Define the type of service you want to provide. Targeting other than your regular clients one shot wonders!

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Augustus Caldwell
5 years ago
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2 One Shot Wonders Exterior Staging: the Business Opportunity Defining Your One Shot Wonder Service Assessment and/or Execution Assessment Checklist Design Considerations Flawless Execution Promoting Your Specific Service Finding OSW Opportunities

4 Exterior Staging The Business Opportunity What has changed? Not enough to clean up the yard and make certain the house is clean and tidy to sell your house Dramatic Change to the art of selling houses over the past five years House must be Staged; inside and out Selling Factor for Staged Houses

5 One Shot Wonders Define the type of service you want to provide Targeting other than your regular clients one shot wonders! As for any of your services, accurately define the expected client outcome

6 One Shot Wonders Expected client outcome a service that gives home sellers an edge in fierce competition increased curb appeal for a more profitable, quicker sale Goal is to sell the house quickly at the highest possible price

7 One Shot Wonders Help current Homeowners assess with a critical eye Improve the aesthetics and selling factors of their curb appeal What is this elusive Curb Appeal?

8 One Shot Wonders Curb Appeal is the Property s Sex Appeal The goal of your Exterior Staging service is to help create a scene The scene allows potential homeowners to imagine themselves living there

9 One Shot Wonders Do not underestimate the importance of Exterior Staging You must postively grab the buyer s attention almost immediately Data Shows Potential Clients Usually Drive By First First impression is made within 10 to 17 seconds

10 One Shot Wonders Then the first positive impression must be confirmed during the rest of the tour Consequently, the exterior is critical And the Front Garden is key!

11 One Shot Wonders How involved will you get to create this ideal scene? How far do you take this Exterior Staging business opportunity? Will you take on All exterior aspects of the Home???

12 One Shot Wonders What to Include in Your Version of the One Shot Wonder Service? The expected Weeding, Pruning, Edges and Mulch Lawn Reno Hardscape & Walkways Containers and.

13 One Shot Wonders Cleaning, Sweeping, Hosing Down Clutterbusting: Decluttering, Divesting & Organizing Repairing and Sprucing Up Outdoor Décor Addressing Safety Concerns? Feng Shui?

14 One Shot Wonders Trim, Shutters, Fresh Coat of Paint? Powerwashed Siding and Decks? Mail Box Makeover? Distinct House Numbers in Good Repair? Areas that need Camouflage? Views to be eliminated or obscured?

15 One Shot Wonders Repair and Painting of Gates and Fences? Transitions to Private Areas of the Garden? New Welcome Mat? Welcoming Wreath? Greeting Seating at the Front Door? Holiday Decorating? Holiday Lighting?

16 One Shot Wonders Exterior Lighting: Walkway, Porch, Garage, Spot Removing Old Trash Cans or any Jarring Notes Washed Windows and Clean Eavestroughs The extent of the taking advantage of the business opportunity is yours?

17 One Shot Wonders Stick to the knitting? Stick to your niche? Or meet the needs of your time strapped client by offering a wider service personally or through referral, sub-contract or project management

18 Assessment & Execution Naïve about One Shot Wonders? Don t give it away for free Your Reselling Challenge is that the Client us Usually Compressed Time for Delivery Has High Expectations for Dramatic Change Has Concerns about Cost to Recoup

19 Assessment & Execution Clients try to balance the improvement dollars on how much they can recoup They are juggling needed kitchen, bathroom facelifts with the exterior needs Extent of willingness to spend often depends on the selling season

20 Assessment & Execution Assess the opportunity from a Budget & Timing perspective Charge a Premium for Time Compression, Evening or Extended Weekend Work Know your Local Real Estate Time Deadlines: Photos for MLS Listing Local Real Estate Caravan Week Day Usual First Open House or First Showing Day

21 Assessment & Execution Avoid the Free Estimate Trap Charge an Assessment or Consultation Fee to avoid the Idea Stealling DIYers You are selling a sought-after-service to time-strapped clients based on your expertise and experience If necessary, put the Assessment Fee towards cost of Execution

22 Assessment Checklist Skirting Pruning Six Inches Mature Plants still in Scale? Overgrown Foundation Shrubs? Prune for Needs of the Shrubs and Trees Avoid the Big Chop Prune to increase light into the house Prune away from the House Twelve Inches Especially Important for Home Inspection

23 Assessment Checklist Less is More with Containers One or Two Colour Planting Scheme Style of Containers that Suit the Style of the House

24 Assessment Checklist Greeting Seating, Greeting Urn & Wreath Wreath the international symbol of welcome and a welcome mat Outdoor Seating should echo the interior style

26 Assessment Checklist Clean Edges? Definition of a Well- Maintained House Mulch especially important during the selling process to keep weeds at bay Mask Unwanted Traffic Patterns?

27 Assessment Checklist Remove all personalization create a neutral atmosphere to allow the buy to picture themselves Removing Any Jarring Notes Remove Visible Trash Cans. Replace Old Trash Cans.

28 Design Considerations Keep it Simple In this era of simplification, gardens that read High Maintenance can often scare potential clients away Easy Care Plantings in Order: Evergreen to Deciduous Trees, Evergreen Shrubs to Flowering Shrubs, Perennials, Annuals, Containers

29 Design Considerations Beds and Borders with Sweeping Curves with a Scale in Proportion to the Size of the House Simplified, easy care planting scheme with pleasing shapes on the mature size go big enough

30 Design Considerations Bigger question: Does the style of both the soft and hardscape match the Architectural Style of the Home? Victorian needs evergreens Federal style needs symmetry Cape Cod needs cottage style

31 Design Considerations Simplified Colour Palette: Transition from Outside to In Decorated Exterior Walls? To what Extent do you Decorate the Walls?

32 Flawless Execution Premium for compressed timeframe? Assessment Fee You and your team only Sub it Out but review the work Project Management and Charge a Fee

33 Promoting Your Specific Service Find the Operative Words to sell the Expected Outcome Finding the selling adjectives Curb Appeal vs. Overasking Curb Appeal

34 Finding OSW Opportunities Targeting the Specific OSW Offerings Select, Trusted Real Estate Agents Desired Exclusivity

35 Finding OSW Opportunities Targeting Clutterbusters, Stagers and Professional Organizers Usual Marketing & Advertising Channels: Print, Website, Constant Contact, Word of Mouth

36 Conclusion Good addition to your service offerings Quick additions to Cash Flow Improves the Bottom Line

Part 2 The Secrets of

Part 2 The Secrets of Staging to Sell Top 10 Most Common Sins of Staging 1. Paint Problems: Personal color choices, lack of touch up. 2. Pet Presence: litter boxes, pet food and smells. 3. Personalized