EasyEleganceRoses.com

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1 EasyEleganceRoses.com

2 red Rethink Roses MORE COLORS! pink blend white coral yellow pink Refresh and Reset with Easy Elegance Shrub Roses Repeat bloom 24 stunning hues Variety of sizes and habits Natural disease resistance Dependable cold hardiness Minimal pruning NEW LOGO. NEW LOOK.

varieties selected for their elegant flowers and reliable rebloom.

3 Easy. Effortless. Elegant. These tough, own root, disease resistant roses are the time-tested offspring of modern shrub roses crossed with varieties selected for their elegant flowers and reliable rebloom. The result is an outstanding collection of cold hardy, durable roses in a full array of key colors. With Easy Elegance, your customers can enjoy the elegant beauty of roses without daunting chemical sprays or complicated winter protection.

The Easy Elegance Story Since we started breeding roses in 1991,

resistant shrub roses with classically beautiful flowers that

For over 20 years, breeders made 35,000 crosses anually,

performance without the use of chemicals, repeat bloom, cold

Only the best survive the rigorous process, ensuring only the

Top Picks for Zones 4-7 Como Park -page 8 Kashmir -page 9 Music

4 The Easy Elegance Story Since we started breeding roses in 1991, we have had a singular focus: deliver the best varieties in the shrub rose category. The result has been a successful line of cold hardy, diseases resistant shrub roses with classically beautiful flowers that bloom repeatedly through the season. For over 20 years, breeders made 35,000 crosses anually, constantly evaluating the resulting seedlings in Oregon, MInnesota and Arizona. Selection criteria continues to be based on robust garden performance without the use of chemicals, repeat bloom, cold hardiness, handsome foliage and flower impact. Only the best survive the rigorous process, ensuring only the strongest varieties make it into the Easy Elegance brand. Top Picks for Zones 4-7 Como Park -page 8 Kashmir -page 9 Music Box -page 11 Paint the Town -page 12 Screaming Neon Red -page 12 Sunrise Sunset -page 13 Top Picks for Zones 6-9 All the Rage -page 7 My Girl -page 11 Screaming Neon Red -page 12 Sunrise Sunset -page 13 Super Hero -page 13 Yellow Brick Road -page 14 4

Testimonials Easy Elegance Roses have been a part of our production plan since they were introduced to us several years ago.

Disease resistance, excellent reblooming and overall hardiness found in the Easy Elegance Roses allow us to grow a premium shrub rose for our customers.

We knew it was going to be popular the minute we saw it. Conrad Gilbertson - General Manager Heritage Nursery West Production Love, love, love Easy Elegance.

5 Testimonials Easy Elegance Roses have been a part of our production plan since they were introduced to us several years ago. We have grown Paint the Town, Yellow Submarine, Coral Cove, Kashmir, Como Park and Sunrise Sunset. We typically bring in a #1 bareroot grade in April and shift to a #2 gallon container. Disease resistance, excellent reblooming and overall hardiness found in the Easy Elegance Roses allow us to grow a premium shrub rose for our customers. The quality in breeding as well as the large selection is another top selling point. My personal favorite is Paint the Town. Our customers were consistently requesting a dwarf, deep red shrub rose. We knew it was going to be popular the minute we saw it. Conrad Gilbertson - General Manager Heritage Nursery West Production Love, love, love Easy Elegance. We have planted Easy Elegance and other rose plants - which shall remain nameless - in public spaces to the tune of over 3,000 bushes. Anita Eckley - Past President Omaha Rose Society Pick Your Color Palette With 24 varieties, you can choose the best selling colors for your market and the best performers for your climate. White Deep yellow Coral Pink Blend Pink Red Champagne Wishes Page 6 Yellow Brick Road Page 13 All the Rage Page 6 Calypso Page 6 My Girl Page 10 Paint the Town Page 11 EasyEleganceRoses.com 5

All The Rage Rosa BAIrage PP 19,945 Official flower color: Apricot blend Height: 3-5' Flower form, size: Semi-double, 3-4" Petal count: 10-12 A delightful, multi-colored

All the Rage blooms steadily all season so there is always a range of colors to enjoy. Blooms age to lipstick pink before dropping cleanly away.

Performs extremely well in cold and warm climates. Calypso Rosa BAIypso Official flower color: Apricot blend Hardiness zone: 5-9 Height: 2 Flower form, size: Double, 2.

Recurrent double blooms promise color throughout the season. An ideal accent for the garden or foundation planting.

6 All The Rage Rosa BAIrage PP 19,945 Official flower color: Apricot blend Height: 3-5' Flower form, size: Semi-double, 3-4" Petal count: A delightful, multi-colored rose with tight coral buds swirling open to apricot-colored blossoms with luminous yellow centers. All the Rage blooms steadily all season so there is always a range of colors to enjoy. Blooms age to lipstick pink before dropping cleanly away. Add to that astonishingly clean, disease-resistant foliage and a perfectly round form, and you have an easy care rose that s truly All the Rage. Performs extremely well in cold and warm climates. Calypso Rosa BAIypso Official flower color: Apricot blend Hardiness zone: 5-9 Height: 2 Flower form, size: Double, 2.5" Petal count: 25 Numerous delightful apricot blooms cover this compact mounded shrub rose. Dark glossy green foliage. Recurrent double blooms promise color throughout the season. An ideal accent for the garden or foundation planting. Champagne Wishes Rosa BAIcham Official flower color: White Hardiness zone: 4-7 Height: 3-4 Flower form, size: Full, 3" Petal count: Clusters of soft apricot buds open fully to blooms of antique white with just a hint of apricot before fading to a clear white. Combines beautifully with perennials in a mixed border or plant as a refined low hedge. Disease-resistant medium green foliage. 6

Como Park Rosa BAIark Official flower color: Medium red Hardiness zone: 4-7 Height: 2.5-3 Flower form, size: Double, 3" Petal count: 25 Great for beginners, this is one beautiful, tough rose.

Compact, rounded form will be covered from top to bottom in medium red, double blossoms. Plant in groups for a bright accent.

5 Flower form, size: Double, 3" Petal count: 20 Incredible color, petite size, super disease resistant, what more could you want?

7 Como Park Rosa BAIark Official flower color: Medium red Hardiness zone: 4-7 Height: Flower form, size: Double, 3" Petal count: 25 Great for beginners, this is one beautiful, tough rose. Como Park has consistently proven itself in Minnesota trials. Dark green foliage unfurls with a touch of red and stays clean all season long. Compact, rounded form will be covered from top to bottom in medium red, double blossoms. Plant in groups for a bright accent. Coral Cove Rosa BAIove Official flower color: Orange-pink blend Height: Flower form, size: Double, 3" Petal count: 20 Incredible color, petite size, super disease resistant, what more could you want? This everblooming gem has double blooms whose outer petals are dark pink changing to orange and finally to bright yellow at the center. The small, perfectly rounded form makes an outstanding informal hedge along a walkway or garden path. The color is so easy to combine it should have a place in every perennial border. Highly disease resistant. Portland Rose Society Best Shrub Rose Grandma s Blessing Rosa BAIing PP16,993 Official flower color: Medium pink Hardiness zone: 5-9 Height: Flower form, size: Full, 2-3" Petal count: 32 Resembling a hybrid tea with large, full, dusty-pink blossoms, this beauty is so sweet we named it after Margaret Grandma Bailey. Grandma s Blessing has a symmetrical, vaseshaped form and dark-green, disease-resistant foliage. Stunning color combines beautifully with many perennials. Also makes an elegant low hedge. Crown hardy in zone 4 with winter protection. EasyEleganceRoses.com 7

Head Over Heels Rosa BAIeels Official flower color: Light pink Height: 3 Flower form, size: Full, 2" Petal count:

This upright rose, with dark, glossy-green foliage is an excellent choice for the middle of a garden border.

Double, 2-3" Petal count: 22 Shockingly beautiful clusters of double yellow blossoms are held high on sturdy canes.

Upright, vase-shaped habit will stand out in the back of the border or command attention if planted as a focal

Kashmir Rosa BAImir Official flower color: Dark red Height: 3-4 Flower form, size: Very full, 3" Petal count: 50

8 Head Over Heels Rosa BAIeels Official flower color: Light pink Height: 3 Flower form, size: Full, 2" Petal count: Full, fluffy, light pink flowers bloom repeatedly through the summer. This upright rose, with dark, glossy-green foliage is an excellent choice for the middle of a garden border. High Voltage Rosa BAIage Official flower color: Medium yellow Hardiness zone: 4 9 Height: 4-5 Flower form, size: Double, 2-3" Petal count: 22 Shockingly beautiful clusters of double yellow blossoms are held high on sturdy canes. Super clean foliage complements the fragrant blooms. Upright, vase-shaped habit will stand out in the back of the border or command attention if planted as a focal point. Portland Rose Society Best Shrub Rose Kashmir Rosa BAImir Official flower color: Dark red Height: 3-4 Flower form, size: Very full, 3" Petal count: 50 Resembling a hybrid tea rose, the velvety red blossoms are as soft as cashmere and beg to be cut for the vase. With an evenly rounded habit, Kashmir fits perfectly into today s urban landscapes. Try this bold accent plant in the border, foundation or as a low hedge, hugging paths and walkways. 8

Kiss Me Rosa BAIsme PP18,506 Classification: Grandiflora Official flower color: Pink blend Hardiness zone: 5-9 Height: 3-4 Flower form, size: Double, 4" Petal count: 20-25 Decidedly the most fragrant

It bloom repeatedly through the growing season, and is especially attractive in the perennial border. Highly disease-resistant foliage adds to its appeal as a cut flower.

in the Easy Elegance Collection for a reason. It is consistent, hardy, disease-resistant and everblooming, filling your garden with color all summer long.

9 Kiss Me Rosa BAIsme PP18,506 Classification: Grandiflora Official flower color: Pink blend Hardiness zone: 5-9 Height: 3-4 Flower form, size: Double, 4" Petal count: Decidedly the most fragrant rose in the Easy Elegance Collection, Kiss Me bears clusters of large, double, clear pink blooms, reminiscent of English roses. It bloom repeatedly through the growing season, and is especially attractive in the perennial border. Highly disease-resistant foliage adds to its appeal as a cut flower. Little Mischief Rosa BAIief PP17,196 Official flower color: Deep pink Hardiness zone: 4 9 Height: 2-3 Flower form, size: Double, 1" Petal count: Little Mischief is one of the bestselling roses in the Easy Elegance Collection for a reason. It is consistent, hardy, disease-resistant and everblooming, filling your garden with color all summer long. New blooms are a deep pink color with a white eye, and contrast wonderfully with the older, light pink blooms. It is low-growing, making it a wonderful companion plant in a border, hedge or decorative container. Its foliage is a glossy green that remains clear of blackspot and disease throughout the season. Macy s Pride Rosa BAIcream PP15,574 Official flower color: White Hardiness zone: 5 9 Height: Flower form, size: Double, 4-5" Petal count: 22 This delightful rose was selected by Macy s Department Store for their centennial. Lemon-yellow buds open to creamy-white full flowers with good substance. Flowers age gracefully and take on a hint of pink. Diseaseresistant foliage, red-rimmed when immature, ages to a beautiful semiglossy, medium green. Relatively thornless. EasyEleganceRoses.com 9

Music Box Rosa BAIbox Official flower color: Yellow blend Height: 3.

An everblooming mound of blossoms sits atop glossy medium green foliage that is resistant to disease. An ideal accent that will bring harmony to your garden.

ruffly blossoms so full they almost hide the centers. Backed by medium green foliage, proven to be highly resistant to black spot with little to no defoliation.

10 Music Box Rosa BAIbox Official flower color: Yellow blend Height: Flower form, size: Double, 2" Petal count: An exhibition of color, Music Box sings with double blooms of creamy yellow centers surrounded by delicate pink blends. An everblooming mound of blossoms sits atop glossy medium green foliage that is resistant to disease. An ideal accent that will bring harmony to your garden. My Girl Rosa BAIgirl PP19,952 Official flower color: Deep pink Height: 3-5 Flower form, size: Full, 2-3" Petal count: Adorable, round, deep pink buds are held in clusters of 5 to 30, opening to ruffly blossoms so full they almost hide the centers. Backed by medium green foliage, proven to be highly resistant to black spot with little to no defoliation. Compact, upright habit with good repeat bloom, My Girl makes a dazzling color statement in any border. Performs extremely well in both cool and warmer regions. Mystic Fairy Rosa BAIfairy PP16,131 Official flower color: Red blend Hardiness zone: 4 9 Height: 3-4 Flower form, size: Full, 2" Petal count: 27 Irresistible blooms of rich red with pink undertones carpet the plant in massive clusters all summer long. New foliage is glossy red, which slowly gives way to dark green mature leaves, a striking complement to the blooms. This compact, vigorous shrub rose is crown hardy to zone 4 and resistant to both blackspot and mildew. Mystic Fairy has sterile flowers, produces no hips and doesn t know how to quit blooming. 10

Paint the Town Rosa BAItown PP18,060 Official flower color: Medium red Hardiness zone: 4 9 Height: 2-3 Flower form, size: Double, 3.

Glossy, dark green foliage accents the red perfectly and highlights the incredible flower effect all season long.

Pinktopia Rosa BAIbmas Official flower color: Medium pink Hardiness zone: 5-9 Height: 4 Flower form, size: Semi-double, 3" Petal count: 10-15 Pinktopia is an ideal accent or hedge plant.

11 Paint the Town Rosa BAItown PP18,060 Official flower color: Medium red Hardiness zone: 4 9 Height: 2-3 Flower form, size: Double, 3.5" Petal count: 20 Wonderful clusters of red hybrid teashaped blooms carpet this rose from head to foot. Glossy, dark green foliage accents the red perfectly and highlights the incredible flower effect all season long. The even spreading-to-mounded habit is as well-suited to container gardening as it is to the border. Highly disease-resistant. Pinktopia Rosa BAIbmas Official flower color: Medium pink Hardiness zone: 5-9 Height: 4 Flower form, size: Semi-double, 3" Petal count: Pinktopia is an ideal accent or hedge plant. Masses of pink flowers are surrounded by dark green foliage and red new growth, creating a beautiful contrast. Screaming Neon Red Rosa BAIneon Official flower color: Medium red Height: 3-4 Flower form, size: Semi-double, 2-2.5" Petal count: Intense color, superior performance. Screaming Neon Red is sure to be a standout for any garden. With vibrant flower power and repeat blooms throughout the season, this compact rose is the perfect choice as an accent or in a mass planting. Remarkably rich, disease resistant, dark green foliage turns a lovely burgundy-red in fall. EasyEleganceRoses.com 11

Snowdrift Rosa BAIrift PP19,036 Official flower color: White Height: 3-4 Flower form, size: Very full, 2" Petal count: 50 Like a snowdrift in summer, the habit is upright and amazingly uniform with

Each cluster of blossoms retains its pure color before dropping cleanly. This hardy, disease-resistant beauty is at home in any border and also makes a graceful hedge.

5" Petal count: 13-19 As the name implies, Sunrise Sunset is a stunning blend, with bright fuchsia-pink petals blending to apricot near the centers.

A vigorous grower, in zone 4 and in warmer regions. Performs extremely well in cooler and warmer regions of the country.

12 Snowdrift Rosa BAIrift PP19,036 Official flower color: White Height: 3-4 Flower form, size: Very full, 2" Petal count: 50 Like a snowdrift in summer, the habit is upright and amazingly uniform with blooms covering the plant all the way to the ground. Gorgeous, very full, cup-shaped blossoms of creamy white, with just a hint of apricot noticeable in the center, quite reminiscent of English roses. Each cluster of blossoms retains its pure color before dropping cleanly. This hardy, disease-resistant beauty is at home in any border and also makes a graceful hedge. Sunrise Sunset Rosa BAIset PP 16,770 Official flower color: Pink blend Height: 3-6 Flower form, size: Semi-double, 2-2.5" Petal count: As the name implies, Sunrise Sunset is a stunning blend, with bright fuchsia-pink petals blending to apricot near the centers. Bluegreen foliage is disease-resistant on this everblooming shrub rose. Its dense, spreading habit makes it an ideal ground cover and is also well suited to mass plantings. A vigorous grower, in zone 4 and in warmer regions. Performs extremely well in cooler and warmer regions of the country. Super Hero Rosa BAIsuhe PP20,486 Classification: Floribunda Official flower color: Medium red Hardiness zone: 4 9 Height: 3-6 Flower form, size: Full, 2-3" Petal count: You don t have to be a Super Hero to grow great roses. Clusters of perfect, hybrid tea shaped red blossoms stand out strongly against clean, medium to dark green, satiny foliage. Try this neat, compact, disease-resistant shrub in the border or foundation planting. Grows well in cooler and warmer regions. 12

Sweet Fragrance Rosa BAInce PP19,969 Classification: Grandiflora Official flower color: Apricot Hardiness zone: 5 9 Height: 2-4 Flower form, size: Full, 3-4" Petal count: 35 Hybrid tea-shaped buds in

Clusters of buds and blooms are held on sturdy canes making them perfect for cutting. A vigorous, upright grower with excellent disease-resistance.

clusters of old-fashioned, lemon-yellow blossoms. Interestingly, the outer petals are slightly lighter in color. Blooms mature to buttercream, extending the palette of colors. Excellent flower effect.

13 Sweet Fragrance Rosa BAInce PP19,969 Classification: Grandiflora Official flower color: Apricot Hardiness zone: 5 9 Height: 2-4 Flower form, size: Full, 3-4" Petal count: 35 Hybrid tea-shaped buds in tropical tints of coral and orange with a deep yellow base swirl open to full, sweetly fragrant, apricot blossoms. Each bloom matures to salmon-pink adding interest with the range of color. Clusters of buds and blooms are held on sturdy canes making them perfect for cutting. A vigorous, upright grower with excellent disease-resistance. Yellow Brick Road Rosa BAIoad PP19,046 Official flower color: Deep yellow Hardiness zone: 5 9 Height: 2-3 Flower form, size: Full, 2-3" Petal count: 38 Neat, round, compact shrub covers itself with clusters of old-fashioned, lemon-yellow blossoms. Interestingly, the outer petals are slightly lighter in color. Blooms mature to buttercream, extending the palette of colors. Excellent flower effect. Will add a splash of color in the front of the border, as a groundcover and also as a low hedge. Excellent blackspot resistance, which is hard to find in yellow roses. Yellow Submarine Rosa BAIine PP16,659 Official flower color: Medium yellow Hardiness zone: 5 9 Height: 2-4 Flower form, size: Full, 2" Petal count: 32 Clusters of bright lemon-yellow blossoms age to soft yellow and finally to white, creating a spectrum of yellows on one plant. This beauty has an upright habit and diseaseresistant foliage. Most attractive when planted in groups with other shrubs and perennials. Crown hardy in zone 4 with mulch for winter protection. EasyEleganceRoses.com 13

Consumer Success Where to plant The biggest key to success with Easy Elegance is planting them in a location that gets 6-8

Own root All Easy Elegance roses are grown naturally on their own root system.

If an unusually harsh winter causes the canes to be injured or die back, Easy Elegance roses push out new growth from the

Older plants benefit from pruning in early spring.

Cut dead canes back to live tissue to revitalize the plant.

14 Consumer Success Where to plant The biggest key to success with Easy Elegance is planting them in a location that gets 6-8 hours of sun per day. More light is fine, but fewer hours of sunlight means less flowers. Own root All Easy Elegance roses are grown naturally on their own root system. Compared to budded or grafted roses, own root roses are more cold tolerant. If an unusually harsh winter causes the canes to be injured or die back, Easy Elegance roses push out new growth from the crown and are true to name. Budded Root Own Root Pruning Young plants under three years old don t normally need to be pruned. Older plants benefit from pruning in early spring. Prune Easy Elegance about the time forsythia push out their bright yellow flowers. Cut dead canes back to live tissue to revitalize the plant. Their big underground root system will quickly push out new growth and you ll have robust beautiful plants blooming in June. Fertilizing Easy Elegance roses are easy-care shrubs, but like any plant do better with the proper nutrition. This is especially true if you have sandy soil which doesn t retain nutrients, or soil that is low in organic matter. One application of fertilizer per season, as the buds appear in spring, is usually enough. 14

15 Selling Easy Elegance Roses is as easy as growing them. Easy Elegance offers a full complement of advertising, a mobile-optimized website, printed collateral and point-of-purchase materials to drive sales. Additionally, an aggressive consumer advertising campaign will be launched in the spring of Capture attention instore with our eye-catching POP, link to EasyEleganceRoses.com and get active with us on Facebook now to reach consumers on all levels without doing the work yourself! It s that easy. EasyEleganceRoses.com 15

16 16 EasyEleganceRoses.com

EasyEleganceRoses.com

EasyEleganceRoses.com EASY. EFFORTLESS. ELEGANT. These tough, own root, disease-resistant roses are the time-tested offspring of modern shrub roses crossed with varieties selected for their elegant flowers and reliable rebloom.