America s Remodeling Design and Marketing Trends. Craig Webb Editor-in-Chief, ProSales and Remodeling Japan Housing Sales Mission June 22-26, 2015

Transcription

1 America s Remodeling Design and Marketing Trends Craig Webb Editor-in-Chief, ProSales and Remodeling Japan Housing Sales Mission June 22-26, 2015

2 Places I Have Visited Since Japan Hawaii..

3 Where Is the US Headed? We See Lots of Trends 3

4 12 Leading Design and Marketing Trends Universal Design Home Technology Saving Water Multi-Generation, Multi-Ethnic U.S. Large Windows Energy Efficiency Showers over Tubs Gray and Euro Delayed Adulthood Indoor/Outdoor Living Home Health Wooden High-Rises

5 1. Universal Design Kitchen Design, Takoma Park, MD Source: Washington Post, 9/23/11

6 Baby Boomers (born )

7 Boomers Account for 48% of the Market Source: Joint Center for Housing Studies of Harvard University

8 % of Homes for 55+ Residents That Lack 24.5%: Bed and full bath on entry level 38.7%: No steps between rooms 55.1%: No-step entry into home 57.9%: Wheelchair-accessible bathroom 67.8%: Wheelchair-accessible kitchen 89.8%: Extra-wide hallways and doors Source: Joint Center for Housing Studies of Harvard University

9 Older Americans Spend More Source: Hanley Wood Housing 360 Survey, Summer 2011

10 and Hire Others To Do the Work Source: Hanley Wood Housing 360 Survey, Summer 2011

11 Roll-In Showers, Roll-Up Sink Counters

12 Side-Entry Oven Door, Pull-Out Shelf

13 Easy-Access Storage Units

14 Sinks You Can Operate with One Hand

15 Abundant Lighting, Strong Towel Bars

16 Lighting That Helps Guide the Way

17 Casement Windows

18 2. Home Technology and The Internet of Things Month XX, Source: Census Bureau

19 How Big a Market? International Data Corporation forecast in June that the worldwide Internet of Things market will grow from $655.8 billion in 2014 to $1.7 trillion in 2020 with a compound annual growth rate of 16.9%.

20 More Clients Want Wired Homes 20

21 Including in the Kitchen

22 3. Saving Water

23 Dishwashers That Recycle Rinse Water Whirlpool s KitchenAid AquaSense Recycling System

24 Governments Will Spur More Activity

25 4. Multiple Generations and Ethnicities 49 million Americans about one in six lived in 2008 in a HH with at least two adult generations. In 1980, 28 million did. The number of multigenerational HHs grew by 500K in 2010 alone. Pew Research Center

26 Doubling Up: It s Only Partly Economic Source: Pew Research Center

27 Once Again, a Nation of Immigrants Source: Pew Research Center 27

28 Big Differences Between Ethnic Groups Source: What Home Buyers Really Want, NAHB, February 2015

29 5. Big Windows, and Lots of Them Marvin s Utimate Multi-Slide Door can stretch to 16 meters wide and 3 meters high.

30 Lots of Windows Far Pond, the 2014 Remodeling Design Awards Grand Prize Winner

31 6. Energy Efficiency Recommended insulation levels for retrofitting wood-framed buildings Source: U.S. Department of Energy

32 7. Showers vs. Tubs

33 Showers? Yes. Bathtubs? Maybe. About 43% of homeowners answering a 2014 Houzz survey say they are choosing to forego a bathtub, even in the master bath.

34 8. Going Gray, Going Euro

35 NKBA s Top Trends 1. Clean with an overall contemporary feeling. A fusion of styles and multiple colors in one kitchen. 2. European-styled cabinets. 3. Multiples of appliances in one kitchen. 4. More steam ovens. 5. Furniture-look pieces. 6. Outdoor kitchens. 7. Fewer standard kitchen tables, replaced by counters or tall gathering tables. 8. TVs and docking stations. 9. Wine refrigerators. 10.Focus on the user experience, from easy maintenance to accessible design. Considering the needs of all users in the space--including pets. Source: National Kitchen and Bath Association 2015 Design Trends

36 Gray Grows in Popularity This Mid-Century Modern kitchen won a 2014 Remodeling Design Award

37 Mixing & Matching Colors and Styles Klub Kitchen, a 2014 Remodeling Design Awards winner

38 9. Delayed Adulthood

39 Why Getting Married Matters Adult composition of home buyer households, Source: National Association of Realtors

40 A Potential Long-Term Problem? First-time home buyers as percent of all home buyers Source: National Association of Realtors

41 10. Indoor/Outdoor Living

42 Outdoor Living Makes a House Feel Bigger

43 11. Home Health: The Next Big Trend? Source: Building Performance Institute

44 Tighter Homes Lead to Mold Source: Building Performance Institute

45 Better Homes Lead to Better Health A 67% decline in emergency room visits due to energy retrofits! Aetna: Savings of over $800 for each asthma-related ER visit ($8,800 for hospital stay).

46 It s Already a Viable Business

47 12. Mid-Rise Buildings Made from Wood

48 Wood s Market Share Rises Steel Wood Concrete Source: FW Dodge * 2015 share numbers are YTD thru February

49 Let s Review the Top Trends Universal Design Home Technology Saving Water Multi-Generation, Multi-Ethnic U.S. Large Windows Energy Efficiency Showers over Tubs Gray and Euro Delayed Adulthood Indoor/Outdoor Living Home Health Wooden High-Rises

50 Thank You! Craig Webb One Thomas Circle, NW Washington, DC USA +1 (202)