2010 COUP PRESS RELEASE

Transcription

1 2010 COUP PRESS RELEASE

2 COUP PART THREE the imperial overthrow Showroom Opening 6 PM Rhode Island Street San Francisco, CA Introduction From the unorthodox minds at COUP D ETAT, San Francisco, comes an extraordinary new development in design and space, COUP. Unconventional, the new showroom is an expansion from a 2500 sq. ft. showroom to a new 8500 sq. ft. cathedral conceived by Creative Director, Darin Geise and Erin Martin Design; featuring gigantic forms of concrete, a colonnade of arches, industrial elegance, secret rooms, and the best party of the Fall 2010 season. A formal evolution of the COUP D ETAT aesthetic focusing on accessibility and flexibility; a more end user friendly environment of transitional antiques, vintage furniture, cool lighting, and complemented by a deftly executed custom line, built on short lead times and accommodating designer specific needs. As the changing tide continues to alter the landscape of the design community in San Francisco, COUP looks ahead to the future. Who are COUP s clients? UM RTIN Contact Bob Wilms, Sales Director bob@coupdetatsf.com COUP is championed across the world by talented interior designers like Ken Fulk, James Huniford, Victoria Hagen, Kelly Wearstler, Charlotte Moss, Axel Vervoordt, writer Alice Sebold, rock band the Killers, singer/songwriter Joanna Newsom, SOHO House, Roman & Williams, the Ace Hotel, and some of the top architecture firms in the country.

3 coup d etat 111 rhode island street san francisco, ca commencment six pm wines provided by vino verite Martin Showroom. St. Helena, Ca. M Consortium? Erin Martin, the rising star and owner of M in downtown St. Helena, known for transforming conservative farmhouse decor into an off-the-cuff, brick and mortar mix of high style California design debuts her new product line M Consortium. A favorite of Elle Decor, Diane Keaton, Robert Redford, Ellen Degeneres and more. The introduction of the M Consortium line into the new COUP space is Erin s first entry into the San Francisco fray. CONSORTIUM BY ERIN MARTIN

4 COUP is founded on the principle that nothing is principally static, every stone must be turned, and the last piece of discarded furniture is the next masterpiece. COUP Timeline. The Story of COUP. UM RTIN From a monthly storage rental to flea market antique peddling, staple gun upholstery, and D.I.Y. refinishing COUP D ETAT was founded in 2004 by Darin Geise. Darin started with his hands, upholstering flea market finds and getting up at 3:30 in the morning to sell his objects at the Alameda Point Flea Market. He became an overnight sensation and the marquee attraction at the monthly market, routinely selling out of his goods before midday. Beginning in the shadows of the Antique Giants of Jackson Square, Therien and Co, Ed Hardy, and Candace Barnes, COUP D ETAT became the premier destination for designers in San Francisco After 7 years of success at Shears and Windows Darin opens a live/work showroom in the Portrero district Develops a sales outreach and marketing strategy utilizing 1stdibs.com, and employing a multitude of unconventional methods to bring COUP D ETAT s product to it s target client, designers. The Successful COUP D ETAT Studio Line begins with coup d etat the Spanish Baroque Style Chair, and blossoms as the firm s 111 rhode island street product becomes more in demand. san francisco, ca July 2007 commencment six pm Expands into a larger space in Design District with huge Year One wines provided by vino verite Party. A star is born. European buying trips begin. Induction of new space shifts aesthetic approach and COUP D ETAT s market identity. October 2008 Year two, market Crashes, everyone freaks out. COUP D ETAT bands together and grows at a faster clip than the previous year Five years of consecutive growth leads to a successful pop up shop in NYC. SF Decorator Showcase approached to decorate a room not offered in bidding process Dweller s Lodge Launch of COUP D ETAT INC. at Decorator Showcase Hall of Wisdom & Enlightenment. Also launches its COUP STUDIO line exclusively at R-Hughes in Atlanta. In an effort to simplify the brand, COUP is conceived. COUP build out May-September 10, opens September 30. CONSORTIUM BY ERIN MARTIN

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6 111 Rhode Island Street San Francisco, Ca