bedroomretailers.com

Transcription

1 2015 bedroomretailers.com

2 Publisher...Christopher Schriever Editor...Gretchen Kast Editor... Brooke S. Pisarsky Creative Director...Katie Petty Design & Print Firm... Blue House bluehouse.us Web Manager... Blue House bluehouse.us Providing bedding retailers with information and insights on a variety of Mattress and Bedding products. Since bedroomretailers.com facebook.com/bedroommagazine twitter.com/bedroommag BEDROOM is published quarterly by Blue House Design, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide. Copyright All rights reserved. Address correspondence to: Editor c/o BEDROOM, Blue House, 2168 Wisconsin Ave, NW, Washington, DC The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. BEDROOM is an independent trade publication. BEDROOM neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows at bedroom@bluehouse.us. CIRCULATION NOTICE: BEDROOM will print 19,000 copies of BEDROOM. It will be mailed to our current list of more than 16,800 home furnishings retailers, buyers, owners and managers. We do not subscribe to a circulation auditing service but we are ready, willing and able to provide advertisers certification of mailing as reported by the US Postal Service. BEDROOM: ISSN

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4 BLU SLEEP / With a long history of technological innovation in the specialty foam category, Blu Sleep has emerged as a groundbreaking manufacturer of pillows, toppers and mattresses made from breathable memory foam, latex and foamed gel. With a reputation for developing unique material blends and creatively employing color into its styling, the company designs eye-catching bedding that adapts to the sleeper and maintains freshness with removable, washable stretch knit covers. Blu Sleep recently expanded its mattress offerings with the three-bed Expressions Latex collection, which was developed as an entry-level line-up to introduce the unique specialty material to a younger demographic. BOYD SPECIALTY SLEEP / Continuing to expand brand recognition, Boyd Specialty Sleep unveiled two new series under the Thomasville and Lane brands at this winter s Las Vegas Market. The new Thomasville Momentum memory foam line and latex-based Lane Revitalize series will be available for select distribution, offering retailers profit-producing opportunities on widely-recognized names that will not be universally available. DORMEO / With its revolutionary Octaspring support system, Dormeo has created an inimitable segment within the specialty sleep category. By adding two entry-level mattresses to its popular Dolce Collection and brand new pillow offerings at the Winter Las Vegas Market, Dormeo has expanded its market reach by making its Octaspring design available in a wide range of bedding products at a variety of price points. The company will continue to diversify its portfolio in 2015 by incorporating its advanced technology in other office and home furniture categories. Learn more about Blu Sleep, Boyd Specialty Sleep and Dormeo at bedroomretailers.com. 4 BEDROOM bedroomretailers.com

5 ENGLANDER / At the recent Winter Las Vegas Market, Englander unveiled two line introductions that are specifically designed to offer retailers the ability to sell high-quality merchandise at competitive price points. The four-model, revised Tension Ease collection showcases a full range of features including gel memory foam, a patented zoning design and Douflex reinforced coils, with all models retailing for under $1,000. The new four-bed Body Form program offers superior all-foam constructions within an affordable $499 to $799 price range. This high-value/low-cost strategy will offer retailers an edge in such a competitive market. E.S. KLUFT & COMPANY / E.S. Kluft s latest introduction of museum-quality mattresses further remind us of the ever-expanding luxury mattress market. With a growing collection across multiple price points, increased sales and a list of retailers nation-wide, the E.S. Kluft and Aireloom collections offer something for every retailer. GLIDEAWAY / Glideaway stays one step ahead of the ever-changing consumer trends and interests with its comprehensive portfolio of sleep solutions, including a diverse array of mattresses and accessories that help retailers reach a wide range of customers. The company recently introduced the new Intuition Visions hybrid collection, combining wrapped pocket-coils with cool response memory foam for advanced support and comfort. With the retail price strategically set at $799 to $1299, this collection taps into the growing consumer interest in quality hybrid products at approachable price points. Glideaway further maximizes the retail ticket with a diverse line-up of adjustable bases. With models that span across many different price points, the Lifestyle series offers features that include head-up/foot-down option, sleep enhancement vibration and a patented lift motor to allow sleepers to lift and tilt their bodies while remaining flat. Learn more about Englander, E.S. Kluft & Company and Glideaway at bedroomretailers.com Companies to Watch 5

6 NATUREPEDIC / Known for combining hand-built luxury with personalization, Naturepedic is making organic mattresses more accessible to a wider range of consumers. With an eye towards engaging potential first-time buyers of organic mattresses, the company rolled out the Genesis at the Winter Las Vegas Market. This new entrylevel mattress carries a host of organic certifications such as GOTS, OCS100 and GREENGUARD Gold. Naturepedic has also rejuvenated several of its popular EOS, Concerto and Quartet collections, adding additional customizable comfort layers. Rounding out this assortment of introductions and updates is Naturepedic s first foray into the organic bedding world with the Naturepedic Organic Sheet collection. KINGSDOWN / Kingsdown made a major splash at the Winter Las Vegas Market by unveiling its new Sleep, Made Smarter branding platform alongside a number of new specialty and innerspring collections. With a diverse line-up of latex, memory foam and hybrid mattresses, Kingsdown s specialty sleep portfolio features the most innovative technologies and materials across a wide range of price points. Additionally, the company also introduced the new Diamond Royale collection in response to an increased retailer demand for an ultraluxury premium product. GOLD BOND/ Family-owned and operated independent mattress producer, Gold Bond, continues to make strides within an industry dominated by big names. One key to their success is the ability to customize any mattress to accommodate each retailer s needs, based on market and demographic. This nimbleness enables Gold Bond to provide independent retailers with an additional selling point, helping them to reach a wider audience. Learn more about Naturepedic, Kingsdown and Gold Bond at bedroomretailers.com. 6 BEDROOM bedroomretailers.com

7 OMI / Since welcoming Kurt Ling as its new chief executive officer, OMI has set out to maximize the growing interest in natural and organic products. The new Naturals by OMI Collection further expands the company s scope beyond certified organic mattresses, offering a unique option for consumers looking to simply reduce the harmful chemicals in their life. The company is also working more closely with its retail partners, recently hosting its first Retailer Council to determine and address the issues facing latex mattress sellers. PURE LATEXBLISS / Following a challenging 2014 that found the company filing for bankruptcy and rebuilding from a massive factory fire, Pure LatexBLISS is poised to rebound in new and exciting ways in 2015 with new products in the pipeline. The company s all-latex designs feature layers of luxurious OekoTex-certfied Talalay and ActiveFusion Climate Control Phase Change Technology for the ultimate in organic comfort while the unique Talalay Hybrid collection features a special synthetic Talalay formulation for a more entry-level price point. RESTONIC / Restonic introduced a new level of luxury at the Winter Las Vegas Market. The recently updated Comfort Care Limited collection tops out at $4,000, providing an old world feel with advanced technologies. By incorporating hand-tufted cotton along with graphiteinfused latex and Outlast technology, the new line-up combines traditional materials with high-tech temperature regulation to keep the sleeper cool and comfortable throughout the night. Learn more about OMI, Pure LatexBLISS and Restonic at bedroomretailers.com Companies to Watch 7

8 REVERIE / Reverie continues to step up its game, now offering a full range of products that, when assembled together, create a complete sleep package for customers. Along with its trademark Dream Sleep Systems that incorporate patented, customizable DreamCell technology mattresses and hi-tech adjustable foundations, Reverie has introduced accessories like the Adjustable Sweet Slumber Pillow that allows the end-user to personalize the density, as well as newly introduced RevTek performance sheets that offer advanced moisture-wicking and recovery properties. Striking, streamlined packaging serves to further drive home Reverie s strategy of offering high-performance total sleep packages. SEALY POSTUREPEDIC / To celebrate its 65 th anniversary, Sealy Posturepedic recently unveiled three new mattress series and a strong, unified branding that better reflects the company s position in the industry. Each bed was specifically engineered to deliver unparalleled comfort and durability with the exclusive CoreSupport center adding 20 percent more support where sleepers need it most. With contemporary aesthetics and color-coded good-better-best stories, these new collections are sure to stand out on any retail floor. SHIFMAN / Deeply rooted in more than a century of tradition, Shifman continues to proudly handcraft luxury mattresses in its Newark, NJ facility. Taking up to 12 ½ hours to create one Shifman mattress set, each hand-made mattress boasts Shifman s exclusive Sanotuft buttonless tufting technique, eliminating shifting and bunching. Offering four collections, including the newly revamped Masters collection now updated with new aesthetics and an increased number of comfort/firmness options all Shifman mattresses are two-sided, allowing them to be flipped over time and providing twice the longevity. Learn more about Reverie, Sealy Posturepedic and Shifman at bedroomretailers.com. 8 BEDROOM bedroomretailers.com

9 SIMMONS / Celebrating its continued move towards Beautyrest brand unification, Simmons Bedding Company revealed its largest product lunch in company history at the Winter Las Vegas Market. The cross-category introduction unites more than 70% of Simmons product portfolio under the company s flagship brand name. The new One Beautyrest strategy incorporates four new lines under the Beautyrest Recharge banner: an upgraded Recharge collection, the Beautyrest Recharge Word Class, the Beautyrest Recharge Hybrid and the Beautyrest Recharge Memory Foam Plus. Eye-catching aesthetics and exclusive technologies further enhance this major product rollout. TECHNOGEL / While gel has become a common bedding feature in recent years, Technogel has truly pioneered the gel mattress, made from solid layers of the advanced material. Rather than focusing on gel s unique cooling properties, the company focuses instead on its advanced support qualities. Technogel is again reinvigorating the gel category with its latest high-end sub-brand, Vive. This line-up is made from solid layers of the company s proprietary gel, high-density foam and latex, resulting in a luxury mattress that adapts and supports each unique body-type. TEMPUR-PEDIC / After years of strong sales and major consumer recognition, Tempur-Pedic is making its first foray into innerspring with the new TEMPUR-Flex Collection. Tempur has put its own spin on the hybrid feel with two brand new technologies. Tempur-Response foam offers the same energy absorption as the classic Tempur material but recovers ten times faster than memory foam, while the Dynamic Support Layer features a unique set of innersprings that are half the size of traditional springs to allow for double the amount for advanced, contouring support. This new collection follows the same good-better-best step up program as all of Tempur-Pedic s collections to further simplify the sales process. Learn more about Simmons, Technogel and Tempur-Pedic at bedroomretailers.com Companies to Watch 9

10 THERAPEDIC INTERNATIONAL / With a keen eye for appealing aesthetics and a creative approach to sleep solutions, Therapedic International creates mattresses that are sure to move on the retail floor. The company is heading into 2015 with an exciting partnership under its belt: the new Tommy Bahama Home Collection. With innerspring, hybrid and specialty foam options, this new line-up appeals to a wide range of consumers, while the stylish covers incorporate the highly recognizable Tommy Bahama branding. VISPRING / More than a century old and counting, British mattress makers, Vispring, uses natural traditional materials such as real Shetland Isle wool, warm cashmere and mohair, and springy horsetail. Handcrafted by specially trained technicians, each mattress boasts meticulous construction. Known for its high-end, luxury mattresses, Vispring recently introduced three entry-level options, claiming that these introductory offerings surpass even the best models of most other bed manufacturers. ZEDBED / Family-owned Zedbed has been locally-manufacturing its own foams, mattresses, adjustable bases and bedding accessories for over 20 years, creating innovative products that provide continued comfort while respecting the environment. The company recently unveiled a new lavender-based foam formulation, made from soybean oil and lavender water, for a uniquely eco-friendly, relaxing comfort. With a focus on designing popular bedding products that work together, Zedbed helps increase retailer tickets. The new Roby-Up adjustable base offers a high-end upholstered look, head-only adjustment and a whisper-quiet motor at an entry-level price. Learn more about Therapedic International, Vispring and ZedBed at bedroomretailers.com. 10 BEDROOM bedroomretailers.com

11 accessories

12 accessories BEDGEAR / Driven by consumer demand and retailer requests, bedgear has developed an extensive line-up of performance bedding accessories. Designed to improve sleep quality and enhance active lifestyles, bedgear utilizes innovative high-performance materials like Air-X and DRI-TEC technologies that offer temperature control, cool airflow properties. With a comprehensive portfolio of pillows, protectors and encasements, bedgear provides retailers with unique products that combine fashionforward aesthetics with an active lifestyle story and advanced, quantifiable benefits. CLEANBRANDS / Further advancing its pledge that comfort is now healthy, CleanBrands debuted its new CleanRest Sleep Sweet Trio of CleanRest pillows, Clean- Rest mattress protectors and, for retailers, specialized sales training. Both of the new product lines feature Clean- Brand s patented MicronOne technology a fabric that filters out airborne particles down to one micron, without sacrificing comfort. The mattress encasements employ temperature-regulating technology, while the pillows sport an innovative new foam WayBetter Foam constructed from all plant-based renewable sources, has no petroleum by-products and leaves a negative carbon footprint. CUSTOMATIC ADJUSTABLE BEDZ / Having based its business on the very idea of personalized sleep, Customatic Adjustable Bedz opened the doors of its own, new 3,000 square foot showroom at the Winter Las Vegas Market, emphasizing the company s commitment to providing exceptional customization to its customers via its wide selection of adjustable beds. Touting the merits of tailoring product to each retailer s specific demographic, Customatic spotlighted its exclusive Build-a-Base workstations, enabling dealers to both see and touch components, ultimately designing custom-made sleep systems. Learn more about BedGear, CleanBrands and Customatic Adjustable Bedz at bedroomretailers.com. 12 BEDROOM bedroomretailers.com

13 accessories MALOUF / With a record number of visitors to its Las Vegas Market showroom and a brand new expanded headquarters in the works, it s clear that Malouf s continued growth is showing no signs of slowing down. The company s latest introduction is Woven, an eco-friendly sheet collection made with sustainable Tencel fibers for advanced comfort and temperature regulation. The new collection joins Malouf s full portfolio of popular Z Shredded Gel Dough Memory Foam pillows, SLEEP TITE protectors, Highrise LTH bed foundations and more. PROTECT-A-BED / The latest performance-based subbrand of Protect-A-Bed, REM-Fit stands for Rest, Energize and Motivate. This new collection of bedding accessories is specifically designed for active consumers to help them recover from exercise and improve overall wellbeing. Unique fitted mattress protectors and hybrid pillows regulate body temperature and protect against allergens, while the REM-Fit Active tracker allows users to monitor and track their fitness and sleep activity. PURECARE / With every new product introduction, PureCare continues to provide new solutions to the question: How do we help the retailer have a conversation about wellness? After successfully launching the revolutionary PureCare One pillow collection last year, the company once again changed the conversation around bedding accessories with the newly introduced Elements sheet collection. Made from three unique advanced materials, each style offers a luxury fit, an advanced feel and a distinct wellness benefit. Elements is the latest addition to PureCare s Wellness Package, a full suite of bedding accessories that work together to create a healthy sleep environment for consumers and a comprehensive health and wellness story for retailers. SHEEX / SHEEX led the way into a new category of highly-technical performance bedding and sleep apparel seven years ago, and continues to revolutionize the idea of recovery during sleep. Having always emphasized the paramount role that sleep plays within fitness and athletic training, SHEEX made the out-of-the box, yet logical move of expanding its market reach to include select Sports Authority locations, making the first time that bedding and sleepwear will be sold within the sporting goods channel. Learn more about Malouf, Protect-A-Bed, PureCare and SHEEX at bedroomretailers.com Companies to Watch 13

14 materials

15 materials NCFI POLYURETHANES / NCFI Polyurethanes new Bio-Lux Max5 is made from a record-breaking 53 percent bio-based content a drastic increase in the level of renewable content. This patented new process is a radical change for the industry, where many flexible foams are made from only 12 to 16 percent biobased content. As the first US flexible foam to receive the Certified Biobased Products label from the USDA, Bio-Lux Max5 is the most sustainable foam available. TALALAY GLOBAL / Latex International Holdings, Inc. has announced that it will change its name to Talalay Global, better reflecting its position as a worldwide leader in premium Talalay products. The company s new tagline of purely the best, unveiled at the Winter Las Vegas Market, further underscores Talalay Global s commitment to manufacturing a luxury product. In the wake of this update, the company also unveiled TalaGel, a new gel-infused product that keeps all of the antimicrobial and pressure-relieving properties of Talalay latex, and marries them with the cooling benefits of gel / Performance materials and temperature regulation technology have become major trends in bedding lately and 37.5 combines both in its unique proprietary fabric. Featured in popular athletic ware since 2006, the company just introduced its first bedding system, under its own brandname: Sleep This advanced technology incorporates active mineral particles into the fabric through a patented method, which works to transform excess heat and moisture into a vapor, allowing the system to dry quickly. By maintaining an optimum sleep temperature, Sleep 37.5 eliminates the need for the body to expend extra energy cooling itself down, allowing consumers to enter a deeper, more comfortable period of sleep. The technology is available in an entire sleep system, including sheets, mattress covers, pillowcases and more and is currently being tested by sleep physiologists at the Olympic Training Center in Colorado Springs to verify that it truly improves athletic performance. Photo by Taylor Hukari Learn more about NCFI Polyurethanes, Talalay Global and 37.5 at bedroomretailers.com Companies to Watch 15

16 For more on these companies and all the latest industry news, be sure to like Bedroom Magazine on Facebook and on Twitter! 16 BEDROOM bedroomretailers.com