DETERRENCE NEWS. SAVE A LIFE, SAY NO TO SECURITY GUARDS - Protect Your Valuables with Powerful E-Surveillance System. Issue : 02 December 2015

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1 Prevent crime before it happens TM Issue : 2 December 215 SAVE A LIFE, SAY NO TO SECURITY GUARDS - Protect Your Valuables with Powerful E-Surveillance System Cover Story 3 Product In Spotlight 6 Burglary Analytic Heat Map 9 Expansion & News 13

2 The need for guards was when there was no other alternative to protect property and assets. Today we have a powerful E-Surveillance System that does the job more efficiently, at much lesser cost and at the same time, it does not put any life at risk. Considering this, should we not embrace E-Surveillance in order to save a guard s life? Every week, we come across articles on security guards being killed while guarding the property or assets. When a guard is killed, it affects his entire family, as most of the time the breadwinner is lost. Think for a minute about the family s financial future. Think about how will they survive without the money. Think of the children who lost their father. Think of the wife who lost her husband. Think of the parents who lost their son. Who is responsible? The people who killed him are surely responsible. There are two other organisations that share the responsibility - the organisation that hired the guard and the guarding company who placed him there. Both these organisations surely knew that the guard is powerless against armed burglars and his life is in grave danger in case of burglary. Guards were required when there was no other alternative to protect property and assets. Today we have a powerful E-Surveillance System that does the job more efficiently, at much lesser cost and at the same time, it does not put any life at risk. Considering this, should we not embrace E-Surveillance in order to save a guard s life? The Police who mandate security guards must own full responsibility for the resultant death because of their mandate. The government agencies that mandate security guards should also share the responsibility. Loss of a guard s life is a grave result of their mandate that can easily be avoided. We should inform the Police and Government agencies that their mandate may result in a guard s life being unnecessarily lost. At first, it may be difficult to convince the Police and other Government agencies, but the effort will go a long way to save lives. Warm Regards, Sunil R. Udupa Managing Director md@securens.in 1

3 CONTENTS Cover Story Save A Life, Say No To Security Guards Product In (Integrated Anti-Skimming Solution) Securens Product (Shutter (Energy MS (Health MS (Brand Hygiene) Burglary Analytic Heat Map Active Deterrence Index Securing the Retail Industry with IoT Expansion & News A case of Redefined Humanity 14 2

4 Cover Story SAVE A LIFE, SAY NO TO SECURITY GUARDS Protect your Valuables with our Powerful E-Surveillance System E-Surveillance v/s Guards Crime is rampant. Criminals seem to become more brazen every day. All businesses have become a major target. No one is safe from burglary, be it Banks, Retail Outlets, Commissaries, Schools or Warehouses. There is much anecdotal and conrmed evidence about the poor quality of security personnel, yet, many organisations still regard manned guarding as the right security solution and trust them to protect their goods and premises. 3 In today s competitive world, manned security guarding is an expensive option for securing premises. Organisations have seen the costs rise year on year, without any significant increase in efficiency. Manned guarding, by its very nature is subject to human errors, such as lack of concentration, distractions and unplanned absences. Manned guards also have the physical limitation of being able to be in one place at a time, thereby resulting in limited coverage. In case if an emergency or a crime incident occurs, guards are the first to be targeted, leaving them seriously injured or maybe dead. There is much anecdotal and confirmed evidence about the poor quality of security personnel, yet, many organisations still regard manned guarding as the right security solution and trust them to protect their goods and premises. Some businesses adopt either CCTVs and/or Alarm Systems. Let s see what they do: CCTVs Does the sight of a surveillance camera pointing at criminals prevent them from breaking into a building? The answer is probably a NO for an expert burglar, as burglary is planned keeping the camera placement in mind. As long as the criminal has his or her face covered to prevent being identified, most of them will go ahead with their plan. Surely, CCTVs are necessary. CCTVs can be a valuable tool to document a criminal act and to identify the perpetrators after the crime has taken place. If people spot CCTVs on your premises, then they will think twice before attempting any criminal activity. This means that there will be less incidences of shoplifting, thefts and other crimes and if any of these do happen, then a clear CCTV footage can be presented to the police as an evidence. CCTV can also help reduce your liability in case of disputes. With cameras recording the whole incident, you will be able to prove false allegations. However, CCTVs cannot fulfil the ultimate goal of preventing a crime from happening. Its powers are limited to recording a crime, not preventing it! The Alarm System Alarm System is yet another tool that helps protect the premises. An Alarm System is connected to various sensors, which are in turn connected to Shutters, Doors, Windows and Safes in order to detect any unusual activity. A Door Open Sensor will alert you of a door opening, when it is not supposed to. A Shutter Sensor will alert you of a shutter opening, when it should not have. A Glass Break Sensor will alert you in case there is an attempt of a glass break. A Thermal Sensor will alert you of a gas cutting attempt on your safe. A Vibration Sensor will alert you of a drilling or hammering attack on your safe. A Motion Sensor will alert you of movements in your premises, when they are not expected.

5 These alerts are transmitted to you through a SMS or Voice Message. SMS is an unreliable mode of communication for such an important event. A Voice clipping alerting you of an incident cannot give you details and cannot answer any of your questions. However, to achieve the ultimate goal to prevent a crime from happening, Alarm Systems by itself falls short. It cannot prevent a crime it only alerts you about a crime. To prevent a crime from happening, we need a robust E-Surveillance System with Active Deterrence. The Active Deterrence System Active Deterrence System integrates CCTVs, Alarm System and a 2-Way Audio System to prevent a crime from happening. When burglary is attempted at any premises, the Alarm System generates an alert and the siren goes off. This alert is immediately transmitted to a Central Command Center through wireless communication. As soon as the Central Command Center Executives receive the alert, a live video of the site begins. The Command Centre Executives will then use a 2-Way Audio to command the burglar in a powerful voice to leave the premises. In their command, the Executives make sure that the burglar understands that he is clearly identified and monitored LIVE. The Command Centre Executives address the burglar by the colour of the dress that he is wearing, e.g. Attention, the man in the green shirt with a hammer in his hand, you have been identied and Police has been informed. Leave the premises immediately! When a burglar hears this powerful voice, he runs away immediately. This is proven time and again with a % success ratio. The Cost This powerful, successful, credible and reliable th Active Deterrence System comes at 1/5 the cost of manned security guards. For a typical installation, the ROI can be realised within the first year, with large year on year savings. At the same time, it dramatically reduces overall security costs and delivers a far more effective security solution. Conclusion A remote Active Deterrence System allows the premises to be protected 24x7, 365 Days a Year. Manual Guarding is an expensive and an inefficient security solution. Lives are unnecessarily being risked. CCTVs on its own cannot prevent a crime from happening, they only record a crime. Similarly, Alarm Systems alone cannot prevent a crime they only alert of a crime. An Active Deterrence System not only records and alerts of a crime, it efficiently prevents a crime from happening and it comes at a fraction of the cost of manual guarding, with no loss of human life. Active Deterrence System integrates CCTVs, Alarm System and a 2-Way Audio System to prevent a crime from happening. 4

6 The frustration of being robbed, is nothing compared to the frustration of being told that your CCTV footage is of no use. 5 Important Things to Remember with CCTV If you want to protect your property, then there are few methods that you need to follow. If CCTVs are placed in correct positions, they can monitor, capture and record videos and images of everything that happens in your premises. With these footage, the trespassers and others can always be made accountable should an incident occur. Always install CCTVs with the option of remote monitoring, so that the agency will be able to monitor the premises 24/7. To make the most of CCTV surveillance systems, there are some important things to remember and some common mistakes that you need to avoid. Always Make sure that the cameras are positioned high above the ground and that they aren t within the reach of criminals. Position your cameras in places where they are visible. It s important that people can see that there are CCTVs installed in your premises. The presence of CCTV has been proven to discourage criminal activities. Get a security camera that has infrared LED lights which makes it ideal for night vision recording. A majority of incidents take place at night when no one is around, so night viewing is critical. Ensure optimum lighting in critical areas even after dark. Have hidden CCTV in critical areas, may be behind a one-way mirror. These areas can be the ATM room, vaults and other places where cash is stored. Get cameras with masking alerts, as criminals will often spray paints on camera lens before attempting crimes. Get a DVR with alarm output. This can be used to trigger an alarm when the DVR hard disk is not working, camera cables are cut and for other tampering attempts. Store your DVR in a secured place that is protected by a good Alarm System. Ensure continuous power to DVR and all CCTVs through a reliable UPS with adequate battery back-up. Ensure adequate support terms with vendor. Ensure that the functioning of DVRs and cameras is checked daily, Online Health Check is critical. Never Buy cheap camera or DVR of a questionable company that has no customer support in India. Remember that the investment you make must be on high quality products. Leave your camera wires exposed, it is an invitation to tamper. Leave entry or exit points uncovered. These include areas of the premises that could be broken, such as windows and fire exits that mostly go unnoticed. Providing CCTV Evidence for Litigation, Proof of Burglary and Fraud The frustration of being robbed, is nothing compared to the frustration of being told that your CCTV footage is of no use. In order for the CCTV footage to be available as a credible and usable evidence, the image should have sufficient picture quality and details to identify an individual beyond reasonable doubt. This means the following Ensure that all cameras and DVRs are in working condition, by conducting a daily Online Health Checks. Ensure that the DVR is recording. Ensure that the DVR has sufficient disk space. Ensure that the cameras used are of a minimum of 72 TVL. Ensure that cameras have IR function to record in low light. Ensure that they are able to record at a minimum of 6 frames per second (6 fps). We record at 16 fps, which takes a large amount of disk space. Use 16 fps for currency chests, jewellery outlets and other such places. Ensure that the System Clock of DVR keeps correct and accurate time. Sync DVR regularly with NTP server.

7 PRODUCT IN SPOTLIGHT MS (Integrated Anti-Skimming Solution) Anti-Skimmer, now integrated with Securens Active Deterrence Solution The increasing numbers of skimming attacks on the ATMs are deeply disturbing. Credit reporting group FICO has reported that attacks on ATMs & bank property jumped to 174% in the first part of 215. At Securens, we believe that this rise in ATM fraud is due to the absence of good Anti- Skimming products. Securens is happy to announce that TMD's Anti- Skimming product is now fully integrated with Securens Active Deterrence. Securens is the first and only company in India to offer protection from both, burglary & skimming attacks at ATMs with its one integrated solution Securens customers can upgrade their ATMs with world's best Anti-Skimmer device from TMD and also integrate it with Securens Active Deterrence System. This product is now live in one of the largest banks of Indonesia, Bank Central Asia (BCA). Credit reporting group FICO has reported that attacks on ATMs & bank property jumped to 174% in the rst part of

8 SECURENS PRODUCT UPDATES Securens has come up with a novel idea of Shutter Control, wherein the shutters are controlled from a remote location. MS (Shutter Control) Securens has come up with a novel idea of Shutter Control, wherein the shutters are controlled from a remote location. Shutter Control has benefits like Auto open and close based on set schedules. Ability to change open and close timings from a central location. During Active Deterrence, it acts as a great tool to trap the burglars. Identifies if a person is inside before closing the shutter. It has a built-in contingency plan. The closing of shutter is accompanied by flashing lights and a voice that announces ATTENTION: This Shutter is Closing, in any two desired languages. Exit switch to open shutter from the inside. MS (Energy Management) Securens provides Energy Monitoring & Management Services (EMMS) that monitor, manage and optimise the energy consumption of any organisation. Securens Analytics provides measures to detect and control leakages, suggest power savings, compare periodic consumption device-wise and premise-wise. Critical Facility Management Securens 24/7 monitoring service increases the reliability of your Generators (DG Sets) by eliminating 95% of all shutdown and fail-to-start situations. Further, Securens helps reduce costs through pilferages. Benets of Securens Generator Monitoring service Monitor fuel consumption costs. Save costs by detecting fuel pilferage. Improve performance and cost of ownership. Improve efficiency. Reduce fuel thefts. Energy Metering Securens EMMS panel is connected to your energy meter, so that Securens can track your power consumption through a single interface. 7

9 MS (Health Check) Closed Circuit Television security cameras (CCTV) & Digital Video Recorder (DVR) are commonly used by most retailers to monitor and protect their valuable assets and their employees. In case if a crime incident occurs at a retail outlet, CCTV records the ongoing crime scene, thereby providing valuable evidence against the crime. CCTV & DVR offers protection of both the internal and external environments of your retail outlet. For these security technologies and equipments to provide you maximum protection, a retailer should ensure that the CCTV & DVR installed in their retail premises are working optimally. Securens Online Health Checkup Services lets you conduct business & prosper in it without worries. Securens regularly monitors online, the health of the CCTV & DVR installed in your premises, thereby providing maximum health to your security technologies and equipments. MS (Brand Hygiene) Competition is intensifying in the retail sector & in the form of competition, one brand is pitted against another brand. Apart from its offerings, what differentiates one retail brand from the other is the Brand Hygiene of its outlets. Cleanliness, lighting, arrangement of the merchandise, store layout, employee presentation & behaviour, all these form a part of the Brand Hygiene of the retail outlet. In an attempt to keep you ahead of the competition & make the task of maintaining & managing of your retail outlet easy, Securens monitors your day-to-day store operations. It monitors store cleanliness, opening & closing time of the store, attendance of staff & the average time to address customers in queues. Securens highlights whether your customers are given enough attention & taken care by your staff. Your customers are important to you & through our Brand Hygiene Service, we help you understand How well your customers are treated by your employees? Internet Managed Services using Internet of Things MS TM Internet Managed Services Prevent crime before it happens 8

10 Uttarakhand

11 ACTIVE DETERRENCE INDEX Evaluation Item Number of installations with Video Verication and 2-Way Audio < 5 = Marks 51 to 5 = 5 Marks 51 to = 1 Marks 1 to 3 = 2 Marks 31 to 5 = 3 Marks 51 to 7 = 4 Marks 71 to = 5 Marks 1 to 15 = 6 Marks 151 to 25 = 7 Marks 251 to 5 = 8 Marks > 5 = Marks WEIGHTAGE SECURENS COMPANY SYSTEMS 1 PVT LTD 3% 6 3 COMPANY 2 2 COMPANY 3 2 COMPANY 4 2 COMPANY 5 5 COMPANY 6 1 COMPANY 7 1 COMPANY 8 ISO 271 Certication No = Marks Yes = Marks 1% Number of customers with Video Verication and 2-Way Audio < 3 = Marks 3 to 5 = 15 Marks 6 to 1 = 25 Marks 11 to 15 = 5 Marks 16 to 25 = 75 Marks > 25 = Marks 15% Hardware Redundancy in Primary Data Center with Hot Back-Up No = Marks Yes = Marks 1% Dual Backhaul with Auto Switch Over No = Marks Yes = Marks 5% Functional DRC set-up No = Marks Yes = Marks 5% International Accreditation for Monitoring Center No = Marks Yes = Marks 5% Positive Net worth No = Marks Yes = Marks 5% Number of Service Centers 1-1 = 1 Marks = 25 Marks 26-5 = 5 Marks 51 - = 75 Marks > = Marks 5% Turnover from Central Monitoring E-Surveillance business < 1 Crore = Marks 1 cr to 1 Cr = 1 Marks 1 Cr to 25 Cr = 25 Marks 25 Cr to 5 Cr = 5 Marks 5 Cr to 75 Cr = 75 Marks > 75 Cr = Marks 5% Number of Installations in a month 1-1 = 5 Marks 11-5 = 1 Marks 51 - = 25 Marks 11-5 = 5 Marks 51 - = 75 Marks > / month = Marks 5% % Marks-Very Poor 26 Marks to 35 Marks-Poor 36 to 45 Marks-Average 45 to 55 Marks-Good 56 to 65 Marks- Very Good > 66 Marks-Excellent 1

12 Article SECURING THE RETAIL INDUSTRY WITH IoT It s time to Improve Security & Reduce Costs with E-Surveillance At Securens, we help major retailers to not only reduce their security costs, but also bring an increased efciency in their store operations by our security solutions. Lack of knowledge about security equipments is major cause of concern. This is mostly because there is no standardisation in the security industry. Moreover, products are sold by system integrators, based on their alignment with a particular brand and not as per the customer s security needs. Even rd the Intrusion Alarm Panel sold is of 3 generation. Retailers in today s times use these equipments more for compliance and less for deriving any value out of them. Today in the world of internet, connectivity is important, in other words, today is the time for Internet of Things (IoT). It is important to bring connectivity in between security products too. By bringing your security equipments online, you can not only be assured about their health and working status, but it also becomes a medium for remote auditing of the Brand Hygiene of your retail outlet. E-Surveillance and Retail Retail industry in India is booming. In today s world, start-ups are competing with major players in the retail market with their fresh and innovative business formats. Retail outlets of both, the start-ups and prominent retail groups have a state-of-art billing and management software. But when it comes to the security of these outlets, the focus and importance is way too low. This has created many challenges like pilferages, poor brand quality at outlets, burglary and others that can be easily avoided. At Securens, we help major retailers to not only reduce their security costs, but also bring an increased efficiency in their store operations by our security solutions of, Remote Audit, Real- Time Live Monitoring, Central Alarm Monitoring, Health Status Monitoring and Energy Management. Rajesh Lamba GM Retail Sales It is surprising to note that these tech-savvy retailers still use manned guarding, which is expensive and inefficient in stopping pilferage and thefts. Most retailers install CCTVs in all their outlets, however these are offline. Most of the times after a burglary incident, CCTVs are found to be not working or its images aren't clear enough to identify the thieves. 11

13 Flaw in the human character is that everybody wants to build and nobody wants to do maintenance. As per Hindu mythology, it s the trinity of Gods, which is responsible for the creation, maintenance and destruction of the universe. While creation and destruction are harsh realities, maintenance plays a crucial role in the sustenance of life. If we compare Securens with our cosmos, then the Field Service department s role is no different from that of Lord Vishnu s. This department helps in preventive maintenance and health check, so as to ensure the best possible uptime. This department has 166 employees, which include 2 Area Managers across the length and breadth of India. This department is responsible for any breakdown calls, service related calls, customer requirements, service delivery, recording and storing images and footage to maintain the uptime of the monitored sites. Over the years this department has evolved dramatically by introducing many proactive efforts to ensure that all systems are perfect. Recently, a focused Delight program was conducted by this department with its top 5 clients ICICI Bank, Axis Bank, SCB, HDFC Bank and PNB. The results were heart-warming and we were proud to get words of praises and appreciation from them. Securens introduced the Sprint Mobile APP to automatically allocate calls, track calls, track engineers, engineer efficiency and also help engineers to quickly put in claims after the end of each call. This tracking of repeat calls and its RCA has led to dramatic decrease in calls. The tracking of engineer efficiency has resulted in understanding the training needs of the underperforming engineers, thereby resulting in the design of focused training programs. This has increased the efficiency of engineers to a large extent. A service tool was developed and given to every engineer. An engineer who gets a call on his mobile APP, goes to the site and uses the service tool on his laptop to check for errors and also to clear them. There is no coordination required from HO. This has led to an increased speed of resolution. Regards, Nagendran Pillai GM Support Service This department is led under the able supervision of Nagendran Pillai. He conducts many motivational sessions for his team and ensures that the team has a positive outlook in their approach and that they develop problem solving abilities. If we compare Securens with our cosmos, then the Field Service department s role is no different from that of Lord Vishnu s. This department helps in preventive maintenance and health check, so as to ensure the best possible uptime. 12

14 EXPANSION & NEWS INTERNATIONAL EXPANSION Till date, Securens has actively deterred numerous ATM crimes & frauds across thousands of ATMs of various banks in India and now it is spreading its wings internationally. The highly successful Active Deterrence solution from Securens is now implemented at Bank Central Asia (BCA), Indonesia. The Bank has also integrated TMD's Anti-Skimming product, along with Securens Active Deterrence solution, thereby protecting itself not only from Burglary, but Skimming too. NEWS Media Coverage: Business India Magazine In an article published in Business India Magazine, our MD. Sunil R. Udupa was featured in Businessmen in the News page. To know more go to Media Coverage: Economic Times In an article published in Economic Times, Securens was featured as a start-up company that offers innovative E- Surveillance services. To know more go to 13

15 SACHIN CHOUGULE A case of Redened Humanity Securens is not just an organisation, but a family, where I got friends for a lifetime who love me unconditionally. I am proud to be a part of an organisational culture where people and their wellness comes rst. st This is a story of struggle and perseverance of our very own Sachin Chougule. On 1 June 213, Sachin, nd along with his three friends attended his friend s wedding in Pune. They left Pune on 2 June 213, after about travelling approx. 2 km by car, they met with a serious accident. Sachin fell unconscious and was severely injured, his friends took him to a nearby hospital. An urgent and expensive brain surgery was the call of the hour. His friends mortgaged their car and gold chains for the advance fees and the rest of the amount was to be paid the next day itself. In such a catastrophic situation, Securens was the only ray of hope. Our MD. Mr. Sunil Udupa, personally visited the hospital and sponsored the operation, he also spoke to the doctors. He said, He would render all the help to save Sachin and requested the doctors to give him the best treatment possible. Sachin feels that this is his second birth and he owes his life to Securens. According to Sachin Securens is not just an organisation, but a family, where I got friends for lifetime who love me unconditionally. I am proud to be a part of an organisational culture where people and their wellness comes first. We are proud to have amongst us Mr. Sachin Chougule who represents Great Determination. Sandhya Mohanan (General Manager Human Resources) 14

16 Prevent crime before it happens TM Securens Systems Pvt. Ltd. 3rd floor, B-Wing, Greenscape Technocity, Plot No. X-4/1 & X-4/2, Mahape, Navi Mumbai CIN-U74999MH211PTC22569