AMERICAN FLORAL TRENDS FORECAST Turning Trends Into Traffic. J. Keith White AIFD CFD

Transcription

1 AMERICAN FLORAL TRENDS FORECAST Turning Trends Into Traffic J. Keith White AIFD CFD

2 TREND IDENTIFICATION INDUSTRY-LEADING CONSULTANTS TREND APPLICATIONS 2

3 TREND APPLICATIONS PURCHASING & PLANNING VISUAL DISPLAY SEASONAL DESIGNS WEBSITE & SOCIAL MEDIA WEDDINGS EVENTS 3

4 HANAMI 4

5 HANAMI FLOWER VIEWING - THE TRANSIENT BEAUTY OF FLOWERS 5

6 HANAMI: COLORS MAROON PEONY HUNTER GREEN CARNATION RED CORAL PACIFIC BLUE 6

7 HANAMI: INFLUENCES JEWEL ACCENTS CELEDON VINTAGE BROCADE JAPANESE MOTIFS LAYERED GOLDS 7

8 HANAMI: TRANSLATION BOLD STATEMENTS ACCENTS OF PACIFIC BLUE VESSELS DETAILED ELEMENTS BLOOMING BRANCHES GOLD & CHAMPAGNE OVERLAY 8

9 HANAMI: THE FLOWERS PEONY ORIENTAL LILY GARDEN ROSES STOCK DAHLIA PINCUSHION SMOKE BUSH JAPANESE YEW CHERRY BLOSSOMS WILLOW EUCALYPTUS 9

10 CRESCENDO 10

11 CRESCENDO LOW AND HIGH NOTES SUBDUED COLORS INFUSED 11

12 CRESCENDO: COLORS BASIL ROBIN S EGG RASPBERRY BEACH BLUSH HYACINTH 12

13 CRESCENDO: ELEMENTS LAYERED METALS MATTE COLORED GLASS WATERCOLOR RIBBONS MODEREN EARTHENWARE ROBIN S EGG ACCENTS 13

14 CRESCENDO: TRANSLATION VINTAGE THAT DANCES WITH NATURE AS IF A GARDNER IS CONDUCTING THE COLOR PALETTE. 14

15 CRESCENDO: WEDDING RASPBERRY HIGH NOTES LAVENDER PURPLE SUBDUED INDIVIDUAL 15

16 CRESCENDO: THE FLOWERS EUCALYPTUS CAROLINA SAPPHIRE OLIVE ROSELILY PEONY GARDEN ROSES LISIANTHUS GARDEN CUTS HYDRANGEA STOCK WAXFLOWER SPRAY ROSES 16

17 KALEIDOSCOPE 17

18 KALEIDOSCOPE EMBRACING AN ANYTHING GOES VIBE 1950 s FORM AND 1970 s POP ART REINVENTED 18

19 KALEIDOSCOPE: THE COLORS SPRING GREEN TEAL BLUE FUCHSIA TANGERINE LAKE SPROUT 19

20 KALEIDOSCOPE: INFLUENCES ARTISTIC RETRO MOSAIC TILE INK BLACK MADE FOR ME NEOCLASSICISM 20

21 KALEIDOSCOPE: TRANSLATION TEXTURAL ART YARN PRODUCE ORCHIDS SUCCULENTS 21

22 KALEIDOSCOPE: TRANSLATION COLOR SPECIFIC SELECTION CONCRETE ALUMINIUM GLASS 22

23 KALEIDOSCOPE: THE FLOWERS GERBERA BERZELIA PINCUSHION MARIGOLD RANUNCULUS TULIP ZINNIA LILY 23

24 WILDROOT 24

25 WILDROOT MODERN FARMHOUSE BACK TO ONE S ROOTS 25

26 WILDROOT: THE COLORS MIST GRAY FLANNEL LAVENDER RADDISH SALMON LIGHT OCHRE 26

27 WILDROOT: INFLUENCES AGED COPPER HANDCRAFTED GRAY WASHED JUTE & MUSLIN RECLAIMED WOOD STONE 27

28 WILDROOT: TRANSLATION STILL LIFE PAINTINGS GRAY WASHED CONTAINERS SPECIALTY BLOOMS CULTIVATED GARDEN 28

29 WILDROOT: TRANSLATION COLLECTIONS EUROPEAN CRAFTED FORGED IRON GRANITE BLACK TEXTURE LAYERS 29

30 WILDROOT: THE FLOWERS BANKSIA LEUCADENDRON PROTEA GARDEN ROSES LILY GERRONDO KALE GREVILLEA BAYLEAF GARDEN CUTS 30

31 TREND APPLICATIONS PLAN AND SET GOALS APPLY COLORS AND THEMES TO VISUALS CREATE TREND THEMED FLORAL DESIGNS UPDATE WEBSITE USE TREND COLORS IN SOCIAL MEDIA WEDDING PORTFOLIO EVENT PORTFOLIO 31

32 AMERICAN FLORAL TRENDS FORECAST CREATIVE DIRECTOR J. KEITH WHITE AIFD TREND CONSULTANTS LAURA DOWLING / KRIS KRATT AIFD BILL SCHAFFER AIFD / MICHELLE BOLCHUNE / HITOMI GILLIAM AIFD EMC KELLY MACE / HOLLY HEIDER CHAPPLE / CHARLIE GROPPETTI AIFD GRETCHEN SELL FLORAL DESIGNERS HOLLY HEIDER CHAPPLE / LAURA DALUGA AIFD / LAURA DOWLING MANDY MAJERIK AIFD / MICHAEL MC CARTHY AIFD / LORI MC NORTON ANIA NORWOOD AIFD EMC / JOHN REGAN PHD / VARITO VASQUEZ CFD SPONSORS AMERICAN GROWN / DESIGN MASTER / OASIS FLORAL PRODUCTS LION RIBBON / FLORISTS REVIEW 32

33 Questions? Handouts are available at: FTDi.com/FTDUniversity/WebinarMaterials Webinar will be available to view at: YouTube.com/FTDMercuryNetwork 33