDA zone 3 to part shade INVINCIBELLE NCHA1 USPPAF CanPBRAF Hydrangea arborescens The first pink-flowered mophead H. arborescens it s a pink Annabelle Strong stems hold up the hot pink flowers Reblooms without deadheading Good for mixed beds, foundation plantings, and cutting gardens 3-4' height; 3-4' spread Cold hardiness USDA zone 3 to part shade BLUE BUNNY Wim Rutten USPPAF Hydrangea involucrate A drift of blue lacecap flowers from mid-summer to fall Blooms on new wood; so flowers reliably every year Distinctive blue flowers are not affected by soil ph Use in mixed beds 2-4' height; 2-4' spread Cold hardiness USDA zone 6 to part shade CITYLINE Mars Ramars USPPAF Hydrangea macrophylla Big, heavy, hot pink and white variegated mophead flowers Small plant has strong stems and long-lasting flowers Grows easily into a tight, full plant without shearing or using PGRs Highly mildew resistant variety with beautiful clean foliage Ideal for container gardens or mixed beds 1-3' height; 1-3' spread Cold hardiness USDA zone 5 to part shade CITYLINE Rio Ragra USPPAF Hydrangea macrophylla Early-blooming selection with large blue to purple flowers Compact plant has long-lasting flowers Grows easily into a tight, full plant without shearing or using PGRs Highly mildew resistant variety with beautiful clean foliage Ideal for container gardens or mixed beds 2-3' height; 2-3' spread Cold hardiness USDA zone 5 to part shade 9

13 EDGY Hearts Horheart USPPAF Hydrangea macrophylla Showy blooms are deep pink with a thin white margin Small- to medium-sized plant has strong stems and glossy foliage Large flowers can be pushed to blue with soil amendments Use in container designs or mixed borders 2-4' height; 2-4' spread Cold hardiness USDA zone 5 to part shade EDGY Orbits Harbits USPPAF Hydrangea macrophylla Distinctive double lacecap flowers Hot pink sepals blend to a glowing white edge Elegant plant for container designs Good specimen for mixed borders 3-4' height; 3-4' spread Cold hardiness USDA zone 5 to part shade SKY POINTER Farrowone USPPAF CanPBRAF Ilex crenata Pyramidal structure; seedling of Sky Pencil Shiny, dark evergreen leaves and tight, upright branching Great architectural element for decorative containers and entrance gardens 4-5' height; 2-3' spread Cold hardiness USDA zone 6 Heat tolerance AHS zone 7 to part shade OSO EASY Cherry Pie Meiboulka USPPAF CanPBRAF Rosa hybrid Bright candy apple red single flowers in abundance Glossy, highly disease resistant foliage Low-maintenance landscape rose does not need any spraying Great for mass plantings 2-4' height; 2-4' spread Cold hardiness USDA zone 5 OSO EASY Honey Bun USPPAF CanPBRAF Rosa x Scrivjean Unique flower color ranges from blush pink to butter yellow to creamy white Highly disease resistant rose does not need any spraying Abundant semi-double blooms Excellent for container gardens or mixed beds 2-3' height; 2-3' spread Cold hardiness USDA zone 5 DOUBLE PLAY Artist Galen USPPAF Spiraea japonica Blue-green foliage emerges a rich purple-red Intense pink flowers are richer in color than other varieties Compact, mounded habit is uniform and low maintenance Excellent mass planting 24-30" height; 24-30" spread Cold hardiness USDA zone 4 10

14 DOUBLE PLAY Gold Yan USPPAF Spiraea japonica Pure golden foliage and abundant pure pink flowers Foliage and flower color is more intense than other varieties Uniform, compact, low-mounded habit Excellent mass planting 16-24" height; 16-24" spread Cold hardiness USDA zone 4 BLOOMERANG Purple USPPAF CanPBRAF Syringa x Penda Reblooming lilac flowers from spring and again mid-summer to frost Fragrant blooms Compact plant 4-5' height; 4' spread Cold hardiness USDA zone 3 Heat tolerance AHS zone 8 Notes 11

15 Top-Selling ColorChoice Shrubs by Region Northeast MidAtlantic South Far North North Midwest Central Mountain Northwest LO & BEHOLD Buddleia x Blue Chip USPPAF CanPBRAF X X X X X X X BLACK LACE Sambucus nigra Eva USPP15575 Can2633 X X X X X X X BLONDY Euonymus fortunei Interbolwi USPP10424 X X X X X X X CHIFFON Series Hibiscus syriacus X X X X X X CITYLINE Series Hydrangea macrophylla X X X X FINE LINE Rhamnus frangula Ron Williams USPP14791 X X X X X X X X LET S DANCE Series Hydrangea macrophylla X X X X X X Limelight Hydrangea paniculata USPP12874 Can2319 X X X X X X X X X LITTLE HENRY Itea virginica Sprich USPP10988 X X X X X X MY MONET Weigela florida Verweig USPP16824 CanPBRAF X X X X X X OSO EASY Series Rosa hybrids X X X X X X PINKY WINKY Hydrangea paniculata DVPpinky USPP16166 CanPBRAF X X X X X X X X X SUMMER WINE Physocarpus opulifolius Seward USPP14821 Can2641 X X X X X X X X SUNSHINE BLUE Caryopteris incana Jason USPPAF Can2316 X X X X X X WINE & ROSES Weigela florida Alexandra USPP10772 Can2642 X X X X X X X New at Retail Spring 2009 BRONZE ANNIVERSARY Abelia x grandifolia Rika1 USPPAF SUNJOY Gold Beret Berberis thunbergii SUNJOY Gold Pillar Berberis thunbergii LO & BEHOLD Buddleia x Blue Chip Talago USPPAF Maria USPP18082 USPPAF CanPBRAF SUGAR TIP Hibiscus syriacus America Irene Scott USPPAF CanPBRAF * BLUE CHIFFON Notwoodthree USPPAF CanPBRAF Hibiscus syriacus LET S DANCE Robert USPPAF CanPBRAF Moonlight Hydrangea macrophylla LET S DANCE Lynn USPPAF CanPBRAF Starlight Hydrangea macrophylla SUNNY BOULEVARD USPPAF CanPBRAF Hypericum x Deppe OSO EASY Hormeteorie USPPAF CanPBRAF Strawberry Crush Rosa hybrid BLOOMERANG USPPAF CanPBRAF Purple Syringa x Penda (through GHOST Carlton USPPAF CanPBRAF Weigela florida * Limited numbers this is a slower-growing plant that may not be available until later Wayside Gardens only) 12

16 BLUE BUNNY Hydrangea involucrate Wim Rutten USPPAF CITYLINE Mars Hydrangea macrophylla Ramars USPPAF CITYLINE Rio Hydrangea macrophylla Ragra USPPAF EDGY Hearts Hydrangea macrophylla Horheart USPPAF EDGY Orbits Hydrangea macrophylla Harbits USPPAF SKY POINTER Ilex crenata Farrowone USPPAF CanPBRAF OSO EASY Cherry Pie Rosa hybrid Meiboulka USPPAF CanPBRAF OSO EASY Honey Bun Rosa x Scrivjean USPPAF CanPBRAF DOUBLE PLAY Artist Spiraea japonica Galen USPPAF XX DOUBLE PLAY Gold Spiraea japonica Yan USPPAF XX BLOOMERANG Purple Syringa x Penda USPPAF CanPBRAF 13

17 10 WAYS PROVEN WINNERS CAN HELP GROWYOUR BUSINESS 1 Gardener s Idea Books The popularity of our Gardener s Idea Book continues to grow, and you can tap in to that by ordering copies to have available in your garden center. Display them near a Proven Winners bench for extra sales, or use them during an Open House event to provide inspiration for customers and plant and container sales opportunities for you. 3 North Proven Winners will reach 34 million readers through advertising in some of America s finest magazines. 2 Millions of Online Visitors More and more consumers are turning to our website as a gardening resource. Nearly 2.4 million consumers visited provenwinners.com in 2008, up 40% from the year before. In addition to growing information and combination recipes, many visitors use the website to find a Proven Winners retailer near them. In fact, we estimate nearly 600,000 will search for a retailer through our online tool. Make sure your listing appears on our site. 600,000 consumers are looking for a local retailer 4Radio Advertising With a 300% increase in our radio advertising budget, Proven Winners is getting the word out to gardeners across the country. Radio personalities in Chicago, Boston, Los Angeles, and San Diego will promote Proven Winners plants as part of their programming for three months in the early spring. Their testimonials, contests, and giveaways translate into millions of impressions for Proven Winners, which means gardeners across the country will be looking for garden centers that sell our plants. 5 A Roadshow for Consumers Retailers love our Roadshows, so this year we re taking our show to the consumer. Our Outdoor Living Extravaganzas will be held in Chicago on March 14 and in New England on April 25. The Today Show s P. Allen Smith and other gardening experts will share their ideas about creative color use, container design, easy-to-grow plants, and much more. We anticipate these shows to reach capacity, with 300 consumers learning about Proven Winners at each of the two events. Associate yourself with this event by going to and downloading the poster and fliers to display in your garden center. 14

18 6 Merchandising Materials Proven Winners colorful, simple, and elegant merchandising materials get gardeners attention and provide them with helpful information. Our Container Idea Flip Charts, Instant Endcap materials, ColorWise signs, and other POP materials engage customers and encourage sales. Plus, they enhance your retail environment. NEW NEW 9 WaterWise Consumers are looking for ways to make gardening easier, and WaterWise delivers by helping gardeners eliminate the work and guesswork of watering. One WaterWise kit waters up to 10 containers or 30 feet of landscape. It s an easy, efficient, and responsible way to water and it s a great cross-selling opportunity. A case of 12 kits costs $270 plus shipping. 7 8 igarden The Proven Winners igarden program is a way for garden center employees to gain valuable information to assist them in sales. In 2009, more than 5,000 garden center employees will receive igarden training in three important areas, new plant varieties, customer service, and merchandising ideas/tips. For more information, visit igarden Proven Winners Plants We help you grow your business by growing the best plants. Our commitment to finding unique, vibrant, low-maintenance varieties with great genetics means gardeners can expect Proven Winners plants to perform. And that means you can expect lots of sales. 10 FINE LIVING NETWORK Television Advertising 145 million viewers will see Proven Winners featured on Fine Living, HGTV, Headline News, Martha Stewart, and The Weather Channel and in P. Allen Smith promotions and media. TUKANA Scarlet Star in 4.25 Grande Self-Symetricize Container SUPERTUNIA Bordeaux in 4.50 Classic Self-Symetricize Container 15

19 STAY AHEAD OF THE TRENDS WHAT ARE GARDENERS LOOKING FOR? Color. Color. Color. That s what consumers want and what Proven Winners plants deliver. In our recent survey, 8,000+ gardeners ranked their favorite color choices. 1. Purple 37% 2. Pink 17% 3. Blue 14% 4. Red 13.5% 5. Yellow 8% 6. Coral 4% 7. Orange 3.5% 8. White 3% WHICH WOULD YOU BUY? COLOR SELLS Proven Winners provides easy, eye-catching POP to help you display and sell by color. NEW GENERIC VS. BRANDED Consumers are drawn to branded packaging. Industry research and retail experience tell us that. Plus, you can see with your own eyes which container is more appealing. WHO ARE THE NEWEST GARDENERS? There are 84 million members of Generations X and Y, ages By the time these potential gardeners reach their early 30s, 63% of them will own their homes, creating a large, new market for container and landscape plants. 16

20 Proven Winners gets the message out to everyone in the market from retailers to growers to landscapers to consumers. The #1 Plant Brand is your #1 Resource.