Surface Magazine Media Kit 2017 Media Kit 2017

Transcription

1 Surface Magazine

2 Surface looks at the world through the lens of design, reaching creative professionals who are educated, affluent, and influential. We set the standard for quality across a vast range of creative disciplines and industries. For more than two decades, the publication has produced authoritative and thoughtprovoking editorial content on architecture, art, design, fashion, and culture. Surface offers a clean aesthetic and incisive writing with an emphasis on process and craftsmanship.

3 Our Content Contributors and photographers are dispatched all over the globe to bring the stories of today s most game-changing designs to life. Produced and printed in the United States, Surface is created with premium inks, paper, and cover treatments. What we cover: Architecture Art Auctions Automotive Fashion & Jewelry Furniture Hospitality & Travel Industrial Design Interior Design Photography Real Estate Retail Technology Watches

4 Editorial Sections Front of Book Essentials: An edited selection of things the staff of Surface is loving right now and think our readers will, too. Social: Instagram posts from creatives that have caught our editors eyes. Travel Destination: A roundup of the top design-minded locations in a major city, including hotels, bars, restaurants, and shops, as well as advice from local tastemakers. Hotel: A new hotel that offers the best of hospitality design today. Bar: A new, edgy bar. Restaurant: A new, up-and-coming restaurant. Store: A new, groundbreaking shop. Insider: A profile of a major figure in the Surface universe, focused on a city they live in or travel to frequently, plus their four favorite locations in that city. Ideas in Design A brief look into leading creatives, products, and projects capturing the moment. Architecture Book Critic Exhibit Limited Edition Material Retail Studio Visit Tech Up and Coming Orbit Know Now: Something in art or culture, often happening in Los Angeles or on the West Coast, that our special projects editor, Bettina Korek, believes Surface readers should know about. Taste: A prominent figure on a personal obsession. Transport: The best-designed new planes, trains, automobiles, and more. Art: A profile of an artist, curator, or other major figure in the arts. Books: Four new books on subjects including art, architecture, design, and fashion. Survey: A roundup of the year s best products in a range of categories, including seating, lighting, kitchens, and bathrooms. Endorsement: A profile of an emerging or unsung figure in the Surface world that we put our stamp of approval on. Executive: A Q&A with a top manager on how they conduct business, what their workplace mantras are, and where creativity fits into their work plan. Dialogue: A semiannual column in which FIT Museum s Valerie Steele interviews a designer, an architect, or another creative on a fashion-related subject. Fashion Select: A fashion accessory or design item that stands out above the rest. Detail: A close-up image of a visually impactful piece of clothing or a textile. Watch: A standout, design-driven watch. Product: A rotating selection of leading fashion and design pieces, including shoes, handbags, jewelry, fragrances, watches, beauty products, and personal technology. Back of Book Feature Section Gallery: A section in which the magazine s pages become a gallery, literally or figuratively. Itinerary: A calendar of upcoming international events in the worlds of art, architecture, design, fashion, and travel. Culture Club: Larger-than-life images and coverage of top events in the Surface universe. Object: A design piece, whether a fashion accessory, a chair, or a rug, explored in a by-the-numbers format.

5 Editorial Calendar Covering the design universe 10 times per year. February, No. 135 The Builders Issue Top building projects and their developers, architects, and interior designers, as well as urban planning reshaping cities around the world. Product: Men s Fashion and Accessories Survey: Kitchens Space: Dec. 8, 2016 Material: Dec. 16, 2016 In-Home: Jan. 18, 2017 Newstand: Feb. 2, 2017 March, No. 136 Spring Fashion In-depth coverage of the season s top designs, trends, and industry power players. Product: Handbags, Jewelry, and Shoes Survey: Rugs and Textiles Space: Jan. 19, 2017 Material: Jan. 26, 2017 In-Home: Feb. 15, 2017 Newstand: March 2, 2017 April, No. 137 The Taste Issue An exploration of the affinities and obsessions from art and design to food and fashion of some of the world s most sophisticated and eclectic minds, timed for the Salone del Mobile design and furniture fair. Product: Objets d Art Survey: Bath and Tile Space: Feb. 16, 2017 Material: Feb. 23, 2017 In-Home: March 15, 2017 Newstand: March 30, 2017 May, No. 138 The Design Issue A broad selection of gamechanging projects, bold ideas, and leading industry figures, timed for New York Design Week. Product: Summer Accessories Survey: Outdoor Furniture Special Insert: Watch Guide Watch Guide Deadlines: Space: March 23, 2017 Material: March 30, 2017 Space: March 30, 2017 Material: April 6, 2017 In-Home: April 26, 2017 Newstand: May 11, 2017 June/July, No. 139 American Influence An inside look at people and places helping shape the culture of the U.S., including architects, artists, CEOs, critics, curators, designers, and museum directors. Product: American Fashion Survey: Lighting Space: May 4, 2017 Material: May 11, 2017 In-Home: May 31, 2017 Newstand: June 15, 2017 August, No. 140 September, No. 141 October, No. 142 November, No. 143 Dec./Jan., No. 144 The Technology Issue A selection of innovators in the technology sphere rethinking how we live through groundbreaking design. Product: Personal Tech and Cameras Survey: Workspace Special Insert: Auto Guide Auto Guide Deadlines: Space: June 8, 2017 Material: June 15, 2017 Space: June 22, 2017 Material: June 29, 2017 In-Home: July 19, 2017 Newstand: Aug. 3, 2017 Fall Fashion In-depth coverage of the season s top designs, trends, and industry power players. Product: Handbags, Jewelry, and Shoes Survey: Seating Space: July 27, 2017 Material: Aug. 3, 2017 In-Home: Aug. 23, 2017 Newstand: Sept. 7, 2017 The Travel issue A celebration of revolutions in the travel industry, from hotels and destinations to the ways in which we get to them. Product: Travel Accessories Survey: Tabletop, Utensils, Accessories Space: Aug. 24, 2017 Material: Aug. 31, 2017 In-Home: Sept. 20, 2017 Newstand: Oct. 5, 2017 The Power Issue Profiles of 10 preeminent figures in the Surface universe, one from each of the following categories: Art, Architecture, Fashion, Furniture, Hospitality, Industrial Design, Media, Real Estate, Technology, and Transport. Product: Resort Survey: Wallcoverings Space: Sept. 28, 2017 Material: Oct. 5, 2017 In-Home: Oct. 25, 2017 Newstand: Nov. 19, 2017 The Art Issue Our special issue devoted to happenings and/or a big idea in the art world, timed for Design Miami and Art Basel Miami Beach. Product: Fine Jewelry and Watches Survey: Storage and Tables Space: Oct. 26, 2017 Material: Nov. 2, 2017 In-Home: Nov. 22, 2017 Newstand: Dec. 7, 2017 Covers to be booked two months prior to issue space close with non-cancellable order.

6 The Surface Audience Surface s presence focuses on the who, not the how many. Just as your brand caters to a specific audience, we know the creative class. We believe that our engaged, loyal readers crave our carefully selected content that drives purchases, conversation, and buzz. We offer something no other media brand does: consistent quality.

7 Demographics Male/Female 55/45 Average HHI $303,000 Average Age 37 College Graduates 91% Employed in Design Fields 65% Tavel Internationally Two Times Per Year 75% Top Management 40% Surface Influences Buying Decisions 82.4% Source: Verified Audit Circulation Survey, July 2013

8 Vitals Frequency: 10 times per year Newsstand price: $15 Subscription price: $60 Total readership: 441, Rate Base 100,000 Readership 450,000 Paid Subscribers 62%* Controlled Circulation 25% Events/Public Placement 3% Newsstand 6% VIPs 4% Source: Verified Audit Circulation Survey, July 2013 *including hotels that purchase in-room copies

9 Distribution The magazine focuses its distribution in the world s leading creative capitals. Distribution breakdown: 91% North America 9% International Top markets: New York City Los Angeles Miami Chicago San Francisco Dallas Seattle Portland Boston Toronto London Milan Paris

10 Distribution Surface connects to the design community through exclusive distribution partners. Hotels (in-room) Asbury Park Baccarat Hotel Casa Bonay Epiphany Hotel Graham & Co. Gramercy Park Hotel HGU New York Hotel Emilliano Rio Hotel Habita Hotel Max Seattle Hôtel Americano Marmara Scriber s Lodge Soho Beach House Soho Grand Hotel Soho House Chicago Soho House New York Soho House West Hollywood Surf Lodge The Betsy The Broome The Dean Hotel The Line Hotel The London Edition The Miami Beach Edition The New York Edition The NoMad hotel The Quin The Robey Hotel The Setai Miami Beach Thompson Nashville Urban Cowboy Virgin Hotels Chicago W South Beach Private Members Club The Core Club Neuehouse Soho House Gyms and Spas Equinox (43 locations) Private Jet Terminals 180 locations in the U.S. Design Art Fairs Design Miami Frieze New York NYCxDesign Salone Del Mobile (Milan) The Armory Show Pulse New York Pulse Miami Beach

11 Digital The latest iteration of surfacemag.com brings our partners exclusive advertising opportunities in a customized and controlled environment. TOP NEWS We will provide our community one of the first-ever banner-free interfaces on a media site. 1 Dyson unveils its first quieter hair dryer Duis imperdiet ligula vitae odio vehicula faucibus. Ut eget lectus nisi. Cras massa lorem, We also offer opportunities via social media and our weekly newsletter, which goes out to more than 200,000. tincidunt sit amet nunc. 2 Team GB s Rio Olympic kit by Adidas & Stella McCartney Proin posuere dignissim orci, vel pellentesque velit venenatis elementum. Quisque congue metus vel purus ultricies. Surfacemag.com highlights (prior to launch)*: 3 More than 60 percent U.S.-based traffic, with a strong E.U. following Gold Toilet by Maurizio Cattelan for the Guggenheim TOP NEWS Growing base of new visitors each month (averaging percent) 35 percent mobile or tablet users 75 percent have a HHI above $100,000 55,000 unique sessions per month Sosuere dignissim orci, vel 1 pellentesque velit venenatis 1/3 elementum. TRAVEL Planes, Trains, and Automobiles Articles 4 The secret rooms of a Hong Kong bar evoke a bygone era of travel. ART DESIGN OBJECTS PLACES PEOPLE THOUGHTS EVENTS User Profile (prior to launch)*: 65 percent of users aged Speed Art Museum gets an TRAVEL overhaul Planes, Trains, and Uellentesque sed sodales odio. Automobiles Nulla quis tempor urna, a 2pellentesque dui. Donec congue Nearly even ratio of male to female dui nunc, mollis dictum. HOW IT S MADE IDEAS IN DESIGN Harbin Opera House An Opera House designed by Ma Yansong has become an icon of a new generation of Chinese architecture Madewell EXECUTIVE Nordic Approach CEO Kigge Hvid promotes sustainable solutions to global challenges. 3 SURVEY Poised for Productivity 4 SPONSORED SURVEY *as of Aug. 1, 2016

12 Our Social Followers Our engaged fans crave daily content that drives purchases, conversation, and buzz. Top Design Notables: Top Luxury Brands: Art World Giants: Key Influencers: World-Class Architects:

13 Surface Events Surface events attract the design industry s most powerful and influential executives, tastemakers, and creatives. We host a variety of design, fashion, photography, and art events, including live conversations (such as Design Dialogues), exclusive private dinners, cocktail receptions, parties, and other experiences. About Design Dialogues Design Dialogues is a talk series featuring a roster of international designers, artists, executives, critics, and thinkers. Moderated by Surface magazine editor-in-chief Spencer Bailey or a special guest, each discussion features two leading creatives in conversation. Among those to participate in the series are David Adjaye, Bjarke Ingels, Bret Easton Ellis, Vanessa Friedman, Ian Schrager, Annabelle Selldorf, and Kanye West. Design Dialogues takes place at high-profile venues and events around the world.

14 Surface Studios is a creative house that partners with brands to produce distinctive projects that speak to design-conscious individuals. As the custom publishing and native content division of Surface Media, it implements the vast intel that comes through the company s global pipeline. Opportunities: Books/Booklets Brand Consulting Creative Direction Custom Publications Exclusive Partnerships Foldouts Franchise Section Ownership Gatefolds Inserts Video Content

15 2017 Print Advertising Rates and Specs Rates Ad Specs General COVERS (FOUR COLOR) Cover Two, Page One $41,055 Cover Three $18,000 Cover Four $30,000 RUN OF BOOK (4 COLOR) 1x $16,350 5x $13,625 10x $10,900 LIMITED SPECIAL UNIT TWICE PER YEAR: Cover Two, Page One Outside Gate-fold $70,380 Printing Method Acceptable File Formats Paper 60lb uncoated stock CTP, Web offset, SWOP standards, All ad materials, both digital files and Cover 12 pt SWOP2006_Coated3v3 profile proofs, must conform to SWOP standards. Trim 8 x inches (Information on SWOP standards can be Binding Perfect bound Binding Method found at swop.org.) PDF/X1a is the only Delivery Surface accepts digital files only Perfect bound, jogs to the head acceptable file formal for all ROB ad units, both full-page and fractional units. Materials File Preparation Build InDesign file to trim Keep all art elements and type NOT Two-Page Spread Materials INTENDED TO BLEED 5/16 (.3125) in from Must be supplied as single pages, as per Bleed trim on all four sides for a safe area of the full-page size requirements above x For bleed ads, 1/8 excess image must be provided on all four sides. Proofs Maximum Ink Density (See ad unit size requirements.) All files SWOP standard contract proof with color 280 dpi must include crop marks to Surface s trim bars are accepted but not required. and bleed dimensions, as well as centre Image Resolution marks. These crop marks must be placed Contact and Shipping Instructions 300 dpi 1/4 (12 pt offset) outside trim, i.e. outside Please send digital artwork files and the bleed area. any related questions or concerns to Colors artwork@surfacemedia.com Four color process; CMYK; Fifth Color availability (call your Surface rep for details) For more information regarding these opportunities or our digital extensions, please contact: partnerships@surfacemedia.com There is 5% chance of printing variance, which is industry standard. Surface aims to keep this between 1% to 3%. Advertising Terms And Conditions: This rate card is subject to the current Surface magazine. All rates are gross.