Poinsettia Group Meeting

Size: px

Start display at page:

Download "Poinsettia Group Meeting"

Evelyn Harrell
5 years ago
Views:

1 Poinsettia Group Meeting Warwick Crop Centre, Wellesbourne 16 January 2013

3 Meeting Programme 13:00 Buffet lunch with BPOA Technical Committee and event registration Ian Mills, Poinsettia Group Chairman 13:30 Introduction Ian Mills, Poinsettia Group Chairman 13:35 Poinsettia shelf life performance (HDC project PO 007 'New cultivars of poinsettias: Evaluation at marketing and shelf life') Jill England, ADAS and Harry Kitchener, HK Consulting 14:00 Update on Stars for Europe over Christmas 2012 Emily Dickerson, Purple Spotted Media 14:15 Potential of hellebores as pot plants Ian Mills, Poinsettia Group Chairman and Harry Kitchener, HK Consulting 14:45 Poinsettia events for 2013 Early summer energy meeting and autumn overseas visit to Germany Ian Mills, Poinsettia Group Chairman 15:00 Tea / coffee and depart

4 Contents Page Number Poinsettia shelf life performance (HDC project PO 007 'New cultivars of poinsettias: Evaluation at marketing and shelf life') Jill England, ADAS and Harry Kitchener, HK Consulting Update on Stars for Europe over Christmas 2012 Emily Dickerson, Purple Spotted Media HDC Protected ornamentals publication list

5 Poinsettia variety trial HDC project PO 007 Dr Jill England trial Site Hill Brothers, Chichester Plants and data from the Hill Brothers variety trial for Sainsburys Beekenkamp, Selecta, Syngenta and Dummen represented 1

6 Varieties Beekenkamp Dummen Selecta Syngenta Variety 1070 Charon Red Saturnus Prima Red Bravo Red Protégé Dark Red Christmas Day Christmas Feeling Christmas Eve Christmas Beauty Titan Response group 7.5/ / / / /8.0 Cultural notes Potted: weeks 31 and 32, 13 cm pots Temperature: 24 hrs, 18 o C Lighting from 30 September PGRs from week 35/36 Pinching: Wk 32: Saturnus, Charon Red, Prima Red, Titan Wk 35: Infinity Red, Bravo,1070, Christmas Beauty, Christmas Day, Christmas Feeling, Christmas Eve, Protégé Red 2

7 Grower assessment - week 45 Marketing Assessment - Plant height Char on Red Satur nus Chr istmas Day Chr istmas Chr istmas Eve Chr istmas Titan Pr ima Red Br avo Red Pr otégé Dar k Inf inity (main Inf inity (contr ol) Feeling Beauty Red cr op) Beekenkamp Selecta Syngenta Dummen 3

8 Marketing assessment Quality Control: Infinity Marketing assessment Quality scores Char on Red Satur nus Chr i stmas Day Chr i stmas Chr istmas Eve Feel ing Beekenkamp Chr i stmas Ti tan Beauty Sel ecta Cl ass 2 4 Br avo Red Pr otégé Dar k Red Syngenta Cl ass 1 Pr i ma Red Outgr ade Dummen Inf ini ty (mai n Inf i nity (contr ol) cr op)

9 Marketing assessment Quality Highest score: Infinity (main crop) Marketing assessment Quality Lowest score:

10 Marketing assessment Quality Best trial variety: Charon Red Marketing assessment Quality Best of the rest: Prima Red 6

11 Marketing assessment Sleevability Variety Cyathia maturity Beekenkamp Charon Red 2-3 Saturnus 3-4 Christmas Day 3-4 Selecta Christmas Feeling 1-2 Christmas Eve 2-3 Christmas Beauty 2-3 Syngenta Titan 2-3 Prima Red 2-3 Bravo Red 2-3 Dummen Protégé Dark Red 2-3 Infinity (main crop) 2 Infinity (control) 2-3 Stages:1 = immature; 5 = stamen fully open with pollen. Marketing assessment Sleevability Variety Acceptable Upright habit 1070 Beekenkamp Charon Red Saturnus Christmas Day Selecta Christmas Feeling Christmas Eve Christmas Beauty Syngenta Titan Prima Red Bravo Red Dummen Protégé Dark Red Infinity (main crop) Infinity (control) 7

12 Shelf-life Warwick Crop Centre 6 weeks 6 plants/variety taken to WCC, then subset of 3 plants into shelf-life Shelf-life Boxed 5 days Sleeved 7 days Environmental conditions: Temperature - 18 C +/- 1 C Relative humidity % Lighting lux Photoperiod - 14 hrs Irrigation to saucer by hand as required 8

13 Shelf-life assessment Total of 6 plants per variety Beekenkamp Selecta Syngenta Dummen Variety 1070 Charon Red Saturnus Christmas Day Christmas Feeling Christmas Eve Christmas Beauty Titan Prima Red Bravo Red Protégé Dark Red Infinity Red Plant condition after 5 days dark All good All good 3 with Botrytis All good All good All good 1 with Botrytis 1 with Botrytis, 1 scorched 2 with Botrytis 3 with Botrytis 3 with Botrytis All good Leaf drop No leaf drop in Christmas Feeling Average cumulative leaf drop Week 1 Week 2 Week 3 Week Charon Red Saturnus Christmas Day Christmas Eve Christmas Beauty Titan Prima Red Bravo Red Protégé Dark Red Infinity Red 9

14 12.0 Red bract drop No red bract drop in: Christmas Day, Christmas Feeling, Christmas Beauty, 1070, Prima Red and Infinity Average cumulative bract drop Week 1 Week 2 Week 3 Week 4 Charon red Saturnus Christmas Eve Titan Bravo Red Protégé Dark Red Quality scores Scores: 1 = poor; 3 = acceptable quality; 5 = high quality Quality score Charon Red Saturnus Christmas Day Christmas Feeling Christmas Eve Christmas Beauty Titan Prima Red Bravo Red Protégé Dark Red Infinity Red Week 1 Week 4 10

15 Summary Infinity scored well at marketing (ranked 4) and higher during shelf-life (ranked 1) Charon Red, Prima Red and Titan performed well at marketing (ranked 1, 2, 3), but lost quality during shelf-life (ranked 10,7,12) 1070 performed poorly at marketing (100% grade out) but quality scores improved during shelflife (ranked 5), with no leaf drop and little red bract drop (1) Acknowledgements HDC Greg Hill, Hill Brothers Nursery Andy Jukes, Warwick Crop Centre Harry Kitchener, Independent Consultant 11

16 12

Stars for Europe activities 2012 update Stars for Europe c/o Purple Spotted Media Caroline, Chrissie and Emily 68 First Avenue, London, SW14 8SR Phone: 020 8939 6474 hello@purplespotted.

17 Stars for Europe activities 2012 update Stars for Europe c/o Purple Spotted Media Caroline, Chrissie and Emily 68 First Avenue, London, SW14 8SR Phone: Key activities Poinsettia press party, October 2012 Regular press releases to consumer publications October to December Advertisements in trade press, print and online October to December Schools competition with The Sun Newspaper, print and online October to December Radio Campaign, interviews and competitions Poinsettia Day,12 th December 2 13

18 Press Party Attended by over 65 guests - a mix of consumer and trade journalists from both the UK and Europe, florists, wholesalers, garden centres and growers. 3 Press Party Design themes: Twisted Christmas, White Christmas, Vintage Christmas, Restoration Christmas, Contemporary Christmas 4 14

19 Press Party - coverage generated The Telegraph website: 57,586,066 unique browsers ABC figure November 2012 Article by Sarah Raven Slide show of designs 5 Press Party coverage generated The Telegraph Saturday Gardening Supplement Circulation 546,438 ABC figure November

20 Press Party coverage generated Achica Living Blog circulation/audience 400,900 Article on Point care using party images Video of Simon Lycett making a Christmas arrangement with Points 7 Press Party coverage generated Fusion Flowers Magazine and website Readership in excess of 14,000, online visitors 8,000+ Publisher s figures 8 16

Easy Circulation 133,018 Your Home website

21 Other press coverage Amateur Gardening Circulation 36,462 The Lady Magazine and website Circulation Online 100,000 Print 27,940 9 Other press coverage Your Home Christmas Made Easy Circulation 133,018 Your Home website Circulation 12,000 The Christmas Magazine Circulation 205,

22 Trade press coverage 20,000 unique visitors every month fandwb.com e-newsletter 5,000 recipients Dedicated s to 3,000+ florists 11 Trade press coverage Garden Centre Update online 1,123 unique visitors Garden Centre Update magazine Garden Trade News GTNXtra 5,000 recipients Gardenforum website 1,300 unique visitors Plus Garden Centre Guide, The Grocer, Horticulture Week etc 12 18

23 The Sun schools campaign The Sun website 6 articles 24,283,825 unique browsers ABC figure November The Sun schools campaign The Sun newspaper 2 articles Circulation 2,361,683 ABC figure November

24 Radio campaign Interviews broadcast by 14 local radio stations across the UK reaching a potential audience of over 4 million listeners Competitions broadcast by 19 local radio stations reaching a potential audience of 2.5 million listeners 15 20

25 Notes 21

26 Notes 22

Publications Order Form Protected Ornamentals Over recent years HDC has produced a wide range of factsheets and publications which you can order by putting a tick next to the publication(s) you

27 Publications Order Form Protected Ornamentals Over recent years HDC has produced a wide range of factsheets and publications which you can order by putting a tick next to the publication(s) you require and returning this form to the address below. Factsheets from /12 Bacterial diseases of protected ornamentals Factsheets from /10 Grower system for rearing the predatory beetle Atheta Coriaria Factsheets from /09 Seed-borne diseases of ornamentals: prevalence and control 14/09 Thrips control on protected ornamental crops 13/09 Guidelines for minimising latent grey mould (Botrytis cinerea) in cut flowers and pot plants 12/09 The biology and control of mites in pot and bedding plants 11/09 Impatiens downy mildew (Good Horticultural Practice Guide) 10/09 Energy management in protected cropping: Management of CO2 enrichment (PC 110a, 159, 188a, 265, 287) 09/09 Energy management in protected cropping: Horticultural lighting (PC 92, 92e, 128, 176, 270) 08/09 Energy management in protected cropping: The use of screens (PC 198, 198a, 227, 227a) 07/09 Energy management in protected cropping: Humidity control (PC 121, 188, 207, 285) 06/09 Energy management in protected cropping: Manipulation of glasshouse temperature (PC 41, 41a, 49, 71c, 71d, 92, 92a, 155, 188a, 197, 206, 207, 227a) 05/09 Energy management in protected cropping: Good housekeeping (PC 198, 198a, 227, 278) 03/09 Biobeds for treatment of pesticide waste and washings Factsheets from /08 A guide to best practice in handling bought-in plants 01/08 A guide to simple and effective nursery trials Factsheets from /07 Disease control in cyclamen 15/07 Control of leaf miners on pot and bedding plants 10/07 Guidelines on nursery hygiene for outdoor and protected ornamental crops 09/07 Soil disinfestation options for cut flower growers (PC 213, PC 213a, PC 249 & BOF 45) 08/07 Integrated management of stock fusarium wilt (PC 213, PC 213a, PC 249) Factsheets from /06 Water quality for irrigation of container ornamentals HDC is a division of the Agriculture and Horticulture Development Board HDC, Stoneleigh Park, Kenilworth, Warwickshire, CV8 2TL Tel: +44 (0) hdc@hdc.ahdb.org.uk Website: 23

28 14/06 Guidelines and best practice for pesticide spray application in protected ornamental Crops (revised 2007) 13/06 Caterpillars of protected ornamental crops 07/06 Energy saving in poinsettia production (PC 41, 71c, 71d, 155, 190, 207) 03/06 Guidelines for the post-harvest handling of cut lilies 02/06 Guidelines for the post-harvest handling of summer cut flowers and cut foliage Factsheets from /05 Guidelines for the post-harvest handling of cut flowers 15/05 Use of chemical disinfectants in protected ornamental production 14/05 Control of whiteflies on protected ornamental crops 09/05 Low temperature storage of bedding plant plugs (PC 196 & PC 196a) 07/05 Securing your water supply for the future Factsheets from /04 Control of Pythium, Phytophthora and Rhizoctonia in pot and bedding plants 05/04 Impatiens downy mildew Factsheets from /03 Control of lisianthus downy mildew (PC 179) 11/03 Control of powdery mildew diseases on cut flowers (BOF 44) Factsheets from /02 Controlling humidity to minimise the incidence of grey mould (Botrytis cinerea) in container-grown ornamentals: heated glasshouse crops 24/02 Control of grey mould (Botrytis cinerea) in container grown ornamentals: heated greenhouse 23/02 Control of grey mould (Botrytis cinerea) in container-grown ornamentals: heated glasshouse crops 19/02 Control of downy mildew, black root rot and Ramularia leaf spot on pansy and viola(pc 143, PC 38a & PC 38c) 17/02 Powdery mildew diseases of poinsettia (PC 191) 09/02 Control of rust diseases of protected bedding plants (PC 175) 08/02 Control of Sciarid flies in protected ornamentals Information Sheets Summary of Cut Flower Centre (CFC) trial results for a new range of Solomio and Star spray carnations from Hilverda Kooji (2012) Summary of Cut Flower Centre (CFC) trial results for a new range of Breanthus annual dianthus from Hilverda Kooji (2012) Annual dianthus (Dianthus barbatus hybrids) as a cut flower Crop Walkers Guides Pot & Bedding Crop Walkers Guide HDC is a division of the Agriculture and Horticulture Development Board HDC, Stoneleigh Park, Kenilworth, Warwickshire, CV8 2TL Tel: +44 (0) hdc@hdc.ahdb.org.uk Website:

29 Crop Monitoring Pads Protected Ornamentals Crop Monitoring Pad Guides BOPP Best Practice Guide: Managing water and preventing pollution on ornamental nurseries Air movement in glasshouses a grower guide Micro-Turbine CHP Units Their application in protected horticulture Ornamental plant quality developing a whole business management system - a grower guide Supplementary lighting of pot chrysanthemums (PC 92e) Wall Charts Common pests and diseases of bedding and pot plants DVDs Spray Check: A Tutorial DVD for Spray Operators. Best practice for outdoor flower harvesting a training DVD Health & safety in horticulture - an awareness DVD in ten languages (plus English) Computer Programmes HDC Irrigation Calculator A graphical tool to improve irrigation water distribution (accompanies factsheet 16/05) Poinsettia Tracker Version A graphical tracking tool to assist in height management of poinsettia... Please fill in the form and return it to: Louise Arculus, HDC, AHDB, Stoneleigh Park, Kenilworth, Warwickshire CV8 2TL, or to: louise.arculus@hdc.ahdb.org.uk. Name Address. Tel No HDC Levy payer/associate No HDC is a division of the Agriculture and Horticulture Development Board HDC, Stoneleigh Park, Kenilworth, Warwickshire, CV8 2TL Tel: +44 (0) hdc@hdc.ahdb.org.uk Website:

30 HDC is a division of the Agriculture and Horticulture Development Board (AHDB)

Project Title. New cultivars of Poinsettia. Evaluation at marketing and in shelf life. Project number: PO 007. Project leader:

Project Title. New cultivars of Poinsettia. Evaluation at marketing and in shelf life. Project number: PO 007. Project leader: Project Title New cultivars of Poinsettia. Evaluation at marketing and in shelf life. Project number: PO 007 Project leader: Jill England, ADAS Boxworth Report: Year 2 report, March 2013 Key staff: Location