t e s t o f l u x u r y

Transcription

1 test of luxury

2 Content The retail net «12 Person» About our partners The format The concept The zoning Main categories: the serving Main categories: the cooking Main categories: the decoration and accessories Main categories: the textile Main categories: the small household appliances The brands Customer service: the personalized service The service: the souvenirs The promotion The development prospects The internet resource The photo gallery of the store

3 The retail net «12 Person» The «MIRS» company established in 1993, has the leading position at the Ukrainian market in the segment of trade and distribution. One of the company s most important business priorities is the development of its own boutiques «12 Person», which are oriented on the distingue clients with a refined taste, for connoisseurs of high quality of life. The «12 Person» boutiques represent top series of cookware and accessories, refined porcelain, crystal glasses and handmade accessories, table silver and silver accessories. The boutiques are opened in Kiev, Odessa, and Donetsk. 3

4 About our partners «12 Person» boutique is a status partner of the most resonant and respectable events, which take place in Ukraine. Among them - «Man of the Year» and «Patron of the Year» both are the Ukrainian contests of the recognition. Friendly partnership connects us with Kiev Cigar Club and Kiev Golf Club. Furthermore among our partners could be mentioned those of our customers who professionally engaged formal arrangement residences and administrations, diplomatic and consular missions. Active cooperation with the Ukrainian and foreign architects and designers allows us to maintain the status of the High Taste flagship that helps to create unique interior design and forms an important part of style for connoisseurs of the high quality of life. 4

5 The format According to the concept, boutiques «12 Person» are situated on the main streets with high traffic areas and equal status stores concentration. Near each of the «12 Person» boutiques there are parking lots, as it is an important advantage for our customers, who appreciate time. The format of «12 Person» also provides the possibility of placing the boutiques in the premium level shopping malls (e.g. in Kiev - «Domosfera»). Despite the location, the area of the boutique is always not less than 150 sq. m. and at the same time it should allow to implement the principle of similar merchandising on the company s equipment designed especially for the «12 Person» boutiques. 5

6 The concept «12 Person» is the boutique of luxury solutions for serving and cooking, which allows to create a unique atmosphere. The components of this atmosphere are the best brands and products, high level service and off course focuse on the customer. In the boutique s range you can find dishes and accessories of tableware, qualitative and userfriendly solutions for kitchen, personified utensils for drinks, decoration and home accessories, table linens, coffee machines and small household appliances for breakfast. All the products categories are selected on the basis of the complementarily so in the «12 Person» boutique customer can choose ready-made solutions, and create their own, based on the experience and the design of the famous brands. 6

7 The zoning The «12 Person» boutiques are made with the help of common principles of merchandising, so that the customer could easily orientate in any of the stores in any city. Along the perimeter of the boutiques you can find different series of dishes from top brands, which are united by an equal style. Glossy surfaces of the showcases with colors of seasoned wine and deep black emphasize the premium level of the products and gorgeous brand logos in black and white symbolize their status equivalences. Ready-made design solutions within the perimeter of the «12 Person» boutiques show manufacturers vision of people s lifestyle with good taste. 7

8 The zoning Silit Silit Display of utensils for serving Display of kitchen utensils Cash register zone Area of communication / consultation Graef Emile Henry WMF WMF Service staff area Garnier Thiebaut Wusthof Wedgwood Dibbern Robbe & Berking Rosenthal Wedgwood Rosenthal Rosenthal Wedgwood Dibbern Dibbern Rosenthal WMF WMF Riedel 8

9 Main categories: the serving In the «12 Person» boutiques world s famous European brands of the best porcelain and crystal show their ideas and solutions for servings, which combine the rules of good form, and an excellent sense of good taste. The services by Dibbern, Wedgwood, Rosenthal, and Haviland are the symbols of high status for dozens of years in any country of the world, in any cultural environment. Wine glasses, decanters, vases and statues of clear and colored crystal Royal de Champagne, which are made by hand, allow you to create an atmosphere of greatness and undoubted luxury, as it should be in every royal house. Functional and high quality Riedel wine glasses, made an impact on the wine-drinking culture in the whole world, showing the dependence of wine taste from the shape of the glass. 9

10 Main categories: the cooking In the «12 Person» boutiques you can find premium series of cookware and accessories from the leading German brands WMF and Silit, famous French brand Emile Henry, Peugeot and debuyer, which products proved itself well on the world s best restaurants kitchens. The technologies used in the production are aimed on the user s convenience, environmentally cleanness of the products and its quality and reliability. The range of cookware in the «12 Person» boutique was chosen to cover maximum both the stylistic trends of kitchens design and customer s food preferences. 10

11 Main categories: the decoration and accessories It s what you choose, to decorate. It s what you choose, to make a present. Perhaps it s not necessary, but it brings pleasure, fills the interior with sense, and the solemn events with liveliness. Accessories and home decor, premium gifts in the «12 Person» boutiques are always a significant part of the product range. Crystal vases by Waterford, Zwiesel, silver frame and candle holders by Robbe & Berking, all this and much more- because there is no place for restrictions in the forms, decorations and original ideas in «12 Person». So every decor, every gift, which you select in the «12 Person» boutique shows your individual taste. 11

12 Main categories: the textile In the «12 Person» boutiques wide range of table linen is presented by French brands Le Jacquard Francais and Garnier Thiebaut. Le Jacquard Francais over 120 years has been producing high quality table linens made of natural linen and cotton. Every year at the factory on the French jacquard looms produce 20 new models and 60 decors which can be combined for an incredible number of serving and decoration options. Another brand- Garnier Thiebaut is recognized as a national treasure of France. The Garnier Thiebaut textiles made from twisted thread, which provides fabric its durability, silky shine and very smooth surface. 12

13 Main categories: the small household appliances Only in «12 Person» boutiques we present leading European brands of coffee machines and small household appliances. The customers have an opportunity to make a choice that will as close as possible match the tastes and style of their life. We offer to the customer high quality and reliable products by WMF, Nivona, Graef and Cuisinart. The coffee machines, as well as toasters and food processors, mixers, yogurt makers allow to enjoy the easiness of everyday cooking. 13

14 Brands 14

15 Customer service: the personalized service «12 Person» it s the best and most relevant collection by more than 20 leading European brands. Some of the forms and patterns have been making for years, gain by time special charm and chic. Some of them- make the fash- ion trends. But to show and present all the variety of the collection within the store is unfortunately impossible. For this reason in the «12 Person» works a debugged system that allows to ordered directly from the manufacturer any specific series, or even individual items, and in special cases - to consider individual wishes, which depend on your interior or your own taste. 15

16 Service: the souvenirs As a nice addition for our customers in the «12 Person we have developed a series of souvenirs and decoration items. French towels for kitchen by Garnier Thiebaut, scented candles by POINT A LA LINGE, silver bookmark for books by Robbe & Berking, German pens with velvet cases- all this in «12 Person». 16

17 The promotion Promotion strategy of the «12 Person» boutique is based primarily on the reports of the indisputable arguments in favor of the brand whether it s a collaboration with famous designers, handmade work, eco-friendly production or high-tech solu- tions that are not available for an ordinary producers. For the boutiques promotion we select only target channels of communication that are authoritative for boutique customers and consistent to the premium status of the advertising message. That s why our partners the leading Ukrainian media- Ukrainian magazines «Caravan of Stories», «Archidea», «Platinum», board magazine «Meridian», edition of «Domosfera» «Sphere & Style». The «12 Person» boutique is also a sponsor of the status awards - «Person of the Year», «Sponsor of the Year» and important tournaments of Kiev Golf Club. 17

18 The development prospects From the moment of its foundation till nowadays, the «12 Person» retail net is always one of the most dynamic and promising retail nets in the luxury-segment of the market. The development of the retail net goes according to the established strategy, which execution is regularly reviewed, and if necessary, some of its aspects are always updated. In the next 5 years we plan to opening «12 Person» boutiques in Kharkiv, Dnipropetrovsk, Lviv- the most promising million-cities in terms of sales. Despite the high positioning of the boutiques, we attract and those clients for whom status purchase is a significant and emotional event, thus creating an adherents of the «12 Person» retail net. 18

19 The internet resource Internet resource 12person.com.ua uwas created to broaden the information field of the «12 Person» boutiques into the web. The web site provides an opportunity for more detailed acquaintance with the assortment. The customer can receive necessary information with convenience and fast, to become familiar with clearance sale, leave a feedback and find out the contacts of the stores. The effect of a real visiting of the «12 Person» boutique is provided with virtual tours. 19

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