Visual Preference Survey

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Melvin Miles
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1 Visual Preference Survey TM Only as high as I reach can I grow, only as far as I seek can I go, only as deep as I look can I see, only as much as I dream can I be. -Karen Ravn Village Green Café #2 January 17, 2008

At the January 17, 2008 Village Green Café, about 108 participants took part in a Visual Preference Survey TM which asked participants to look at 52 images and explain what aspects they did and did

2 At the January 17, 2008 Village Green Café, about 108 participants took part in a Visual Preference Survey TM which asked participants to look at 52 images and explain what aspects they did and did not like about each image. Participants were given a copy of the Visual Preference Survey TM when they signed in at the café. During the café, a PowerPoint discussion session lead by JJR staff gave participants roughly two minutes per image to shout out what they liked and disliked. Answers from this session were recorded and collaborated by JJR. In addition, participants were told they could write down their answers in their preference survey packet. In the packets, participants were encouraged to not only write comments but to draw or write on the images as well. Example: I love the outdoor seating on the second level! I don t like the metal roof, signage, or the back in parallel parking. While participants did not have to turn in the packets immediately following the café, they were asked to submit them before January 31, Twenty-nine Visual Preference Survey TM packets were turned in to Village Hall. Results from the packets and discussion session were left unedited. Similar responses were tabulated and with the quantity listed next to the comment. TM Visual Preference Survey is a trademark of A. Nelessen. Photographs were provided by: JJR: 1-11, 13, 16, 19, 21-26, 28, 29, 35-37, 47, Village of Pleasant Prairie: 4, 12, 14, 15, 20, 27, 30, 31, 32, 38, 44, 45, 48, 52 City of Verona, WI: 34

Has porches and dormers Less cookie-cutter than the others Porches No visible garage Good sized trees Duplex Waterway Looks

6-12 homes/acre: duplexes, quadplexes, townhomes 2 1 Too close to street No yard OK for someone to view while passing by on

Front load garages Looks like a million other buildings Tacky Cookie-cutter landscape Looks like Prairie Village Too

street Nothing about this picture Brick Unique facades 4 3 Front load Garage Prefabricated home Looks like you could have an

3 Has porches and dormers Less cookie-cutter than the others Porches No visible garage Good sized trees Duplex Waterway Looks like a single family Brick Clean-cut lawns Sidewalks Pine trees Exterior materials No mailboxes on the road Edge Residential 6-12 homes/acre: duplexes, quadplexes, townhomes 2 1 Too close to street No yard OK for someone to view while passing by on their boat Metal fence posts Does not fit Pleasant Prairie Parking? Front load garages Looks like a million other buildings Tacky Cookie-cutter landscape Looks like Prairie Village Too box-like All garage No mailboxes on the road Attractive Architecturally diverse Like the activity Like how buildings front street Nothing about this picture Brick Unique facades 4 3 Front load Garage Prefabricated home Looks like you could have an episode of Cops here Looks cheap Tacky Needs more trees Roof pitch Too urban Porches look like fire escapes Cookie-cutter homes No yard Needs more green space Raised entrances Metal stairs

Edge Residential 6-12 homes/acre: duplexes, quadplexes, townhomes Good mix of design Variety of building styles Porches Unique

Interesting roof lines Cedar shingles Good mix of architecture Cozy More charm than other options Porches Very green Has personality

Different colors of siding 5 6 7 8 Looks like they ran out of materials to make it all look the same Cookie-cutter for edge No front

creative with the upper levels and ran out of gas Too much concrete for cars Architecture Porches all look the same OK for Milwaukee

4 Edge Residential 6-12 homes/acre: duplexes, quadplexes, townhomes Good mix of design Variety of building styles Porches Unique Skylights Clear entrances Trees Design pleasing to the eye Good way of designing garages in the front Unique style Nice roof peaks Interesting roof lines Cedar shingles Good mix of architecture Cozy More charm than other options Porches Very green Has personality Established neighborhood look Picket fence Porches Detail on the front Garages and driveways not visible Sidewalks Overhangs Different colors of siding Looks like they ran out of materials to make it all look the same Cookie-cutter for edge No front yard Generic Too ordinary Raised access New though they staggered the garages Still looks like a warm house They started to get too creative with the upper levels and ran out of gas Too much concrete for cars Architecture Porches all look the same OK for Milwaukee or Chicago but not Pleasant Prairie. Looks like a barn with siding Mixed colors Plain No personality Looks like low-income housing Cookie-cutter

Mid/Core Residential 16-30 homes/acre: townhomes, multi-unit, senior apartments Off street drop off area Acceptable for a hotel or senior

Separate entrances Overhangs Trellises Good exterior look Clean cut Green space Could be a country club Good exterior materials Design

like Harbor Park Much too close Too cookie-cutter Too repetitive Architecture design Could have used better quality exterior materials Bad

5 Mid/Core Residential homes/acre: townhomes, multi-unit, senior apartments Off street drop off area Acceptable for a hotel or senior center Seniors need a place to stay Easy access entrance Handicap-accessible Sidewalks Nice variety Porches Balconies Lower porches Sidewalks Separate entrances Overhangs Trellises Good exterior look Clean cut Green space Could be a country club Good exterior materials Design incorporates bay windows Corner octagon design Interesting entrances Sidewalks Trees European Could have done better with roof Is this a hotel or funeral parlor? Much too dense No path from entrance to sidewalk Chaotic roof line Looks like a nursing home A bad attempt to look upscale Looks too much like Harbor Park Much too close Too cookie-cutter Too repetitive Architecture design Could have used better quality exterior materials Bad windows Much too dense Looks commercial No front door Big, overwhelming Looks like would have cheap rent Too fancy Could have been more creative with the roof Could have dormers on the roof Looks like builder used windows from last 10 jobs to complete this project.

Mid/Core Residential 16-30 homes/acre: townhomes, multi-unit, senior apartments Wrought iron fencing keeps this from looking boring

military barrack or an old college dorm Too uniform Looks like add-ons Lacks variety Big, overwhelming Cheap Fronts street Maybe good

commercial/industrial Too urban Looks dorm-like Flat roofs No personality Doesn t fit mid/core Brick Oversized windows Nice entrances

Too uniform Dark and gloomy Roof is too busy More variety Good form Sidewalks Light posts Landscape Fits Village Accessible 16 This

6 Mid/Core Residential homes/acre: townhomes, multi-unit, senior apartments Wrought iron fencing keeps this from looking boring More green space between the homes and road Sidewalks Good planning Tree-lined street 13 Chimneys should be brick Looks like a military barrack or an old college dorm Too uniform Looks like add-ons Lacks variety Big, overwhelming Cheap Fronts street Maybe good scale adjacent to STH 165 No visible driveways Walk-up entrances 14 Looks too institutional Looks like an old factory Looks commercial/industrial Too urban Looks dorm-like Flat roofs No personality Doesn t fit mid/core Brick Oversized windows Nice entrances Good sidewalks Old look Has personality Creative 15 All gables should be finished with the same glass Looks like a sanitarium Too high Too uniform Dark and gloomy Roof is too busy More variety Good form Sidewalks Light posts Landscape Fits Village Accessible 16 This looks like a kid designed it Exterior materials look cheap and shoppy Looks like a mish-mash of materials from other jobs Cartoony colors Bad choice of color

Covered walkway Handsome Commercial 17 Looks like a strip mall with a house on it Same old strip mall Too

Old-time downtown Street lights Unique Eclectic Individuality Old village feel 18 Don t understand small

Out of place No covered walkway Too cluttered Unplanned Shutters Awnings Fencing Side yard Landscape Clean

Pleasant Prairie Roof variations Flowers/landscaping Unique storefronts Nice but can this really work in

7 Covered walkway Handsome Commercial 17 Looks like a strip mall with a house on it Same old strip mall Too uniform No personality Generic Ugly Roof Cookie-cutter Nice mix of design Light posts Variety of styles Old-time downtown Street lights Unique Eclectic Individuality Old village feel 18 Don t understand small building being surrounded by tall buildings. Out of place No covered walkway Too cluttered Unplanned Shutters Awnings Fencing Side yard Landscape Clean look Inviting Sidewalks Warm & friendly appearance 19 Plain Looks like New England not Midwest Doesn t fit Pleasant Prairie Roof variations Flowers/landscaping Unique storefronts Nice but can this really work in the Village? Interesting storefronts 20 Should have signage on a marquee Building loses identity Should not transition the exterior Too many styles of architecture Too uniform Too harsh

This is a good look for the back of a building or parking lot side.

signage Walk from parking lot to buildings Buildings too tall Street parking Boring Just bad Impermeable I like

town atmosphere 22 Who wants to back into a parking space?

the 2 million ugly buildings across corporate America For Lease sign should not be allowed Strip mall Not

8 This is a good look for the back of a building or parking lot side. Some open green space Variety of architecture Has character Wide walkways Not cookie-cutter Commercial 21 Bad signage Walk from parking lot to buildings Buildings too tall Street parking Boring Just bad Impermeable I like the mix of design Historic look Personality Downtown looking Parking on street/adjacent to street Variety Old town atmosphere 22 Who wants to back into a parking space? Too tall Bad signage Too cluttered Too much Too Main Street USA Looks rundown Parking lot Trees 23 Looks like the 2 million ugly buildings across corporate America For Lease sign should not be allowed Strip mall Not downtown Ugly architecture Car is too important Addresses street Nice lines 24 Not in our Village Prison-like Strip mall Architecture Plain Looks like everywhere else Too suburban Will this be outdated/show age in15 years?

Parking lot Attractive Commercial 25 Building should be forward on the lot and closer to the road with parking in

Interesting windows Roof line Trim Cozy Attractive Not bad Downtown feel 26 Hopefully more parking is behind Too

Variety Interesting architecture Angle parking Street light Parking lot OK looking Nice lines 27 The fake gable:

pedestrian-friendly Looks like a medical complex Modern version of a strip mall Parking lot 28 The roof of the

9 Parking lot Attractive Commercial 25 Building should be forward on the lot and closer to the road with parking in the rear Not pedestrian-friendly Bad parking Bland Looks like a barn Not integrated with adjacent development Interesting windows Roof line Trim Cozy Attractive Not bad Downtown feel 26 Hopefully more parking is behind Too ordinary Spanish roof Would look better with canopies Too boxy Not enough parking I like the mix of design Variety Interesting architecture Angle parking Street light Parking lot OK looking Nice lines 27 The fake gable: if it is there it should be thee from of a real second floor and have some kind of a window Not pedestrian-friendly Looks like a medical complex Modern version of a strip mall Parking lot 28 The roof of the homes behind should not be seen and looks like it is part of the building Just plain bad This should be razed Cheap Not pedestrian-friendly Ugly

Interesting architecture Outdoor dining Nice variety More fitting Good size Outdoor seating

can be done with glass and a corner Ugly streetlight Too German Not right architecture for

well with the other examples Plain Bad Busy 30 Transportation center Useful Clock tower

space Train station Landscape/pond Signage is understated Not gaudy Parking is in the rear

10 Interesting architecture Outdoor dining Nice variety More fitting Good size Outdoor seating Pointy roof Commercial 29 Looks like a concentration camp There is only so much more that can be done with glass and a corner Ugly streetlight Too German Not right architecture for the Village Outdoor dining Lots of windows Contained parking lot Don t think it would mix well with the other examples Plain Bad Busy 30 Transportation center Useful Clock tower Brick Street lights Good overall option Inviting 31 Too much like a strip mall No green space Train station Landscape/pond Signage is understated Not gaudy Parking is in the rear of building Nice mix of stone, brick, glass, and roof Nice trees 32 High rent Unaffordable Unnatural

Civic/Open Space Things I Like Color Lots of green space Civic-looking Inviting

More creative site layout needed Too modern Nice driveway to entrance 34 Looks like

Couldn t this be put in the back of the building?

and concrete accents Lighting Benches Gazebo Formal Nice open space Walkways 35 Open

11 Civic/Open Space Things I Like Color Lots of green space Civic-looking Inviting Walkways Cool metal roof 33 Striped banding on building Plain Looks too municipal More creative site layout needed Too modern Nice driveway to entrance 34 Looks like the Menards special Faint attempts at creativity What is this? Couldn t this be put in the back of the building? This looks like they wanted a lot of square feet for cheap Ordinary Good use of stone and concrete accents Lighting Benches Gazebo Formal Nice open space Walkways 35 Open Beautiful Useless gazebo Light posts Fountain Friendly Landscaping Kid-friendly Native plants Gathering area Low building 36 A little crowded Too small Busy

Civic/Open Spaces Interesting view Like materials Nice tile Water feature Manicured 37

expensive to upkeep Useless Roof lines Balconies Lighting Statue possibly honoring

Awnings Native-looking plants Multi-use 38 Ugly sign Looks like a university Outlet mall

downtown 39 Expensive for developer Green space always good around commercial

12 Civic/Open Spaces Interesting view Like materials Nice tile Water feature Manicured 37 Looks confused This looks like a tic-tac-toe game Too formal Looks expensive Looks expensive to upkeep Useless Roof lines Balconies Lighting Statue possibly honoring someone? Awnings Native-looking plants Multi-use 38 Ugly sign Looks like a university Outlet mall feel Landscape Fountain Benches Pots Looks like an inviting gathering space Old-time downtown 39 Expensive for developer Green space always good around commercial Aesthetically pleasing Pocket park Good use of a hard corner Brick walkway 40 Cul-de-sac Snow storage Not a useful area Too close to traffic for kids to play Plain Walkway looks narrow Path to nowhere

Green space Wide walkway Civic/Open Spaces 41 White lights on a black post?

Plain Wasted space No view Set-back with landscaping Plant variety Green space between sidewalk and

Drainage along bike path makes sense Native-looking plants Looks like a nature pond Cheap use of

wider Housing too congested in background Looks dirty/unkempt Use of concrete finished with brick

13 Green space Wide walkway Civic/Open Spaces 41 White lights on a black post? Looks like backyards Not inviting to the public Not identifiable as a park Needs more landscaping Plain Wasted space No view Set-back with landscaping Plant variety Green space between sidewalk and road Looks a single-family house Plain Too suburban Too big/tall 42 Natural look around the water Drainage along bike path makes sense Native-looking plants Looks like a nature pond Cheap use of storm water Good use of open space 43 Could have put a walkway over the water Path could be a little wider Housing too congested in background Looks dirty/unkempt Use of concrete finished with brick overlays Multi-level terracing Good meeting place Like building fronting open space Unique 44 Too formal Fish hatchery Too many levels

Clock Layout of corner design Good paving Looks like a warm mall or market area Old-time downtown Brick

concrete Looks like old-time downtown 46 Yuck What is this?

Keeps mall and parking away from green space and safe walking path Clean Barrier from parking 47 Ugly lights

The two sections of fence look like leftovers from the previous building Ugly trim on box-like buildings Nice

14 Clock Layout of corner design Good paving Looks like a warm mall or market area Old-time downtown Brick sidewalk Safe Civic/Open Spaces 45 Seems cold Uninviting Too hard looking Not enough green space Too much concrete Looks like old-time downtown 46 Yuck What is this? There are better designs than this Ugly garbage cans No personality Looks like it was designed in the 1960s Keeps mall and parking away from green space and safe walking path Clean Barrier from parking 47 Ugly lights Ugly signage This would be better if the buildings were by the sidewalk and the parking behind the building The two sections of fence look like leftovers from the previous building Ugly trim on box-like buildings Nice lighting Excellent type of trees Parking on street Green space Unique storefronts Mature trees 48 Diagonal parking Too busy Backing out into traffic is dangerous Straight layout

Nothing Civic/Open Spaces 49 Might as well move to North Chicago Ugly

Aesthetically pleasing Space between the road and homes Well-planned 50 Divided

streets encourage low speed limit Nice layout 51 No parking on the street Tall

15 Nothing Civic/Open Spaces 49 Might as well move to North Chicago Ugly fencing/walls People walking on the sidewalk could get killed because the sidewalk is right next to the road! Looks like prison walls Uninviting Landscaping Parkway Lights Curve of the road Aesthetically pleasing Space between the road and homes Well-planned 50 Divided street encourages speeding Trees Landscaping Pleasing to the eye Nice feel Narrow streets encourage low speed limit Nice layout 51 No parking on the street Tall Overbearing Too common The overall setting is fantastic Looks like a nice gathering place Open Would look great in Concept C Great idea Good pavilion 52 Too formal

Please return this survey at the end of tonight s café or to Village Hall by January 31, 2008. Please feel free to write down any additional comments you might have on this page.

Residential is too dense. Should be more gradual transition between existing 1 acre per single family homes and proposed 16-30/acre multi-family homes on south part of parcel.

Refined plan should show location of sidewalks, location of buildings, location of parking lots, and location of handicapped areas.

I would like to see some mixed-use zoning for the commercial areas to incorporate apartments above storefronts.

16 Please return this survey at the end of tonight s café or to Village Hall by January 31, Please feel free to write down any additional comments you might have on this page. Like plan C relocation of Springbrook Road. Good! Village Green is kind of sheltered and protected by a bugger of commerce to the south-southwest and northwest-west. Good! Plan C has pushed out the residential to the edge which is good. Residential is too dense. Should be more gradual transition between existing 1 acre per single family homes and proposed 16-30/acre multi-family homes on south part of parcel. Should look at Park East in Milwaukee for housing with open space in center of the units for unit owners units front streets with porches. More pocket parks shall be incorporated into the development. Refined plan should show location of sidewalks, location of buildings, location of parking lots, and location of handicapped areas. People have no concept of how many homes you are thinking about in these plans. The numbers have no basis for most people. I would like to see some mixed-use zoning for the commercial areas to incorporate apartments above storefronts. I also hope parking for commercial areas can either be accommodated along main streets or hidden in back in order to encourage a pedestrian-friendly Village. Has there been any thought to designing this development to be LEED rated or some other type of quantifiable green standard of building and developing? Underground parking should be considered OR 1/2 underground parking. Benefit is shoppers miss weather element and building height is lower. Same for multi-housing: park under building where residents can directly elevator/stairs up to their unit (same for townhouses, combination of townhouses and condos). Professional/office buildings/retail must have below ground parking to limit height and allow employee parking.

Village Center Zoning. Town of Sutton, MA VPS Results 7/7/2016

Village Center Zoning. Town of Sutton, MA VPS Results 7/7/2016 Village Center Zoning Town of Sutton, MA VPS Results 7/7/2016 What is a Visual Preference Survey (VPS)? A planning tool to establish community design preferences and inform policymaking Participants view