IKEA PRESS KIT /AUGUST 2016/ 1 Inter IKEA Systems B.V SVÄRTAN collection LIMITED EDITION - SEPTEMBER 2016 SVÄRTAN COLLECTION LIMITED EDITION

Transcription

1 IKEA PRESS KIT /AUGUST 2016/ 1 Inter IKEA Systems B.V SVÄRTAN collection LIMITED EDITION - SEPTEMBER 2016

2 IKEA PRESS KIT /AUGUST 2016/ 2 WELCOME TO ANOTHER INDIA PH This September 2016, IKEA is launching SVÄRTAN a collection which is the result of collaboration with Swedish textile designer Martin Bergström and Indian fashion students. Using only black, white and shades of grey, SVÄRTAN invites us to explore a side of India that goes beyond the vivid colours usually associated with this striking country. PH PH SVÄRTAN is a limited edition collection, so if you fall in love with an item - don t wait too long. Karin Gustavsson Creative Leader, IKEA PATTERNS INSPIRED FROM URBAN LANDSCAPES Consisting of textiles, paper items, glassware, ceramics and metal objects, inspiration for SVÄRTAN has been drawn from inner-city environments of India. The collection is full of subtle textures and abstract patterns taken from objects that are usually overlooked, encouraging us to see beauty in the seemingly mundane. My idea was to create a modern interpretation of India and its heritage, a country with designs that are perceived in the West as colourful, golden and shiny, says Martin Bergström.

3 PH IKEA PRESS KIT /AUGUST 2016/ 3 IKEA IN COLLABORATION WITH MARTIN BERGSTRÖM PH Swedish fashion and textile designer Martin Bergström has been working in the fields of fashion, art and design for over a decade. Known for his bold and avant-garde designs, he uses everything from ink stains to forgotten handicraft techniques to bring his ideas to life. WHEN I CAME TO INDIA, I SAW THE AMAZING PATINA OF SURFACES, TEXTURES OF THE WALLS, PATTERNS CREATED BY THE MONSOON RAINS Martin Bergström PH PH ALWAYS A TOUCH OF THE HUMAN HAND The entire SVÄRTAN collection has been produced in India and uses many traditional techniques together with natural materials, while the final production is more industrial in nature. This has given each item a handmade look that pairs well with its design. With so many different materials and objects in play, it is the black, grey and white designs that keep the collection together; where patterns are woven, printed or appear as textures.

4 PH IKEA PRESS KIT /AUGUST 2016/ 4 IKEA LOOKS TO THE DESIGN FUTURE OF INDIA PH To create an image of what contemporary India looks like, 25 students from NIFT (National Institute of Fashion Technology) in New Delhi were invited to a workshop with Martin Bergström. The students used inspiration coming from unexpected places; patterns in surfaces and distressed walls, from dangling cables hanging over the streets, and then made imprints or drawings of them. The goal was to strike a balance between the organic and the abstract, to find poetry in things that some people may overlook. PH PH PH WE MADE OVER 2000 DRAWINGS IN THE WORKSHOP, WHILE IN THE FINAL COLLECTION THERE ARE AROUND 15 PATTERNS. Martin Bergström

5 IKEA PRESS KIT /AUGUST 2016/ 5 PH MEET THE COLLECTION

6 PH IKEA PRESS KIT /AUGUST 2016/ 6 PH WHEN I CAME TO INDIA, THE FIRST THING I NOTICED WAS THE LIGHT. BUT THEN I STARTED SEEING OTHER THINGS. I SAW THE BEAUTY BEYOND THE OBVIOUS: THE AMAZING PATINA OF SURFACES, THE TEXTURES OF WALLS, PATTERNS CREATED BY THE MONSOON RAINS. - MARTIN BERGSTRÖM

7 IKEA PRESS KIT /AUGUST 2016/ 7 PH PH WITH THEIR ANGULAR, SLIGHTLY UNPREDICTABLE LOOK, THESE MOUTH-BLOWN GLASSWARE PIECES ARE A GOOD EXAMPLE OF BERGSTRÖM S PERFECTLY IMPERFECT DESIGNS. SVÄRTAN decorative bottles. H35cm RM39.90/ea H45cm RM65/ea H28cm RM25.90/ea

8 IKEA PRESS KIT /AUGUST 2016/ 8 PH SVÄRTAN tray table RM

9 IKEA PRESS KIT /AUGUST 2016/ 9 PH PE THE METAL TRAY TABLE IS EASY TO FOLD AWAY AND COMES WITH A PATTERN YOU LL WANT TO REACH OUT AND TOUCH. SVÄRTAN tray table RM

10 IKEA PRESS KIT /AUGUST 2016/ 10 PH A METAL BOWL ADDS WEIGHT AND A WOODEN PLATE GIVES A SOFTNESS THE MATERIALS USED IN THE SVÄRTAN COLLECTION ARE MADE TO COMPLEMENT AND BALANCE EACH OTHER. SVÄRTAN decorative bowl. RM89 Ø43cm. Powder-coated steel RM99 Ø47cm. Solid mango

11 IKEA PRESS KIT /AUGUST 2016/ 11 PH THE METAL ITEMS COME WITH A HOLE IN THEM - SINCE THAT IS HOW THEY ARE HUNG UP IN INDIA WHEN THE PAINT NEEDS TO DRY. MARTIN DECIDED TO PUT A REPLICA OF HIS NOSE RING INTO THE HOLE AND MADE IT PART OF THE DESIGN ITSELF. SVÄRTAN decorative bowl RM89 Ø43cm

12 IKEA PRESS KIT /AUGUST 2016/ 12 PH PH AVAILABLE IN TWO SIZES AND WITH A SLIGHTLY ROBUST AND RUGGED QUALITY TO THEM, THESE WOODEN SIDE TABLES CAN JUST AS WELL BE USED AS STOOLS. SVÄRTAN side table/stools. H42cm RM169/ea H31cm RM99/ea

13 IKEA PRESS KIT /AUGUST 2016/ 13 PH WE FOUND AN OLD INDIAN BOWL THAT MARTIN RE-SHAPED WITH HIS OWN HANDS AND THEN TURNED INTO A MOULD FOR PRODUCTION. - KARIN GUSTAVSSON, CREATIVE LEADER AT IKEA SVÄRTAN decorative bowls. Ø18cm. RM75/ea Ø32cm. RM

14 IKEA PRESS KIT /AUGUST 2016/ 14 PH PH TO GIVE THEM A STURDINESS YOU CAN BOTH SEE AND FEEL, THE BOWL AND CANDLEHOLDER ARE MADE OF COATED ALUMINUM. SVÄRTAN bowl RM139 Ø32cm SVÄRTAN teaholder RM

15 PH IKEA PRESS KIT /AUGUST 2016/ 15 PH TEXTILES ARE A BIG PART OF INDIA S HERITAGE, WHICH IS WHY THEY RE HIGHLY PRESENT IN THE SVÄRTAN COLLECTION. SVÄRTAN quilt cover and 2 pillowcases, single size RM199 Grey White/black

16 IKEA PRESS KIT /AUGUST 2016/ 16 PH PH PATTERNED OR SOLID BLACK THE THIN, SOFT, WOOL THROWS ARE MADE TO COMFORT AND COME IN TWO SIZES. SVÄRTAN throw RM99 W180 L250cm. Black RM89 W130 L190cm. Dark grey

17 IKEA PRESS KIT /AUGUST 2016/ 17 PH PH PH MADE OF 100% COTTON, THE SVÄRTAN METRE FABRICS ARE BOTH SHEER AND REVERSIBLE. SVÄRTAN pre-cut fabric RM79/ea Grey Black/grey Black

18 IKEA PRESS KIT /AUGUST 2016/ 18 PH PH135860

19 IKEA PRESS KIT /AUGUST 2016/ 19 PH PH SVÄRTAN CUSHION COVERS COME IN FIVE DIFFERENT PATTERNS AND TWO SIZES. SVÄRTAN cushion covers. L50 W50cm. RM14.90 Black/grey Black Grey L65 W65cm. RM24.90 Black/grey

20 IKEA PRESS KIT /AUGUST 2016/ 20 PH PH PH THESE FLATWOVEN RUGS ENSURE NO FLOOR LOOKS PLAIN AND ARE AVAILABLE IN TWO DIFFERENT SIZES. SVÄRTAN rugs, flatwoven W90 L300cm RM W170 L300cm RM

21 IKEA PRESS KIT /AUGUST 2016/ 21 PH SVÄRTAN SKETCHBOOKS CONTAIN THICK PAPER AND ARE PRODUCED BY A MANUFACTURER THAT S BEEN IN BUSINESS FOR 300 YEARS. SVÄRTAN art card with envelope RM12.90/6pcs SVÄRTAN sketch book RM29.90/ea L30xW21cm. Black/grey

22 IKEA PRESS KIT /AUGUST 2016/ 22 PH SVÄRTAN sketch books RM29.90/ea L30 W21cm. Black/grey RM55/each L42 W30cm. Black

23 IKEA PRESS KIT /AUGUST 2016/ 23 PH PH SVÄRTAN CAN LITERALLY BE ADMIRED AS WORKS OF ART THANKS TO POSTERS THAT COME IN TWO SIZES AND FOUR DIFFERENT PRINTS. SVÄRTAN posters. W50 H70cm. RM17.90/ea White Black W70 H100cm. RM29.90/ea Black/grey Black

24 IKEA PRESS KIT /AUGUST 2016/ 25 PE PE PE PE PE SVÄRTAN tray table RM199 Foldable, which makes it easy to store. Powder-coated steel. Designer: Martin Bergström. Ø73, H30cm. Black SVÄRTAN decorative bowl RM89 Powder-coated steel. Designer: Martin Bergström. Ø43, H14cm. Black SVÄRTAN decorative bowl RM99 Solid mango. Designer: Martin Bergström. Ø47, H5cm. Black SVÄRTAN side table/stool RM169 Solid mango. Designer: Martin Bergström. Ø49, H42cm. Black SVÄRTAN side table/stool RM99 Solid mango. Designer: Martin Bergström. Ø36, H31cm. Black PE PE PE PE PE SVÄRTAN decorative bowl RM75 Powder-coated aluminium. Designer: Martin Bergström. Ø18, H10cm. Black SVÄRTAN decorative bowl RM139 Powder-coated aluminium. Designer: Martin Bergström. Ø32, H15cm. Black SVÄRTAN decorative bottle RM65 Mouth-blown glass. Designer: Martin Bergström. H45cm SVÄRTAN decorative bottle RM39.90 Mouth-blown glass. Designer: Martin Bergström. H35cm SVÄRTAN decorative bottle RM25.90 Mouth-blown glass. Designer: Martin Bergström. H28cm

25 IKEA PRESS KIT /AUGUST 2016/ 26 PE PE PE PE PE SVÄRTAN tealight holder RM25.90 Powder-coated aluminium. Designer: Martin Bergström. Ø9, H11cm. Black SVÄRTAN poster RM17.90 Handmade paper. Designer: Martin Bergström. W50 H70cm. Black SVÄRTAN poster RM29.90 Handmade paper. Designer: Martin Bergström. W70 H100cm. Black/grey SVÄRTAN poster RM29.90 Handmade paper. Designer: Martin Bergström. W70 H100cm. Black SVÄRTAN poster RM17.90 Handmade paper. Designer: Martin Bergström. W50 H70cm. White PE PE PE PE SVÄRTAN art card with envelope RM12.90/6pcs Comprises: 6pcs art cards, 6pcs envelopes and 1pc box. Handmade paper. Designer: Martin Bergström. W10 H15cm. Assorted patterns SVÄRTAN sketch book RM29.90 Comprises: 36 unlined pages. Handmade paper. Designer: Martin Bergström. L30 W21cm. Black/grey SVÄRTAN sketch book RM55 Comprises: 36 unlined pages. Handmade paper. Designer: Martin Bergström. L42 W30cm. Black SVÄRTAN sketch book RM29.90 Comprises: 36 unlined pages. Handmade paper. Designer: Martin Bergström. L30 W21cm. Black

26 IKEA PRESS KIT /AUGUST 2016/ 27 PE PE PE PE PE SVÄRTAN cushion cover RM % cotton. Designer: Martin Bergström. L40 W65cm. Black/white SVÄRTAN cushion cover RM % cotton. Designer: Martin Bergström. L50 W50cm. Grey SVÄRTAN cushion cover RM % cotton. Designer: Martin Bergström. L50 W50cm. Black/grey SVÄRTAN cushion cover RM % cotton. Designer: Martin Bergström. L65 W65cm. Black/grey SVÄRTAN cushion cover RM % cotton. Designer: Martin Bergström. L50 W50cm. Black PE PE PE PE SVÄRTAN rug, flatwoven RM399 Weft 100% wool, warp 100% polyester. Designer: Martin Bergström. W170 L300cm. Multicolour SVÄRTAN rug, flatwoven RM249 Weft 100% wool, warp 100% polyester. Designer: Martin Bergström. W90 L300cm. Multicolour SVÄRTAN throw RM99 80% wool, 20% acrylic. Designer: Martin Bergström. W180 L250cm. Black SVÄRTAN throw RM89 80% wool, 20% acrylic. Designer: Martin Bergström. W130 L190cm. Dark grey

27 IKEA PRESS KIT /AUGUST 2016/ 28 PE SVÄRTAN pre-cut fabric RM79 100% cotton. Designer: Martin Bergström. W150 L300cm. Grey PE SVÄRTAN pre-cut fabric RM79 100% cotton. Designer: Martin Bergström. W150 L300cm. Black PE SVÄRTAN pre-cut fabric RM79 100% cotton. Designer: Martin Bergström. W150 L300cm. Black/grey PE SVÄRTAN pre-cut fabric RM79 100% cotton. Designer: Martin Bergström. W150 L300cm. Grey/black PE SVÄRTAN quilt cover and 2 pillowcases, single size RM % cotton. Designer: Martin Bergström. Quilt cover:w150 L200cm. Pillowcase: L80 W50cm. White/black PE SVÄRTAN quilt cover and 2 pillowcases, single size RM % cotton. Designer: Martin Bergström. Quilt cover:w150 L200cm. Pillowcase: L80 W50cm. Grey