Correspondence Analysis. Multivariate Solutions

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Leona Kennedy
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1 Correspondence Analysis Multivariate Solutions

2 Correspondence Analysis - Indicating Characteristics Closely Associated With Credit Cards Providers Total Sample 4 Competitor 4 Competitor Competitor Competitor Client IDEAL Attributes Is one of the best known credit card companies Is one of the most widely held cards Has been around for a long time 4 Upgrades your credit line automatically when you demonstrate a good record of payment 5 Donates money for good causes 6 Helps the community where you live 7 Provides credit cards only to people with good credit 8 Provides credit cards to people who have excellent credit as well as those with poor credit 9 Provides credit cards to people who cannot get credit elsewhere 0 Allows you to manage your accounts over the Internet Offers card member rewards such as airline miles Protects your privacy by not revealing your personal information to other companies Is constantly introducing new services and benefits for its cardholders 4 Offers credit cards that are exclusive or prestigious 5 Provides educational material and programs to help people learn how to manage their money 6 Provides statements and solicitations that are clear and easy to understand 7 Treats customers as individuals 8 Fosters a long term relationship with its card holders

3 Correspondence Analysis - Indicating Characteristics Closely Associated With Credit Cards Providers Client Customers Competitor 4 Competitor Competior Competitor 0 8 Client 7 IDEAL Attributes Is one of the best known credit card companies Is one of the most widely held cards Has been around for a long time 4 Upgrades your credit line automatically when you demonstrate a good record of payment 5 Donates money for good causes 6 Helps the community where you live 7 Provides credit cards only to people with good credit 8 Provides credit cards to people who have excellent credit as well as those with poor credit 9 Provides credit cards to people who cannot get credit elsewhere 0 Allows you to manage your accounts over the Internet Offers card member rewards such as airline miles Protects your privacy by not revealing your personal information to other companies Is constantly introducing new services and benefits for its cardholders 4 Offers credit cards that are exclusive or prestigious 5 Provides educational material and programs to help people learn how to manage their money 6 Provides statements and solicitations that are clear and easy to understand 7 Treats customers as individuals 8 Fosters a long term relationship with its card holders

4 Correspondence Analysis - Indicating Characteristics Closely Associated With Service Providers USA & European Markets Combined Therapeutic expertise Quality of contract sales force Strategic marketing expertise Competitor USA Competitor Europe Competitor Client USA Europe 0 0 Client Europe Breadth of services Meeting agreed upon sales or market share objectives Speed of putting a sales force together Competitor USA Flexibility in meeting your needs Meeting agreed upon objectives for physician call activity

5 Correspondence Analysis - Indicating Outdoor Maintenance Categories Closely Associated With Outdoor Maintenance Activities 7 8 Gardening Landscaping Home Improvement 0 8 Yard Maintenance 4 Attributes Establishing planting beds and planting areas Yard clean up Mowing the grass 4 Planting trees and shrubs 5 Installing a permanent gazebo, arbor, or trellis 6 Installing a retaining wall 7 Deciding how to combine specific outdoor plants for aesthetic appeal 8 Planting and harvesting vegetables 9 Installing a permanent walkway 0 Building a deck or patio Deciding where to put specific plants in your yard based on sunlight and soil conditions Planting perennials Planting annual flowers or bedding plants 4 Fertilizing the lawn 5 Developing a master plan or "blue print" for your yard 6 Installing outdoor lighting 7 Installing an in-ground swimming pool 8 Fertilizing flowers 9 Installing a decorative water pond 0 Drainage, grade, water flow improvements to yard Tree removal Snow removal

6 Outdoor Maintenance Categories Closely Associated With Outdoor Maintenance Activities Attributes Nearest Proximity To: Yard Maintenance Gardening Landscaping Home Improvement Fertilizing the lawn Snow removal Mowing the grass Tree removal Yard cleanup Planting annual flowers or bedding plants Planting perennials Planting and harvesting vegetables Deciding where to put specific plants in your yard based on sunlight and soil conditions Developing a master plan or "blue print" for your yard Planting trees and shrubs Installing a decorative water pond Installing a permanent walkway Installing outdoor lighting Installing a permanent gazebo, arbor, or trellis Installing a retaining wall Installing an inground swimming pool Building a deck or patio

CAPABILITY STATEMENT

CAPABILITY STATEMENT OWNERS Eric Franklin, Proprietor Positive Results Lawn Services Incorporated Attention: Eric Franklin 423 E. 19th Street Little Rock, AR 72114 (501) 753-2432 Office (501) 791-0304