GRATULERA LIMITED EDITION VINTAGE COLLECTION LAUNCHING AUG, OCT, DEC GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 1

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1 GRATULERA LIMITED EDITION VINTAGE COLLECTION LAUNCHING AUG, OCT, DEC 2018 GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 1

2 THANK YOU FOR 75 YEARS OF LIFE AT HOME 75 years have passed since Ingvar founded IKEA by his uncle s kitchen table marks a year for celebration celebrating the vision of making every day a bit better for people, of furnishing homes and sharing knowledge all around the world. But this birthday is not just about us at IKEA. This year we re going beyond the balloons, bargains and cake, choosing to make the celebration about someone else. Let s make it about you. Because without you we wouldn t be the same dream team. Without you: the single dad, the college student, the family of seven, the newlywed couple and the young adult, IKEA would, literally, be just another part. But what s a birthday without surprises? To kick it off, a few of the golden oldies are back. Meet GRATULERA, the vintage collection celebrating 75 years of IKEA design. It s time to get nostalgic with hand-selected favorites from the 50-60s, 70-80s and the 90-00s, launching at three different dates. Each launch is very different, signifying its time period; from dark woods with a classic expression, to a very playful style with strong colors, and then to a more minimal look with natural light woods and graphic colors, says Karin Gustavsson, Creative Leader, IKEA of Sweden. We must admit, we ve missed them quite a bit, and hope you have too. GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 2

3 PH s EDITION LAUNCHING AUGUST PH PH PH PH VÄLFYLLD Decorative bowl $ LÖVBACKEN Side table $ KNÄSJÖ Floor lamp $ LÖVBACKEN Side table $ GAGNET Armchair $ GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 3

4 PH s EDITION LAUNCHING OCTOBER PH PH RÅANE Armchair $ FÄRGSTARK Pendant lamp $24.99 Blue FÄRGSTARK Glass-door cabinet $TBD GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 4

5 PH s EDITION LAUNCHING DECEMBER PH PH IKEA PS 1999 Armchair $TBD IKEA PS 1995 Storage bench $TBD FINANSIELL Decoration, horse $TBD White GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 5

6 CLASSIC COMEBACKS PH Step into the 50-60s; a time in IKEA that brought about some of its very first icon products. The designs capture a somber expression where darker woods meet classic lines. An icon is an icon because it s unexpected, or considered an innovation of its time. Like the LÖVBACKEN table (previously known as LÖVET), such a cool statement piece, with only three legs, the tips covered in metal. It s our first knock down product, says Karin Gustavsson. Ironically, the flat-pack idea came about by chance. IKEA coworker, Gillis Lundgren spontaneously decided to remove the legs of the table to make it fit into his tiny car and avoid damage during transit. Today, almost all IKEA products are flat-packaged. In other words: easier transportation and less trucks on the road. EKENÄSET Armchair $279 Dark gray velvet GAGNET Armchair $79.99 Rattan/black STRANDMON Wing chair $279 Djuparp dark green-blue STRANDMON Ottoman with storage $99 Djuparp dark green-blue LÖVBACKEN Side table $ SKOVEN Rug, high pile $ GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 6

7 PH KNÄSJÖ floor lamp was launched in 1958 as TRINETT and had the period-typical description of being super modern. Six decades later, it might not be super modern, but it still has uniquely designed lamp shades. Any changes? The lamp shades that used to be in different colors are now all white. And of course there s the use of LED light bulbs, which are more ecofriendly. EKENÄSET Armchair $279 Dark gray velvet KNÄSJÖ Floor lamp $ GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 7

8 PH PH IKEA launched the handmade GANGET armchair in 1958 when its first store opened in Älmhult, Sweden. During the grand opening, all journalists had the chance to sit in the armchair s round design - a representation of a more optimistic future. GAGNET Armchair $ LÖVBACKEN Side table $ SKOVEN Rug, high pile $ GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 8

9 PH Did you know that the STRANDMON armchair was one of Ingvar s favorites? And of course it s being brought back in a new color. STRANDMON Wing chair $279 Djuparp dark green-blue STRANDMON Ottoman with storage $99 Djuparp dark green-blue GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 9

10 PH SMAKMÄSSIG Glasses $7.99/6pk TILLPLATTAD Tray $ VÄLFYLLD Decorative bowl $ GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 10

11 PH PH Some of the products are icons of vintage furniture - they re everywhere today! I still buy IKEA vintage in auctions and secondhand shops. I see people having this desire for history and heritage. - Karin Gustavsson, IKEA Creative Leader BJURÅN Chair $99 Dark brown TILLPLATTAD Tray $ GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 11

12 FUN FAVORITES PH We re reminiscing back to the 70s and 80s with a smile on our faces. It s bold, colorful and fun. No one in IKEA can talk about this era without mentioning the beloved KLIPPAN sofa. I just love the covers that are like puffy jackets - they re cool and colorful. It s a tribute to the Memphis group, an 80s design movement that was very popular during that time. The KLIPPAN sofa was one of the first affordable sofas we had to offer, which is why it s an icon of its time, says Karin. Once the living room was declared a place for children, KLIPPAN was created with the idea of a sofa that could withstand the human need to play. For GRATULERA, new covers will come in a bright yellow, fiery red and a cool cobalt blue. KLIPPAN Cover for loveseat $79 Ransta red RÅANE Armchair $ FÄRGSTARK Glass-door cabinet $TBD MOSAIKBLAD Cushion cover $6.99/ea Red/black Blue/black Yellow/black MOSAIKBLAD Cushion cover $9.99 Black/white FÄRGSTARK rug, low pile $249 Ø6'7" FÄRGSTARK Pendant lamp $24.99/ea Silver-color Blue Yellow Red Version without lamps: PH GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 12

13 PH PH When launched in 1983, RÅANE armchair was called JÄRPEN. Designer Niels Gammelgaard wanted to challenge the idea of an armchair and see if it was possible to make it comfortable without any filling or fabric. The solution? Mesh material designed resource-efficient. MOSAIKBLAD Cushion cover $6.99/ea Yellow/black Blue/black FÄRGSTARK Pendant lamp $24.99/ea Blue Yellow Red FÄRGSTARK Rug, low pile $349 6'7" 6'7" RÅANE Armchair $ MOSAIKBLAD Cushion cover $6.99/ea Yellow/black Blue/black GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 13

14 PH During the 80s Åsa Gray made some beautiful, colorful designs for IKEA. She was one of our icon designers and so very Scandinavian. I particularly like the rugs and cushions - they re significant for that time period. - Karin Gustavsson, IKEA Creative Leader FÄRGSTARK Rug, low pile $249 Ø6'7" MOSAIKBLAD Cushion cover $6.99 Red/black GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 14

15 PH PH PH PH MORGONDOFT Mug $1.99/ea FÄRGSTARK Rug, low pile $349 6'7" 6'7" TYNGDKRAFT Candlesticks $TBD/set of MORGONDOFT Mug $ GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 15

16 PH PH I think my strongest memory from the 80s are my two KLIPPAN sofas. By adding colorful, bold textiles I made them my own - it completely changed my living room. They became my art pieces, and I just loved them. - Karin Gustavsson, IKEA Creative Leader KLIPPAN Cover for loveseat $79 Ransta blue MOSAIKBLAD Cushion cover $9.99 Black/white GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 16

17 MINIMAL MUST-HAVES PH Looking back upon the 90s, it doesn t feel that long ago, right? It s simple and minimal, mixing untreated, blonde Scandinavian woods with graphic patterns. During the 90s, we went for a more natural expression. I think the sculptural furniture of Thomas Sandell is iconic. The small bench with wheels on one end, and legs on the other, was a design piece desired by so many people at that time, says Karin Gustavsson. Its sleek design comes with a good dose of functionality thanks to its hidden storage. Place it in the hallway, the bedroom, or why not as a small bench in the living room? IKEA PS 1995 Storage bench $TBD BJURÅN Chair $TBD IKEA PS 1999 Armchair $TBD SIPPRUTA Cushion cover $TBD/ea L26 W16". Black Red SIPPRUTA Cushion cover $TBD 20 20". Black SJUTTIOFEM Pendant lamp shade, round $9.99 Cord set is sold separately. Ø28" IKEA PS 1995 Coffee table $TBD IKEA PS 1995 Rug $TBD W5 7" L7'10" GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 17

18 PH PH The PS bench was launched in the first PS collection back in The letters PS mean Post Scriptum - an addition to what you ve already been writing. In other words, it symbolizes that IKEA added something extra to offer. With the PS collection IKEA wanted to challenge and explore what Scandinavian modern design could be and look like. IKEA PS 1995 Storage bench $TBD FINANSIELL Decoration, horse $TBD White IKEA PS 1995 Storage bench $TBD FINANSIELL Decoration, horse $TBD White GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 18

19 PH IKEA PS 1999 Armchair $TBD IKEA PS 1995 Coffee table $TBD GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 19

20 PH PH PH BJURÅN chair, formerly known as ÖGLA, was first launched back in To this day it s still manufactured by the same factory in Poland, and the solid wood bent in the same artisanal way. It s a real statement piece, don t you agree? Place it by itself as a single pop of color, or as a set around your dining table. BJURÅN Chair $TBD/ea SJUTTIOFEM Pendant lamp shade, round $9.99 Cord set is sold separately. Ø28" IKEA PS 1995 Rug $TBD ALBACKEN Armchair $TBD GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 20

21 PH The SIPPRUTA textile was designed for the first IKEA PS collection back in The idea was to create a textile base for the PS collection consisting of classic and timeless patterns, designed to last a long time. New cushion covers are the perfect solution for instantly changing the mood of a room. IKEA PS 1999 Armchair $TBD SIPPRUTA Cushion cover $TBD/ea 20 20". Black Red SIPPRUTA Cushion cover $TBD/ea L26 W16". Red Black GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 21

22 75 YEARS WITH IKEA - AND YOU The roots of a furniture dealer One could say that the story begins in 1926 the year that Ingvar Kamprad was born in Elmtaryd, a small farm near the village of Agunnaryd in southern Sweden. It wouldn t take long before his entrepreneurial spirit burst into life. At the mere age of five he was selling matches to his nearby neighbors. The idea was to meet people s needs with products at reduced prices - the IKEA concept before Ingvar himself even realized it. Going forward, he found that he could buy matches in bulk in Stockholm, and resell them individually at a very low price while still making a good profit. From matches to flower seeds, greeting cards, and later on, pencils and ballpoint pens, Ingvar is 17 years old when his father gives him money as a reward for successful studies. Ingvar uses this to establish his own business. The year is 1943 and IKEA is born. From forest to showroom In 1948 the first furniture is introduced into the IKEA offer. It s produced by local manufacturers in the forests close to Ingvar s home. A few years later, the very first showroom opens in Älmhult a space for people to physically experience the furniture before placing an order. The first IKEA store, the largest furniture display in Scandinavia at the time, had over 72,000 square feet of home furnishings. Today, IKEA is present in 48 countries with a little under 400 stores around the globe. Who would ve ever imagined that the boy selling matches would one day be the owner of the world s largest furniture retailer? The real deal: democratic design The IKEA concept transcends beyond the flat-pack it s about you, too. You re a part of what IKEA calls its democratic design process: We do our part, you do yours, together we save money. There are many ways in which you as a customer are significant to IKEA being the brand it is today; from having a climate-positive approach at home, to providing feedback, just to name a couple. It s partly because of you that the IKEA story still lives on today. With Ingvar s wise words embedded in everything that is accomplished: Most things still remain to be done. Oh, what a glorious future!, this 75th anniversary is also about looking ahead, towards an even brighter future together. GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 22

23 WANT TO LEARN MORE ABOUT THE HISTORY OF IKEA? VISIT THE IKEA MUSEUM! It s now 75 years since we started creating a better everyday life for the many people. Come and meet us, look into the past as well as the future! The IKEA Museum offers a main exhibition that shares the story from the early days of IKEA to the company that we are today. Our current temporary exhibitions are IKEA 75th Anniversary and IKEA Hacked: Our Products. Your Ideas. The IKEA Museum is located in the building that once was the first IKEA store in the world. Welcome to Älmhult, Sweden! GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 23

24 PRODUCT INFO / August launch PE PE PE PE PE PE PE BJURÅN Chair $99 Stained, clear lacquered solid beech and beech plywood. W16 D20½ H34⅝". Dark brown EKENÄSET Armchair $ % polyester cover. Imported. Requires assembly. W24⅜ D28⅜ H29½". Dark gray velvet STRANDMON Wing chair $ % polyester fixed cover. Imported. Requires assembly. W32¼ D37¾ H39¾". DJUPARP green-blue STRANDMON Ottoman with storage $99 100% polyester fixed cover. Imported. Requires assembly. L15¾ W23⅝ H17⅜". DJUPARP green-blue GAGNET Armchair $79.99 Clear lacquered rattan and powder-coated steel. Requires assembly. W27⅛ D28⅜ H26". Rattan/black KNÄSJÖ Floor lamp $99 100% cotton and powder-coated steel. Requires assembly. H49". White/black LÖVBACKEN Side table $59.99 Tinted, clear lacquered foil and solid beech. Requires assembly. L30⅜ W15⅜ H20⅛". Light brown PE PE PE PE PE VÄLFYLLD Decorative bowl $1.99 Glass. L4½ W4 H2½" SMAKMÄSSIG Glasses $7.99/6pk Glass. 11 oz. Patterned SKOVEN Rug, high pile $ % polypropylene pile. Synthetic latex backing. Imported. W4'4" L6'5". Gray/black TILLPLATTAD Tray $ % recycled and laminated paperboard. Ø17". Brown VÄRLDSBRA Shopping bag, large $ % polypropylene. W21¾ D13¾ H14½". 18¾ gal s GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 24

25 PRODUCT INFO / October launch PE PE PE PE PE PE PE FÄRGSTARK Glass-door cabinet $TBD Foil finish, tempered glass and powder-coated steel. Designer: Tord Björklund. Requires assembly. W18½ D14⅝ H67⅜". Black KLIPPAN Cover for loveseat $79 Sofa frame is sold separately. 100% cotton. Imported. Ransta blue Use with KLIPPAN Loveseat frame $220 Requires assembly. W70⅞ D34⅝ H26" KLIPPAN Cover for loveseat $79 Sofa frame is sold separately. 100% cotton. Imported. Ransta red Use with KLIPPAN Loveseat frame $220 Requires assembly. W70⅞ D34⅝ H26" KLIPPAN Cover for loveseat $79 Sofa frame is sold separately. 100% cotton. Imported. Ransta yellow Use with KLIPPAN Loveseat frame $220 Requires assembly. W70⅞ D34⅝ H26" RÅANE Armchair $69.99 Powder-coated steel. Designer: Niels Gammelgaard. Requires assembly. W25¼ D27⅛ H28⅛". Black TYNGDKRAFT Candlesticks $TBD/set of 3 Includes: three candlesticks (H4, 5 and 6".) Powder-coated steel. Designer: K Hagberg/M Hagberg. Off-white MORGONDOFT Mug $1.99 Stoneware. 13 oz. Black/white stripe PE PE PE PE PE PE PE MOSAIKBLAD Cushion cover $ % cotton. Imported. Designer: Åsa Gray ". Red/black MOSAIKBLAD Cushion cover $ % cotton. Imported. Designer: Åsa Gray ". Yellow/black MOSAIKBLAD Cushion cover $ % cotton. Imported. Designer: Åsa Gray. L26 W16". Black/white MOSAIKBLAD Cushion cover $ % cotton. Imported. Designer: Åsa Gray ". Blue/black FÄRGSTARK Rug, low pile $ % wool. Imported. Designer: Åsa Gray. Ø6'7". Red FÄRGSTARK Rug, low pile $ % wool. Imported. Designer: Åsa Gray. 6'7" 6'7". Black/white VÄRLDSBRA Shopping bag, large $ % polypropylene. W21¾ D13¾ H14½". 18¾ gal s GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 25

26 PRODUCT INFO / October launch PE PE PE PE FÄRGSTARK Pendant lamp $24.99 FÄRGSTARK Pendant lamp $24.99 FÄRGSTARK Pendant lamp $24.99 FÄRGSTARK Pendant lamp $24.99 Powder-coated aluminum. Ø9". Hardwire. Requires assembly. Silver-color Powder-coated aluminum. Ø9". Hardwire. Requires assembly. Blue Powder-coated aluminum. Ø9". Hardwire. Requires assembly. Red Powder-coated aluminum. Ø9". Hardwire. Requires assembly. Yellow GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 26

27 PRODUCT INFO / December launch PE ALBACKEN Armchair $TBD Rattan. Designer: K Hagberg/ M Hagberg. W28 D28⅞ H26⅜" PE BJURÅN Chair $TBD Clear lacquered polypropylene plastic. W16½ D20½ H34⅝". Dark red PE SIPPRUTA Cushion cover $TBD 100% cotton. Imported. Designer: Tom Hedqvist ". Red PE SIPPRUTA Cushion cover $TBD 100% cotton. Imported. Designer: Tom Hedqvist ". Black PE SIPPRUTA Cushion cover $TBD 100% cotton. Imported. Designer: Tom Hedqvist. L26 W16". Red PE SIPPRUTA Cushion cover $TBD 100% cotton. Imported. Designer: Tom Hedqvist. L26 W16. Black PE IKEA PS 1995 Rug $TBD 100% Pure New Wool. Imported. Designer: Erika Pekkaro. W5'7" L7'10". Dark gray PE IKEA PS 1995 Coffee table $TBD Veneer and steel. Designer: Tomas Eriksson. Requires assembly. L45¼ W19⅝ H18⅞" PE IKEA PS 1995 Storage bench $TBD Clear lacquered birch veneer/solid birch and painted finish. Designer: Tomas Sandell. Requires assembly. W35⅜ D12⅝ H16½" PE IKEA PS 1999 Armchair $TBD 100% cotton cover. Imported. Designer: Eva lilja Löwenhielm. Requires assembly. W28⅛ D21⅞ H29½". Ransta red PE PE FINANSIELL Decoration, horse $TBD Feldspar porcelain. L6 H6". White Black PE IKEA PS 1995 Candle holder $TBD Cast iron. Designer: Tomas Eriksson. H3¼". Black PE SJUTTIOFEM Pendant lamp shade, round $9.99 Cord set is sold separately. Rice paper and powder-coated steel. Ø28". White PE VÄRLDSBRA Shopping bag, large $ % polypropylene. W21¾ D13¾ H14½". 18¾ gal s GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 27

28 CONTACT AUGUST, OCTOBER, DECEMBER 2018 U.S. Press Office Phone GRATULERA limited edition collection / IKEA PRESS KIT / 2018 / 28