Maximize Your Merchandising Potential. J. Keith White AIFD CFD
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1 Maximize Your Merchandising Potential J. Keith White AIFD CFD August 16, 2016
2 Merchandising Direction FTD Confidential/Proprietary documents and should not be copied or redistributed. 2
3 Luxe Avenue Design Master Colors Raspberry 766 Peony 550 Salmon 552 Mango 532 Violet 715 Spring Green 753 FTD Confidential/Proprietary documents and should not be copied or redistributed. 3
4 Botanicals Artisan Roses Dahlias Cushion Gerberas Hydrangeas Miniature Callas Phalaenopsis Orchids Pincushion Bupleurum Boxwood FTD Confidential/Proprietary documents and should not be copied or redistributed. 4
5 Elements Modern Forms Classic Motifs Textured Patterns Gold Metallics Lacquered Furniture Asian Accents FTD Confidential/Proprietary documents and should not be copied or redistributed. 5
6 Merchandising 101 Accent Color Featured Colors FTD Confidential/Proprietary documents and should not be copied or redistributed. 6
7 Merchandise 201 Bold Feature Storytelling FTD Confidential/Proprietary documents and should not be copied or redistributed. 7
8 Merchandise 301 Placement Grouping FTD Confidential/Proprietary documents and should not be copied or redistributed. 8
9 Park Manor Design Master Colors Beach 559 Lake 556 Sprout 554 Flat White 726 Light Ochre 553 Antique Gold 746 FTD Confidential/Proprietary documents and should not be copied or redistributed. 9
10 Botanicals Hybrid Delphinium Oriental Lilies Tulips Sunflowers Antique Hydrangea Ornamental Grasses Produce Garden Roses Orchids FTD Confidential/Proprietary documents and should not be copied or redistributed. 10
11 Elements Classical Prints Woven Fabrics Natural Woods Cork Stained Glass Iron & Bronze Matte Finishes FTD Confidential/Proprietary documents and should not be copied or redistributed. 11
12 Merchandising Potential Multiples Environment FTD Confidential/Proprietary documents and should not be copied or redistributed. 12
13 Merchandising Potential Showcase Inviting FTD Confidential/Proprietary documents and should not be copied or redistributed. 13
14 Pearl Lane Design Master Colors Mist 555 Chartreuse 534 Perfect Pink 780 Prairie Grass 752 Blue Sky 751 Aspen Yellow 791 FTD Confidential/Proprietary documents and should not be copied or redistributed. 14
15 Botanicals Hybrid Lilies Parrot Tulips Hydrangeas Stocks Roses Garden Roses Spray Gerberas Dusty Miller FTD Confidential/Proprietary documents and should not be copied or redistributed. 15
16 Elements Textured Stone & Quartz Hammered Metals Midcentury Ceramics Frosted & Translucent Glass Linen & Lace Pearls & Crystals FTD Confidential/Proprietary documents and should not be copied or redistributed. 16
17 Trend Applications Event Holiday FTD Confidential/Proprietary documents and should not be copied or redistributed. 17
18 FTD Magic Makeover 2015 Inspiration FTD Confidential/Proprietary documents and should not be copied or redistributed. 18
19 Wildflower Florists & Coffee House Before/After FTD Confidential/Proprietary documents and should not be copied or redistributed. 19
20 Wildflower Florists & Coffee House FTD Confidential/Proprietary documents and should not be copied or redistributed. 20
21 Casa Tropicana Design Master Colors Wisteria 557 Radish 551 Bluegrass 562 Ink 561 Holiday Red 714 Ice Blue 704 FTD Confidential/Proprietary documents and should not be copied or redistributed. 21
22 Botanicals Gerberas Zinnias Orchids Sunflowers Hybrid Tea Roses Succulents Mini Callas Stock FTD Confidential/Proprietary documents and should not be copied or redistributed. 22
23 Elements Floral Prints Embossed Tin Recycled Glass Eco-Friendly Feathers Aged Metals FTD Confidential/Proprietary documents and should not be copied or redistributed. 23
24 Who are you? What are you? Market Focus Follow Through FTD Confidential/Proprietary documents and should not be copied or redistributed. 24
25 Potential Options Specialty Services FTD Confidential/Proprietary documents and should not be copied or redistributed. 25
26 Maximize Your Merchandising Potential florists review American Floral Trends Forecast J. Keith White AIFD CFD Creative Director Sponsors California Cut Flower Commission Design Master Color Tool, Inc. Lion Ribbon Company Napco Smithers-Oasis Company FTD Confidential/Proprietary documents and should not be copied or redistributed. 26
27 FTD Magic Makeover Contest To be entered into the contest: Participate in today s webinar - Maximize Your Merchandising Potential Submit a 75 word essay explaining why your shop interior deserves a makeover Submit 1 or 2 photos of your shop's current interior space and storefront window display All submissions must be sent to floristrelations@ftdi.com by midnight Pacific time, tomorrow, Aug. 17, 2016 Contest winner receives a store makeover valued at $10,000 View the Official Contest Rules:
28 Questions Handouts are available at: Webinar will be available to view at:
AMERICAN FLORAL TRENDS FORECAST Turning Trends Into Traffic. J. Keith White AIFD CFD
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