2013 In Focus. Annual Regional Conference

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1 Contents 2 Overview 3 Color 4 Clear area 5 Preferred lockup 6 Horizontal one-line lockup 7 Vertical and horizontal two-line lockup For more information on graphic standards visit UTC Aerospace Systems Brand Center. Styling Guidelines: UTC Aerospace Systems Graphic Identity Guidelines Issued of 7

2 Award Plaque Directional Sign Annual Regional Conference Internal Group Newsletter Ipiondam mo virmanter intius in vivehebus, quam, simusquis et actorumus, Ti. Vesimus etrae pre audem none que fendit, pultum iam deoraesciam no. Habulto tam omnihicia? O tas halabefaudetrum dit, C. C. Es bondam idemus esterum sed prentem dem pratiest? quit, conteat. Catum fin Udem nox nos sena, consultod dium pl. tabeferei es enat dere mor locreissed cum Um furnin pricaediorum dernica pertum, perete tam.forum ato C. Qui suleger estraciem intesimoris Castatq uidicat oravolusum, sultus, vivenatilii pl. Vivenat uusuam potio conductus et, etre quamque non sit. claberestiu quo et? Is conferobses con Multu sa res confectur quere, noves pernum fachiculabus auc reme in audeo confiris intem, sa nem tanum inum cone por que in verbis condam ad meniam coenatui tusquis. escides traetre, me ium tam terevid con hin deorunte, claris imulabus hentrari cri Oporael ibefaccia resulisse, elatus sesilib publius sterurat. Senam in audem, sum in ustati, clegermil vivignostrum modieni vit. Vasdaceriam facta novirmis ventiquem caetimis, quam mur are con senatus vit, omnos hucomnitanum me in Itam sultussi senatium sumus, consupere patum commovit, ubli fuitia sis, moentrem cone quideriam. Vo, quo iam. Senatanum per conve, serioris, tem mandetimus dit, st hor horum ocus bonferi ssimus, utea nos adduciena, Patuide tidius remuncu perit, con idiena, con sendeatabis Mae ceme quem supimum imovit; nirio vast re, prarica elles! Dicem sedesta, commoen nocriam non viricta licepse riorunt ilicere sultori fur. Mus. bemque condacivirtu is abus et noximo etribus, vis et; iam pri, dionost? Sillerfin 2013 In Focus Overview These standards explain how to create lockups for UTC Aerospace Systems functions, certain approved initiatives such as Employee Network Groups and UTC Aerospace Systems strategic business units (SBUs). These lockups consist of three elements. The UTC Aerospace Systems brand signature, the typeset name of the function, initiative or SBU, and a separating rule. To further build brand recognition, it is preferred that the UTC Aerospace Systems company brand signature be used exclusively without any accompanying function logos. Reference to the functional group, initiative or SBU can be used elsewhere in the text/copy. Limited Approved Uses UTC Aerospace Systems function logos are approved for internal use only and their use restricted to the following items: internal communications within groups, plaques, newsletters, presentations and graphics. Restricted Uses Do not use UTC Aerospace Systems function logos on trade show graphics, advertisements, stationery, brochures, marketing materials, gratuities, web sites, press releases, multimedia or sponsorships. In these cases, the SBU or group name should be used in the copy/text areas of the material and not in the logo area. For gratuities, these elements should be placed in a secondary decoration area. All requests for UTC Aerospace Systems function logos must be approved by the UTC Aerospace Systems identity council. Approval from UTC Corporate Communications and/or UTC Aerospace Systems legal department may be necessary in certain instances. Additional approvals may also be required by key stakeholders such as a functional group, employee network group or SBU. Contact the UTC Aerospace Systems identity council at brandidentity@utas.utc.com. UTC Aerospace Systems Graphic Identity Guidelines Issued of 7

3 Approved Internal Use Examples: Preferred color usage Color The preferred color usage is UTC blue (PMS 286) for the UTC Aerospace Systems brand signature and Gray PMS 425 for the typeset name of the function, initiative or SBU and the separating rule. Alternately you may create lockups in UTC blue and black, all black or reversed to white. UTC Blue Pantone match PMS 286 CMYK C100, M80, Y0, K6 RGB R0, G51, B149 Hexadecimal 0033AB Gray Pantone match PMS 425 CMYK C65, M55, Y53, K29 RGB R85, G88, B90 Hexadecimal 55585A ENGINEERING SUPPLY CHAIN UTC Aerospace Systems Graphic Identity Guidelines Issued of 7

4 Clear area Use the specs at left to determine the clear area around lockups. The clear area is a defined space around the Lockup where no other artwork or text may be placed. The clear area also defines the minimum space allowable between the lockup and the edge of a background; e.g., the edge of a page or the corner of a display wall. HUMAN RESOURCES The clear area is based on the x height of the lower case letters in the UTC Allow 2x clear area on all sides of the Lockup. Size The Lockup may be enlarged to any size required. Do not use the Lockup where the Gear Icon in the UTC Aerospace Systems brand signature is less than 12 points. Minimum size 12 points HUMAN RESOURCES UTC Aerospace Systems Graphic Identity Guidelines Issued of 7

5 Preferred lockup The preferred lockup uses the one-line UTC Aerospace Systems brand signature with the function, initiative or SBU set below it. Dimensions A 1 point rule is set 1p6 from the baseline of the type in the UTC The rule flushes left with the U in UTC and flushes right with the s in Systems. The baseline of first line of text in the, function, initiative or SBU is 1p7 from the rule. The function, initiative or SBU may not exceed the width of the rule. 4p (17mm) font The function, initiative or SBU is set in 16 point Helvetica 85 Heavy, 18 point leading, flush left, all caps. ENVIRONMENT, HEALTH & SAFETY 1p7 (6.7mm) UTC Aerospace Systems Graphic Identity Guidelines Issued of 7

6 4p (17mm) 1p (4.25mm) YOUNG PROFESSIONALS ORGANIZATION SUPPLY CHAIN Horizontal one-line lockup When an extreme horizontal format is needed, lockups may be created using the one-line UTC Aerospace Systems brand signature with the function, initiative or SBU set to the right of it. Dimensions A 1 point rule is set 1p6 from the s in the UTC Aerospace Systems brand signature. The rule aligns top and bottom with the Gear in the UTC The function, inititative or SBU aligns 1 pica to the right of the rule and centers horizontally with the "Gear" in the UTC Aerospace Systems brand signature. The function, initiative or SBU may not exceed three lines and centers vertically to the height of the rule. font The function, initiative or SBU is set in 16 point Helvetica 85 Heavy, 18 point leading, flush left, all caps. UTC Aerospace Systems Graphic Identity Guidelines Issued of 7

7 Vertical and horizontal two-line Lockup When needed, lockups may be created using the two-line UTC Aerospace Systems brand signature with the function, initiative or SBU set to the right or below it. vertical Lockup Dimensions A 1 point rule is set 1p6 from the baseline of the type in the UTC The rule flushes left with the U in UTC and flushes right with the e in Aerospace. The baseline of the first line of text in the function, initiative or SBU is 1p7 from the rule. The function, initiative or SBU may not exceed the width of the rule. 4p (17mm) PRIDE COUNCIL 1p7 (6.7mm) horizontal Lockup Dimensions A 1 point rule is set 1p6 from the e in the UTC Aerospace Systems brand signature. The rule aligns top and bottom with the Gear in the UTC The function, initiative or SBU aligns 1 pica to the right of the rule and centers horizontally with the Gear in the UTC The function, initiative or SBU may not exceed three lines and centers vertically to the height of the rule. 1p (4.25mm) 4p (17mm) WOMEN S FORUM font The function, initiative or SBU is set in 16 point Helvetica 85 Heavy, 18 point leading, flush left, all caps. UTC Aerospace Systems Graphic Identity Guidelines Issued of 7