S I N C E Catalog

Transcription

1 S E Catalog

2 Espoma Since 1929 New Espoma Organic Controls ABOUT US Since 1929, The Espoma Company has been the pioneer in natural gardening solutions. Throughout this time, almost everything that could change has changed. But through four generations of family ownership and management, the core principle that has guided us has remained the same: Develop the finest, most effective natural and organic products that work in harmony with nature to grow beautiful lawns & gardens, preserve natural resources, and make a greener world for future generations. espoma for over 88 years in natural organics for organic gardening Rebranded to Cross Sell with Plant Foods & Potting Mixes WHAT SETS US APART Largest manufacturer and marketer of organic plant foods Most extensive selection of natural & organic gardening products Over 88 years of experience in natural organics Supported by over 80% of Nursery Retailer Top 100 IGC s Neem Oil 3n1 Insect Control T hree garden products in one Contains pyrethrins & canola oil Multi-purpose insect killer Multi-purpose fungicide, insecticide & miticide Kills insect eggs, larvae & adult For use on vegetables, flowers, fruits & houseplants For roses, fruits & vegetables Spray & harvest the same day Use for early & late blight on tomatoes In 24 oz. RTU bottle 6/cs In 24 oz. RTU bottle 6/cs Vendor of the Year by LGMDA, ECGC, GCA, Arett Sales & BFG 9 Award-winning, attractive & weatherproof packaging that sells itself SINCE 1 92 State of the art manufacturing facility that ensures fast turnaround & accurate deliveries Dedicated sales team that works over 12,000 hours per year supporting IGC s Solar power provides Espoma with a clean and renewable energy source for its entire operation. This reduces greenhouse gas emissions and dependence on foreign fossil fuel energy sources. Every Plant Food is Made from Solar Energy. For roses, flowers, shrubs, fruits & vegetables In 24 oz. RTU bottle 6/cs Use on flowers, shrubs, fruits & vegetables In 24 oz. RTU bottle 6/cs Insect Soap Copper Soap Dormant & growing season liquid copper fungicide

3 Easy Dose Cap No Measure. No Mess. LIQUID PLANT FOODS Easy dose Auto fill cap INDOOR PLANT CARE FLIP it Fill It Feed It Easy Dose Cap No Measure. No Mess. Fish! Start! FISH FERTILIZER Starter Plant Food Promotes growth & greening Promotes rapid root growth In 24 oz. concentrate 6/cs Helps plants establish fast Promotes rapid root growth In 24 oz. concentrate 6/cs 3 Feeds Plants Instantly 3 Indoor & Outdoor Plants 3 For Organic Gardening 3 Natural Proteins & FLIP IT OPEN! Flip open the Easy Dose lid FILL YOUR CAN! Fill a watering can. Add the perfect dose FEED & GO! No measuring. No mess. Beneficial Microbes Grow! All Purpose Plant Food Promotes rapid root growth Encourages deep green foliage In 24 oz. concentrate 6/cs Insect! HOUSEPLANT FOOD BLOOM BOOSTER Promotes growth & greening For indoor plants In 8 oz. concentrate Promotes flowering For indoor plants In 8 oz. concentrate 3 For Organic Gardening 3 Beautiful Shrink Sleeves 3 Easy Dose Technology 3 Pre-Packaged Display Shine! Super Blossom Booster LEAF POLISH Indoor Display 3 Free Standing 3 Pre-Packaged 3 12 ea/sku Orchid! Kills Aphids & Mealy Bugs For indoor plants In 12 oz. RTU spray bottle Bloom! Stimulates abundant fruit P romotes & prolongs flowering In 24 oz. concentrate 6/cs Indoor! insect spray For a natural looking shine Reduces water loss In 12 oz. RTU spray bottle Cactus! Violet! SUCCULENT PLANT FOOD AFRICAN VIOLET FOOD Promotes growth & flowers For indoor plants In 8 oz. concentrate Promotes flowering For indoor plants In 8 oz. concentrate

4 The Tone Family HOLLY-TONE Category Leader For over 65 years, the Espoma Tones have defined the naturally beautiful garden. The Tone products are made from complex blends of the finest natural & organic ingredients. No sludges or fillers are ever used. They are enhanced with our Bio-tone beneficial microbes to help plants establish fast, develop deeper roots, and have superior blooms. And because every ounce of product is made in our state of the art manufacturing facility, consistency and quality are guaranteed. Bio-tone Starter PLUS Bio-active plant food with beneficial bacteria, humates, plus Mycorrhizae For enhanced root development All natural organic In 4, 8, 18 & 25 lb. bags & 5 oz. packets 3 100% Natural & Organic Approved 3 Safe for People, Pets and the Environment 3 Enhanced with Bio-tone Beneficial Microbes 3 Long Lasting - Won t Burn or Leach Away With and without Bio-tone ~ Bigger blooms and plant growth. Holly-tone The Original acid loving plant food Contains Elemental Sulfur Slide to close on small bags In 4, 8, 18, 36 & 50 lb. bags & 5 oz. packets Andromeda Azalea Bayberry Blueberry Camellia Dogwood Evergreens Azalea-tone Contains Elemental Sulfur Better blooms & foliage Slide to close bags In 4 & 8 lb. bags Cross sell with these acid loving plants Hemlock Holly Hydrangea Juniper Mountain Laurel Magnolia Oak Pachysandra Pieris Pine Raspberry Rhododendron Spruce Strawberry Garden-tone Originally developed for professional gardeners Provides safe, continuous feeding for all vegetables In 1.5, 4, 8, 18 & 36 lb. bags Tomato-tone Helps prevent blossom end rot Specially formulated to produce consistently plump, juicy tomatoes In 4, 8 & 18 lb. bags Flower-tone Formulated to feed annuals and perennials Low in nitrogen and rich in potash Promotes and prolongs abundant blooms In 5 oz., 4, 18 & 50 lb. bags In 4 lb. display bin (90 ct.) Tree-tone For planting and feeding shade, fruit and ornamental trees A complex blend of natural organics Helps in the development of the entire tree In 4, 18, & 36 lb. bags Rose-tone Preferred by professional rosarians Provides a safe, long-lasting reservoir of nutrients The safe way to prize winning blooms In 4, 8 & 18 lb. bags Plant-tone Iron-tone Bulb-tone An all natural, all purpose premium blend Excellent starter plant food In 4, 8, 18, 36 & 50 lb. bags Turns yellow to green naturally Will not stain concrete surfaces In 5 & 18 lb. bags Perfect for all bulbs: tulips, daffodils, crocus & hyacinths Rich in bone meal & other natural organics Provides complete, balanced feeding I n 4 lb. & 18 lb. bags Palm-tone For all palm and hibiscus Formulated from university recommendations In 4 & 20 lb. bags Citrus-tone Specially formulated to produce abundant and flavorful citrus fruit Based on university recommendations In 4, 8 & 18 lb. bags In 4 lb. display bin (90 ct.)

5 Espoma organic soil mixes ENR ICHED FOR ST Espoma Organic RO TH MYCO WI -TONE NGER ROOT S SOIL MIXES Dealers can finally get a high quality line of soil products that are organic approved, beautifully packaged, and enhanced with mycorrhizae and worm castings. This line includes hard to find products and sizes along with a variety of ways to purchase so you can manage your inventory. Organic Moisture Mix Organic Potting Mix Enhanced with Coir Enhanced with Myco-tone Contains Myco-tone and Worm Castings Fortified with Worm Castings In 4, 8, 16 qt., 1 & 2 cu. ft. bags In 8 qt., 1 & 2 cu. ft. bags The Myco-tone Advantage Organic Earthworm Castings Organic Seed Starter Mix Organic Cactus Mix Organic African Violet Mix Provides organic Nitrogen Enhanced with Myco-tone Enhanced with Myco-tone Adds organic matter to soils In 8 qt. & 16 qt. bags In 4 qt. bags Improves aeration and moisture retention Organic Vegetable & Flower Garden Soil Enhanced with Myco-tone Fortified with Worm Castings Myco-tone is a proprietary blend of 11 different strains of Mycorrhizae, which are naturally occurring fungi that have been shown to enhance plant growth and reduce the amount of watering required. Myco-tone fungi work with the plant s root system to open up more channels for the plant to take water and nutrients from the growing mix. The result is a larger, more robust plant with more blooms. For in-ground plantings In 1 cu. ft. bags In 4 qt. bags In 4 qt. bags Organic All-Purpose Garden Soil Enhanced with Myco-tone Fortified with Worm Castings For in-ground plantings In 1 cu. ft. bags Organic Orchid Mix Organic Peat Moss Organic Perlite Organic Vermiculite Improves drainage & aeration All natural Sphagnum Peat Moss All natural 100% pure All natural 100% pure In 4 qt. bags In 8 qt. bags In 8 qt. & 1 cu. ft. bags In 8 qt. & 1 cu. ft. bags With and without Myco-tone promotes bigger roots, blooms and plant growth

6 lawn care & support Guide to a Safe Paws Lawn 9 Espoma Organic LAWN PROGRAM 3 5k sq. ft. for $ x More Profit 3 2.5x More SRN 3 Use where kids and pets play First & only Organic Lawn Starter! 5X the coverage of regular pelletized limestone High Phosphate formula (3-6-3) Adjusts ph fast (just 6-8 weeks) Enhanced with Bio-tone microbes Approved for organic gardening Dust free formula 30 lbs. covers up to 5,000 sq. ft lbs. covers up to 600 sq. ft. 36 lbs. covers up to 3,000 sq. ft. program that can be used where kids and pets play. Each product is specially for- *Certified Dealers ask for the program kit & materials. Espoma Organic Lawn Starter Granulated for easy spreading Your customers will thank you for finally having an affordable, chemical-free lawn Offer customers a SAFE PAWS LAWN! Hold a SAFE PAWS event. 2 9 Espoma SOrganic I N C E 1 Lightning Lime mulated to optimize the health of a lawn, and will provide 2.5x more slow release nitrogen (SRN) than a conventional lawn program. And with up to 3x more profit *Artwork subject to change than the leading brand, you can t afford not to offer this program. Additional $5 bonus rebate with purchase of Lightning Lime 2 SIZES Espoma Organic Weed Preventer AVAILABLE Prevents dandelions, crabgrass & other common weeds Provides long lasting greening that won t burn Children and pets can play on lawn immediately after application FPO Espoma Lawn Food formulation Enhanced with Bio-tone microbes Contains non-staining iron Granulated mix for less dust 20 lbs. covers up to 6,000 sq. ft. 40 lb. bag covers 12,000 sq. ft. Made from 100% pure, granulated corn gluten meal formulation Apply 2x a year: Early Spring & Fall 6 lbs. covers up to 300 sq. ft. 25 lbs. covers up to 2,500 sq. ft. Spring Lawn Booster All Season Lawn Food Summer Revitalizer Fall Winterizer Made from Feather Meal, Poultry Manure & Gypsum Made from Feather Meal & Poultry Manure Fortified with extra Calcium Contains Bio-tone microbes Made from Feather Meal, Poultry Manure, Iron Oxide & Elemental Sulfur Made from Feather Meal, Poultry Manure & Sulfate of Potash formulation 30 lbs formulation 28 lbs. Contains Bio-tone microbes Covers up to 5,000 sq. ft. 28 lb. bag covers up to 5,000 sq. ft. Contains 2% non-staining Iron Extra Potash for next year s Spring greening 14 lb. bag covers up to 2,500 sq. ft formulation 30 lbs formulation 30 lbs. Covers up to 5,000 sq. ft. Covers up to 5,000 sq. ft. *Do not use Weed Preventer when seeding.

7 ORGANIC PLANT FOODS CONVENTIONAL PLANT FOODS Triple Phosphate Soil Acidifier Garden Lime Turns hydrangeas blue Turns hydrangeas pink Lowers the ph of soils & allows acid loving plants to achieve optimum growth Adjusts the ph of excessively acidic soils TURNS In 6 & 30 lb. bags NGEAS HYDRA BLUE An agricultural grade, all purpose plant food Helps plants quickly absorb major nutrients Granular for easy application Less Nitrogen & Potassium than In 6.5 lb. bags Urea An enriched source of Nitrogen fertilizer In 6.75 lb. bags Promotes green color & rapid growth Much safer than hydrated lime Safe & non-toxic Garden Food Helps root growth, fruit & flower formation Pelletized for easy application Long-lasting, highlyeffective TURNS An enriched source of Phosphorus In 6.75 lb. bags NGEAS HYDRA PINK Garden Food Potash A general purpose garden food that provides the three major nutrients in equal amounts An enriched source of Potassium Promotes vigorous growth in all flowering plants and vegetables In 6.75 lb. bags In 4 lb. bags Promotes plant vigor and disease resistance in all flowering plants, shrubs, trees, & vegetables. In 6 lb. bags Bat Guano Blood Meal Bone Meal Alfalfa Meal All Natural & Organic Safe source of organic Nitrogen All natural source of organic Phosphorus & Nitrogen All Natural & Organic Naturally produces more vigorous plants with richer, greener leaves Domestic Bone Meal is 100% pure, with no additives or fillers A time proven remedy for sickly plants For bulbs and all perennials at planting time In 3 & 17 lb. bags In 4, 10 & 24 lb. bags Cottonseed Meal Greensand Compost Starter Unique processing makes it very easy to use A mined mineral, rich in the soil conditioning element Glauconite Unique, 100% bio-organic mix Use in gardens & containers In 1.25 lb. bags An excellent, 100% organic plant food for use on trees & shrubs Rich in trace elements Includes heat active microbes, used to speed the decomposition of difficult materials In 7.5 & 36 lb. bags In 4 lb. bags In 3.5 lb. bags Enhances growth & blooming Apply directly to soils or make Alfalfa tea fertilizer all natural soil conditioner Perfect Plants Start with Perfect Soil In 3 lb. bags Soil Perfector All natural soil conditioner all natural and organic For More Growth & Bigger Blooms Permanently improves clay & sandy soils Add to all potting mixes & soils Prevents compaction & promotes root growth One time application Won t break down Kelp Meal Rock Phosphate Garden Gypsum Chicken Manure Brown seaweed, harvested from cold waters then processed at low temperatures and dried All natural Pelletized for easy application All natural Poultry Manure Pelletized for easy application Loosens heavy clay soils Contains 3% available & 24% total Phosphate Helps cure turf burns from ice-melters and pets Dehydrated and granulated for easy application In 7.25 & 28 lb. bags In 6 & 36 lb. bags An excellent soil conditioner & a rich source of minerals In 30 lb. bags Approved for organic gardening In 3.75 & 25 lb. bags In 4 lb. bags

8 Displays & Displays & merchandising Merchandising Marketing support FACEBOOK 42,993,074 Impressions & counting 405,500 Video views 174% More likes WEBSITE 67% 1M Espoma has been making an impression...and lots of them! At a time when content is king, Espoma has added hundreds of blog posts on click-worthy gardening topics! Add in our new videos, ebooks, marketing tools and infographics, you will have all of the support you need for your own successful digital campaign. YOUTUBE 234% Increase in watch time PINTEREST 548% Increase in views 254,154 Viewers Increase in web traffic Web page views in % New followers 253% Increase in views 250,800 Impressions 67% + + Get Social! 87% Our page views Have soared This Year! Perfect Sales Start with PERFECT DISPLAYS *Artwork is subject to change 3 Weather-Resistant Signs 3 Gondola Channel Strips 3 Off-Shelf Displays 3 Banners marketing Free bi-weekly mails chock full of hot topics that you can share with your customers. Sign up at to get our s TWITTER GARDEN RADIO Join us by sharing our videos, contests & blog posts. Reuse, repurpose and repost to increase your own volume and views. advertising Radio Hosts: John Dromgoole, Tony Frisella, Howard Garrett, Paul Parent, Lou Manfredini, Mike McGrath, Ciscoe Morris, Doug Oster, Walter Reeves, Bob Webster, Andre Viette. Magazine ads including: Fine Gardening, Michigan Gardener, Northern Gardener, Kansas City Gardener, Gateway Gardener, State by State Gardening Become a Certified Espoma Dealer Over 975 IGC s have signed up and become certified in Organic Gardening. To join this elite group simply visit www. espomadealer.com to sign up and get certified. It s easy, fun and takes no time at all. Laura from Garden Answer, a trusted YouTube superstar within the gardening community, is a valued Espoma brand ambassador who reaches millions with her step-by-step tutorials. Inspire your own followers by sharing Garden Answer videos on your social media pages. YouTube.com/GardenAnswer CALL US TO FIND OUT HOW YOU CAN GET started today: Online Video Training for Staff 3 Access to Training 24/7 3 Trained Associates Sell More 3 Priority Listing at 3 Certified Apparel & POP After viewing the online videos and passing their test, the Espoma Diploma that our staff received, represented real accomplishment. It definitely boosted their confidence in recommending products and providing solutions for our customers. Naturally, this resulted in increased sales of Espoma products, but it also supplemented and reinforced product knowledge in related categories. The online learning process was very intuitive, and the presentation of information was manageable for new staff members as well as our veterans. This certification program is definitely worthwhile. Steve Mostardi - Mostardi Nursery

9 S I N C E Espoma Road, Millville, NJ 08332