MARKET UPDATE Wholesale

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1 MARKET UPDATE Wholesale Week Commencing: 15 th June 2015 Auditing and Reporting: An overview of current activities and events.

2 Grand Opening! Hardys Wine Win Ashes tickets

3 Bargain Booze launches cheeky take on Aldi adverts New chairman for Booker Booker announced on 17 June the appointment of former Muller Dairies boss, Stewart Gilliland as its new nonexecutive chairman. Stewart will succeed Richard Rose who, as previously announced, is stepping down at the conclusion of the AGM to be held on 8 July Bargain Booze has launched a cheeky advertising campaign reversing the successful series of Aldi price comparison adverts as the off-licence chain matches the price of Carslberg Export and Smirnoff vodka with the discounter s own-label products. Full-page adverts in The Sun and regional titles Liverpool Echo and Manchester Evening New showed the prices of the two drinks brands compared with Aldi under the heading Aldi Shmaldi. The appointment of Stewart, follows a thorough selection process by Nomination Committee of the Board, led by Lord Bilimoria, senior independent director, senior independent director. hairman_for_booker.html

4 Tennents Win VIP TITP tickets Ritz Display

5 SWA Conference: Wholesales must evolve Scotland s wholesalers must adapt the way they do business to keep apace with ever-changing and evolving trends in the marketplace. That was one of the key messages from Asim Sarwar, president of the Scottish Wholesale Association (SWA), in his opening presentation at the trade body s annual conference at Crieff last weekend (June 12-14). Addressing an audience of industry leaders from across Scotland and the UK, Sarwar said In any business and, indeed, any trade association progress cannot come without evolution. It s about understanding what our member s customers want whether they are retailers, caterers or other hospitality providers. We need to do much, much more to understand our customers, he continued. We can do that by working more closely with our suppliers and indeed there are many great examples of where this is already happening. Hunts Foodservice supplies Glasto again Hunt s Foodservice is getting into the festival spirit as Glastonbury s supplier of frozen, chilled and ambient food to [festival site] Worthy Farm s caterers for the third year running. Festival founder, Michael Eavis is committed to buying local where possible and shares Hunt s ethos of supporting farmers and producers across the West Country. From West Country Beef to Somerset Cheddars and Dorset Clotted Cream, Hunt s supplies a variety of local, fresh and frozen produce along with household brands. The wholesale says its partnership with Glastonbury Festival will help it to support West Country communities and reduce their carbon footprint with minimal food miles. Foodservice_supplies_Glasto_again.html onference:_wholesalers_must_evolve_.html

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7 MARKET UPDATE Retail Store Manager of the Year Richard Perry, Sainsburys Heyford Hill, Oxford SME Brand of the Yaer Trewithen Diary, Trewithen Dairy Branded Supplier of the Year Procter & Gamble Brand of the Year Kinder Kids, Ferrero UK & Ireland Own Label Supplier of the Year Business Initiative of the Year Consumer Initiative of the Year Green Initiative of the Year Employer of the Year Exporter of the Year Entrepreneur of the Year Logistics Supplier of the Year Technology Supplier of the Year Online Supermarket of the Year Own-Label Range of the Year Bakkavor Bestway United Biscuits Bernard Matthews Mars Food Joe & Steph s James Watt, BrewDog Palletforce Bestway Ocado Make Up Gallery, Poundland SME Drinks Brand of the Year Drinks Brand of the Year Drinks Retailer of the Year Specialist Online Retailer of the Year Independent Retail Chain of the Year Symbol Retailer of the Year Wholesaler of the Year Grocer 33 Availability Grocer 33 Price Grocer 33 Service Britain s Favourite Supermarket BrewDog, BrewDog Pepsi, Britvic Soft Drinks Oddbins HelloFresh Booths Spar UK Booker Group Sainsbury s Asda Sainsbury s Tesco The Grocer of the Year Lidl

8 Salesout Analysis Utilising Salesout Data to quantify interventions and target callage Levi Roots Who Sells Wins 4x Uplift Use category share data to ensure appropriate space in depot Booker Weetabix Zero Sales Report Quantify RSS Impact Cases Latest 4 wks: Latest 4 wks: we Branch Description Parent Product Description 24Apr15 Didcot Booker Direct Weetabix 12s [P Aberdeen Makro Alpen Original Sachets 50x50g [P Aberdeen Makro Weetabix Ready Brek 750g [P Edinburgh Makro Alpen Original 1.5kg [P Edinburgh Makro Alpen Bar Fruit/Nut/Choc 29g [P Edinburgh Makro Alpen Bar Raspberry &Yoghurt 29g [P A1 Edinburgh Weetabix Catering B Pack 50x2s [P A1 Edinburgh Alpen No Added Sugar Sach 50x41g [P A1 Edinburgh Alpen 375g [P A1 Edinburgh Alpen No Added Sugar 560g [P A1 Edinburgh Wbix OTG Drink Choc PM ml [P A1 Edinburgh Ready Brek 500g [P Aberdeen Alpen No Added Sugar 1.3kg [P Aberdeen Alpen Original 1.5kg [P Aberdeen Weetabix Catering B Pack 50x2s [P Use zero sales report to target specific issues To get a tailored solution or case studies contact: Cash & Carry/Convenience Chris Rhodes chrisrhodes@rss.uk.com Grocery Tactical Graeme Kelly graemekelly@rss.uk.com Grocery Multiples Joe McManus joemcmanus@rss.uk.com