A new Austin neighborhood, rich in history, energy, and opportunity.

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1 A new Austin neighborhood, rich in history, energy, and opportunity.

INTRODUCTION A small part of Austin s history is now a big part of its

In the heart of the city, an energetic, walkable, and transitfriendly

With hundreds of apartments, diverse shops and office space, and a

forward-thinking community college systems, Highland will soon be home

2 INTRODUCTION A small part of Austin s history is now a big part of its future. In the heart of the city, an energetic, walkable, and transitfriendly mixed-use neighborhood is emerging from the former Highland Mall. With hundreds of apartments, diverse shops and office space, and a high-tech campus built in partnership with one of the nation s most forward-thinking community college systems, Highland will soon be home to a rich mix of residents, students, and professionals. At completion, Highland will be a part of daily life for tens of thousands of Central Texans.

3 Highland will feature expansive open spaces and a transit-friendly, pedestrian-oriented design.

THE PROJECT A rare opportunity in the heart of Austin. Highland is a unique opportunity.

neighborhood, at the very center of one of The Domain the nation s most dynamic cities.

35 to create it reflect Austin s distinctive culture of openness, its emphasis on community, and its respect for education

360 4 Miles 3 Miles 290 UT Austin Dell Medical School State Capitol DOWNTOWN Barton Creek Mall 183 290 71 2 mi AUSTIN-

4 THE PROJECT A rare opportunity in the heart of Austin. Highland is a unique opportunity. It is a chance for planners, developers, neighborhoods, businesses, and educators to come together and create a totally new neighborhood, at the very center of one of The Domain the nation s most dynamic cities. Highland s location puts all of Austin s amenities within easy reach, while its design and the process used The Arboretum 1 35 to create it reflect Austin s distinctive culture of openness, its emphasis on community, and its respect for education and sustainability Miles 3 Miles 290 UT Austin Dell Medical School State Capitol DOWNTOWN Barton Creek Mall mi AUSTIN- BERGSTROM INT L AIRPORT Highland is bringing new housing, employment, and high-tech education to the geographic center of Austin. 4 miles from Downtown 3 miles from the University of Texas Direct access to IH-35, US-290, and US-183 Served by Capital MetroRail On the Airport Boulevard growth corridor 2

5 We know it was a really big deal when Highland Mall opened here as the first shopping mall in Central Texas and I think it s an even bigger deal to have Highland get underway today as a place where our neighbors can shop for a better future. U.S. Representative Lloyd Doggett

6 MASTER PLAN A diverse mix of projects creating a vibrant, livable place. Highland will include a rich mix of community-friendly uses. Hundreds of apartments will help meet Austin s growing residential demand, offices will create new central-city job opportunities, and stores and restaurants will serve both Highland and the surrounding neighborhoods. Pedestrian-scaled open areas, recreational amenities, and a transit station will encourage human interaction, and Austin Community College s new high-tech instructional space will draw thousands of students and staff who will further enhance Highland s energy and diversity. DEVELOPMENT PROGRAM Land Area Signature Open Space New Trails Affordable Housing Residential Office Hotel Retail ACC Total 81 acres 3 new parks 1.25 miles 120 units 1,200 units 800,000 sf 200 rooms 150,000 sf 1,300,000 sf 3,290,000 sf POTENTIAL POPULATION ESTIMATE Students 20,000 Residents 1,800 Employees (ACC and Private) 6,800 Total Population 28,600 Estimates subject to change. 4

7 Highla Hotel nd Mall Blvd Residential Retail Below ACC Retail St. John s Encampment Commons ACC Future Phase ACC Phase 2 Residential Proposed Rackspace St Rd kv il Fis ACC le Future Phase Office dd ACC Phase 2 Mi Retail Below le Th o Wilhemina Delco Dr ma H I G HLAND STATION va l Office sh Jacob Fontaine Ln Du 35 ld Retail Below Hage Dr at Residential Highland Campus Dr Retail Below Phase 1 fie Denson Dr Jonathan Dr Will Davis Dr W ay Residential N Office Stephen Kinslow Way Office ACC Future Phase Clayton Ln Retail Retail Below Air Tir a do St rt po Residential d Blv ACC HQ Cl ay Office/Retail to n Ln Residential EK oe Hotel nig Ln 290 ACC Retail Below Parking Garage Conceptual Plan Subject to Change

DESIGN VISION A human-scaled environment, with an emphasis on

To turn Highland s acres of former parking lots into an inviting new

s repurposed mall building into a network of pedestrian-friendly

Tree-lined sidewalks will be enlivened by open storefronts, outdoor

will encourage the use of alternate forms of transportation in and

8 DESIGN VISION A human-scaled environment, with an emphasis on walkability and community. To turn Highland s acres of former parking lots into an inviting new neighborhood, planners have divided the areas surrounding the College s repurposed mall building into a network of pedestrian-friendly streets, blocks, and open spaces. Tree-lined sidewalks will be enlivened by open storefronts, outdoor dining areas, and residential stoops that encourage interaction and exploration. Short blocks, shaded walkways, and easy access to bus and rail lines will encourage the use of alternate forms of transportation in and around the neighborhood. Unobtrusive, strategically placed parking areas will also make it easy for students, visitors, and employees to arrive by car from other parts of Austin, while still minimizing traffic on project roadways. 6

9 The future of Highland Mall is now secure the ultimate redevelopment will be thoughtful and appropriate for the surrounding community. Former Austin Mayor Lee Leffingwell

ACC HIGHLAND A unique partnership with one of the nation s most innovative educational institutions.

3 million square feet of flexible, cutting-edge educational space, ACC is bringing Highland the financial stability of a fully approved bond package, the enthusiastic support of the local

ACC HIGHLAND WILL BENEFIT CENTRAL TEXANS THROUGH: Programs for careers in digital media, health sciences, and culinary/hospitality fields Professional incubator space A workforce innovation center

10 ACC HIGHLAND A unique partnership with one of the nation s most innovative educational institutions. ACC Highland is reinvisioning higher education, and also setting a new standard for mutually beneficial public-private partnerships. Along with its 1.3 million square feet of flexible, cutting-edge educational space, ACC is bringing Highland the financial stability of a fully approved bond package, the enthusiastic support of the local community, relationships with major employers, and perhaps most importantly, the human energy and economic vibrancy of a bustling urban campus. ACC HIGHLAND WILL BENEFIT CENTRAL TEXANS THROUGH: Programs for careers in digital media, health sciences, and culinary/hospitality fields Professional incubator space A workforce innovation center and on-campus job fairs Partnerships like the one proposed with Rackspace that will bring 1,100 Rackspace employees to the campus, while also providing scholarships, internships, and specialized instruction ACC HIGHLAND PHASE I Opened August ,000 square feet 6,000 students 600-computer ACCelerator learning lab ACC HIGHLAND PHASE II $152 million bond package approved in 2014 Opening Summer

This facility will serve and benefit the entire region, and we

11 ACC Highland will be a state-of-the-art learning environment and a center for expanding our partnerships in the community. This facility will serve and benefit the entire region, and we re excited to get started on the renovation. ACC President Richard Rhodes

HISTORY A stunning rebirth reflecting a new era in Austin s evolution. The Highland site has a long history as a place of education and community. In the early 1900s, it housed the St.

John Regular Baptist Association, whose members came in wagons and on horseback to support the school.

ownership issues and changing retail trends led to the mall s gradual decline.

sustainable community that is perfectly in step with the values of today s Austin. HONORING THE PAST: The largest and most significant park at Highland will be named the St.

12 HISTORY A stunning rebirth reflecting a new era in Austin s evolution. The Highland site has a long history as a place of education and community. In the early 1900s, it housed the St. John s Orphan Home, an important school for African American children. The surrounding farmland hosted annual gatherings of the St. John Regular Baptist Association, whose members came in wagons and on horseback to support the school. The opening of Highland Mall on the site in 1971 helped cement Austin s reputation as a modern American city, and the mall was a key aspect of life in Austin until the early 2000s, when ownership issues and changing retail trends led to the mall s gradual decline. Today, this place that mirrored the aspirations of Austinites throughout much of the 20th century is once again poised to lead the city into a new era, creating a healthy and economically sustainable community that is perfectly in step with the values of today s Austin. HONORING THE PAST: The largest and most significant park at Highland will be named the St. John s Encampment Commons to preserve knowledge of the site s past and its role in shaping Austin for future generations. St. John s Orphan Home and surrounding farmland in the 1900s. The 1971 grand opening of Highland Mall, the first enclosed shopping center in Central Texas. The mall in its heyday. Vacant stores and empty parking lots before Highland s rebirth. 1900s 1970s 2000s 10 Photos: Austin History Center, Austin Public Library. PICA jpg, AS jpg, PICA jpg.

13 This is good news for the city and will bring many benefits to this area. This is the type of dense infill development Austin needs. Former Austin Mayor Lee Leffingwell TODAY

14 NEIGHBORHOOD A fitting location for Austin s next great neighborhood. Highland is surrounded by some of the city s most treasured historic districts, as well as its hottest new destinations. The treelined streets of Hyde Park and the charming independent vibe of North Loop are just minutes away. Buzzed-about new restaurants and businesses are joining longtime favorites on Airport Boulevard. And nearby developments like Crestview Station, Mueller, The Linc, and Hancock Center will give Highland s residents, students, and office workers easy access to an even wider range of shopping, dining, and entertainment options. 12

15 360 Northwest Hills Crestview 35 Windsor Hills 2222 Allandale Highland Brentwood St. John s Rosedale The Triangle North Loop Hancock Windsor Park Tarrytown Pease Park Lamar Blvd Guadalupe St Hyde Park Mueller 183 UT Austin Airport Blvd West 6th Nearby areas support Highland s goals of walkability and Downtown East Austin AUSTIN- BERGSTROM INT L AIRPORT neighborhood connectivity. Cesar Chavez St

TRANSIT AND TRANSPORTATION In the sweet spot of Austin s

Highland provides direct connections to every level of Austin s local

of Austin s downtown core, with service from Capital Metro s

Highland also sits at the nexus of the region s most important

At the other end of the transportation spectrum, Highland provides

as well as the area s many pedestrian-friendly neighborhoods.

16 TRANSIT AND TRANSPORTATION In the sweet spot of Austin s transportation infrastructure. Highland provides direct connections to every level of Austin s local and regional transportation infrastructure. It offers some of the best transit access found outside of Austin s downtown core, with service from Capital Metro s MetroRail Red Line and multiple high-frequency bus routes. Highland also sits at the nexus of the region s most important roadways, including IH-35, US-290, and US-183. At the other end of the transportation spectrum, Highland provides outstanding access to Austin s extensive network of bicycle routes, as well as the area s many pedestrian-friendly neighborhoods. Highland s new trails, bike-friendly streets, and connection to the MetroRail station will enhance the area s existing transportation infrastructure. 14

DOWNTOWN 5 Miles AUSTIN- BERGSTROM INT L AIRPORT Mueller Hancock Village The University of Texas at Austin 3 Miles Guadalupe St Hyde Park Windsor Park 35

17 DOWNTOWN 5 Miles AUSTIN- BERGSTROM INT L AIRPORT Mueller Hancock Village The University of Texas at Austin 3 Miles Guadalupe St Hyde Park Windsor Park 35 MetroRail Redline The Triangle North Loop Brentwood 290 The Linc HIGHLAND 2222 HIGHLAND STATION N Lamar Blvd Airport Blvd Highland Crestview CRESTVIEW STATION

SUSTAINABILITY Reaching for a new level of sustainability.

minimizing waste, and parking lots are being replaced with

Highland is using its scale, location, and available

far beyond energy efficiency and water conservation.

development, ensuring economic sustainability through its

cultural diversity with the inclusion of a significant

18 SUSTAINABILITY Reaching for a new level of sustainability. Adaptive reuse of the mall s existing buildings is minimizing waste, and parking lots are being replaced with acres of pedestrian-friendly avenues and green spaces. Highland is using its scale, location, and available resources to implement a vision of sustainability that goes far beyond energy efficiency and water conservation. Highland is supporting regional goals for density and infill development, ensuring economic sustainability through its partnerships with government and businesses, fostering cultural diversity with the inclusion of a significant education component, and creating conditions that actively encourage automobile alternatives. Before After 16

Highland will Preserve existing trees Plant 1,000 new trees Repurpose existing buildings Collect and reuse rainwater Incorporate extensive

19 Highland will Preserve existing trees Plant 1,000 new trees Repurpose existing buildings Collect and reuse rainwater Incorporate extensive open space Clean storm water runoff Feature LEED-certified buildings Create a connected urban environment Encourage automobile alternatives

20 BUILDING CONSENSUS Built with input from every level of the community. Highland s planning and design teams gave extensive consideration to the numerous documents that exist to guide Austin s growth while protecting its identity, quality-of-life, and neighborhoods. The teams looked at regional planning recommendations such as Envision Central Texas and Imagine Austin which designates Highland as a Regional Center as well as neighborhood planning efforts like the Brentwood/Highland Neighborhood Plan. Highland team members also participated in the City-sponsored Airport Boulevard Form-Based Code Initiative, and earned the broad support of neighbors and Austin leaders through extensive dialogue with neighborhood and community representatives. All of the project s planning efforts were driven by the understanding that Highland s location and scale create an unprecedented opportunity to positively impact the city s future. YOUR IDEAS ENVISION CENTRAL TEXAS OUR REGION S FUTURE PLANNING PROCESS REGIONAL Envision Central Texas Imagine Austin LOCAL Brentwood/Highland Neighborhood Plan Airport Blvd. FBC Initiative SITE ACC/RedLeaf Highland District Master Plan BUILDING Highland Campus Master Plan 18 Photos: City of Austin Urban Design

from surrounding neighborhoods and key stakeholders.

21 The plan for Highland has been guided by the principles of Imagine Austin, New Urbanism, and the extensive input from surrounding neighborhoods and key stakeholders. Jim Adams, Master Planner, Principal of McCann Adams Studio

22 PROJECT TEAM Backed by a team with unmatched experience and resources. RedLeaf Properties and Austin Community College have formed a unique public-private partnership to transform Highland into an energetic, walkable, and transit-friendly mixeduse neighborhood. RedLeaf is serving as Highland s master developer, and is responsible for the development of the neighborhood s retail, residential, office, and hotel components. ACC is planning and converting/building the project s educational spaces, and the two organizations have worked together on Highland s overall master plan and design standards. RedLeaf Properties, LLC is ideally suited to Highland s challenges and opportunities. Often working in partnership with the public sector, the company acquires and develops Central Texas projects that have the potential for significant community benefits. RedLeaf brings creative thinking, entrepreneurial energy, and corporate discipline to its projects, and excels at creating dynamic commercial districts, as well as vibrant, engaging residential communities. The full Highland team includes some of the region s most experienced design, planning, engineering, and development professionals. 20

23 ROLES AND RESPONSIBILITIES RedLeaf and ACC are working in close collaboration to ensure Highland s long-term success. REDLEAF Design, construct, and populate mixed-use projects Create quality housing Create great retail opportunities Build offices for companies Develop diverse residential and retail offerings TOGETHER Create a master plan for overall site Establish design standards Plan, design, and construct common areas (ex: roads, parks, utilities) Ensure long-term maintenance of common areas Protect and promote the project vision ACC Convert existing mall buildings into innovative learning center Create master plan for educational uses of the site Plan, design, convert, and construct space for educational uses and partnerships

24 REDLEAF-PROPERTIES.COM The information contained in this brochure is subject to change without notice. RedLeaf Properties, their affiliates and representatives do not make, and expressly disclaim, any representations or warranties as to the accuracy of information or that the plan will not change. Each party receiving this brochure acknowledges it is relying on its own investigations in connection with the Highland property and not on any statements in the brochure or on the plan not changing.

A New Vision For Highland

A New Vision For Highland ULI Austin Breakfast Wednesday April 24, 2013 Dr. Richard Rhodes President/CEO Austin Community College Panelists: Chris Riley Councilmember Place 1 City of Austin Matt Whelan