Consumer Index. Western and Northern Europe Q2 2010

Transcription

1 Q Consumer Index Western and Northern Europe Welcome to the Q edition of Consumer Index. We hope you find it interesting. Please do not hesitate to contact us if you have any questions or comments.

2 Western and Northern Europe Contents Total Europe Shopping Behaviour p.2-3 Trends % value changes Trade Channel and Category Trends: ndinavia p.4 p.5 p.6 p.7 p.8 p.9 p.10 p.11 p.12 p.13 p.14 p.15 p.16 MAT Q2 10 vs. MAT Q2 09 Q2 10 vs. Q2 09 GB IRELAND FRANCE PORTUGAL SPAIN ITALY GREECE SCANDINAVIA NETHERLANDS GERMANY AUSTRIA NA -0.2 Consumer Confidence EU (27 countries)

3 Overview of Trends Richard Herbert Fresh Food FMCG Consumer Dashboard % Value Change Q vs Q Austria France Germany GB Greece* Ireland Italy Netherlands Portugal Scandinavia Spain Chilled Food Frozen Food Pet Food Increase of more than 0.5% Increase/decrease of 0.5% or less Decrease of more than 0.5% Category not covered *Greece: Chilled Food = Dairy products only; Home and are one single category

4 Austria Q GDP (Value) +1.9% Rate of Food Inflation (Value) +0.1% +4.0% Frequency of FMCG Purchase -5.0% Average FMCG Basket Size (Value) +5.7% Fresh Foods Frozen Foods Pet Foods Austria Category Trends Q Q % % Austria Trade Channels Drug Stores MAT Q MAT Q Austria Trade Channels Q Q Drug Stores

5 France Q GDP (Value) +2.1% Rate of Food Inflation (Value) +1.0% +9.9% Frequency of FMCG Purchase +1.1% Average FMCG Basket Size (Value) +1.9% Fresh Foods Frozen Foods Pet Foods France - Category Trade Q % % +0.1% +1.0% France - Trade Channels Soft Hard MAT Q MAT Q MAT Q MAT Q France - Trade Channels Q4 Q Q Q Soft Hard

6 Germany Q Germany - Category Trade GDP (Value) +4.1% Rate of Food Inflation (Value) +1.1% +7.0% Frequency of FMCG Purchase -3.1% Average FMCG Basket Size (Value) -1.6% Fresh Foods Frozen Foods Pet Foods Q % % % 1.1% Germany - Trade Channels Hard Soft MAT Q MAT Q MAT Q MAT Q Germany - Trade Channels Hard Soft

7 Great Britain Q GDP (Value) +2.7% Rate of Food Inflation (Value) +2.2% +7.8% Frequency of FMCG Purchase -0.7% (Q1 10) Average FMCG Basket Size (Value) +3.5% (Q1 10) Fresh Foods Frozen Foods Pet Foods Great Britain - Category Trade Q % % % % Top 4 Multiples Hard Chemists-Drugstores Total Independents All s Great Britain - Trade Channels Great Britain - Trade Channels Top 4 Multiples Hard Chemists-Drugstores MAT Q MAT Q recession tails off. Total Independents All s

8 Greece Q Greece Category Trends GDP (Value) -3.8% Rate of Food Inflation (Value) -0.9% Q % -0.8% -1.6% % NA Non ic Drinks Frequency of FMCG Purchase -2.6% Dairy Products Average FMCG Basket Size (Value) +0.7% Personal & Greece Trade Channels MAT Q MAT Q MAT Q Greece Trade Channels Q Q Q

9 Ireland Q GDP (Value) -0.7%(Q1 10) Rate of Food Inflation (Value) -4.3% +13.1% Frequency of FMCG Purchase -1.9% Average FMCG Basket Size (Value) -3.1% Fresh Foods Frozen Foods Pet Foods Ireland Category Trends Q % -7.4% % % Ireland Trade Channels Symbols MAT Q MAT Q MAT Q MAT Q Ireland Trade Channels Symbols

10 Italy Q GDP (Value) +1.8% Rate of Food Inflation (Value) -0.2% +8.6% Frequency of FMCG Purchase -4.4% Average FMCG Basket Size (Value) +0.8% Fresh Foods Frozen Foods Pet Foods Italy - Category Trade Q % +0.4% +0.1% -0.2% Italy - Trade Channels MAT Q MAT Q MAT Q MAT Q Italy - Trade Channels

11 Netherlands Q GDP (Value) +2.1% Rate of Food Inflation (Value) -0.9% +4.3% Frequency of FMCG Purchase -4.1% Average FMCG Basket Size (Value) +0.4% Fresh Foods Frozen Foods Pet Foods Netherlands - Category Trade Q % -1.2% -1.6% -0.9% Netherlands - Trade Channels Hard MAT Q MAT Q MAT Q MAT Q Netherlands - Trade Channels Hard

12 Portugal Q GDP (Value) +1.6% Rate of Food Inflation (Value) -1.5% +11.0% Frequency of FMCG Purchase -5.8% Average FMCG Basket Size (Value) +3.7% Q Portugal Category Trends Fresh Foods % % % % Frozen Foods Pet Foods Portugal Trade Channels Traditionals MAT Q MAT Q MAT Q MAT Q Portugal Trade Channels Traditionals

13 Scandinavia Q GDP (Value) +2.8% Rate of Food Inflation (Value) +0.2% +6.5% Frequency of FMCG Purchase -4.1% Average FMCG Basket Size (Value) +3.8% Scandinavia Category Trends Q % % Fresh Foods Frozen Foods Pet Foods % % Scandinavia Trade Channels MAT Q MAT Q MAT Q MAT Q Scandinavia Trade Channels

14 Spain Q GDP (Value) +0.2% Rate of Food Inflation (Value) -1.3% +20.0% Frequency of FMCG Purchase +2.1% Average FMCG Basket Size (Value) -8.5% Fresh Foods Frozen Foods Spain - Category Trade Q % -2.4% -2.4% -1.3%z Spain - Trade Channels Hard Soft MAT Q MAT Q MAT Q MAT Q Spain - Trade Channels spend. despite continued price decreases. Hard Soft

15 Definitions CATEGORIES UNIVERSE: FMCG: Categories: TRADE CHANNEL DEFINITIONS: Hard Soft s Austria France Great Britain Germany Greece Selling area > 2000m2 (excluding hard discounters) Selling area > 2500m2 Top 4 multiples: Tesco, Asda, Sainsbury's, Morrison Small hypermarkets: 800m2-1500m2 Medium hypermarkets: 1500m2-5000m2 Large hypermarkets: > 5000m2 Selling area from 400m2 to 2000m2 Selling area : 400m2 to 2500m2 (excluding hard discounters) Selling area from 400m2 to 800m2 Group Carrefour, Sklavenitis, AB-Vasilopoulos, Veropoulos (Spar), Galaksias, Atlantik, Masoutis, My Market, Arvanitidis, Hofer, Lidl Lidl, Aldi, Norma, Colruyt Lidl, Aldi, Netto Aldi, Lidl, Norma Dia, Lidl, Aldi Penny, Plus, Zielpunkt Ed, Leader Price, Netto, Le Mutant no soft discounters Penny, Plus, Netto Specialists such as pharmacies, butchers, bakeries, fishmongers, etc. Ireland no hypermarkets Typical multiple (no hypermarkets in this country) Aldi, Lidl no soft discounters Italy Selling area > 2500m2 Assortment must include Grocery, white and brown Domestic Appliances, Clothing and Footwear. Selling area : 400m2 to 2500m2 (excluding hard discounters) Lidl, Eurospar, Dico, Penny Netherlands no hypermarkets All retailers excluding hard discounters Aldi, Lidl no soft discounters Portugal Selling area > 2500m2 Selling area < 2500m2 Lidl, Minipreco no soft discounters Scandinavia Selling area > 2500m3 Sellin area from 450m2 to 2550m2 Aldi, Lidl Netto, Willys, Rema 1000, Coma, Alta, Kiwi, Coop Prix Spain Selling area > 2500m4 Selling area : 400m2 to 2500m2 (excluding hard discounters) Aldi, Lidl, Plus, Familia (Eroski group) Dia, Maxi Dia, Dia Market

16 Sources & Methodology METHODOLOGY: KEY INDICATORS : Panel data indicators Eurostat data indicators: KEY COUNTRY FACTS: Source: CIA World Fact Book Country Individual Population (in 000's) Number Of Households (in 000's) GDP per Capita (2008 est.) Austria Denmark France Germany Great Britain Greece Ireland Italy Netherlands Portugal Spain Sweden 8,312 5,476 60,470 82,315 60,600 10,737 4,240 57,993 16,358 10,599 44,474 9,000 3,538 2,532 26,130 38,477 25,000 1,484 21,686 7,190 3,772 16,340 4,300 $39,200 $38,900 $32,700 $34,800 $37,400 $32,100 $47,800 $31,000 $41,300 $22,000 $36,500 $36,900 The Europanel Consumer Index is part of the Consumer Index series PANEL Worldpanel - Asia PANEL Líder en conocimiento del consumidor Worldpanel - Latin America Eastern Europe Western Europe US

17 Q Consumer Index Central and Eastern Europe Welcome to the Q edition of Consumer Index. We hope you find it interesting. Please do not hesitate to contact us if you have any questions or comments. Tel:

18 Central and Eastern Europe Contents Total Europe Shopping Behaviour Trade Channel and Category Trends p.2-3 p.4 p.5 p.6 p.7 p.8 p.9 p.10 p.11 p.12 p.13 p.14 p.15 p.16 MAT Q2 10 vs. MAT Q2 09 Q2 10 vs. Q2 09 CZECH REPUBLIC SLOVAKIA HUNGARY -2.9 CROATIA -6.7 Trends % value changes BOSNIA & HERZEGOVINA SERBIA BULGARIA RUSSIA POLAND 2.0 UKRAINE ROMANIA Consumer Confidence EU (27 countries) Tel:

19 Overview of Trends Richard Herbert FMCG Consumer Dashboard % Value Change Q vs Q Bosnia & Herzegovina Bulgaria Croatia Czech Republic Hungary Poland Romania Russia Serbia Slovakia Ukraine Fresh Food Chilled Food Frozen Food Pet Food Increase of more than 0.5% Increase/decrease of 0.5% or less Decrease of more than 0.5% Category not covered Tel:

20 Bosnia Q GDP (Value) NA Bosnia Category Trends Q Rate of Food Inflation (Value) NA NA Packaged Grocery Frequency of FMCG Purchase -9.2% Average FMCG Basket Size (Value) +11.9% Bosnia Trade Channels MAT Q MAT Q MAT Q MAT Q Bosnia Trade Channels Please note: - Category, channel data and Average Basket size data are based on local currency - GDP and inflation rates are based on Euro currency Tel:

21 Bulgaria Q GDP (Value) -3.6%(Q1 10) Rate of Food Inflation (Value) -2.8% +9.7% Bulgaria Category Trends Q % -2.0% -4.2% -2.9% -2.8% Frequency of FMCG Purchase +0.9% Average FMCG Basket Size (Value) +0.9% & Cash & Carry Small Grocery Shops Street Vendors + open markets Bulgaria Trade Channels MAT Q MAT Q MAT Q MAT Q & Cash & Carry Small Grocery Shops Street Vendors + open markets Bulgaria Trade Channels Please note: - Category, channel data and Average Basket size data are based on local currency - GDP and inflation rates are based on Euro currency Tel:

22 Croatia Q GDP (Value) NA Croatia Category Trends Q Rate of Food Inflation (Value) -2.8% % Frequency of FMCG Purchase +3.4% Average FMCG Basket Size (Value) -9.8% Petfood Croatia Trade Channels MAT Q MAT Q MAT Q MAT Q Croatia Trade Channels Q Q Q Please note: - Category, channel data and Average Basket size data are based on local currency - GDP and inflation rates are based on Euro currency Tel:

23 Czech Republic Q GDP (Value) +3.0% Rate of Food Inflation (Value) -0.1% +7.5% Frequency of FMCG Purchase -1.6% Average FMCG Basket Size (Value) +3.4% Fresh Foods Frozen Foods Pet Foods Czech Republic Category Trends Q % -4.0% -1.9% -0.1% Cash & Carry Small Grocery Shops Street Vendors + open markets Czech Republic Trade Channels MAT Q MAT Q MAT Q MAT Q Czech Republic Trade Channels Cash & Carry Small Grocery Shops Street Vendors open markets Please note: - Category, channel data and Average Basket size data are based on local currency - GDP and inflation rates are based on Euro currency Tel:

24 Hungary Q GDP (Value) +1.0% Rate of Food Inflation (Value) -0.4% Q Hungary Category Trends +7.2% % +2.1% -1.5% -2.9% +10.6% Frequency of FMCG Purchase -18.5% Average FMCG Basket Size (Value) +22.4% Pet Foods Hungary Trade Channels Cash & Carry Small Grocery Shops Street Vendors + open markets MAT Q MAT Q MAT Q MAT Q Hungary Trade Channels Cash & Carry Small Grocery Shops -5.7 Street Vendors + open markets Please note: - Category, channel data and Average Basket size data are based on local currency - GDP and inflation rates are based on Euro currency Tel:

25 Poland Q GDP (Value) +4.0% Rate of Food Inflation (Value) +0.9% Poland Category Trends Q % +3.7% +2.5% % +9.7% Frequency of FMCG Purchase -3.9% Average FMCG Basket Size (Value) 4.0% Poland Trade Channels Cash & Carry Small Grocery Shops Street Vendors + open markets MAT Q MAT Q MAT Q MAT Q Poland Trade Channels Cash & Carry Small Grocery Shops Street Vendors + open markets Please note: - In 2010 GfK Poland introduced scanners to the households and also reconstructed the panel structure - Category, channel data and Average Basket size data are based on local currency - GDP and inflation rates are based on Euro currency Tel:

26 Romania Q GDP (Value) -0.5% Rate of Food Inflation (Value) -0.3% NA Romania Category Trends Q Q Q Q % +0.5% -0.1% -0.3% Frequency of FMCG Purchase -7.0% Average FMCG Basket Size (Value) +1.8% Cash & Carry Small Grocery Shops Street Vendors + open markets Romania Trade Channels MAT Q MAT Q MAT Q Romania Trade Channels Cash & Carry Small Grocery Shops Street Vendors + open markets Please note: - Category, channel data and Average Basket size data are based on local currency - GDP and inflation rates are based on Euro currency Tel:

27 Russia Q GDP (Value) NA Rate of Food Inflation (Value) +6.4% Frequency of FMCG Purchase Average FMCG Basket Size (Value) -7.4% (Q1 10) -8.2% +14.6% Fresh Foods Frozen Foods Russia Category Trends Q % +0.5% -0.1% +6.4% Cash & Carry Small Grocery Shops Street Vendors + open markets Russia Trade Channels MAT Q MAT Q MAT Q MAT Q Russia Trade Channels Cash & Carry Small Grocery Shops Street Vendors + open markets Please note: - Category, channel data and Average Basket size data are based on local currency - GDP and inflation rates are based on Euro currency Tel:

28 Serbia Q GDP (Value) +0.6% (Q1 10) Serbia Category Trends Q Rate of Food Inflation (Value) NA NA Frequency of FMCG Purchase -7.0% Average FMCG Basket Size (Value) +2.4% Pet Foods Cash & Carry Small Grocery Shops Street Vendors + open markets Serbia Trade Channels MAT Q MAT Q MAT Q MAT Q Serbia Trade Channels Cash & Carry Small Grocery Shops Street Vendors + open markets Please note: - Category, channel data and Average Basket size data are based on local currency - GDP and inflation rates are based on Euro currency Tel:

29 Slovakia Q GDP (Value) +4.7% Rate of Food Inflation (Value) +0.9% -4.5 Slovakia Category Trends Q % -5.3% -2.6% +0.9% % Frozen Foods Frequency of FMCG Purchase -4.2% Average FMCG Basket Size (Value) +5.4% Pet Foods Cash & Carry Small Grocery Shops Street Vendors + open markets Slovakia Trade Channels MAT Q MAT Q MAT Q MAT Q Slovakia Trade Channels Cash & Carry Small Grocery Shops Street Vendors + open markets Please note: All indicators are based on Euro currency. Tel:

30 Ukraine Q GDP (Value) 4.8% (Q1 10) Ukraine Category Trends Q Rate of Food Inflation (Value) NA Fresh Foods NA Frozen Foods Frequency of FMCG Purchase -1.2% Average FMCG Basket Size (Value) +10.6% Ukraine Trade Channels Cash & Carry Small Grocery Shops Street Vendors + open markets MAT Q MAT Q MAT Q MAT Q Ukraine Trade Channels Cash & Carry -3.9 Small Grocery Shops Street Vendors + open markets Please note: - Category, channel data and Average Basket size data are based on local currency. - GDP and inflation rates are based on Euro currency Tel:

31 Definitions CATEGORIES UNIVERSE: FMCG: Categories: TRADE CHANNEL DEFINITIONS: Bosnia Bulgaria Croatia Czech Republic Hungary Poland Romania Russia Serbia Slovakia Ukraine Cash & Small Grocery Street Vendors + s Carry Shops open markets Offering a broad food and non-food assortment. Usually offering large car parks.(interex, Mercator, Robot Commerce, Merkur, Tom, Bingo...) HIT, Ramstore Hypermakets, Billa, Boila, Bonjour, Burlex, CBA, ENA, Familia, Fantastico, Oazis, Piccadilly, Ramstore, Offering a broad food and non-food assortment. Usually offering large car parks.(interspar, IperCoop, Kaufland, Mercator hypers, Super Konzum) Globus, Kaufland, Interspar, Hypernova/Hyperalbert, Tesco hypermarket, COOP Terno, Hypermarket > 2,500 m2, more than 10,000 articles, at least 30% non-food, more than 10 cash registers (Auchan, Cora, Interspar, Tesco) Auchan, Kaufland, Tesco, Intermarche, Carrefour, Real, E.Leclerc Carrefour Hypermarket, Cora, Auchan Hypermarket, Spar Hypermarket, Real, Trident, Pic, Interex, Kaufland. Ramstore, O'Key, Auchan 1000s m2, food and non-food assortment Mercator, Interex, Super Vero, M Rodić, Idea extra, Super Maxi, Tus Food and non-food assortment, minimal sales area 2500 sqm, usually offering large car parks (examples: HM Tesco, Hypernova, Carrefour, Kaufland). Mainly food assortment; over 400 m2 (Konzum, Interex, Dzanovic, Robot Commerce, Zvornicanka, Mercator, Tropic, Bingo...) Mainly food assortment; over 400 Limited range of food, m2 (Bakmaz, Billa, Biljemerkant, often selling directly Boso, Diona, Idis, Jolly, Kerum, KTC, from pallets, focused Maxi Konzum, Mercator, Pemo, on price (Lidl) Plodine, Presoflex, Studenac, Tommy, etc.) Albert, Billa, Tesco diskont, COOP / Jednota Tempo, COOP / Jednota Tip, COOP Supermarket; independents 400-2,000 m2, food and non food, 400-1,000 m2, food 3-10 cash registers (Kaiser's, Match, and near-food range, Spar, bigger Coop, CBA and Real) cosmetics and chemical products, 3-10 cash registers (Lidl, Penny Market, Plus, Profi, Aldi) ABC, Aldik, Alma, Asort, Billa, Bomi, Aldi, Biedronka, Lidl, Carrefour Minut, Carrefour Express, Netto, Plus Discount Dino, Duzy Sklep Wielobranzowy, Eko, Elea, E.Leclerc, Euro Sklep, Grosik, Jedynka, Marcpol, Piotripawel, Polomarket, Rossmann, Sano, Savia, Seic 34, Spar, Stokrotka, Tesco Express, Tesco, Topaz, Zatoka, Zielony Market Food and non food products: Carrefour Express, Auchan Supermarket, Spar Supermarket, Mega Image, Billa, G market, Angst, etc and independents Sedmoy Kontinent, Stolitsa, BIN, etc Over 400m2 C Market, Pekabeta, M Rodić, Maxi, Jabuka, Si Market, Univerexport, Interex, Ziper 024, Impex Promet, IDEA Super, DIS, Tus, etc Food assortment. Billa, Terno, COOP/Jednota More than 400m2. Silpo, Furshet, Billa, Velyka Kyshenya, Karavan, ProStor, Tam-Tam, Auchan, etc. Limited range of food, often selling directly from pallets, focused on price (Lidl) Kaufland Lidl, Penny Market, Plus, Norma, COOP Diskont, Diskont Lower prices for food and non food products: Penny Market, Penny Market XXL, MiniMax Discount, Plus, Profi Kopeyka, Magnit, Pyaterochka, Kopeyka n/a Limited range of food assortment, often selling directly from pallets, focused on price (Lidl, Rema 1000, etc.) 400-1,500 m2. ATB, Fora, Barvinok, etc. Velpro, Slavija Fantastico C&C, Metro C&C Getro, Metro Makro, Hopi C&C Metro Eurocash, Makro, Selgros Metro Cash & Carry, Selgros Cash & Carry Metro Cash&Carry Stores with specific payment regulation and/or specific membership cards Tempo, Metro, Roda, Figrad, etc Selling to licenced customers only (retailers, small entrepreneurs (examples: Metro). Selgros & Makro for households and Metro for businesses n/a ARO, CBA Minimarkets, Street Vendors, Fantastico Minimarkets, Magazin Open Markets 345, T-Market, Minimarkets, Vendors Market Halls, Mixed Assortment n/a Small self-service grocers: Spar, COOP / Jednota, COOP / Jednota Tuty Over-the-counter specialists Selling area less than 400 m2, 1 or 2 cash registers, range of food and non-food articles, belonging to named key account (small Coop, small CBA, small Real, small Honiker and Heliker shops) or being independent. Food and non-food, less than 3 cash desks Traditional shops, selling food and non food products, kiosks and agro & food stores (traditional over-the-counter shops for food, where you can also buy personal and household care products). Limited food and non-food assortment Up to 400m2, minimaxi, C Market, Pekabeta, M Rodić, Univerexport, Idea, Jabuka, Si Market, Višnjica, DIS, Luki Komerc, etc Small food-self service: Sama, Coop Small food retailers over-the-counter: Bala Selling mainly food, less than 3 cash registers, counter or selfservice n/a n/a Street Vendors, Open Markets Vendors Street Vendors, Open Markets Vendors Street Vendors, Open Markets Vendors Offering a broad food and non-food assortment; selling to licensed customers (Getro, Metro); Specialist stores: pet shops, fruit shops, chocolate shops and butchers, kiosks, open market places, door-to-door, producer/farmer, mail order, gas stations, news stands; Smaller food/grocery outlets up to 400 m2 (Lora, Klas, Dzanovic, DP Market, Braca Karovic, Bingo, Konzum) Agro & Food stores, specialized stores: bakeries, butchers, chemists, etc, door-to-door, kiosks, mail order houses / subscr., petrol stations, tobacconists, etc. Offering a broad food and non-food assortment; selling to licensed customers (Getro, Metro); Specialist stores: pet shops, fruit shops, chocolate shops and butchers, kiosks, open market places, door-to-door, producer/farmer, mail order, gas stations, news stands; Smaller food/grocery outlets up to 400 m2 (Local convenience stores, Bakmaz, Billa (Minaco), Boso, Diona, Idis, Kerum, Konzum, KTC, Mercator, Pemo, Prehrana, Presoflex, Studenac, Tommy, etc.) Family Frost, petrol station, etc. Mail order, direct marketing, D.I.Y etc. Petrol stations, Pharmacies, Drugstores, Cosmetics shops, Kiosks, Wholesalers, etc Street Vendors, Shops: specialists stores, gas market hall and open stations; drugstores; Economat stores, market vendors (open etc. spaces for trade, especially for food products). Street Vendors and Open Markets Street Vendors, Open Markets Vendors Street Vendors, Open Markets Vendors n/a Drugstores, Petrol stations, etc. Specialist stores Drogeries (DM, Lilly), Perfumeries, Pharmacies, Door-to-Door, Bakeries, Coffee Shops, Beverages discounts, Dairy Shops, Candy Shops, Kiosks, etc Gas stations, tobacconist s/newsstands, etc. Direct sales, specialized stores, etc. Tel:

32 Sources & Methodology METHODOLOGY: KEY INDICATORS : Panel data indicators Eurostat data indicators: KEY COUNTRY FACTS: Source: CIA World Fact Book Country Individual Population (in 000's) Number Of Households (in 000's) GDP per Capita (2008 est.) Bosnia & Herzegovina Bulgaria Croatia Czech Republic Hungary Poland Romania Russia Federation Serbia Slovakia Ukraine 3,900 7,680 4,439 10,349 10,051 38,115 21, ,221 7,498 5,400 46,424 1,114 2,908 1,477 4,423 3,811 13,350 7,320 52,700 2,521 1,900 18,200 $6,500 $13,200 $16,900 $26,800 $20,500 $17,800 $12,500 $15,800 $8,200 $22,600 $6,900 Tel:

33 Q Consumer Index United States of America Welcome to the Q edition of Consumer Index. We hope you find it interesting. Please do not hesitate to contact us if you have any questions or comments.

34 US MAT Q2 10 vs. MAT Q2 09 Q2 10 vs. Q2 09 WEST TOTAL US WA OR CA NV ID UT AZ WESTERN NORTH CENTRAL SOUTH NORTHEAST Trends % Change (Value) MT WY NM CO ND SD NORTH CENTRAL Categories Overview NORTH EAST NE KS OK TX MN IA IL MO AR LA WI MS IN MT TN OH KY WV AL GA SC VA FL PA NC NY VP CT NI NJ DE MD ME MA RI SOUTH

35 US Q GDP (Value) +3.2% Rate of Food Inflation (Value) +1.8% +4.3% Frequency of FMCG Purchase -2.0% Average FMCG Basket Size (Value) -1.6% Fresh Foods Frozen Foods Pet Foods USA - Category Trade Q % -1.9% +2.4% +1.8% USA - Trade Channels Grocers Drug Stores Mass Supercenters Club Stores All outlets MAT Q Q MAT Q MAT Q MAT Q USA - Trade Channels Q Q Grocers Drug Stores Mass Supercenters Club Stores

36 Sources & Methodology METHODOLOGY: CATEGORIES UNIVERSE: Panel data indicators FMCG: Categories: Fresh Foods: : : : : : Pet Food: TRADE CHANNELS: Country Individual Population (in 000's) Number Of Households (in 000's) GDP per Capita (2007 est.) USA 301, ,996 46,000 North Central 66,389 26,100 Northeast 54,681 21,138 South 110,455 43,017 West 70,097 24,741