Moroso racconta: Fergana. english

Transcription

1 Moroso racconta: Fergana english

2 Moroso racconta: Fergana 2009, Patricia Urquiola design An unexpected classic A generational bridge linking cultivated, inquisitive people and travel lovers

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4 Nomadic in its modularity, elegant in its finishes A cross style identity: Fergana looks good in any setting because it speaks in contemporary terms: of its sleek design with modern furnishings, of its elegantly simple shape with classic furnishings Fergana is a seating range designed by Patricia Urquiola for Moroso. Its true value lies in the relationship between frame and upholstery which conjure up memories of the Silk Road and of Central Asia, a time honoured crossroads of peoples, cultures and traditions. A raised platform like frame of vaguely Chinese inspiration, nomadic in its modularity and elegant in its finishes, enhanced by large cushions embroidered with floral motifs taken from the Uzbek Suzani tradition to form a symbolic contrast with the digital images from an Eighties videogame. Inspired by the great salons of the Orient, Fergana uses a perfect combination of movement and immobility to cross the threshold between different languages, fuelling a new dialogue with space. This range of exceptionally comfortable, wide seating creates an interplay of looks where exquisitely embroidered abstract floral motifs create a fusion with the aliens of one of the most classic arcade games of the Eighties, Space Invaders. An increasingly mimetic, rapid invasion, ultimately harmonising with the design s intimate meaning. 04 /05

5 The embroidery The embroidery on Fergana cushions draws inspiration from beautiful SUZANI textiles: fabrics, curtains and clothes hand embroidered by the nomadic peoples of central Asia. Literally meaning needlework, Suzanis are traditionally sewn by future brides for their trousseau, using small pieces of fine cotton cloth woven in the home. inspiration Fergana: the origin of a name The name of this design derives from the Fergana Valley in east Uzbekistan, a central Asian country which was since ancient times a crossroad of nomad caravans and merchants travelling the Silk Road, between West and East, on the section that led from Samarcanda straight into the heart of China. 06 /07

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7 The symbolic contrast between past and future, the work of the artisan and technology Amongst the embroidery on the cushions, traditional motifs of central Asian nomadic peoples contrast with the modern look of videogame digital designs of a (peaceful) alien invasion Fergana is a blend of classic looks, with sophisticated echoes of the 50s and the grand salons in the Oriental taste. Fergana was not designed to be a classic sofa placed against a wall, but rather an island, an epicentre of relations between people and spaces. Composed of a modular or monobloc sofa, Fergana has a lacquered wood frame in perfect visual harmony with the simple, geometric embroidered motifs. A painstaking materials study has resulted in exceptionally comfortable cushions, which are placed directly on the seat. Fergana speaks the language of those who experienced the 80s with its pop culture and videogames and were beguiled by the minimalist, Zen culture of the Orient that permeated the 90s. The geometric patterns embroidered on the cushions draw on the aliens of Space Invaders and Pac-man, which was the best known arcade game. The gameplay was very simple: a cannon at the bottom of the screen had to shoot down the aliens descending from a spaceship in order to avoid the symbolic invasion of Earth. 10 /11

8 Ideal relationship between the depth and height of the seat The cushions have removable cushions and are washable, therefore no particular precautions are required when using the sofa. Similarly, the industrial embroidery is highly resistant to rubbing and is colour fast. Fergana s platform is made of natural or painted solid ashwood, while the back and the armrest supports are black satin steel. The polyurethane foam and goosedown cushions may be beautifully embroidered. Fabrics carefully chosen for their pleasurable handle ensure superior comfort. Fergana can be completely disassembled to make it easier to recycle of its materials. Fergana is the fruit of Moroso s sustainability vision, from choosing materials and suppliers to the product s end of life Meticulous care throughout every production stage 12 /13

9 In her design work, she always looks for solutions that will create an intimate, informal, comfortable setting that consumers can adapt to their taste. Designs that are pleasant to touch, beautiful to look at, enjoyable to live with Technical info Patricia Urquiola Spanish by birth and Milanese by adoption, Patricia trained under the great names in 20th century design. University assistant to Achille Castiglioni and Eugenio Bettinelli, she went on to work with Vico Magistretti, Maddalena de Padova and Piero Lissoni. With Patrizia Moroso, she developed a new concept in seating that was flexible and changeable. Unique designs born of a union of talent and feminine sensitivity and sustained by the company s solid artisan and upholstery sewing expertise. This product sheet meets the provisions of Italian law no. 126 of 10 April 1991 Consumer Information Law and Decree no. 101 of 8 February 1997 Executive Regulation. Moroso is a member of the FLA Associazione FederLegnoArredo 14 /15

10 TECHNICAL SECTION Solid ashwood base 2. Black satin steel back panel 3. Polyurethane foam and goose down cushions 1. FERGANA The frame of Fergana upholstered seating is made with finger jointed solid ash uprights for greater strength and durability. Seat comfort is ensured by the use of criss crossed pre tensioned straps attached to a coated steel square frame. The arms and backs are hooked to the support frame by means of a shaped steel support. The goose feather padded seat, back and armrest cushions include a CFC-free polyurethane foam insert. Fergana has fully removable covers. Fergana low tables have a solid ashwood base in a natural colour or painted charcoal or oxide red. Corian tabletop. CARE AND USE Fergana seating is intended solely for indoor use. Do not sit or jump on the back or armrests as this may cause breakage. When moving the seating for any distance whatsoever, do not drag it along the floor: lift it instead to avoid damage to the frame and to the floor itself. Protect the parts that touch the floor from knocks or contact with water or cleaning products containing corrosive chemicals. The solid ash wood is cleaned simply with a soft cloth; do not use products for cleaning or polishing wood. The powder coated metal used for the armrest supports should be dusted with a soft cloth. Every type of fabric or leather has specific qualities: for non-routine care follow the instructions given in the warranty. DISPOSAL At product end of life, separate upholstery and structural parts as much as possible to facilitate recycling and disposal operations. Most of the materials used for manufacturing Moroso products can be recycled. Arrangements should be made with local waste management and recycling services for disposal, making sure that the procedures implemented comply with current legislation in the relevant country. MOROSO SPA 16 /17

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12 Cod.514 Corner x Cod.523 Element without back x Cod.521 Element without back x Cod.604 Corner without back x Cod.509 Chaise Longue x 130 Cod.512/513 Left/right peninsula 200x 200 Cod.510/511 Left/right peninsula 200x Cod.508 Element 200x Cod.507 Element 200x Cod.515/516 Corner left/right x Cod.506 Element x Cod.505 Element x 20 /

13 Cod.537 Embroided central arm Cod.532/533 Left/right peninsula 200x embroided seat Cod.527/528 Armchair left/right arm Cod.525/526 Left/right arm Cod.607/608 Left/right peninsula 200x embroided seat Cod.536 Element without back x embroided seat Cod.524 Central arm Cod.001 Armchair Cod.605 Element without back x embroided seat Cod.5/539 Embroided left/right arm Cod.540/541 Embroided left/right armchair arm Cod.606 Corner without back x embroided seat 33 /

14 Sofa 250x Cod.555/557 Embroided back cushion 96x43 Composition A Cod.549 Table 50x50x Cod.556/558 Embroided back cushion armchair 61x43 Cod.548 Table 72x72x32 Cod.547 Table ѫ 50x Cod.529/542 Embroided back cushion 57x Cod.531/544 Embroided corner back cushin 60x60 Cod.546 Table ѫ 76x Cod.530/543 Embroided back cushion 71x /25

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16 Moroso has for more than 50 years been the preferred choice for those who enjoy rewarding themselves with unique, non standard furnishings of the highest aesthetic and design quality. Furnishings that display authentic quality and a meticulous eye for detail; diverse ideas and solutions to meet the different styles of modern life. An eco sustainable approach which is the result of rigorous control throughout the entire production cycle, from choosing materials and suppliers to the product s end of life. Each Moroso design is the fruit of a long process of dialogue, discussion and interpretation between the company and the most exciting, influential international designers. Moroso racconta: Fergana eng.layout 04/2012 concept+editorial project: Acrobatik text: Lorenzo Taucer translation: Studio Intra graphic design: Designwork photography: Alessandro Paderni / Eye

17 Moroso Spa via Nazionale, Cavalicco / Ud Italy T F info@moroso.it Made in Italy