Wild Bird & Pet Catalogue 2017/18

Size: px

Start display at page:

Download "Wild Bird & Pet Catalogue 2017/18"

Christiana Stanley
5 years ago
Views:

Horticulture Ltd (Yorkshire) Pexton Road Kelleythorpe Industrial Estate Driffield East Yorkshire YO25 9DJ Tel:

1 Westland Horticulture Ltd (Head Office) 14 Granville Industrial Estate Granville Road Dungannon County Tyrone BT70 1NJ Westland Horticulture Ltd (Cambridgeshire) Alconbury Hill Huntingdon Cambridgeshire PE28 4HY Westland Horticulture Ltd (Yorkshire) Pexton Road Kelleythorpe Industrial Estate Driffield East Yorkshire YO25 9DJ Tel: Wild Bird & Pet Catalogue 2017/18 Unleash their natural vitality

2 Natural goodness inside brings out the personality on the outside Nature Friendly Farming Natural, simple and honest. Our food comes straight from the countryside we like to do things the natural way. Wild Bird Rabbit Guinea Pig Hamster Cheeky, full of life, feeling happy and healthy Our countryside location allows us to work with local farmers to support the UK s natural flora and fauna. We work with farmers who support initiatives that make farmland more environmentally friendly and encourage wildlife. Leaving areas of land unfarmed provides more natural food resources, allowing wildlife to flourish. 2 3

3 ENERGY RATING Wild Bird Care Our aim through Nature s Feast is to make bird feeding more accessible for every household across the UK and Ireland. 35 million people buy bird food More seeds = more variety of birds 4, 8 & 12 seed blends create an easy range structure Wild Bird Product Range Worth 270 million per year 4 Nature friendly farming 4 5

Optimum Foraging Study Seed Blends BIRD FOOD DESIGNED BY BIRDS

identified different bird food preferences.

4 Optimum Foraging Study Seed Blends BIRD FOOD DESIGNED BY BIRDS Nature s Feast pioneered the Optimum Foraging Study, which identified different bird food preferences. We used the results to refine our blends so they attract more birds to the garden. Everyday 4 Seed Blend Great entry level seed For use all year round 1.75KG KG KG Supreme 8 Seed Blend Popular mix that attracts a broader range of species 1KG KG + 25% XF KG KG + 2KG XF High Energy No Mess 12 Seed Blend Simply the best, high energy No mess very popular! 1KG KG KG KG

5 Specialist Seed Blends Straight Seeds Robin & Songbird Food No Grow Blend Peanuts Nyjer Seed Sunflower Hearts Black Sunflower Seeds Mealworms Includes insects and fruit Fun, interesting and nutritious for all songbirds 1KG KG Ideal for keen gardeners Includes only non-germination ingredients 850G KG Premium peanuts, toxin tested to the highest standards 1KG KG Increasingly popular with enthusiasts and very popular with Finches 1KG KG Considered the best straight food A premium, no mess seed 1KG KG Premium quality sunflower seeds with high oil content 1.25KG KG Preferred by birds that eat insects Popular feed for attracting Robins High protein 100G G KG KG KG KG KG KG KG

6 Suets and Treats Wildlife Range with NATURAL goodness Help your garden WILDLIFE Real meat for PROTEIN Fruit & Berry Energy Balls Energy Balls Suet Pellets Coconut Halves Suet Cakes Fruity aroma High energy High energy An ideal treat High energy Wildlife Boxes Hedgehog Food 50 TUB BOX PACK TUB FRUIT & BERRY 350G KG PEANUT & MEALWORM 350G SINGLES PACK PACK ENERGY 300G PEANUT 300G MEALWORM 300G FRUIT & BERRY 300G FRUIT & BERRY TRIPLE PACK Wildlife friendly bug boxes provide a snug, safe place for ladybirds, bees and insects to hibernate during the winter. Product WOODLAND INSECT BOX GARDEN INSECT HOUSE Nugget, Suet Pellet & Mealworm Mix. Includes real meat for added protein. 675G

7 Small pets are perceived to be easier to care for than dogs and cats but more rewarding than fish Market Value Rodent Interaction & enjoyment Fairly low effort, some interaction and enjoyment Rabbit Guinea Pig 9m 12m 51m Fairly low effort and low interaction 72m Small Animal Product Range Source: Independent Primary Research 2015 Maintenance opportunity Source: PFMA Report 2015 SMALL PET OWNERSHIP SPLIT 44% 28% 28% 12% 10% 8% 5% Rabbits Guinea Pigs Hamsters Dwarf Rabbits Gerbils Rats Mice 12 13

interesting 30% buy only pellets Uniform

with vegetables for natural GOODNESS 92%

grass, fruit and veg with vegetables for

8 There s a gap in the market Pet owners are not getting what they want. They tend to perceive pellets as being boring and processed despite health credentials. Rabbit Food Guinea Pig Food Healthy and interesting 30% buy only pellets Uniform and boring Processed and unnatural Health credential 4 in 10 Small Animal owners are buying both pellets and mixed feed with vegetables for natural GOODNESS 92% nuggets LINSEED for Omega 3 8% real grass, fruit and veg with vegetables for natural GOODNESS With VITAMIN C 27% buy only mixed feed Interesting and variety Worry over selective feeding 43% shoppers buy both pellets and mixed feed Rabbit Nugget, Grass & Veg Mix Blended with fun, tasty dried grass and veg. 1.5KG KG Guinea Pig Nugget, Grass & Veg Mix Blended with fun, tasty dried grass and veg. 1.5KG

Hamster Food Garden Forage Snack Rings Snack Selection 80% nuggets 20a% nd ages

to feed snacks r mix to straigh hay or in with oods other f IO BEHAV in resea lable

Omega 3 petals for NATURAL goodness var for a iety dde d INT ERES T WITH D N O B PET

Snack Rings Blended with fun, tasty dried fruit and veg.

A selection of three snack pots for Small Animals.

9 Hamster Food Garden Forage Snack Rings Snack Selection 80% nuggets 20a% nd ages Encour ING FORAG UR Nat preb ural ioti from cs fruit veg hy A healt atural mix of n to feed snacks r mix to straigh hay or in with oods other f IO BEHAV in resea lable containe rs CHIC ORY with vegetab le for natu s ral GOODNE SS helps LINSEED for Omega 3 petals for NATURAL goodness var for a iety dde d INT ERES T WITH D N O B PET YOUR Hamster Nugget, Fruit & Veg Mix Garden Forage Snack Selection Garden Bites Snack Rings Blended with fun, tasty dried fruit and veg. A blend of five varieties of grass and hay topped with a delicious mix of flowers. A selection of three snack pots for Small Animals. Grass, mixed flower petals, marigold and rose bloom. 675G 16 Easy to store Fruit Garden Vegetable Patch Flower Garden 1KG G G

10 Small Animal Range Nature s Feast offers a unique position and product Includes the health benefits of pellets With the added variety and interest of mixed grass and veg Wild Bird & Small Animal Merchandising 18 19

11 Fixture Off Fixture 20 21

Small Animal POS WILD BIRD HEADER GENERIC HEADER 4, 8, 12

CONSUMER LEAFLET 993mm x 475mm 2590010 GENERIC HEADER 1000mm

2590002 2. Shelf Strips SHELF STRIPS 2610016 3.

Header GONDOLA 980mm x 300mm 2610014 1. CARE GUIDES 3.

HEADERS DQP HEADER 2590013 DQP SIDE PANEL 2590014 PLINTH

12 1. Headers 1. Care Guides Wild Bird POS WILD BIRD HEADER RABBIT Small Animal POS WILD BIRD HEADER GENERIC HEADER 4, 8, 12 SEED BLEND HEADER 4. CONSUMER LEAFLET 993mm x 475mm GENERIC HEADER 1000mm x 297mm , 8, 12 SEED BLEND HEADER 1000mm x 297mm Shelf Strips SHELF STRIPS Outdoor Banner BANNER Consumer Leaflet LEAFLET Displays DQP STAND GUINEA PIG HAMSTER A4 Showcard Posters RABBIT GUINEA PIG HAMSTER Shelf Wobblers RICH IN FIBRE ENCOURAGES FORAGING NATURAL GOODNESS Shelf Strips UPPER SECTION LOWER SECTION Header GONDOLA 980mm x 300mm CARE GUIDES 3. SHELF WOBBLERS 2. A4 SHOWCARD POSTERS 7. SHELF BARKER 1. HEADERS DQP HEADER DQP SIDE PANEL PLINTH Outdoor Banner Shelf Barker Wooden Displays 4. SHELF STRIPS 2. SHELF STRIPS DHP STAND DHP HEADER GONDOLA HEADER DHP SIDE PANEL DQP STAND DQP HEADER DQP SIDE PANEL Bus Stop OUTDOOR BANNER 5. DISPLAYS 6. OUTDOOR BANNER 8. WOODEN DISPLAYS 9. BUS STOP 22 23

10 tips for encouraging hedgehogs in your neighbourhood

10 tips for encouraging hedgehogs in your neighbourhood Oliver Wilks 1. Link your garden Hedgehogs roam between 1-2km each night during their active season. It s therefore critical that they can access