Ariciu Laurentiu Adrian

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1 PERSONAL INFORMATION Ariciu Laurentiu Adrian Romania, Bucharest, 6 th district, Dreptatii street no Skype:alariciu Sex Male Date of birth 22/03/1978 Nationality Romanian STUDIES APPLIED FOR PhD General Economics, thesis Own Brands Policy in Food Retai professor coordinator dr. Dan Boboc WORK EXPERIENCE Sep 2015 today Commercial Director Metro Cash & Carry Member of Management Board Develop & drive execution of long term commercial strategy Responsible for creating a culture of empowerment, ownership, creativity and high level execution within local organization Full P&L responsibility Dec 2014 Sep 2015 Deputy Offer Management Director Metro Cash & Carry Full P&L responsibility on sales and income Develop & drive execution of long term commercial strategy Leading change: new organization and business model in SCM, Strategic stores remodeling, Marketing digital approach, Buying process transformation Direct responsible for Category Management, Marketing, SCM, Merchandising Managing a 100+ team, focused on high performance culture and value creation plan Sep 2013 Dec 2014 Head of Dry Food Department Metro Cash & Carry Part of Restructuring Management team, responsible for implementing Buying Process Transformation within Food Area Responsible for promotion management on total company level Building successful team within Dry area during Restructuring process with clear succession planning New culture in place of selling organization, not buying one. Feb 2011 Aug 2013 Head of Own Brands Department Metro Cash & Carry Bucharest, Romania European Union, europass.cedefop.europa.eu Page 1 / 5

2 Replace with First name(s) Surname(s) Responsible for Own Brands range development, product launching, product performance during its lifecycle and brand building in order to anticipate, meet and respond to customer needs Setup a new strategic department with cross functional responsibilities within the company Defining the own brand strategy of the company, vision and yearly ambitions in alignment with local Board Increased sales share of own brands from 10% to 14% in and consolidating mainstream and premium brands with higher gross margin Increased profit of own brands from 15 million euro to 25 million euro in 2 years Developing new functions and manage managers Pulling the team in a leadership culture journey based on customer centricity, authenticity, creativity, responsibility and operational excellence Additionally coordinating Dry Division for period August December 2011, ensuring induction for the successor head of dry food Feb 2009 Head of Dry Food Department- Metro Cash & Carry Bucharest, Romania Feb 2011 Increased from level3 manager to level2 Increased total margin of Dry Food division from 14.9% to 16.3% within 2 years Increased headcount from 16 to 29 employees, 11 managers, 7 direct reports transforming the buyer function in category manager with direct responsibilities in decision making for assortment definition, price and promo strategy of the company Responsible for strategic projects within the company with direct EBIT impact Defining yearly sales and profit targets for 7 categories, 50+ % of total company revenue Yearly trade terms negotiation with multinational companies within dry food division Building company strategy for targeted customers as part of cross functional teams Defining the space optimization / remodeling in the stores from non food to dry food High focus on team leadership and people development ( 2 direct reports promoted ) June 2004 Buyer Sweets & Confectionary department- Metro Cash & Carry Bucharest, Romania Feb 2009 Promoted from junior buyer to buyer in the biggest department after 1.5 years Key responsibilities included: Building assortment range (1000+ articles) in a category with more than 100 suppliers Part of international procurement team for sweets common assortment Increasing yearly sales and profit results without new store openings Ensuring fair and tough competition between suppliers to get the best offers Responsible same time for Metro Moldova assortment and buying conditions in Sweets Category (including the country setup 2004) Involved in special projects in other countries (Metro Serbia opening support) European Union, europass.cedefop.europa.eu Page 2 / 5

3 Jan 2003 June 2004 Junior Buyer Frozen and Process Meat Categories- Metro Cash & Carry Bucharest, Romania Key responsibilities (example): Responsible for yearly trade terms negotiation and assortment building in the category Mar 2000 Controller Food Metro Cash & Carry Bucharest, Romania Jan 2003 Job responsibilities: Sales / profit reports and analyze Involved in food management projects Promotional activities coordination EDUCATION AND TRAINING Academy of Economic Studies Bucharest / Romania PHD General Economics Thesis Own Brands Policy in Food Retail, coordinator Professor Dr. Dan Boboc Academy of Economic Studies Faculty of Cybernetics (2001) Bucharest / Romania Metro Impact leadership program, Positive Power and Influence training, Avalon Leadership, UK, 2012 Team Leadership training, Avalon Leadership, UK, 2012 Team Development workshop, prof. Alain Cardon, 2012 Strategic Thinking training, in-house Metro, 2011 Project Management - training, in-house Metro, 2011 Store Wars business simulation, prof Marcel Corstjens, INSEAD, 2009 Negotiation skills training, in-house Metro, 2005 Building assortment training, in-house Metro, 2004 Young International training program, in-house Metro, PERSONAL SKILLS Mother tongue(s) Romanian Other language(s) UNDERSTANDING SPEAKING WRITING Listening Reading Spoken interaction Spoken production English C1 C1 C1 C1 C1 French B1 B1 A1 A1 A1 European Union, europass.cedefop.europa.eu Page 3 / 5

4 Replace with First name(s) Surname(s) Communication skills Good communicator, managing performance through people Organisational / managerial skills Energetic person with focus on customer centricity and authentic leadership Leading 100+ management team Job-related skills Extensive 16+ years experience in retail with strengths and focus on purchasing management, team building and coaching in retail and wholesale industries Local and international experience in starting-up new business strategic departments and projects by setting up high standards, ambitions and business ethics. Digital competence SELF-ASSESSMENT Information processing Communication Content creation Safety Problem solving Independent user Independent user Independent user Basic user Independent user Very good command of office suite (word processor, spread sheet, presentation softwares) Driving licence ADDITIONAL INFORMATION Publications B Boboc,D., Ariciu, A.L., Ion, R.A. (2015), Sustainable Consumption: Analysis of Consumers Perceptions about Using Private Brands in Food Retail Ariciu, A.L. (2016), Marketing Strategies For Private Brands In Agro-Food Retail, Quality Access to Success Ariciu Adrian, Barbu Cătălin Alexandru, Popescu Ion Petru, Diaconu Ioneia, Buzoianu Ovidiu Andrei Cristian. (2016) Theory and practice on Romania s role in the globalization process. Ion Raluca Andreea, Ariciu Adrian Laurentiu (2015), Scenarios of developing private brands for food products, publicat in volumul Agricultural Economics and Rural Development - Realities and perspectives for Romania Ariciu, A.L., (2015), Analysis of Food Retail in Romania, Proceedings Of The Fourth International Conference Competitiveness Of Agro-Food And Environmental Economy CAFEE 2015 Presentations Adrian Ariciu, Increasing Purchasing Power and Growing Appetite for Spending and Consumption within next 3-5 years (2016), Adrian Ariciu, interview Modern Buyer (2012) Satisfactions are coming from long term products performance, Conferences CAFEE Analysis of Food Retail in Romania Magazinul Progresiv Conference speaker- March 2013, Sinaia Honours and awards European Union, europass.cedefop.europa.eu Page 4 / 5

5 Selected in Young Top 100 Managers (edition 2011) by European Union, europass.cedefop.europa.eu Page 5 / 5

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