Prof Christine De Meyer-Heydenrych

Transcription

1 Prof Christine De Meyer-Heydenrych PhD in Marketing Management Associate Professor at Department of Marketing Management Prof De Meyer-Heydenrych s focus areas lie in Marketing Research and Services Marketing. In addition to these focus areas, she also lecturers Contemporary Marketing on a postgraduate level. She has 16 years of experience in Higher Education lecturing in Marketing and Retail fields and has lectured on both undergraduate and post-graduate levels. Prof De Meyer-Heydenrych is a Y rated NRF researcher, has a Google h-index of 7 and has supervised 20 masters and 1 PhD student to completion and has published in renowned international journals such as the Journal of Services Marketing and International Journal of Bank Marketing. She was awarded the former Faculty of Management Emerging Researcher award in She currently serves on the College Ethics committee and is the Department s coordinator for research and post-graduate qualifications. Tel: cfdemeyer@uj.ac.za Office: K Red 7 (Bunting Road Campus) Publications Journals PETZER, D.J., DE MEYER-HEYDENRYCH, C.F. & SVENSSON, G. (2017). Perceived justice, service satisfaction and behaviour intentions following service recovery efforts in a South African retail banking context. International Journal of Bank Marketing, 35(2):1-14. OOSTHUIZEN, D., SPOWART, J. & DE MEYER-HEYDENRYCH, C.F. (2015). The relationship between perceived price and consumers purchase intentions of private label wine brands. African Journal of Hospitality, Tourism and Leisure, 4(2):2015. (Accredited National).

2 STRYDOM, E., PETZER, D.J. & DE MEYER-HEYDENRYCH, C.F. multidimensional customer value model for the high fashion retail industry. Marketing Review, 11(2):2015. (Accredited International). (2015). A Retail and MARITZ, V., PETZER, D.J. & DE MEYER, C. (2014). The use of storytelling in quantitative research reports: A marketing research firm perspective. ACTA Commercii, 14(2): 10 pages. (Accredited National). DE MEYER, C.F., PETZER, D.J., SVARI, S. & SVENSSON, G. (2013). Perceived justice in South African Airline and Hospital industries: Measurement model. International Journal of Quality and Service Sciences, 5(2): (Non accredited - International). DE MEYER, C.F., PETZER, D.J., SVARI, S. & SVENSSON, G. (2013). Investigating perceived justice in South African Healthcare. Journal of Contemporary Management, 14: (Accredited National). PETZER, D.J., DE MEYER, C.F., SVARI, S. & SVENSSON, G. (2012). Service receivers negative emotions in Airline and Hospital service settings. Journal of Services Marketing, 26(7): (Accredited International.) DE MEYER, C.F. & PETZER, D.J. (2012). The influence of customer type and consumption stage on service failure responses and preferred service recovery strategies in the cellphone industry. Southern African Business Review, 16(2): (Accredited National.) PETZER, D.J. & DE MEYER, C.F. (2012). The state of marketing in South Africa: reflections. European Business Review, 24(6). (By invitation of the editor). (Non accredited International.) DE MEYER, C.F. & MOSTERT, P.G. (2011). The influence of passenger satisfaction on on relationship formation in the South African domestic passenger airline industry. South African Journal of Business Management, 42(4): (Accredited National.) PETZER, D.J. & DE MEYER, C.F. (2011). The perceived service quality, satisfaction and behavioural intent towards cellphone network service providers: A generational perspective. African Journal of Business Management, 5(17): (Accredited National.)

3 STEYN, T.F.J., MOSTERT, P.G., DE MEYER, C.F. & VAN RENSBURG, L.R.J. (2011). The effect of service failure and recovery on airline-passenger relationships: A comparison between South African and United States airline passengers. Journal of Management Policy and Practice, 12(5): (Non-accredited International.) VERCUEIL, Z., PETZER, D.J. & DE MEYER, C.F. (2011). Generation Y s complaint behaviour and desired service recovery strategies in the South African cellphone industry. Journal of Contemporary Management, 8(6): (Accredited National.) MOSTERT, P.G. & DE MEYER, C.F. (2010). Building customer relationships as retention strategy in the South African domestic passenger airline industry. Acta Commercii, 10(2010): (Accredited National.) MOSTERT, P.G., DE MEYER, C.F. & JANSEN VAN RENSBURG, L.R. (2009). The influence of service failure and recovery on airline passengers relationships with domestic airlines: an exploratory study. Southern African Business Review, 13(2): (Accredited National.) Books BOSHOFF, C. & DE MEYER-HEYDENRYCH, C.F. (2017). Principles of Marketing. Oxford University Press. (Co-editor and developed the online learning support material) BOSHOFF, C. & DU PLESSIS, F. (2014). Services marketing: a contemporary approach. 2nd edition. Cape Town: Juta. (Contributed chapter 4). MOSTERT, P.G., PETZER, D.J. & DE MEYER, C.F. (2012). A theoretical and empirical investigation into service failure and service recovery in the restaurant industry. Chapter 5 (pages 86 99). (in DELENER, N. (ed). (2012). Service science research strategy and innovation: Dynamic knowledge management methods. Arcadia University, USA.) MOSTERT, P.G. & LOTZ, O. (eds). (2010). Marketing management: Changes and challenges in South Africa. Potchefstroom: Mustard House Marketing. (Contributed chapters 7, 8 & 9). VAN RENSBURG, L.R.J. & DE MEYER, C.F. (2007). Applied principles of marketing and marketing management. Pretoria: Van Schaik. (Contributed chapters 4, 5 & 6).

4 MOSTERT, P.G. (ed). (2007). Introduction to marketing management: a South African Perspective. Potchefstroom: Platinum press. (Contributed chapters 8, 9 & 10). Conferences National MATUBATUBA, L., DE MEYER, C.F. & BRESLER, M. (2014). Perceived benefits and risks of online shopping: comparing overall perceptions of male and female consumers. Paper presented at the 26 th Annual conference of the SAIMS (South African Institute for Management Scientists). Vanderbijlpark. (Competitive paper National.) CUNNINGHAM, N. & DE MEYER, C.F. (2014). Consumer perceptions of shopping channel attributes and perceived risk factors influencing apparel purchases. Paper presented at the 26 th Annual conference of the SAIMS (South African Institute for Management Scientists). Vanderbijlpark. (Work-in-progress National.) BRESLER, M. & DE MEYER, C.F. (2013). The influence of gender on the expectations of black generation Y clients towards their banks CRM efforts. Paper presented at the 25 th Annual conference of the SAIMS (South African Institute for Management Scientists). Potchefstroom. (Competitive paper National.) CUNNINGHAM, N., BOGAARDS, M. & DE MEYER, C.F. (2013). Investigating demographic and patronage differences with regard to the spreading of word-of-mouth of cellphones. Paper presented at the 25 th Annual conference of the SAIMS (South African Institute for Management Scientists). Potchefstroom. (Competitive paper National.) MARITZ, V., PETZER, D.J. & DE MEYER, C.F. (2013). The use of storytelling in quantitative research reports: a marketing research firm perspective. Paper presented at the 25 th Annual conference of the SAIMS (South African Institute for Management Scientists). Potchefstroom. (Competitive paper National.) MARITZ, V., PETZER, D.J. & DE MEYER, C.F. (2013). Quantitative reporting: the use of storytelling and data visualisation. Paper presented at the 34 th Southern African Marketing Research Association (SAMRA). Johannesburg. (Industry conference National.)

5 DE MEYER, C.F., PETZER, D.J., SVENSSON, G. & SVARI, S. (2012). Exploring negative emotions patients experience following a service failure in the South African Health Care Sector. Paper presented at the 24 th Annual conference of the SAIMS (South African Institute for Management Scientists). Stellenbosch. (Competitive paper.) KUHN, S.W., MOSTERT, P.G. & DE MEYER, C.F. (2012). The importance of, and satisfaction with, store attributes among black Generation Y consumers when buying casual wear. Paper presented at the 24 th Annual conference of the SAIMS (South African Institute for Management Scientists). Stellenbosch. (Competitive paper.) BRESLER, M. & DE MEYER, C.F. (2012). The expectations and satisfaction of Black Generation Y adults towards their banks CRM efforts in Gauteng. Paper presented at the Departmental colloquium (University of Johannesburg). (Non accredited.) GERRARD, P.B., DE MEYER, C.F. & PETZER, D.J. (2011). The influence of service quality and satisfaction of Generation Y on behavioural intentions in the cellphone industry. Paper presented at the University of Johannesburg Management Conference. Johannesburg. (Competitive paper.) MOSTERT, P.G., PETZER, D.J. & DE MEYER, C.F. (2010). Customer complaint behaviour: an exploratory study among restaurant patrons. Paper presented at 22 nd Annual conference of the SAIMS (South African Institute for Management Scientists). East London. (Competitive paper.) DE MEYER, C.F. & MOSTERT, P.G. (2010). Determining the underlying factors passengers consider when selecting a South African domestic passenger airline: An exploratory study. Paper presented at 22 nd Annual conference of the SAIMS (South African Institute for Management Scientists). East London. (Competitive paper.) DE MEYER, C.F. & MOSTERT, P.G. (2009). Airline passengers reasons for travel as predictor of service expectations. Paper presented at 21 st Annual conference of the SAIMS (South African Institute for Management Scientists). Port Elizabeth. (Competitive paper.) DE MEYER, C.F. & MOSTERT, P.G. (2009). Did service cracks appear before the engine fell off? A Nationwide airlines case study. Paper presented at 21 st Annual conference of the

6 SAIMS (South African Institute for Management Scientists). Port Elizabeth. (Competitive paper.) DE MEYER, C., MOSTERT, P.G. & VAN RENSBURG, L.R.J. (2008). The effect of service failures on passengers relationships with South African domestic airlines. Paper presented at 20 th Annual conference of the SAIMS (South African Institute for Management Scientists). Muldersdrift. (Competitive paper.) DE MEYER, C., MOSTERT, P.G. & VAN RENSBURG, L.R.J. (2007). An investigation into customer retention in the South African domestic passenger airline industry. Paper presented at 19 th Annual Conference of the SAIMS (South African Institute for Management Scientists) conference. Johannesburg. (Work-in-progress.) DE MEYER, C., PRETORIUS, N. & KROON, J. (2003). Competitive advantage of hardware stores in selected areas. Paper presented at 2003 Annual Conference of the SAIMS (South African Institute for Management Scientists) conference. Potchefstroom. (Competitive paper). International conferences CUNNINGHAM, N. & DE MEYER, C.F. (2015). Investigating the influence of home language on online shopping behaviour. Paper presented at the 2015 Academy of Business and Emerging Marketing conference (ABEM). Windhoek, Namibia. (Accredited). WELTHAGEN, L., DE MEYER, C.F. & LUBBE, I. (2015). The influence of service failure severity on perceived justice by consumers in the banking industry. Paper presented at the 2015 Academy of Business and Emerging Marketing conference (ABEM). Windhoek, Namibia. (Accredited). SMITH, C., DE MEYER, C.F. & BRESLER, M. (2014). Perceived benefits and risks of online shopping: Perceptions of shoppers and non-shoppers. Paper presented at the 19 th International conference on recent advances in Retailing and Consumer Services Sciences (EIRASS). Bucharest, Romania. (Non-accredited.) MOSTERT, P.G., KUHN, S., DE MEYER, C.F. & COOPER, C. (2013). Variety versus price, payment method and spending when buying casual wear: An exploratory study among Soweto residents. Paper presented at the International Business Conference (IBC). Seychelles. (Competitive paper International.)

7 DE MEYER, C.F. & PETZER, D.J. (2013). Product involvement and online word-of-mouth in the fast-food restaurant industry. Paper presented at the 15 th GBATA International Conference. Helsinki, Finland. (Competitive paper - International.) MARITZ, V., PETZER, D.J. & DE MEYER, C.F. (2013). The use of data visualisation techniques in quantitative research reports: a marketing research firm perspective. Paper presented at the Annual Conference of the Emerging Markets Conference Board. Port Elizabeth. (Competitive paper International.) SVARI, S., SVENSSON, G., DE MEYER, C.F. & PETZER, D.J. (2013). A measurement model for perceived justice The case of South African Airline and Hospital industries. Paper presented at 7 th Johan Arndt Conference. Oslo, Norway. (Non-accredited.) DE MEYER, C.F., PETZER, D.J., SVENSSON, G. & SVARI, S. (2012). Perceived justice and negative service encounters in the South African Health care industry. Paper presented at 1 st MAC Conference. Prague, Czech Republic. (Non-accredited.) DE MEYER, C.F. & MARITZ, V. (2012). Perceptions and attitudes of South African parents towards the purchasing of educational programmes and software. Paper presented at the 19 th International conference on recent advances in Retailing and Consumer Services Sciences (EIRASS). Vienna, Austria. (Non-accredited.) SVARI, S., SVENSSON, G., PETZER, D.J. & DE MEYER, C.F. (2011). Negative emotions in South African service encounters: A comparison between Airline and Hospital Industries. Paper presented at 18 th International conference on recent advances in Retailing and Consumer Services Sciences (EIRASS). San Diego, California (USA). (Non-accredited.) SVARI, S., SVENSSON, G., PETZER, D.J. & DE MEYER, C.F. (2011). Perceived justice in South African service encounters: A comparison between Airline and Hospital Industries. Paper presented at 18 th International conference on recent advances in Retailing and Consumer Services Sciences (EIRASS). San Diego, California (USA). (Non-accredited.) MOSTERT, P.G., PETZER, D.J. & DE MEYER, C.F. (2010). Comparing service failure and service recovery in South African, United States and Irish restaurants. 12 th Annual Global Business and Technology Association (GBATA conference). Kruger National Park: South Africa. (Competitive paper International.)

8 MOSTERT, P.G., DE MEYER, C., VAN RENSBURG, L.R.J. & STEYN, D. (2009). The effect of service failure and recovery on airline passenger relationships: a comparison between South African and United States airline passengers. (Paper presented by STEYN, D.) at SWAM (Southwest Academy of management) conference. Oklahoma, OK: United States of America. (Non-accredited.) DE MEYER, C., MOSTERT, P.G. & VAN RENSBURG, L.R.J. (2005). Customer retention in the passenger airline industry: a proposed framework. Paper presented at EIASM (European Institute for advanced studies in management) workshop for relationship marketing. Brussels, Belgium. (Non-accredited.)