Handbook of Research on Consumerism in Business and Marketing:

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1 Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices Hans Ruediger Kaufmann University ofnicosia. Cyprus & International Business School at Vilnius University. Lithuania Mohammad Fateh Ali Khan Panni City University. Bangladesh A volume in the Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series ~CIENCEII 'R~I...! An Imprint of IGI Global

2 Table of Contents Foreword Preface Acknowledgment xxi xxii xxix Section 1 CODceptual Evolution and Philosophical Underpinnings Chapter 1 Consumerism: Some Fundamental Insights 1 Ioanna Papasolomou, University ofnicosia, Cyprus Chapter2 Corporate Social Responsibility (CSR) as a People Caring Concept 18 Pinelopi Athanasopoulou, University ofpeloponnese, Greece Chapter3 The Evolution ofconsumerism in the Marketing Education: A Critical Discussion Based on Mezirow's Critical Reflection 45 George S. Spais, Graduate Technological Educational Institute ofwestern Greece, Greece Chapter4 CyberEthics Case Study 78 Georgia Sakka, Youth Board ofcyprus, Cyprus Iliada Spyrou, Cyprus Neuroscience & Technology Institute (CNTl), Cyprus Section 2 Macro and Interdisciplinary Issues on Consumerism Chapter 5 Green Marketing Strategy: A Pedagogical View 92 A F Wazir Ahmad, University ofliberal Arts, Bangladesh (ULAB), Bangladesh Mohammad Fateh Ali Khan Panni, City University, Bangladesh

3 Cbapter6 Anatomy ofgreen Marketing 125 ElifYolbulan Okan, Yeditepe University, Turkey Neva Yalman, Yeditepe University, Turkey Cbapter7 Towards Sustainable Data Centre Operations in the UK 143 PeterJones, University o/gloucestershire, UK Robin Bown, University o/gloucestershire, UK David Hillier, Centre/or Police Sciences, University o/glamorgan, UK Daphne Com/ort, University o/gloucestershire, UK Cbapter8 Sustainable Food Consumption Macro Issues: Case Study of Latvian Consumer Behaviour 155 Skaidrite Dzene, Latvia University 0/Agriculture, Latvia Aija Eglite, Latvia University 0/Agriculture, Latvia Gunta Grinberga-Zalite, Latvia University 0/Agriculture, Latvia Cbapter9 Consonant, Resonant and Social Relations between Finn and Consumer 182 Gianpaolo Basile, University o/salerno. Italy & Vitez University, Bosnia and Herzegovina Section 3 Implications ofldentity on Marketing and Branding from Consumerist Perspectives Cbapter 10 The Meaning ofconsumption 202 Terry Smith, University 0/Chester, UK Cbapter 11 Predicting Behavioral Intentions Toward Sustainable Fashion Consumption: A Comparison of Attitude-Behavior and Value-Behavior Consistency Models 225 Srikant Manchiraju, Iowa State University. USA Cbapter 12 Consumer Preferences and Key Aspects oftourism and Hospitality Marketing on Island Destinations 244 Nikolaos Pappa, Leeds Metropolitan University, UK \

4 Chapter 13 Consumer Confidence in Responsible Tourism: How Business Reporting Systems can Encourage Respectful Behaviour 264 Mara Manente, CISET (International Centre ofstudies on the Tourist Economy), Ca'Foscari University" Italy Valeria Minghetti, CISET (International Centre ofstudies on the Tourist Economy), Ca'Foscari University, Italy Erica Mingotto, CISET (International Centre ofstudies on the Tourist Economy), Ca'Foscari University, Italy Francesco Casarin, Ca'Foscari University, Italy Chapter 14 The Psychology ofconsumerism in Business and Marketing: The Macro and Micro Behaviors of Hofstede's Cultural Consumers 286 Ben Tran, California School ofprofessional Psychology at Alliant International University, USA Section 4 Consumerism as a Source for Innovation and Corporate Strategies Chapter 15 Consumerism and Innovation: The Starting Points for the Creation ofuniversity Spin-Off 31 0 Enrico M Mosconi, 'Tuscia' University ofviterbo, Italy Michela Piccarozzi, 'Tuscia' University ofviterbo, Italy Cecilia Silvestri, 'Tuscia' University ofviterbo, Italy Chapter 16 Open Innovation through Customers: Collaborative Web-Based Platforms for Ethically and Socially Responsible New Products Part Barbara Aquilani, University oftuscia, Viterbo, Italy Tindara Abbate, University ofmessina, Italy Chapter 17 Open Innovation through Customers: Collaborative Web-Based Platforms for Ethically and Socially Responsible New Products Part Barbara Aquilani, University oftuscia, Viterbo,Italy Tindara Abbate, University ofmessina, Italy Chapter 18 Crowdsourcing Corporate Sustainability Strategies.413 PeterJones, University ofgloucestershire, UK David Hillier, Centre for Police Sciences, University ofglamorgan, UK Daphne Comfort, University ofgloucestershire, UK

5 Cbapter 19 Consumerism, Market Analysis, and Impact on Business Plan Definition.425 Alessandro Ruggieri, 'Tuscia' University 01Viterbo, ltaly Cecilia Silvestri, 'Tuscia' University 01Viterbo, ltaly Michela Piccarozzi, 'Tuscia' University 01Viterbo, ltaly Cbapter20 Consumer Boycotts as a Consequence ofconsumerism.458 Dursun Yener, Beykoz Vocational School 01Logistics, Turkey Section 5 Consumerism Cases in Selected Industries Cbapter21 The Social Side ofconsumerism: Human Need Satisfaction asantecedents ofeconomic Need Satisfaction in an Online Environment - Empirical Evidence from the Airport Industry.473 Marion Tenge, University 01LaMa, Latvia & University 01Applied Sciences, Austria Cbapter22 From Food Waste Management to a Holistic Global House 500 Bernd Hallier, European Retail Academy, Germany Cbapter23 Consumption, Anti-Consumption, and Consumption Communities: The Football Clubs and its Fans 510 Sandra Maria Correia Loureiro, lnstituto Universitario de Lisboa (ISCTE-IUL), Portugal Ana Regina Pires, University 01Aveiro, Portugal Ricardo Cayo/la, University 01Aveiro, Portugal Compilation ofreferences 537 About tbe Contributors 627 Index 636

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