90-00 s LIMITED EDITION IKEA CLASSICS LAUNCHING 7 DECEMBER IKEA 75 limited edition classics / IKEA PRESS KIT / 2018 / 1

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1 90-00 s LIMITED EDITION IKEA CLASSICS LAUNCHING 7 DECEMBER 2018 IKEA 75 limited edition classics / IKEA PRESS KIT / 2018 / 1

2 THANK YOU FOR 75 YEARS OF LIFE AT HOME 75 years have passed since Ingvar founded IKEA by his uncle s kitchen table marks a year for celebration celebrating the vision of making every day a bit better for people, of furnishing homes and sharing knowledge all around the world. But this birthday is not just about us at IKEA. This year we re going beyond the balloons, bargains and cake, choosing to make the celebration about someone else. Let s make it about you. Because without you we wouldn t be the same dream team. Without you; the single dad, the college student, the family of seven, the newly-wed couple and the young adult, IKEA would, literally, be just another part. But what s a birthday without surprises? To kick it off we launched a few of our golden oldies from the s in August followed by the s in October. 7 December it s time to meet the third and last hand-selected range of IKEA classics celebrating 75 years of IKEA design. Get nostalgic with favourites from the s. Each launch is very different, signifying its time period; from dark woods with a classic expression, to a very playful style with strong colours, and then to a more minimal look with natural light woods and graphic colours, says Karin Gustavsson, Creative Leader, IKEA of Sweden. We must admit, we ve missed them quite a bit, and hope you have too. IKEA 75 limited edition classics / IKEA PRESS KIT / 2018 / 2

3 PH s EDITION LAUNCHING 7 DECEMBER PH PH IKEA PS 1999 fåtölj 1495: IKEA PS 1995 bänk med förvaring 995: FINANSIELL dekoration, häst 79: GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 3

4 MINIMAL MUST-HAVES PH Looking back upon the 90 s, it doesn t feel all too long ago, right? It s simple and minimal, mixing untreated, blonde Scandinavian woods with graphic patterns. During the 90 s, we went for a more natural expression. I think the sculptural furniture of Thomas Sandell is iconic. The small bench with wheels on one end, and legs on the other, was a design piece desired by so many people at that time, says Karin Gustavsson. Its sleek design comes with a good dose of functionality thanks to its hidden storage. Place in the hallway, the bedroom, or why not as a small bench in the living room? IKEA PS 1995 bänk med förvaring 995: BJURÅN stol 695: IKEA PS 1999 fåtölj 1495: SIPPRUTA kuddfodral 59:-/st L65 B40 cm. Svart Röd SIPPRUTA kuddfodral 49:- L50 B50 cm. Svart SJUTTIOFEM taklampa, rund 99: Upphäng säljs separat. IKEA PS 1995 soffbord 995: IKEA 75 limited edition classics / IKEA PRESS KIT / 2018 / 4

5 PH PH IKEA PS bench was launched in the first PS collection back in Using PS in letters means Post Scriptum - an addition to what you ve already been writing. In other words, it symbolises that IKEA added something extra to offer. With the PS collection IKEA wanted to challenge and explore what Scandinavian modern design could be and look like. IKEA PS 1995 bänk med förvaring 995: FINANSIELL dekoration, häst 79: IKEA 75 limited edition classics / IKEA PRESS KIT / 2018 / 5

6 PH IKEA PS 1999 fåtölj 1495: IKEA PS 1995 soffbord 995: IKEA 75 limited edition classics / IKEA PRESS KIT / 2018 / 6

7 PH PH PH BJURÅN chair, formerly known as ÖGLA, was first launched back in To this day it s still manufactured by the same factory in Poland, and the solid wood bent in the same artisanal way. It s a real statement piece, don t you agree? Place it by itself as a single pop of colour, or as a set around your dining table. BJURÅN stol 695:-/st SJUTTIOFEM taklampskärm, rund 99: Upphäng säljs separat. ALBACKEN fåtölj 695: IKEA 75 limited edition classics / IKEA PRESS KIT / 2018 / 7

8 PH SIPPRUTA textile were designed for the first IKEA PS collection back in The idea was to create a textile base for the PS collection consisting of classic and timeless patterns, designed to last a long time. New cushion covers are the perfect solution for instantly changing the mood of a room. IKEA PS 1999 fåtölj 1495: SIPPRUTA kuddfodral 49:-/st L50 B50 cm. Svart Röd SIPPRUTA kuddfodral 59:-/st L65 B40 cm. Röd Svart IKEA 75 limited edition classics / IKEA PRESS KIT / 2018 / 8

9 75 YEARS WITH IKEA - AND YOU The roots of a furniture dealer One could say that the story begins in 1926 the year that Ingvar Kamprad was born in Elmtaryd, a small farm near the village of Agunnaryd in southern Sweden. It wouldn t take long before his entrepreneurial spirit burst into life. At the mere age of five he was selling matches to his nearby neighbours. The idea was to meet people s needs with products at reduced prices - the IKEA concept before Ingvar himself even realized it. Going forward, he found that he could buy matches in bulk in Stockholm, and re-sell them individually at a very low price while still making a good profit. From matches to flower seeds, greeting cards, and later on; pencils and ball-point pens, Ingvar is 17 years old when his father gives him money as a reward for successful studies. Ingvar uses this to establish his own business. The year is 1943 and IKEA is born. From forest to showroom In 1948 the first furniture is introduced into the IKEA offer. It s produced by local manufacturers in the forests close to Ingvar s home. A few years later, the very first showroom opens in Älmhult a space for people to physically experience the furniture before placing an order. The first IKEA store, the largest furniture display in Scandinavia at the time, had 6,700 square meters of home furnishings. Today, IKEA is present in 48 countries with a little under 400 stores around the globe. Who would ve ever imagined that the boy selling matches would one day be the owner of the world s largest furniture retailer? The real deal: democratic design The IKEA concept transcends beyond the flatpack it s about you too. You re a part of what IKEA calls its democratic design process: We do our part, you do yours, together we save money. There are many ways in which you as a customer are significant to IKEA being the brand it is today; from having a climate positive approach at home to providing feedback, just to name a few. It s partly because of you, that the IKEA story lives on yet today. With Ingvar s wise words embedded in everything that is accomplished: Most things still remain to be done. Oh, what a glorious future!, this 75th anniversary is also about looking ahead, towards an even brighter future together. IKEA 75 limited edition classics / IKEA PRESS KIT / 2018 / 9

10 WANT TO LEARN MORE ABOUT THE HISTORY OF IKEA? VISIT THE IKEA MUSEUM! It s now 75 years since we started creating a better everyday life for the many people. Come and meet us, look into the past as well as the future! IKEA Museum offers a main exhibition that shares the story from the early days of IKEA to the company that we are today. Our current temporary exhibitions are IKEA 75 anniversary and IKEA Hacked: Our Products. Your Ideas. IKEA Museum is located in the building that once was the first IKEA store in the world. Welcome to Älmhult, Sweden! IKEA 75 limited edition classics / IKEA PRESS KIT / 2018 / 10

11 PRODUCT INFO s High resolution images: press.ikea.se/ikea75-90/00-tal PE ALBACKEN fåtölj 695:- Rotting. Design: K Hagberg/ M Hagberg. B71 D73.5, H67 cm PE BJURÅN stol 695:- Klarlackad polypropenplast. B42 D52, H88 cm. Mörkröd PE SIPPRUTA kuddfodral 49:- 100% bomull från mer hållbara odlingar. Design: Tom Hedqvist. L50 B50 cm. Röd PE SIPPRUTA kuddfodral 49:- 100% bomull från mer hållbara odlingar. Design: Tom Hedqvist. L50 B50 cm. Svart PE SIPPRUTA kuddfodral 59:- 100% bomull från mer hållbara odlingar. Design: Tom Hedqvist. L65 B40 cm. Röd PE SIPPRUTA kuddfodral 59:- 100% bomull från mer hållbara odlingar. Design: Tom Hedqvist. L65 B40 cm. Svart PE TYNGDKRAFT ljusstake 79:-/3 st Design: K Hagberg/M Hagberg. Höjd 10 cm, 13 cm, 16 cm. Off-white PE IKEA PS 1995 soffbord 995:- Faner och stål. Design: Tomas Eriksson. L115 B50, H48 cm PE IKEA PS 1995 bänk med förvaring 995:- Klarlackad faner/massiv björk. Design: Tomas Sandell. B90 D32, H41.9 cm. Vit PE IKEA PS 1999 fåtölj 1495:- Överdrag: 100% bomull från mer hållbara källor. Design: Eva Lilja Löwenhielm. B71.5 D55.5, H75 cm. ORRSTA röd PE FINANSIELL dekoration, häst 79:- Fältspatsporslin. L14 H15 cm. Vit PE FINANSIELL dekoration, häst 79:- Fältspatsporslin. L14 H15 cm. Svart PE IKEA PS 1995 ljusstake 99:- Gjutjärn. Design: Tomas Eriksson. H8.2 cm. Svart PE SJUTTIOFEM taklampskärm, rund 99:- Rispapper och lackat stål. Ø70 cm. Vit Upphäng säljs separat. GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 11

12 PE IKEA PS 1995 klocka 99:- Lackat stål. Design: Thomas Eriksson. 14 cm. Klargrön Batterier säljs separat. PE PE IKEA PS VÅLLÖ vattenkanna 12:- Plast. Design: Monika Mulder. 17 cm. Grön Rosa Vit PE IKEA 75 limited edition classics / IKEA PRESS KIT / 2018 / 12

13 CONTACT 7 DECEMBER 2018 press.sto@ikea.com IKEA 75 limited edition classics / IKEA PRESS KIT / 2018 / 13