Limited collection: True Blue. Inter IKEA Systems B.V. 2012

Transcription

1 Limited collection: True Blue Inter IKEA Systems B.V. 2012

2 Longing for blue We travelled to India to create a limited design collection directly on the factory floor. The collection is based on the sought-after colour blue. A colour we are familiar with from indigo-dyed textiles, batik, Chinese ceramics, Portuguese and Dutch tiles, workwear, denim and chemistry bottles from days gone by. We have not seen the colour blue for a long time in an interior design context. It was last popular in the 1980s. But now we re in the mood for blue again, says Mats Nilsson, range strategist. 2

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4 Something that glitters We wanted to make something that surprises, something out of the ordinary. In terms of material we have worked a great deal with textiles and paper, because those materials are exciting and interesting. And also things that glitter! India is known for its brass for example, and in the Indian culture there is a lot that glitters, says Lars Dafnäs, range strategist. The BURGSVIK tray table is made from hammered brass. The BJERREDE rag-rug is made from recycled waste and has been given a stamp in Hindi to show 4

5 Collaboration on the factory floor Travelling is a source of inspiration and new ideas. We worked with the suppliers to develop the ideas we had brought with us from Älmhult. In northern India we found wood, metal and glass factories, in southern India we found textile factories. Here we created the BACKAMO table with a built-in cloth, and the BOHÅKAN armchair which is both austere and soft at the same time. Jon Karlsson designed the armchair in metal, and I designed the seat cushion. I wanted several cushions to form one seat cushion and was inspired by the cushions at the factory, says Nike Karlsson, designer. 5

6 The patterned BURTRÄSK armchair cover goes with the classic TULLSTA armchair. This is an armchair many people have, and they can now renew it and give it a totally new style. 6

7 Follow the blue thread The collection features many patterned textiles which are woven in southern India. Cushions in pleasing shapes intermingle with rugs, bedspreads, curtains, sarongs and a hammock for relaxing moments. We created new patterns during our journey, inspired by what we saw around us. We found an embroidery machine in the factory, so we designed the nice embroidered pattern on the BLÅSKLÖVER cushion, inspired by the lively traffic in India s cities. I created the pattern with Pratima Khagke, a local designer who travelled with the Swedish design team, says Nike Karlsson, designer. 7

8 The BETYDANDE blue glass vase is inspired by the vessels traditionally used by the Indian people for carrying water. The vessels were originally ceramic, but nowadays they are made from easy-to-carry plastic and can be seen everywhere in India. BESLUTANDE garland RM24.90 BLADSPINNARE cushion RM159 Ø92cm. BEGRÄNSAD bowl RM49.90 BESLÄKTÄD serving stand RM115 Blue. BABBLA box, set of 4 RM29 Small. 8

9 BACKAMO table RM99 BUSKSKÄR hammock RM239 BLÅSKLÖVER cushion cover RM59 W65 L65. BRÖSARP is a glass display cabinet for personal treasures and other nice things. Line up two or more cabinets horizontally or vertically for an even more impressive effect! BORTGLÖMD candlestick RM24.90 BORTGLÖMD decanter RM

10 A world of paper In northern India we went to a factory that can make amazing things from paper. The patterned BABBLA storage boxes are decorative and double up as gift boxes. The boxes are like a Russian babushka, says Nike Karlsson, designer. A box in a box in a box Paper is a material of the future, and is also eco-friendly as it can be recycled. 10

11 Let the festivities begin! The hanging BESLUTANDE paper decorations are inspired both by Swedish crayfish parties and the glittering India. They look festive hung over the table, on a wall or outdoors in a tree. We wanted to make simple things to create a festive atmosphere. Handmade paper decorations make a big impact for little money. They are a luxury that many people can enjoy, says Mats Nilsson, range strategist. 11

12 BACKAMO table RM89 BACKAMO table RM99 burgsvik tray table RM119 BETRAKTAD vase RM29.90 BETYDANDE vase RM49.90 Blue,clear glass. BORTGLÖMD glass candle holder RM19.90 Blue, gold, silver, clear. BORTGLÖMD decanter RM29.90 BORTGLÖMD glass candlestick RM24.90 Blue, gold, silver, clear. HEMMA/BROARYD pendant lamp RM52.80 Bulb sold seperately. BLÅMÅLLA bedspread RM99 BERGMYNTA curtain RM109 BACKTIMJAN bedspread RM159 BACKTIMJAN bedspread RM99 BLEKSTARR sarong assorted RM49.90 BAGSVÄRD rug RM699 BJERREDE rug RM199 BILDSÖ rug RM799 bitterblad bedspread RM99 BISTRUP rug RM995 BLÅMÅLLA cushion RM49.90 BERGSYRA cushion cover RM39.90 BOKSPINNARE cushion RM89 BLÅSKLÖVER cushion RM59 W65 L65. BLADSPINNARE cushion RM159 BEGRÄNSAD bowl RM49.90 BRÄSERA vase RM79 BESLÄKTAD serving stand RM115 Blue, white. BESLUTANDE decoration RM29.90 BESLUTANDE decoration RM59 BESLUTANDE decoration RM49.90 BESLUTANDE garland RM24.90 BABBLA box, set of 4 RM29 Small. BABBLA box, set of 4 RM69 Big. BRÖSARP cabinet RM99 BUSKSKÄR hammock RM239 BAGGETORP armchair cover RM149 TULLSTA/BURTRÄSK armchair RM418 BÖRRE chair cover RM29.90 BOHÅKAN chair RM215 12

13 True Blue will be available in 21 countries, from August 2012 while stocks last. Each product is available in a limited edition. For more information on this press kit, please contact: Tracy Pang Tracy.pang@ikano.asia For more images, please contact: Nurliyana Azman Nurliyana.azman@ikano.asia