CORPORATE PROFILE HOUSE OF RETAIL = WORKING RETAIL

Transcription

1 CORPORATE PROFILE HOUSE OF RETAIL = WORKING RETAIL

2 CORPORATE PROFILE Amsterdam based, independently owned Since 2006 Full service retail agency: knowledge, concept and realisation Working for retailers, brand manufacturers and store owners Pan European network Pragmatic, fast and driven to solutions Working with unique and successful tools

3 WHAT WE DO House of Retail develops and produces store concepts, products and services House of Retail analyses existing retail concepts and products to enhance their performance House of Retail enables manufacturer and retailer to maximise the potential of their relationship House of Retail makes stores more successful

4 WHO WE ARE André van Straten Over 10 years experience in retail advertising Over 3 years experience as head of marketing for large drug/perfumery retailer Over 3 years experience as independent brand strategy consultant Since 2006 owner House of Retail Carletta Jacobs Over 8 years experience in FMCG and drug /perfumery Worked as interim consultant for Heineken, P&G, Pepsico, Sara Lee Since 2008 owner of Retailwoman Since 2009 partner in House of Retail Network Over 30 specialists in retail A-team Our Advisory board

5 SPECIALISED NETWORK IN: Category management Advertising & media Trademarketing Store design Interior design and construction Interactive design and development Packaging design Branding & marketing Growth and profit forecast Marketing intelligence Projectmanagement

6 A-TEAM HOUSE OF RETAIL S ADVISORY BOARD Patricia Andersen: CEO Dart Brand guidance & Design Marc Bienemann: CEO Jaguar/Land Rover the Netherlands Marc van Can: CEO DRV Accountants & Advisors Jan Nelissen: CEO Rocks (retail loyalty programme)

7 WHO WE WORK FOR Retailorganisations Brand manufacturers Store owners

8 THE WAY WE WORK KNOWLEDGE CONCEPT & DEVELOPMENT REALISATION NETWORK House of Retail s network gives you the right team for the specific assignment. No overhead, just focus and dedication on results.

9 UNIQUE TOOLS House of Retail: unieke tools BrandGame: facilitates making a brand statement BrandBox: to measure and develop USP s, position against competition Store Wars : to improve stores locally TRAIL: Insights & Inspiration

10 STORE WARS To improve store performance To know and cater to your capture area To bring capture area and product assortment together Direct, pragmatic and with ready to implement advice Great results in the Netherlands in some 700 stores

11 TRAIL: INSIGHTS & INSPIRATION To experience and learn from a trend before it s here Go to the places where the trend is most developed Brainstorm with us how to implement the insights TRAIL consists of Insight Trips, brainstorm workshops and a trend report

12 TRAIL RETAIL TRENDS Retail Trends Health & wellness Sustainability New technologies On the go Personalisation Crowd control Convenience & experience New power groups

13 Case: British American Tobacco Develop a programme which enables tobacconists to generate more turnover from their complete assortment. House of Retail did a capture area analysis for over 700 stores. The information combined with an extranet gives the store owner the tools to take steps leading to a better performance. House of Retail supplies a part of the content of the extranet and is the expert online store owners can turn to.

14 Case: British American Tobacco

15 Case: GezondShop (TWB) Concept and store design for a health concept. House of Retail developed branding, store concept, advised on products and services, sourcing of the products and training of staff.

16 Case: GezondShop

17 Case Case: GezondShop

18 Case: GezondShop

19 Case: GezondShop

20 Case: Postbank Ireland Develop a retail strategy for a new financial party in Ireland: Postbank. Postbank is a joint venture of Fortis and an Post. Preferred partner Dart developed the brand and packaging design. Time to market: from brief to 1,400 outlets fitted in 11 months.

21 Postbank Ireland

22 Postbank Ierland Case: Postbank Ireland

23 Case: Westmalle/Orval Develop a site where one can order the right glass to really enjoy drinking a Westmalle and/or Orval (two of the only seven real trappist beers in the world) Develop instore items to differentiate Westmalle and Orval in retail.

24 Case: Westmalle/Orval

25 Case: Solgar Vitamins Store Wars Motivate Solgar-dealers to make more money! André van Straten was a key note speaker at the Solgar Inspiration Day and gave away 10 QuickScans and 3 Store Wars sessions on behalf of Solgar.

26 Case Solgar Store Wars Article from Marketing Results

27 HOUSE OF RETAIL = WORKING RETAIL Contact André van Straten on: E: andre@houseofretail.nl T: