BRING NEW LIFE TO YOUR HOME.

Transcription

1 PE SEPTEMBER 2012 For more information on this press kit, please contact: Tracy Pang For more images, please contact: Nurliyana Azman BRING NEW LIFE TO YOUR HOME IKEA Catalogue Press Kit

2 Ready, set, sneak peek! Ready for a chance to let your mind run away with ideas? The 2013 IKEA Catalogue comes out this 30 AUGUST with 328 pages of products, tips and inspiration for a better everyday life at home. From modular sofas to LED lamps, there are tons of new products out of our full product range found online and in the IKEA store. This year, we re giving more attention and celebration to textiles and their importance at home. An easy and affordable way to bring new life to a room, textiles make a big difference without creating a big dent in your budget. There s focus on creativity, since we believe it can fit into any space. To top things off, we ve created more films and interactive features that bring the catalogue to life and keep the inspiration coming! Until you can touch, fold, rip, keep and love the 2013 IKEA Catalogue, grab a pen or your smartphone to take notes or shots and get ready to be inspired! On the following pages, there are preview images, behind-the-scenes info, background about how we strive to meet sustainability goals in catalogue production and as always, free home furnishing ideas. Welcome to the 2013 IKEA Catalogue preview! A better everyday life at home awaits IKEA Catalogue quick facts Global: 211 million copies. Malaysia: 1,090,000 copies Distributed in 43 countries in 62 versions Focuses on soft, impactful textiles as well as encouraging creativity Includes films and interactive material for even more inspiration

3 Inspiration made even easier It s never been hard to find inspiration in the IKEA catalogue, but this year it s even easier. We ve taken our insights about everyday life and used them to make changes in the catalogue to room settings, product displays, styles and more. Speaking of styles, we ve dedicated several pages of the catalogue to show our range of styles side by side. Whether you like traditional, modern, simple, bold, a little bit more Scandinavian or a little bit not, with styles grouped and shown together, it s easier to find looks and products that speak to you. For instance, we ve stopped dividing life at home into rooms. Bedrooms, for example they re as varied as the ways people sleep. We ve taken away our notions of what defined a bedroom and replaced them with the idea sleeping. We know that some homes don t have bedrooms they have one 24-hour room where people live and sleep. Life is about activities; not the walls that define where they unfold. And now, when we re showing a selection of products, we ve changed things up so it s easier to compare products. There s a better overview of the sizes, designs, styles, colours and materials of what we have but not all we have since the website and the IKEA store show all IKEA products. Plus, throughout the catalogue, look for the smartphone symbol. It leads to additions and extended material that enhance the catalogue experience with more ideas and inspiration. Once you ve found what you re looking for (and maybe what you didn t realise you needed), we ve made it easier to find more information on where you ll find even more tips, ideas and inspiration. All these changes make it easier to be inspired by what you see in the catalogue and bring new life to your home!

4 BERTA RUTA fabric RM25.90/m (Last year s price RM35/m) GÅSER rug, high pile RM895 Its high pile creates a soft surface for your feet and also dampens sound. 100% polypropylene. W170xL240cm. Beige. KAJSAMIA pair of curtains RM109 Eyelet heading; works on curtain rods. 65% polyester, 35% cotton. Designer: Emma Hagman. W145xL250cm. Black. BERTA RUTA fabric, PE GÅSER rug, PE KAJSAMIA curtains, PE IKEA STOCKHOLM throw, PE EMMIE BLOM textile collection, PE THANK YOU, TEXTILES MALIN textile collection, PE MALIN BAND throw RM79 100% acrylic. W120xL180cm. Multicolour. EIVOR FÅGEL cushion, PE EIVOR FÅGEL cushion RM19.90/each Cover: 100% cotton. Filling: polyester/cotton/viscose. Designer: Niina Aalto. L30xW60cm. Red. Whether we stop to think about it or not, life would be rather cold and lonely without textiles. That s why this year at IKEA and in the 2013 Catalogue, we re celebrating textiles for making life soft, snuggly, lively and personal. From blankets and rugs to curtains and towels, textiles are an easy, affordable, attractive and quick way to bring new life to your home. Refresh a sofa with cushions or throws. Switch out curtains instead of repainting a room. Change doesn t have to be big and difficult. It can be as small and simple as changing the sheets. EMMIE BLOM quilt cover and 4 pillowcases, queen size RM229/set

5 TARVA chest of 6 drawers RM529/each Untreated solid wood - can be treated with lacquer, wax, stain or oil for a more durable surface. Untreated solid pine. Designer: K Hagberg/ M Hagberg. W155xD39, H92cm. REGOLIT pendant lamp shade RM9.90/each Handmade shade; each shade is unique. Light source is sold seperately. Rice paper. ø45cm. White,. LINDVED side table RM89 Powder-coated steel. Designer: Ehlén Johansson. ø50, H68cm. White. PE PE PE PE PE VIKA AMON/VIKA ADILS table RM139 Painted finish and powder-coated steel. Max. load 50kg. W150 D75, H74cm. White/silver-colour. PE MELLTORP dining table RM129/each Seats 2. Melamine foil finish and steel. Designer: Lisa Norinder. L75xW75, H74cm. White. PE STENKLÖVER quilt cover and 4 pillowcases, queen size RM99/set 100% cotton. Quilt W200xL200. Pillowcase L50xW80cm. White/red. COME ON, CREATIVITY The 2013 IKEA Catalogue goes well with paint, scissors, glue, needle, thread and an open mind. That s because this year, we hope our ideas spark even more inspiration for people to express them-selves and their creativity at home. Customising REGOLIT lampshades, embroidering DUKEN bed frame, painting TARVA chests of drawers the catalogue shows these and more ways to get creative!

6 Inviting digital ideas to paper pages With this year s catalogue, we want to give you more. That s why we ve added inspiring films and interactive features to delight, entertain and offer even more ideas and insights for a better life at home. We love having a printed catalogue that can be a part of everyone s homes all year long, but with today s technology you get more: - films with how to s and behind the scenes clips - image galleries with additional photos - stories from product designers - 3D and interactive views To access the bonus material, you can download an app to smartphones/tablets or see everything at If you re using a smartphone or tablet, look for the phone symbol throughout the catalogue (as seen below) and scan the whole page. SCAN TO UNLOCK EXTRA CONTENT

7 PE :00 08:00 13:00 09: Here s what a typical day of working on the catalogue looks like for an ICOM creative: Behind the scenes Work on this year s IKEA catalogue began in September 2011 at IKEA Communications (ICOM) in Älmhult, Sweden. Catalogue production takes the teamwork and skill of many employees from art directors to project leaders and carpenters. Globally, there will be 211 million copies of the 2013 catalogue, at about 328 pages each. Distributed in 43 countries, the catalogue will have 62 different versions. Malaysia distributes 1,090,000 copies. Follow an IKEA crew on location as they film a photo shoot for the 2013 IKEA Catalogue. Watch the film at 08:00 Let s start at the catalogue wall, which shows each of its 328 pages and where we are in the process with text and photos. 09:00 Check in with the 3D team, who create digital images using advanced technology to make the impossible possible. 10:00 While we re on the same floor, let s look closely at some of the catalogue s photos to see if anything needs to be touched up. 11:00 Brainstorm with an interior designer. ICOM s 33 interior designers come from 13 countries and use insight from home visits and magazines for inspiration. 12:00 Lunch! Meatballs, a salad or Thai takeaway? 13:00 It s time to walk through the 8,800-square-foot studio to catch up with the different product and room photos. 14:00 Meeting with a project leader. Most work days have these, don t they? 14:45 Fika! Most of ICOM s 285 employees take a coffee break in the cafe (usually with something sweet to eat, too). 15:15 Studio time again. This time we need a new vase that s missing from a room setting. Let s look in the studio s mini store. 16:00 Still in the studio. One room needs a prop. Will it be food? Plants? An old camera? A snowman? 17:00 It s time to go home, relax and rest for tomorrow. There s still more to do!

8 Never lose sight of sustainability How does sustainability fit with the IKEA catalogue when we printed 209 million last year? It s an important question we ask ourselves every year as we continually look for ways to make our business more sustainable. But there s a lot that can be done. With 50 paper and print suppliers in more than 19 countries, there are many opportunities to make a big difference. For instance, though we printed 6% more catalogues last year, our suppliers further decreased CO 2 emissions (-12%) and energy use (-8%) per catalogue copy. In addition, all the paper used in IKEA catalogues is sourced from paper mills having environmental management systems that are third party certified against ISO 14001, an international standard used in various kinds of organisations and businesses in more than 159 countries. This means paper for the catalogue comes from paper mills that are committed to continually minimising environmental impact. When making purchase decisions about the catalogue, IKEA greatly considers the sustainability performance of suppliers. Since 2009, we ve intensified this process and created more dialogue with suppliers about environmental performance as well as increasingly conducting supplier sustainability audits. Our environmental concern shows in our suppliers, who continue to improve their environmental performance. All these steps, in lots of areas, add up to something big. Though our sustainability performances improved in 2012 compared to 2011, we cannot rest. Creating a better everyday life at home for the many people isn t just about home furnishing it s about taking better care of the environment, the earth s resources and each other. As the number of printed catalogues increases, we need to move quickly to ensure this growth has less impact on the environment, no matter how challenging further improvements may be. This year and onwards, we will define further goals for environmental indicators to measure the catalogue, revise our current sustainability requirements for suppliers and develop new incentives for suppliers to further improve the sustainability of their operations. A glorious future includes the IKEA catalogue if we continue our commitment and never lose sight of sustainability. Want to know more about how we work to reduce the IKEA catalogue s environmental impact? Please read the IKEA Sustainability Report on Every year, we try to make the catalogue more sustainable than its predecessor. Here are some of the noticeable improvements and progress in the 2012 catalogue: 100% of the virgin fibre in the paper used for the 2012 catalogue is traceable back to the forest. 65% of the virgin fibre in the paper used for the 2012 catalogue has certified Chain-of Custody, which considers all certifications like FSC, PEFC, SFA and CSA. Average energy consumption in production of the catalogue decreased 8% from 2011 to 2012, from 2,96 kwh/copy to 2,72 kwh/copy, which is like taking roughly 2,000 cars off the road for a year. Average fossil CO 2 emissions per catalogue copy decreased around 12% from 2011 to 2012, from 0,49 to 0,43 kg CO 2 a savings of at least 7,000 tonnes of CO 2, which is equivalent to taking 1,370 cars off the road for a year.