THANK YOU FOR 75 YEARS OF LIFE AT HOME

Transcription

1 GRATULERA LIMITED EDITION INTAGE COLLECTION LAUNCHING SEP, OCT, DEC GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 1

2 THANK YOU FOR 75 YEARS OF LIFE AT HOME Seventy-five years have passed since Ingvar founded IKEA by his uncle s kitchen table, and 2018 marks a year for celebration celebrating the vision of making every day a bit better for people, of furnishing homes and sharing knowledge all around the world. But this birthday is not just about us at IKEA. This year we re going beyond the balloons, bargains and cake, choosing to make the celebration about someone else. Let s make it about you. Because without you we wouldn t be the same dream team. Without you; the single dad, the college student, the family of seven, the newly-wed couple and the young adult. But what s a birthday without surprises? To kick it off, a few of the golden oldies are back. Meet GRATULERA, the vintage collection celebrating 75 years of IKEA design. It s time to get nostalgic with hand-selected favourites from the s, s and the s, launching at three different dates. Each launch is very different, signifying its time period; from dark woods with a classic expression, to a very playful style with strong colours, and then to a more minimal look with natural light woods and graphic colours, says Karin Gustavsson, Creative Leader, IKEA of Sweden. We must admit, we ve missed them quite a bit, and hope you have too. GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 2

3 PH s EDITION LAUNCHING SEPTEMBER PH PH PH PH VÄLFYLLD decorative bowl $2.99. LÖVBACKEN side table $ KNÄSJÖ floor lamp $149. LÖVBACKEN side table $ GAGNET armchair $ GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 3

4 PH s EDITION LAUNCHING OCTOBER PH PH RÅANE armchair. Price upon request. FÄRGSTARK pendant lamp $ Blue FÄRGSTARK glass-door cabinet. Price upon request. GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 4

5 PH s EDITION LAUNCHING DECEMBER PH PH IKEA PS 1999 armchair. Price upon request. IKEA PS 1995 storage bench. Price upon request. FINANSIELL decoration, horse. Price upon request. White GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 5

6 CLASSIC COMEBACKS PH Step into the s; a time in IKEA that brought about some of its very first iconic products. The designs capture a sombre expression where darker woods meet classic lines. An icon is an icon because it s unexpected, or considered an innovation of its time. Like the LÖVBACKEN table (previously known as LÖVET), such a cool statement piece, with only three legs, the tips covered in metal. It s our first knock down product, says Karin Gustavsson. Ironically, the flat-pack idea came about by chance. IKEA co-worker, Gillis Lundgren spontaneously decided to remove the legs of the table to make it fit into his tiny car and avoid damage during transit. Today, almost all IKEA products are flat-packaged. In other words: easier transportation and less trucks on the road. STRANDMON wing chair $349. LÖVBACKEN side table $ SKOVEN rug, high pile $ GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 6

7 PH KNÄSJÖ floor lamp was launched in 1958 as TRINETT and had the period-typical description of being super modern. Six decades later, it might not be super modern, but it still has uniquely designed lamp shades. Any changes? The lamp shades that used to be in different colours are now all white. And of course there s the use of LED light bulbs, which are more energy efficient. KNÄSJÖ floor lamp $149. GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 7

8 PH PH IKEA launched the handmade GANGET armchair in 1958 when its first store opened in Älmhult, Sweden. During the grand opening, all journalists had the chance to sit in the armchair s round design - a representation of a more optimistic future. GAGNET armchair $ LÖVBACKEN side table $ SKOVEN rug, high pile $ GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 8

9 PH Did you know that the STRANDMON armchair was one of Ingvar s favourites? And of course it s being brought back in a new colour. STRANDMON wing chair $349. GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 9

10 PH PH Some of the products are icons of vintage furniture - they re everywhere today! I still buy IKEA vintage in auctions and second-hand shops. I see people having this desire for history and heritage. - Karin Gustavsson, IKEA Creative Leader BJURÅN chair $99. TILLPLATTAD tray $9.99. GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 10

11 FUN FAVOURITES PH We re reminiscing back to the 70 s and 80 s with a smile on our faces. It s bold, colourful and fun. No one in IKEA can talk about this era without mentioning the beloved KLIPPAN sofa. I just love the covers that are like puffy jackets - they re cool and colourful. It s a tribute to the Memphis group, an 80 s design movement that was very popular during that time. The KLIPPAN sofa was one of the first affordable sofas we had to offer, which is why it s an icon of its time, says Karin. Launched upon declaring the living room for children, KLIPPAN was created with the idea of a sofa that could withstand the human need to play. For GRATULERA, new covers will come in a bright yellow, fiery red and a cool cobalt blue. KLIPPAN 2-seat sofa $459. Ransta red RÅANE armchair $ FÄRGSTARK glass-door cabinet $99. MOSAIKBLAD cushion cover $5.99/each. Red/black Blue/black Yellow/black MOSAIKBLAD cushion cover $5.99. Black/white FÄRGSTARK rug, low pile $349. Ø200cm. FÄRGSTARK pendant lamp $34.99/each. Silver Blue Red Yellow Version without lamps: PH GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 11

12 PH PH When launched in 1983, RÅANE armchair was called JÄRPEN. Designer Niels Gammelgaard wanted to challenge the idea of an armchair and see if it was possible to make it comfortable without any filling or fabric. The solution? Mesh material designed resource-efficiently. MOSAIKBLAD cushion cover $5.99/each. Yellow/black Blue/black FÄRGSTARK pendant lamp $34.99/each. Silver Blue Red Yellow FÄRGSTARK rug, low pile $349. W200 L200cm. RÅANE armchair $ MOSAIKBLAD cushion cover $5.99/each. Yellow/black Blue/black GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 12

13 PH During the 80 s Åsa Gray made some beautiful colourful designs for IKEA. She was one of our icon designers and so very Scandinavian. I particularly like the rugs and cushions - they re significant for that time period. - Karin Gustavsson, IKEA Creative Leader FÄRGSTARK rug, low pile $349. Ø200cm. MOSAIKBLAD cushion cover $5.99. Red/ black GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 13

14 PH PH PH PH MORGONDOFT mug $3.99/each. FÄRGSTARK rug, low pile $349. W200 L200cm. TYNGDKRAFT candlestick, set of 3 $ MORGONDOFT mug $3.99. GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 14

15 PH PH I think my strongest memory from the 80 s are my two KLIPPAN sofas. By adding colourful, bold textiles I made them my own - it completely changed my living room. They became my art pieces, and I just loved them. - Karin Gustavsson, IKEA Creative Leader KLIPPAN 2-seat sofa $459. Ransta blue MOSAIKBLAD cushion cover $5.99. Black/white GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 15

16 MINIMAL MUST-HAVES PH Looking back upon the 90 s, it doesn t feel all too long ago, right? It s simple and minimal, mixing untreated, blonde Scandinavian woods with graphic patterns. During the 90 s, we went for a more natural expression. I think the sculptural furniture of Thomas Sandell is iconic. The small bench with wheels on one end, and legs on the other, was a design piece desired by so many people at that time, says Karin Gustavsson. Its sleek design comes with a good dose of functionality thanks to its hidden storage. Place in the hallway, the bedroom, or why not as a small bench in the living room? IKEA PS 1995 storage bench. Price upon request. BJURÅN chair $99. IKEA PS 1999 armchair. Price upon request. SIPPRUTA cushion cover. Price upon request. L65 W40cm. Black Red SIPPRUTA cushion cover. Price upon request. L50 W50cm. Black SJUTTIOFEM pendant lamp, round $ Cord set is sold separately. IKEA PS 1995 coffee table. Price upon request. IKEA PS 1995 rug $349. GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 16

17 PH PH IKEA PS bench was launched in the first PS collection back in Using PS in letters means Post Scriptum - an addition to what you ve already been writing. In other words, it symbolises that IKEA added something extra to offer. With the PS collection IKEA wanted to challenge and explore what Scandinavian modern design could be and look like. IKEA PS 1995 storage bench. Price upon request. FINANSIELL decoration, horse. Price upon request. White IKEA PS 1995 storage bench. Price upon request. FINANSIELL decoration, horse. Price upon request. White GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 17

18 PH IKEA PS 1999 armchair. Price upon request. IKEA PS 1995 coffee table. Price upon request. GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 18

19 PH PH PH BJURÅN chair, formerly known as ÖGLA, was first launched back in To this day it s still manufactured by the same factory in Poland, and the solid wood bent in the same artisanal way. It s a real statement piece, don t you agree? Place it by itself as a single pop of colour, or as a set around your dining table. BJURÅN chair $99/each. SJUTTIOFEM pendant lamp shade, round $ Cord set is sold separately. IKEA PS 1995 rug $349. ALBACKEN armchair. Price upon request. GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 19

20 PH SIPPRUTA textile were designed for the first IKEA PS collection back in The idea was to create a textile base for the PS collection consisting of classic and timeless patterns, designed to last a long time. New cushion covers are the perfect solution for instantly changing the mood of a room. IKEA PS 1999 armchair. Price upon request. SIPPRUTA cushion cover. Price upon request. L50 W50cm. Black Red SIPPRUTA cushion cover. Price upon request. L65 W40cm. Red Black GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 20

21 75 YEARS WITH IKEA - AND YOU The roots of a furniture dealer One could say that the story begins in 1926 the year that Ingvar Kamprad was born in Elmtaryd, a small farm near the village of Agunnaryd in southern Sweden. It wouldn t take long before his entrepreneurial spirit burst into life. At the mere age of five he was selling matches to his nearby neighbours. The idea was to meet people s needs with products at reduced prices - the IKEA concept before Ingvar himself even realized it. Going forward, he found that he could buy matches in bulk in Stockholm, and re-sell them individually at a very low price while still making a good profit. From matches to flower seeds, greeting cards, and eventually; pencils and ball-point pens, Ingvar is 17 years old when his father gives him money as a reward for successful studies. Ingvar uses this to establish his own business. The year is 1943 and IKEA is born. From forest to showroom In 1948 the first furniture is introduced into the IKEA offer. It s produced by local manufacturers in the forests close to Ingvar s home. A few years later, the very first showroom opens in Älmhult a space for people to physically experience the furniture before placing an order. The first IKEA store, the largest furniture display in Scandinavia at the time, had 6,700 square meters of home furnishings. Today, IKEA is present in 48 countries with a little under 400 stores around the globe. Who would ve ever imagined that the boy selling matches would one day be the owner of the world s largest furniture retailer? The real deal: democratic design The IKEA concept transcends beyond the flatpack it s about you too. You re a part of what IKEA calls its democratic design process: We do our part, you do yours, together we save money. There are many ways in which you as a customer are significant to IKEA being the brand it is today; from having a climate positive approach at home to providing feedback, just to name a few. It s partly because of you, that the IKEA story continues to live on today. With Ingvar s wise words embedded in everything that is accomplished: Most things still remain to be done. Oh, what a glorious future!, this 75th anniversary is also about looking ahead, towards an even brighter future together. GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 21

22 WANT TO LEARN MORE ABOUT THE HISTORY OF IKEA? VISIT THE IKEA MUSEUM! It s now 75 years since we started creating a better everyday life for the many people. Come and meet us, look into the past as well as the future! The IKEA Museum offers a main exhibition that shares the story from the early days of IKEA to the company that we are today. Our current temporary exhibitions are IKEA 75 anniversary and IKEA Hacked: Our Products. Your Ideas. The IKEA Museum is located in the building that once was the first IKEA store in the world. Welcome to Älmhult, Sweden! GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 22

23 PRODUCT INFO / September launch PE PE PE PE PE BJURÅN chair $99. STRANDMON wing chair $349. GAGNET armchair $ KNÄSJÖ floor lamp $149. LÖVBACKEN side table $ Stained, clear lacquered solid beech and beech plywood. W42 D52, H88cm. Dark brown Fixed cover: 100% polyester. W81 D98, H101cm. Velvet turquoise Clear lacquered rattan and powder coated steel. W69 D72, H66cm. Rattan/black 100% cotton and powder coated steel. H125cm. White/black Tinted, clear lacquered foil and solid beech. L77 W39, H51cm. Light brown PE PE PE PE VÄLFYLLD decorative bowl $2.99. Glass. L11.2 W10.2, H6.2cm. SKOVEN rug, high pile $ Pile: 100% polypropylene. Backing: synthetic latex. W133 L195cm. Grey/black TILLPLATTAD tray $ % recycled and laminated paperboard. Ø43cm. Brown VÄRLDSBRA carrier bag, large $ % polypropylene. W55 D35, H37cm. 71l s GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 23

24 PRODUCT INFO / October launch PE PE PE PE PE PE PE FÄRGSTARK glass-door cabinet $99. Foil finish, tempered glass and powder coated steel. Designer: Tord Björklund. W47 D37, H171cm. Black KLIPPAN cover 2-sea sofa $459. Sofa is sold separately. 100% cotton. Ransta blue KLIPPAN cover 2-sea sofa $459. Sofa is sold separately. 100% cotton. Ransta red KLIPPAN cover 2-sea sofa $459. Sofa is sold separately. 100% cotton. Ransta yellow RÅANE armchair $ Powder coated steel. Designer: Niels Gammelgaard. W64 D69, H71.5cm. Black TYNGDKRAFT candlestick, set of 3 $ Comprises: 3 candlesticks (height 9, 13 and 15 cm). Powder coated steel. Designer: K Hagberg/M Hagberg. Off-white MORGONDOFT mug $3.99. Stoneware. 37cl. Black/white stripe PE PE PE PE PE PE PE MOSAIKBLAD cushion cover $ % cotton. Designer: Åsa Gray. L50 W50cm. Red/black MOSAIKBLAD cushion cover $ % cotton. Designer: Åsa Gray. L50 W50cm. Yellow/black MOSAIKBLAD cushion cover $ % cotton. Designer: Åsa Gray. L65 W40cm. Black/white MOSAIKBLAD cushion cover $ % cotton. Designer: Åsa Gray. L50 W50cm. Blue/black FÄRGSTARK rug, low pile $ % wool. Designer: Åsa Gray. Ø200cm. Red FÄRGSTARK rug, low pile $ % wool. Designer: Åsa Gray. W200 L200cm. Black/white VÄRLDSBRA carrier bag, large $ % polypropylene. W55 D35, H37cm. 71l s GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 24

25 PRODUCT INFO / October launch PE PE PE PE FÄRGSTARK pendant lamp $ FÄRGSTARK pendant lamp $ FÄRGSTARK pendant lamp $ FÄRGSTARK pendant lamp $ Powder coated aluminium. Ø24cm. Silver Powder coated aluminium. Ø24cm. Blue Powder coated aluminium. Ø24cm. Red Powder coated aluminium. Ø24cm. Yellow GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 25

26 PRODUCT INFO / December launch PE ALBACKEN armchair. Price upon request. Rattan. Designer: K Hagberg/ M Hagberg. W71 D73.5, H67cm. PE BJURÅN chair. Price upon request. Clear lacquered polypropylene plastic. W42 D52, H88cm. Dark red PE SIPPRUTA cushion cover. Price upon request. 100% cotton. Designer: Tom Hedqvist. L50 W50cm. Red PE SIPPRUTA cushion cover. Price upon request. 100% cotton. Designer: Tom Hedqvist. L50 W50cm. Black PE SIPPRUTA cushion cover. Price upon request. 100% cotton. Designer: Tom Hedqvist. L65 W40cm. Red PE SIPPRUTA cushion cover. Price upon request. 100% cotton. Designer: Tom Hedqvist. L65 W40cm. Black PE IKEA PS 1995 rug $ % wool. Designer: Erika Pekkaro. W170 L240cm. Dark grey PE IKEA PS 1995 coffee table. Price upon request. Veneer and steel. Designer: Tomas Eriksson. L115 W50, H48cm. PE IKEA PS 1995 storage bench. Price upon request. Clear lacquered birch veneer/solid birch and painted finish. Designer: Tomas Sandell. W90 D32, H41.9cm. PE IKEA PS 1999 armchair. Price upon request. Cover: 100% cotton. Designer: Eva lilja Löwenhielm. W71.5 D55.5, H75cm. Ransta red PE FINANSIELL decoration, horse. Price upon request. Feldspar porcelain. L14 H15cm. White PE FINANSIELL decoration, horse. Price upon request. Feldspar porcelain. L14 H15cm. Black PE IKEA PS 1995 candle holder. Price upon request. Cast iron. Designer: Tomas Eriksson. H8.2 cm. Black PE SJUTTIOFEM pendant lamp shade, round $ Cord set is sold separately. Rice paper and powder coated steel. Ø70cm. White GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 26

27 Media contacts: Maja Boricevic Communications Coordinator IKEA Canada Kristin Newbigging Public Relations Manager IKEA Canada Stay in touch: GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 27