VICTORIA 2040 COMPREHENSIVE PLAN

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Rosalind Banks
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1 VICTORIA 2040 COMPREHENSIVE PLAN Steering Committee Meeting #2 26 April 2017

2 Steering Committee Meeting 2 - AGENDA Comprehensive Plan Vision/Brand/Naming Discussion of the Development Process Community Engagement Activities Next Steps - Questions / Discussion

3 Vision Through Branding Advantages in Planning with Brand, Identity, or Name Promotes recognition of the project Quickly sets the tone for understanding objectives Can motivate and create clarity or focus Helps the Public to connect emotionally with the process

4 Vision Through Branding Common Examples: Victoria 2.0 Attempt to indicate that plans aren t from scratch. Building from an existing plan that people may already know, understand, or like Imagine Victoria Assumes that people may not be already thinking about the future. Can suggest innovation or new concepts emerging Victoria Tomorrow Provides more of a sense of urgency to plan and prepare for growth and change, but doesn t identify a theme or expectation

5 Vision Through Branding Other Examples: Discover Victoria This would focus attention toward attracting new residents or businesses that are not presently aware of the advantages Victoria has to Offer. Current residents and businesses can be included, but the name indicates a focus on expansion and awareness outside of the City. Discover has been used as a general marketing theme for the City, so would be recognizable to residents. Victoria Unplugged A play on the type of music that is not amplified. Would require a more elaborate explanation of what Unplugged means or represents to the process, but could initiate interest in learning more about the project. Many residents have commented that one of the aspects of the community they most appreciate is the more natural and rural character of the City. Unplugged could be used to reflect the community s desire to preserve the natural landscape and limit more urban conditions through the comprehensive plan. Comprehensive Plan Update

6 Vision Through Branding Other Examples: Ignite Victoria 2040 Provides an immediate reaction to the Public that a high-energy approach is being taken to planning for Somewhat of a call to action for the community to participate. Embrace Victoria Suggests that Victoria is unique or special and should be kept that way moving forward. Provides clarity to the public s expectation that there are specific things about Victoria that shouldn t change. Victoria Flourish 2040 Identifies a desire to grow or develop in a healthy and vigorous manner that is complementary and to the benefit of the environment

7 Vision Through Branding Would like to have the group discuss Select a brand or theme new or from examples provided

9 Locational Factors Impacting Land Use Decisions Availability/proximity to existing city infrastructure systems (sewer and water) Proximity to major roads and ADT (commercial and business parks) Visibility of the site (commercial) Proximity to site amenities (lakes, woods, topography, wetlands) (this pertains to residential land uses and to some extent to all land uses) Proximity to regional trail and regional park amenities (this pertains to residential land uses and to some extent to all land uses) Site development constraints (wetlands, floodplains, poor soils, steep slopes this pertains to all land uses)

10 Locational Factors Impacting Land Use Decisions Parcel configuration (this pertains to how having many small parcels with rural estates or home sites already developed may affect development planning) Parcel configuration (this relates to how having large intact contiguous land areas provides the ability to plan for master planned communities) (This pertains to mixed use developments, and mostly residential land uses) Proximity to existing critical mass (commercial and higher density housing) Proximity to existing established places (commercial and higher density housing)

13 Engagement Review stakeholder matrix Review events matrix

14 Updated schedule Comprehensive Plan Update

15 NEXT MEETING DATE: Wednesday, May 24 th 6:30 p.m.

16 Thank you!

Chapter 2: Vision, Goals and Strategies

Chapter 2: Vision, Goals and Strategies Chapter 2: Vision, Goals and Lake Elmo Today & Tomorrow Comprehensive Plan 2040 2 VISION, GOALS & STRATEGIES - DRAFT 4-6-2018 INTRODUCTION Comprehensive Plan Purpose Perhapse the most important objective