ANNANSTANS. In collaboration with designer Martin Bergström. Sales start 8 March Limited Edition news.

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1 PH ANNANSTANS In collaboration with designer Martin Bergström. Sales start 8 March Limited Edition news. PRESS CONTACT: press.sto@ikea.com IKEA Sverige ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 1

2 PH LET S GO ELSEWHERE... ANNANSTANS, in Swedish, means elsewhere. The name hints at the enigmatic feelings behind these limited edition news, as well as the farflung collaborations that brought them alive. ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 2

3 PH I was inspired by silence and remote islands. I wanted to create something you can t really put into words, like daydreams and memories existing elsewhere Collages and silent poetry. Martin Bergström, Designer ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 3

4 PH NEW DESIGN AND TRADITIONAL SKILLS In ANNANSTANS, the contemporary concepts of designer Martin Bergström find new expression through the skilled hands of artisans in India, Romania and Thailand. Martin s second IKEA collaboration ranges from scarves and bags, to ceramic bowls, banana-fibre baskets and even beyond, to a pair of wooden mushrooms. Teams of skilled craftspeople developed and refined the product designs with Martin challenging each other to discover what would be distinctive, attractive and achievable. Handmade touches turn each piece into a one-off that is affordable to own. We wanted ANNANSTANS to feel urban and contemporary. I knew that Martin Bergström would stretch the artisans skills to design a truly creative collection. Karin Gustavsson, IKEA Creative Leader, ANNANSTANS The artisans work for one of four social enterprises that are long-term IKEA partners. Industree and Rangsutra in India, Doi Tung in Thailand and Mesteshukar Butiq in Romania all help to create social change for marginalised communities, as well as to support traditional handicrafts. The ANNANSTANS items stand out for their collaborative, socially-minded values as much as for the quality of the design and hand-finishing. PH PH PH ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 4

5 PH TOGETHER AND DIFFERENT ANNANSTANS explores diverse ideas, collaborations, skills, materials and locations. So the items was never intended to co-ordinate in a conventional way. As Martin Bergström, ANNANSTANS designer, says: It s more like a family than a collection. The items match and they don t match. Martin has applied his prints to three sizes of cushion cover, as well as two scarves, a kaftan and a tote-style, cotton bag. Two handmade boxes speak the same design language. ANNANSTANS also features three unique ceramics a bowl, a plate and a vase that are all handmade. There are two, handwoven baskets in banana fibre and, to round out this eclectic collection, a pair of decorative mushrooms that are hand-turned from wood. An artisanal approach, in partnership with social enterprises, gives IKEA customers the opportunity to own out-of-the-ordinary designer pieces that are both individual and meaningful. ANNANSTANS is handcrafted and limited edition which makes every item a bit different but also special. When the products are sold out, they re sold out. You can t just go out and buy a new one. I want people to think of their pieces like new friends in their home. Someone you want to take good care of for a long time. Martin Bergström, Designer ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 5

6 PH PH DIGITAL PRINTING Martin Bergström begins all his prints with hand-drawn sketches, often inspired by forms in nature. Before production, the sketches become digital artwork. Digital printing transfers the ANNANSTANS prints to the textiles. This consumes much less water than other methods, so the design statement is also an environmental one. Artisans from Rangsutra social enterprise decorated the ANNANSTANS cushion covers with traditional Indian embroidery. Their handiwork adds a unique and personal contrast to Martin s striking prints. HAND STITCHING ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 6

7 PH EXPRESSIVE CUSHIONS AND FINE NEEDLEWORK There are a total of eight cushion covers in ANNANSTANS collection, of three different sizes (40x65, 65x65 and 50x50cm). With a different print on each side of the covers, a new expression is as simple as flipping over a cushion. As well as an extra dimension of colour and texture, the handstitched Indian embroidery adds the individual touch of a skilled artisan to each cushion cover. These handmade details also celebrate the long-term partnership with Randsutra social enterprise, which nurtures traditional skills and the livelihoods of craftswomen in parts of rural India. PH ANNANSTANS kuddfodral. B40 L65 cm 129:-/st Grön/ rosa/röd B50 L50 cm 99:-/st Blå/lila Grön/svart/röd B65 L65 cm 149:-/st Svart/grön ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 7

8 PH This is not only embroidery or stitching but a respect and importance to women who have not seen opportunity in their lives. Shimla Devi, Artisan, RANGSUTRA ANNANSTANS kuddfodral. B40 L65cm 129:-/st Grön/rosa/röd B50 L50 cm 99:-/st Blå/lila Grön/svart/röd B65 L65 cm 149:-/st Svart/grön ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 8

9 PH BOLD PRINT AND RELAXED STYLE Whether chilling out alone in the garden or hanging out in glamorous company at the beach, ANNANSTANS kaftan is a vivid yet understated outer shirt that, like a daytime reverie, is easy to slip into. With a V-neck front and round neck at the back, the fabric is sheer, 100% cotton for quality and comfort. The grey and blue print is repeated on the ANNASTANS scarf and on the ANNANSTANS bag. ANNANSTANS kaftan 249: PH PH ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 9

10 PH PH TWO DESIGNS, MANY STATEMENTS ANNANSTANS scarf is available with two choices of Martin Bergström-designed print in sheer, 100% cotton fabric. Light, comfortable and sophisticated to wear as a versatile accessory, the scarf adds a vibrant accent of contemporary design to any outfit. Of course, you can also use the fabrics as decorative textiles, in whatever direction your imagination leads you. PH ANNANSTANS scarf 129:-/st Röd/svart/vit Grå/blå ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 10

11 PH HOLDS IDEAS, CARRIES SHOPPING ANNANSTANS bag is a tote-style, 100% cotton accessory that s made in India by artisans of Industree social enterprise. The Martin Bergström print covers the whole bag, including the carry-straps, for a bold and modern expression when slung over the shoulder on the high street. And even when it is simply hanging up by your front door. This same print is also reflected in ANNANSTANS scarf and ANNANSTANS kaftan. ANNANSTANS väska 129: PH ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 11

12 PH EMPTY BOX, FULL POTENTIAL Vibrant, Martin Bergström-designed fabrics cover and line these ANNANSTANS boxes, made by Industree social enterprise. Available in two designs, the inside of the box has a different pattern to the outside. So you can simply take off the lid to reveal a new expression. The sturdy, paperboard frame combines lightweight convenience with reassuring stability. So these are practical storage boxes as well as striking decorative accessories. PH ANNANSTANS lådor med lock. Ø20.5, H8.5 cm 129:-/st Ø25, H11 cm 99:-/st ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 12

13 PH PH MODEST OVENS The capabilities of the Doi Tung artisans are limited only by the capacity of their ovens and other practical concerns. ANNANSTANS ceramics tries to push the boundaries of both. A variety of specialists rose to the challenge set by Martin s ideas. They developed the unusual, rough -looking texture, paired with a special glaze and a carefully-controlled firing technique to achieve a distinctive effect that s subtly different from piece to piece. Doi Tung has been an IKEA partner since 2012 and the artisans agree that ANNANSTANS has allowed them to showcase a new dimension to their craftsmanship. BIG IDEAS ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 13

14 PH ALL TOGETHER OR ALL ALONE Ceramic production usually aims for cookie-cutter results, where the end product is basically identical each time. ANNANSTANS invited Doi Tung to explore instead a handmade imperfection that would make each individual product unique. This means that the ANNANSTANS bowl, plate and vase all have their own individual identities, as well as sitting together as a family. With their highly distinctive forms, textures and colours, they can give an intriguing decorative effect almost anywhere in the home. These items are different to other products. It took a lot of effort to perfect the processes for glazing, colouring and firing the ceramics. These are the most challenging products that I ve made. PH Thavorn Samart, Artisan, Doi Tung ANNANSTANS serie. Vas 199: Skål 199: Tallrik 149: ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 14

15 PH These IKEA products are different to other brands. The texture isn t smooth and there are many patterns and designs in each product. Sang-aroon Choommongkol, Artisan, Doi Tung PH The unique form and texture took a lot of trial and error to get right, so I m incredibly proud to have made such beautiful IKEA products. Songkran Boontan, Artisan, Doi Tung I m proud and happy that the products made by the hill tribe will reach stores and customers all over the world. Mon Aye-com, Artisan, Doi Tung ANNANSTANS vas 199:-/st ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 15

16 PH PH CURIOUS MUSHROOMS Woodturning skills, generations old, live on through the hands of artisans at a small workshop outside Bucharest, Romania. This is part of Mesteshukar ButiQ (MBQ), a social enterprise and IKEA partner that promotes Roma craftsmanship and inclusivity through high-quality, handmade products. For ANNANSTANS items, Martin wanted to develop a hand-turned wood product together with the artisans at MBQ. An object that would feel individual, authentic, natural and, of course, pleasing to look at. Such careful handiwork takes extreme skill and focus. SERIOUS BUSINESS ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 16

17 PH OBVIOUS AND ENIGMATIC Mushrooms are a frequent motif in Martin s work. The form is instantly recognisable, yet exudes an air of mystery that fits perfectly with the themes of ANNANSTANS. The wood, as with any IKEA product, comes only from well managed resources. To find a material that suits the craftsperson, the designer as well as the strict IKEA sourcing policy was a time-consuming part of the mushroom production. The finishing touches rely on the handiwork and on the deep knowledge of the Roma artisans at MBQ. This IKEA collaboration brings their talents to a wider audience. MBQ is a well-established social enterprise that offers a more secure livelihood to Roma artisans through a network of communities and workshops across Romania. PH You need to be extremely precise when you work, otherwise the product s ruined. Dan Virgil, Woodturner, MBQ ANNANSTANS dekoration 149:- /set om ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 17

18 PH PH NATURAL FIBRES The dried stem of the banana plant, stripped into individual fibres, is an attractive raw material for handwoven products such as ANNANSTANS baskets. This renewable resource, a by-product of banana farming, is one of the strongest natural fibres. At Industree in India, handwoven natural fibres are a speciality. But rather than their usual neatness and precision, Martin wanted an organic and haphazard look that would showcase the beautiful, natural material. Mani, a master artisan, coined a term for the novel technique that she developed to achieve the desired imperfect yet durable effect. I called it what it is crazy weave! I like this type of topsy-turvy weaving. The basket pattern and finish look really nice and they were so much fun to make. CRAZY WEAVING ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 18

19 PH TWO SIZES, ONE EXPRESSION There are two sizes of ANNANSTANS baskets to choose from. Both are handmade with an eyecatching, criss-cross weaving style. They re practical as well as decorative. The baskets have a sturdy, flat base and banana fibre is hardwearing as well as good looking. With their skilled hands and knowledge of the raw material, the specialist artisans at Industree social enterprise in India have created a woven basket with a unique and an intriguing new expression. PH My first reaction to the design was What is this?! I thought it was very difficult, it appeared quite complex. But I love to try new things, so... Mani, Master Artisan, Industree ANNANSTANS korgar. Ø45, H22 cm. 199: Ø58, H28 cm. 299: ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 19

20 PH COLLABORATION MANY CO-CREATORS ANNANSTANS was a collaborative effort between IKEA product developers, designer Martin Bergström and talented artisans from four different social enterprises in India, Romania and Thailand. Each member of this international team contributed with their own ideas, skills and experience to create a highly distinctive set items. From left: Smita Chandna, partner development leader Social Entrepreneurs IKEA of Sweden. Jacob Mathew CEO Industree crafts foundation. Martin Bergström, designer. ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 20

21 PH MARTIN BERGSTRÖM ANNANSTANS is the second IKEA collaboration with Martin Bergström. In 2016, he developed SVÄRTAN, a fashion-meets-furniture set of items in shades of black. With ANNANSTANS, Martin welcomed the opportunity to collaborate with skilled artisans and to promote the work of social enterprises around the world. The big question for me around the collaboration has been How can we bring our differences together, making them work in a collection? So, we ve been pushing both our boundaries, mixing my ideas with their traditions and handicraft until we got just the right feeling to each and every item. Martin Bergström, Designer Martin Bergström, designer ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 21

22 PH Mani, Master artisan and trainer at Industree. INDUSTREE PRODUCER TRANSFORM Industree Producer Transform operates a number of artisan-owned self-help groups, mainly in the southern Indian states of Karnataka and Tamil Nadu. In these rural locations, full-time employment is scarce. Industree PT production centres give artisans the opportunity to generate a regular income, close to home. These artisans eight out of 10 of whom are women specialise in handwoven natural fibres, such as the banana bark in ANNANSTANS. They all decide on financial and business matters through a democratic process. As well as IKEA collaborations, Industree PT also creates and markets its own distinctive products across India. ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 22

23 PH Chandani, textile artisan at Rangsutra. RANGSUTRA Rangsutra is a handicraft company owned by a community of over two thousand artisans from across rural India, including Rajasthan, Uttar Pradesh, Kashmir and Manipur. For over 10 years, it has empowered women (70% of the artisans are female), secured sustainable livelihoods and nurtured the local handicraft traditions. Artisans at Rangsutra specialise in traditional Indian embroidery, textile and grass weaving. Alongside the IKEA collaborations, Rangsutra markets own-brand products direct to customers through its online shop. ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 23

24 PH DOI TUNG DEVELOPMENT PROJECT Formed in 1988, Doi Tung Development Project is one of the oldest and most established social enterprises. Its founding mission was to help the local hill tribe people in northern Thailand to manage the forest and to generate a sustainable livelihood. IKEA partnerships with Doi Tung began in 2012, working with almost all of their nearly 300 artisans on hand formed pottery, hand woven textiles and handmade mulberry paper products for limited IKEA collections. As well as their handicrafts business, Doi Tung also grows crops such as coffee and macadamia nuts. The nutshells even become biofuel. In all, the Doi Tung region is home to around 11,000 people across 29 villages, over an area of 150 square km. ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 24

25 PH MBQ (MESTESHUKAR BUTIQ) MBQ is a Bucharest-based social enterprise that works towards integration, education and sustainable livelihoods for Roma artisans throughout Romania. The business combines centuries-old techniques with modern design, to create high-quality home-décor and fashion products. Every object that MBQ sells provides income for Roma artisans. ANNANSTANS is the second IKEA product collaboration to which MBQ has contributed, with a further two in development for As a result of this partnership, MBQ can provide regular work for more artisans and develop its production for a broader market. This also helps to promote and to safeguard the traditional Roma craftsmanship that might otherwise disappear. Dan Virgil, Woodturner at Mesteshukar Butiq. ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 25

26 PH IKEA + SOCIAL ENTREPENEURS ANNANSTANS is the latest IKEA limited edition news designed and handmade in partnership with social enterprise businesses. As of October 2018, a total of 26 such IKEA partners in 15 countries provide a secure livelihood for marginalised women and other groups. Some of these social enterprise partners contribute to international product ranges, such as ANNANSTANS. Others may develop products or provide services for just a few IKEA stores. An increasing amount of IKEA coffee now comes from a social enterprise partner in Uganda. The IKEA initiative is on track to create 25,000 jobs by In the five years since the first small-scale collaboration, more than 15,000 people have found stable employment through a social enterprise partner. Thanks to these ongoing partnerships, IKEA customers can continue to enjoy unique handicrafts, fairly-sourced foods and tailormade local services. We are currently working with social entrepreneurs in Belgium, Croatia, Denmark, India, Indonesia, Italy, Jordan, Netherlands, Norway, Romania, Spain, Sweden, Thailand, Uganda and USA. Global partners Local partners ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 26

27 IMAGE OVERVIEW PH PH PH PH PH PH PH PH PH PH PH PH PH PH PH PH PH PH PH PH PH PH PH PH PH ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 27

28 IMAGE OVERVIEW Images from Industree and Rangsutra in India. PH PH PH PH PH PH PH Mani, Master artisan and trainer at Industree. Martin Bergström, designer. Mani, Master artisan and trainer at Industree. PH Chandani, Shraddha, textile artisans at Rangsutra. Kiran, Shraddha, Chandani, Manju, textile artisans at Rangsutra. PH PH PH PH PH PH PH PH Manju, textile artisan Rangsutra. Manju, textile artisan Rangsutra. PH PH PH PH Martin Bergström, designer. Martin Bergström, designer. Smita Chandna, partner development leader Social Entrepreneurs IKEA of Sweden. Jacob Mathew CEO Industree crafts foundation. Martin Bergström, designer. Karin Gustavsson, Creative Leader IKEA of Sweden. Martin Bergström, designer. Karin Gustavsson, Creative Leader IKEA of Sweden. Martin Bergström, designer. Martin Bergström, designer. ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 28

29 IMAGE OVERVIEW Images from Doi Tung in Thailand. PH PH PH PH PH PH PH PH PH PH PH PH ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 29

30 IMAGE OVERVIEW Images from Mesteshukar Butiq in Romania. PH PH PH PH PH PH PH Dan Virgil, Woodturner at Mesteshukar Butiq. Dan Virgil, Woodturner at Mesteshukar Butiq. Dan Virgil, Woodturner at Mesteshukar Butiq. ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 30

31 IMAGE OVERVIEW Different print on each side Different print on each side Different print on each side PE PE PE PE PE PE PE708849, PE PE712896, PE PE708866, PE ANNANSTANS väska 129:- 100% bomull. Design: Martin Bergström. B36 H48 cm. Grå/blå ANNANSTANS kaftan 249:- Enbart avsedd för vuxna. En storlek passar alla. 100% bomull. Design: Martin Bergström. B110 L130 cm. Grå/blå ANNANSTANS scarf 129:- 100% bomull. Design: Martin Bergström. B140 L140 cm. Grå/blå ANNANSTANS scarf 129:- 100% bomull. Design: Martin Bergström. B140 L140 cm. Röd/svart/vit ANNANSTANS korg 199:- Klarlackad bananfiber. Design: Martin Bergström. Ø45, H22 cm ANNANSTANS korg 299:- Klarlackad bananfiber. Design: Martin Bergström. Ø58, H28 cm ANNANSTANS kuddfodral 129:- 100% bomull. Design: Martin Bergström. B40 L65 cm. Svart/ vit/lila ANNANSTANS kuddfodral 129:- 100% bomull. Design: Martin Bergström. B40 L65 cm. Grön/ rosa/röd ANNANSTANS kuddfodral 99:- 100% bomull. Design: Martin Bergström. B50 L50 cm. Blå/lila Different print on each side Different print on each side Different print on each side Different print on each side Different print on each side PE708856, PE ANNANSTANS kuddfodral 99:- 100% bomull. Design: Martin Bergström. B50 L50 cm. Grön/ svart/röd PE708862, PE ANNANSTANS kuddfodral 99:- 100% bomull. Design: Martin Bergström. B50 L50 cm. Grå/ grön/röd PE708858, PE ANNANSTANS kuddfodral 99:- 100% bomull. Design: Martin Bergström. B50 L50 cm. Lila/rosa PE708865, PE ANNANSTANS kuddfodral 149:- 100% bomull. Design: Martin Bergström. B65 L65 cm. Svart/ grön PE708847, PE ANNANSTANS kuddfodral 149:- 100% bomull. Design: Martin Bergström. B65 L65 cm. Blå/ svart/röd PE ANNANSTANS skål 199:- Stengods. Design: Martin Bergström. L25 B18, H10 cm. Mörkblå/grön PE ANNANSTANS tallrik 149:- Stengods. Design: Martin Bergström. L29 B16 cm. Svart/ brun PE ANNANSTANS vas 199:- Stengods. Design: Martin Bergström. H27 cm. Grön PE ANNANSTANS dekoration 149:-/set om 2 Innehåller: 2 svampar (H6 cm). Massiv bok. Design: Martin Bergström PE ANNANSTANS låda med lock 99:- Papp och 100% bomull. Design: Martin Bergström. Ø20.5, H8.5 cm. Mörkgrå/lila PE ANNANSTANS låda med lock 149:- Papp och 100% bomull. Design: Martin Bergström. Ø25, H11 cm. Röd ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 31

32 PH PRESS CONTACT IKEA Sverige ANNANSTANS / IKEA PRESS KIT / 8 MARCH 2019 / 32

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