Thrive. Create landscapes and relationships that. GIVE YOUR COMMERCIAL CLIENTS THE COLOR THEY CRAVE Page 2

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1 Create landscapes and relationships that Thrive GIVE YOUR COMMERCIAL CLIENTS THE COLOR THEY CRAVE Page 2 BALANCE EGOS AND BUDGETS WITH ASSOCIATION SENSATIONS Page 4 WHAT S NEW IN THE NEIGHBORHOOD? Page 6 Landscape Color Magazine

2 We grow relationships. The most important thing we grow at Ball is thriving relationships. Just like you, we do this one partnership at a time. We work continuously with your color supplier to make sure they ve got the best products so you get what you need to succeed. We re listeners who understand the unique demands landscapers face from fickle consumers to drop-everything deadlines. We re doers who make our decisions outside the boardroom, in the fields, side-by-side with growers and university extension specialists. And we re innovators who help you stay one step ahead of the front line not by anticipating the trends, but by creating them. Most of all at Ball, we re people pleasers. We provide value, variety and vigor in each product that bears the Ball name, and we raise the industry bar each season. We please our growers and partners, and our plants promise to please your customers. In landscaping, there s always the pressure to think ahead, plan ahead, and pre-order from your preferred supplier as soon as possible. That said, think of your time reviewing this guide as mental tool sharpening. We invite you to browse through this star-studded sampling, where you ll find inspiration for designs and solutions for your challenges. You ll find annuals, perennials, grasses, tropicals and shrubs, all with Ball s best-in-class quality designed to help your business and relationships thrive. Jeff Gibson Business Manager Landscape jgibson@ballhort.com IT S ALL ABOUT HUE! What moves the landscape needle? The same thing that moves consumer emotions COLOR! Whether it be a vivid variety or a monochrome montage, in the end, it s color that packs the punch and secures the sale. To keep customers coming back year after year, your colorful cast must shine in all ways in size, in intensity, and in style, too. Both your commercial and residential customers want the latest and greatest, and they trust you to deliver at a fair price. We ve observed and we ve listened. We know you re pressured to have this season s sensations with little or no pre-ordering strings attached. We know that your customers have decreased their budgets yet increased their expectations. And we know how hard you must work to stay ahead of the game. We also know exactly how to help you meet these challenges. Ball works with the largest nationwide network of growers specializing in seasonal and perennial color for the landscaping trade. We tend to these relationships very carefully, partnering to put the plans and plants in place that will power your success. From annuals and perennials, to tropicals and ornamentals, Ball has you covered so your colors and relationships thrive on.

3 2 Demanding clients, shrinking budgets, fierce competition commercial landscaping today presents more challenges than ever. Meet them head-on with robust varieties in vivid color Sizzling Sidekicks Accent foliage creates contrast or takes center stage! Low-maintenance, high-impact plants provide more dazzling color than your clients might expect. 10 Hot Picks for Cool Seasons Span the seasons with a wide selection of colorful choices that stand up to cool weather, even past the holidays! 12 Ever Green Sustainable and sensational more clients demand landscaping options that reduce costs and support the environment. Ball is right at the forefront! 14 Staying Power Like good friends, perennials are dependable, steadfast and always welcome! Make them the cornerstone to a changing line-up of annuals for reliable color year after year. 16 New Classics Stage some drama with a groundbreaking collection of original woody ornamentals and striking groundcovers from Ball Ornamentals. When some homeowners contract for landscaping, they speak for dozens or hundreds of their neighbors. See how to please Home Owners Association decisionmakers and residents! Exciting varieties hit close to home in borders, baskets and beds. It s easier than ever to help discriminating homeowners express their personalities with trafficstopping plantscapes. Back Cover New Kids on the Block Top performers in fresh new colors stand out in any landscape! YOUR NEW FAVORITE PLACE BallLandscape.com Bookmark it now as the only online landscape color resource you ll ever need. Landscape planting combos Landscape photos to help build client presentations Sign up for s that share bestin-class varieties and ideas for the landscape Find a local supplier that offers Ball varieties Find product & growing info at BallLandscape.com 1

4 Commercial Floral Color Gets down to business Lucky & Landmark Lantana Redhead Coleus Guaranteed client renewals are a thing of the past in the land of commercial color. Today s economy has created a fierce climate of price shopping, multiple bidding and rounds of negotiation, with prospects demanding more bang for the buck. The expectations for enduring impact are higher than ever, as your clients try to boost their image, and in turn, their bottom lines. The following top performers deliver the goods with robust growth and reliable color throughout longer life spans. If you sell guaranteed replacement, you ll want to plan around foundation favorites such as these that don t simply survive, but thrive. Widely available from most color suppliers, these classics mean business. Super Elfin Red & White Impatiens Durango Yellow French Marigold 2 Find product & growing info at BallLandscape.com

5 Titan Icy Pink Vinca Easy Wave Pink Spreading Petunia Fanfare Orchid Spreading Impatiens Zahara Fire Zinnia Serena Purple Angelonia Find product & growing info at BallLandscape.com 3

6 Association Sensations Who says you can t please everybody? Jade Princess Ornamental Millet Association-governed home ownership is on the rise. That means customer demands are increasing and so is the competition. To seal the deal you have to manage the hybrid character of Home Owners Association decision-makers. On the one hand, they must answer to members and money matters. On the other hand, they re residents themselves, so emotions and egos also come into play. Check out this selection which will make the HOA board look like heroes, helping them balance beauty and budgets brilliantly. You ll earn accolades this year, and repeat business for the next. Your Great Big Welcome These easy-care favorites grab visitors attention at hello, transforming community gateways into grand entrances. The colors are big and bold, but their shapely profiles stay short and sweet, allowing community signs to shine. Taishan Orange Marigold Dakota Gold Helenium Shock Wave Denim Spreading Petunia 4 Find product & growing info at BallLandscape.com

7 Condo Anyone? * More than 59 million people live in more than 300,000 association-governed communities nationwide Almost one-fifth of Americans live in HOAs (Home Owners Associations) typically where someone else is doing some or all of the exterior maintenance *U.S. Census Bureau, 2009 AngelMist Spreading White Angelonia Dragon Wing Red Begonia The Drama Club Clubhouse color needs to be on at all times, ready for close-ups from everyone who walks by. Count on these classics to inspire oohs and aahs, whether planted alone or in creative combinations. Kong Rose Coleus Mystic Spires Blue Salvia Find product & growing info at BallLandscape.com 5

8 Tidal Wave Silver and Cherry Spreading Petunia Homecoming Celebrations A party of picks that get personal Discriminating customers realize that a home s plantscaping reflects the personalities inside, which is why the residential market demands the latest and greatest like no other. Next time a homeowner asks What s new?, respond with any one of these exciting varieties. Create eye-popping, traffic-stopping tableaus when you gather these in groupings or borders. Plant them, and watch your reputation grow as they do. MiniFamous Double Lemon Calibrachoa Gryphon Begonia Tip Fireworks Gomphrena White flowers show up at night, and that s the time when homeowners get to unwind and fully appreciate their gardens. Don t forget to light up their night by adding some white. Tiny Giants Calibrachoa s loads of small blooms make a season-long statement in colorful residential baskets and containers. Choose the single-flowered form, Can-Can, that comes in Terracotta and other premium colors, or check out the double-flowered MiniFamous Double Lemon, shown here. Dragon Wing Red Begonia 6 Find product & growing info at BallLandscape.com

9 Breathless Blush & White Euphorbia Shady players Breathless Euphorbia One of the most drought-tolerant selections available, Breathless is able to stand up to high heat and low humidity. Add as pot-fillers (just like you add them to a vase of cut flowers), or plant in unique, no-care flower beds. Divine Pink New Guinea Impatiens Fiesta Olé Frost Double Impatiens Blazin Rose Iresine Impreza Rose Impatiens Black Velvet Petunia Not-So-Basic Black Plant a pot of drama with Black Velvet, Pinstripe (chartreuse and black stripe), or Phantom (bicolor black and cream) Petunias. Mix with white or yellow petunias, or silver-leafed plants like Dichondra, for full moonlight effect! Find product & growing info at BallLandscape.com 7

10 Sizzling Accent foliage pops the color and ups the style And the award for Best Supporting Role goes to Accent Foliage. Whether designing in containers or beds, neutral green accents create contrast for the color stars. Or why not let foliage take center stage by grouping a variety that boasts color all its own? In general, foliage favorites tend to require little or no deadheading, while being landscape-tough and able to stand up to full sun and dry, windy conditions. Increase the impact by adding any of the following featured items. Coleus Colorscapes This foliage favorite comes in two classes. Select Vegetative Coleus for late or no flowering, allowing the plant s peak to last longer and stronger. Or choose Seed Coleus as a costeffective package alternative for larger beds. Mint Mocha Coleus Henna Coleus Electric Lime Coleus Versa Lime & Crimson Gold Seed Coleus 8 Find product & growing info at BallLandscape.com

11 Royal Treatments The jewel tones of burgundy and silver-toned accent plants create the crowning touch for both Petunias pastels and the hot colors of Vinca, Marigold and Angelonia. Jade Princess Ornamental Millet Black Pearl Pepper Kong Coleus Blue Sprite Koeleria Purple Knight Alternanthera Gryphon Begonia First Class ColorGrass! Something other than Penn Rubrum! We ve heard that often, and so have you! Ornamental grasses are increasingly popular thanks to their durability and drama, but even in grasses, customers challenge you to think outside the box. Consider these simple yet striking ornamental alternatives that can be seed-propagated for packs and small containers. As many buyers move towards more natural landscapes, these top grass performers are both easy-care and easy on the eye. Silver Falls Dichondra Juncus, Carex, Stipa Colocasia antiquorum Illustris Tropical Thunder! Remember that a few well-spaced specimen plants will transform the ordinary into extraordinary! Just look at some of the interesting forms and textures available for customers who demand to be different. Not only will these plants draw the eye of each passerby, they ll draw high praise from both commercial and residential customers alike. Only bronze-leafed canna available from seed Little Prince Banana (Musa) Tropical Bronze Scarlet Canna Find product & growing info at BallLandscape.com 9

12 Spring Summer Fall Spring Zings: Pansy, Viola, Alyssum, Osteospermum, Argyranthemum and Nemesia after a long Winter, these colorful choices serve as nature s first calling card of the new year, and yours too. Hot Picks for Cool Seasons Don t let your business be a one-season wonder. These items are top picks for Spring into Summer plantings. Clear Crystal White, Lavender & Purple Alyssum Sorbet Citrus Mix XP Viola Magadi Lavender Blue Lobelia Voltage Yellow Osteospermum Madeira White Argyranthemum Serenity Rose Magic Osteospermum 10 Find product & growing info at BallLandscape.com

13 Winter Fall into Spring: Color blasts will last from Fall through Spring when you choose from this array of hale and hardy offerings. Cyclamen Cheer Cyclamen isn t just for Winter anymore. Although they ve long been a holiday favorite in more temperate markets when planted in partial sun, the newer varieties available today expand territories and life spans by being much more weather-tolerant. Try mixing Latinia Cyclamen with Breathless White Euphorbia or Snow Crystals Alyssum, and you ll have season s greetings in beds or pots that last well past the holidays! Matrix Tricolor Mix Pansy Available in a number of clear color blends such as Blotch XP and Clear XP Matrix Citrus Mix Pansy Matrix Ocean Breeze Mix Pansy Matrix Clear Mix Pansy Tianis Cyclamen (Small flower) New! Mona Lavender Plectranthus Premium Cyclamen (Medium flower) Most popular! Available in a number of color blends such as Select and Harvest Plentifall Lavender Blue Trailing Pansy Sorbet Citrus Mix XP Viola Sorbet Select Mix XP Viola Sorbet Harvest Mix XP Viola Latinia Cyclamen (Large flower) Find product & growing info at BallLandscape.com 11

14 EVER GREEN landscape sustainability At Ball, the green movement isn t a fad for today, but a commitment to a better tomorrow. The advent of LEED (Leadership in Energy and Environmental Design) certification for buildings has increased demand for ecologically responsible practices, as has its sister program, the Sustainable Sites Initiative (SITES ), which specifically targets greener practices in land design, construction and maintenance. As more of your customers go green, you ll be glad to know Ball is already there with the strategies and selections needed for resource stewardship. Dozens of plants were tested across the country in low-cost outdoor spaces without heat. They performed beautifully and, as a bonus, required less chemical sprays. NO BURN Plant Food You ve planned, prepared and planted. Mission accomplished? Not yet. Promote season-long health with Daniels Plant Food, an organically based complete plant food that powers growth and performance. Derived from an oil seed extract, Daniels provides all major and minor nutrients that accelerate flower and root development with no risk of burn. Daniels is compatible in landscapes where biological controls have been used. The proprietary formulation is easy to use. It blends effortlessly with water no mixing required! And one solution can be used on a multitude of crops, making it an economical choice as well. For more information, visit _sustainable.aspx SAVE TIME SAVE LABOR REDUCE WASTE Reduce Waste Made from biodegradable, non-woven paper, Ellepots do both. These environmentally friendly plantable pots eliminate plastic and reduce labor. Ball Ellepots contain Ball Professional Growing Mix and an initial nutrient charge of Daniels Professional Plant Food. For more information, visit _sustainable.aspx Voltage Yellow Osteospermum COLORFUL CONSERVATION With EcoIndex Effective color installations drive your client renewal rates higher. Follow Ball s Right Place, Right Plant principles to help you maximize your color design while minimizing maintenance. Ball s EcoIndex identifies products that help growers and landscape professionals choose varieties that use less water, less chemicals and less energy in their production and maintenance. And by purchasing materials from growers who follow SITES guidelines, your customers gain points towards their own LEED and SITES certifications. For a more comprehensive listing and additional information,visit BallLandscape.com. Reduce Chemicals Ball s advanced breeding and seed technologies cut the need for plant growth regulators without cutting size and performance of the plants. Reduce Energy Ideal Select Rose Dianthus 12 Find product & growing info at BallLandscape.com

15 DRY IDEAS Landmark & Lucky Lantana Breathless Euphorbia & Serena Angelonia Zahara Zinnia Minimal Water. Maximum Impact. Landscape irrigation is conspicious consumption to most commerical, Home Owners Association and some residential clients. Use these selections to make your color impact without the water use. Visit BallLandscape.com for a complete list of dry idea selections. Reduce Water Our reduced water EcoIndex varieties were evaluated for two years in arid climates, using half as much water. Put our winning line-up of watersipping plants to work for you. Fireworks Gomphrena Silver Falls Dichondra Tip In a Ball nationwide survey of landscape contractors, turf was clearly identified as the most intensive resource demand. So next time your water- and cost-conscious clients ask to cut the color, consider fewer mows or less tree and shrub work. Color sells and keeps your renewals high. Water Use Fertilizer Use Chemical Use Fuel Use Maintenance Serena Angelonia, Purple Flash Pepper & Dakota Gold Helenium Ground Cover Find product & growing info at BallLandscape.com 50 0 Trees Annuals Shrubs Turf Perennials 13

16 Staying POWER The demand for perennials continues to surge, and it s easy to understand why. Like loyal friends, they re there for you year after year, same time, same place. Clients enjoy the one-time-only cost, and you benefit from a long-term maintenance care contract: a good return on investment for everyone. Perennials can act as the main attraction, but more frequently serve as steadfast cornerstones to a changing lineup of annuals. When creating your design, be sure your perennial palette includes these all-season bloomers. Perennial cheer, year after year PowWow Wild Berry Echinacea 14 Find product & growing info at BallLandscape.com

17 Dasante Blue Delphinium Sunfire Coreopsis Christy Veronica Big Top Gold Heuchera Luna White Hibiscus Double Trouble Double Cutie Daylily Jim Crockett Boltonia Clementine Salmon Rose Aquilegia Blue Note Scabiosa Find product & growing info at BallLandscape.com 15

18 Flutterby Petite Blue Heaven Buddleia NEW Classics Ornamental distinction that delivers Ball Ornamentals deliver the drama for customers who want their individuality to show. This collection of new age classics is exclusive to Ball and created in collaboration with some of the world s most innovative breeders. From original woody ornamentals to groundbreaking groundcovers, these specimens are unlike any others, setting your designs apart from the competition. Visit ballornamentals.com to find a supplier near you. Sunshine Daydream Abelia Bombshell Hydrangea Sunshine Ligustrum 16 Find product & growing info at BallLandscape.com

19 Fireball Red Photinia Jade Pillar Boxwood Lacey Blue Perovskia Cousin Itt Acacia Star of Toscane Trachelospermum NEW for 2011 Sweet Summer Panicle Hydrangea Flutterby Petite Blue Heaven Buddleia Find product & growing info at BallLandscape.com 17

20 2011 NEW KIDS ON THE BLOCK Clients want what s new! You want proven performance and varieties that will thrive in their landscapes. These choices help you and your customers stand out. Redhead Coleus Double Zahara Fire Zinnia Plentifall Lavender Blue Trailing Pansy Double Zahara Cherry Zinnia Gryphon Begonia Matrix Topaz and Garnet Mix Pansy Preorder Now from your local grower to ensure you have this season s finest. Visit ballhort.com to find a supplier today. AngelMist Spreading White Angelonia DIFFERENT PHOTO HERE Matrix Tricolor Mix Pansy Impreza Rose Impatiens 18 Find product & growing info at BallLandscape.com