(New) business models in peri-urban areas to link the city and the countryside

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1 Fachhochschule Südwestfalen Wir geben Impulse (New) business models in peri-urban areas to link the city and the countryside Education for urban agriculture and urban green entrepreneurship March 30th, 2017, Almere (Netherlands) Wolf Lorleberg, Bernd Pölling

2 Urban agriculture business models Overview Low cost / specialization Experience Experimental 2, Bernd Pölling/Wolf Lorleberg Fachhochschule Südwestfalen 2

3 Urban agriculture business models Overview Low cost / specialization Experience Experimental 3, Bernd Pölling/Wolf Lorleberg Fachhochschule Südwestfalen 3

4 Urban agriculture business models Overview Low cost / specialization Experience Experimental 4, Bernd Pölling/Wolf Lorleberg Fachhochschule Südwestfalen 4

Hof Königshausen Bottrop, Ruhr Metropolitan Area, Germany

crops oriented towards the demands of the customers

sacrifice feast Kurban bayrami Farm shop Pick-your-own of

5 Hof Königshausen Bottrop, Ruhr Metropolitan Area, Germany specific customer segment: Muslim immigrants Huge variety of crops oriented towards the demands of the customers Turkish/Arab varieties of vegetables Sheep/bulls for sacrifice feast Kurban bayrami Farm shop Pick-your-own of potatoes and vegetables 5, Bernd Pölling/Wolf Lorleberg Fachhochschule Südwestfalen

6 Jardin de l avenir, Angers, France Diverse pick-your-own Munich/Vienna: Open Air Supermarkets (Freiluft-Supermarkt) 6, Bernd Pölling/Wolf Lorleberg Fachhochschule Südwestfalen

7 Urban agriculture business models Overview Low cost / specialization Experience Experimental 7, Bernd Pölling/Wolf Lorleberg Fachhochschule Südwestfalen 7

Agricultural Newcomer: Werkhof, Dortmund, Ruhr Area, Germany

the firs/regular labour market Social work Greenhouse vegetable

Direct marketing Farm shop Delivery service: ca.

8 Agricultural Newcomer: Werkhof, Dortmund, Ruhr Area, Germany Supporting disadvantaged people young people facing problems on the firs/regular labour market Social work Greenhouse vegetable & seedling production Certified organic production: Demeter Direct marketing Farm shop Delivery service: ca. 1,000 customers / week 8, Bernd Pölling/Wolf Lorleberg Fachhochschule Südwestfalen

9 Urban agriculture business models Overview Low cost / specialization Experience Experimental 9, Bernd Pölling/Wolf Lorleberg Fachhochschule Südwestfalen 9

offered and used, like land, labour, tools, machinery, knowledge, contacts, etc.

10 The Commons ; part of the New Economy Most outstanding business model of Urban Agriculture Does not fit into regular or other common business strategies Required demands are jointly offered and used, like land, labour, tools, machinery, knowledge, contacts, etc. Examples: Community Supported Agriculture Rent-a-field 10, Bernd Pölling/Wolf Lorleberg Fachhochschule Südwestfalen

11 11, Bernd Pölling/Wolf Lorleberg Fachhochschule Südwestfalen

12 Urban agriculture business models Overview Low cost / specialization Experience Experimental 12, Bernd Pölling/Wolf Lorleberg Fachhochschule Südwestfalen 12

13 Experiences Goes beyond service provision () Events along the value added chain (production, processing, consumption) Kill your own chicken Experience Food: Harvest, cook, and eat together 13, Bernd Pölling/Wolf Lorleberg Fachhochschule Südwestfalen

14 Urban agriculture business models Overview Low cost / specialization Experience Experimental 14, Bernd Pölling/Wolf Lorleberg Fachhochschule Südwestfalen 14

15 The six strategies in short: If you plant wheat large scale to bring down your operation costs: This is the cost reduction strategy. If you plant a specific variety of wheat, mill it and sell bread from it: This is the differentiation strategy. If you plant wheat and offer cake from it in a farm gastronomy: This is the diversification strategy. If you plant wheat jointly with partners and share the harvest: This is the share economy strategy. If you plant wheat to organize an event to mill it and to bake clients own bread: This is the experience strategy. If you plant wheat on rooftops or in-house: This is the experimental strategy. 15, Bernd Pölling/Wolf Lorleberg Fachhochschule Südwestfalen

16 Urban agriculture business models Overview Low cost / specialization Experience Experimental 16, Bernd Pölling/Wolf Lorleberg Fachhochschule Südwestfalen 16

Danish Week at CORA Hungary. Joint event organized in collaboration of the Royal Danish Embassy in Budapest and CORA store chains Hungary

Danish Week at CORA Hungary. Joint event organized in collaboration of the Royal Danish Embassy in Budapest and CORA store chains Hungary Danish Week at CORA Hungary Joint event organized in collaboration of the Royal Danish Embassy in Budapest and CORA store chains Hungary About CORA in general CORA was the first hyper chain on the market.