International Cookware Mercator
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1 International Cookware Mercator
2 KEY, FACTS & FIGURES
3 A LEADER IN COOKWARE A company owned by Aurora Resurgence private equity since JANUARY 2014 Employs 500 people, 1 production site in France, 12 commercial offices across Europe and Middle East Pyrex is a trademark of Corning Inc, used by permission. Arcuisine is a trademark of Arc International, used by permission. Portfolio of 4 brands Pyrex - Ôcuisine - Pyroflam - Cookn Share
4 INTERNATIONAL COOKWARE FOOTPRINT 500 EMPLOYEES 1 borosilicate glass production site in France OFFICES IN BELGIUM FRANCE GERMANY ITALY RUSSIA SPAIN SWEDEN UAE UK IC HEADQUARTERS in France PRODUCTION SITE Chateauroux
5 A LEADER IN COOKWARE Distributed in more than 100 countries Turnover of 100M in % 32% 70% 30% 80% of sales in exports WESTERN EUROPE INTERNATIONAL CONSUMER GOODS B2B Average 35M. glass pieces manufactured per year
6 CONSUMER GOODS GLOBAL WESTERN EUROPE MEA - AFRICA - EE - CIS - RUSSIA AAO KEY MARKETS UK - FRANCE RUSSIA - SAUDI ARABIA - UAE EGYPT - ALGERIA - SOUTH AFRICA BRAZIL - CHINA - ARGENTINA AUSTRALIA 68% NS CGS BY REGION 26% BRAND 6% CHANNELS MASS MASS - TRADITIONAL MASS - TRADITIONAL COOKWARE SEGMENT COOKWARE OVENWARE
7 B2B GLOBAL 18% LOYALTY PREMIUM COMPONENTS 51% NS B2B BY CHANNELS 31% Short term loyalty reward programs in hypermarkets, supermarkets and convenient stores Specific Pyrex ranges Pyrex is the partner of major Brands in appliances, detergent and food industries Special business Ad-hoc promotions Cookware components such as glass pierced lids, steamers or dishes for the main cookware manufacturers Washing machine windows & other industrial components
8 B2B Premium If the crisis has taught us anything, it is that price cut is not a sustainable marketing strategy
9 International Cookware: B2B Premium Division We are IC s specialist division dedicated to promotions, partnerships, strategic alliances, loyalty programs. Our mission: To provide smart customized solutions to strategic partners thanks to successful brand animation and brand building programs
10 Pyrex, The Brand Brand Story HISTORICAL: Famous for its historical heat resistant borosilicate glassware since 1915 TAILOR-MADE CONCEPTS: 100 years of know-how, selling concepts and tailormade projects to suit partner requirements A MULTI MATERIAL OFFER: Today, Pyrex offers a complete multi-material collection of products for all cooking needs Brand Vision Pyrex continues to develop a multi-category strategic offer, manufactures and supplies quality products with special focus in glass, making cooking easier. BOOSTING IDEAS with a marketing approach this is in line with the brand s mission to create smart solutions for enjoyable cooking ACCELERATOR OF SUCCESS thanks to loyalty programs, collectables, in store promotions and accessories on all markets
11 Pyrex, Complete Cookware offer
12 Pyrex, Suits all cooking needs
13 Pyrex, Kitchen activity Cycle Our target is a long term sustainable relationship with strategic partners that ensures brand relevance, linking products and brands within the Kitchen Activity Cycle.
14 Pyrex, Why? A well known and trusted brand to boost sales and awareness A partner who belongs in the cooking and kitchen environment Brand awareness in Europe up to 86% High quality products, in line with consumer trends A tailor-made offer with customized products and programs Exceptional impact on performances and success
15 Dynamic Programs
16 Dynamic Programs
17 Best of Iberia
18 Pyrex & Nestle MECHANIC; On pack promo with 3 chocolate bars SKU/RANGE; 835B MARKET; Spain PERIOD; Jan 2016 CHANNEL; Hypermarkets COMMUNICATION: pack OTHERS:
19 Pyrex & Consorcio MECHANIC; On pack promo with 3 tuna packs. Pyrex dish given for free SKU/RANGE; 242P MARKET; Spain PERIOD; April - September/ 2016 CHANNEL; Promo in retail & mass (ECI, Hipercor) COMMUNICATION: On Pack
20 Pyrex & Consorcio MECHANIC; On pack promo with 3 tuna packs. Pyrex dish given for free SKU/RANGE; 228B MARKET; Spain PERIOD; May 2016 CHANNEL; Promo in retail & mass (ECI, Hipercor) COMMUNICATION: On Pack
21 Pyrex & Campofrio MECHANIC; Buying a specific Campofrío Products, the customer will obtain the Pyrex Product for free SKU/RANGE; 242B000/B040 MARKET; Spain PERIOD; June 2016 CHANNEL; COMMUNICATION: In stores
22 Pyrex & Carretilla MECHANIC; Promo pack with asparagus + pepper SKU/RANGE; 220B MARKET; Spain PERIOD; Marzo-September 2016 CHANNEL; El Corte Inglés COMMUNICATION: pack OTHERS:
23 Pyrex & La Vanguardia Newspapper MECHANIC; Press Campaign. Obtaining 6 coupons, the customer will have the opportunity to receive the set with disccount in price SKU/RANGE; 239B, 234B, 220B MARKET; Spain PERIOD; February - April / 2016 CHANNEL; COMMUNICATION: Press & Radio
24 Pyrex & Danone MECHANIC; Loyalty catalogue: With Danone products, consumers get a chance to win points on alimenta sonrisas webpage and exchange them to collect the gifts. SKU/RANGE; Pyrex sets 912S556, 912S711, ATS01F4, FT5RS24, P44S100 MARKET; Spain PERIOD; January December / 2016 CHANNEL; online loyalty catalogue COMMUNICATION: Online, pack
25 Pyrex & Oriflame MECHANIC; For orders above 200, the customer will receive a Set of two roasters Pyrex Optimum SKU/RANGE; Set Optimum 912S803/6142 /112A MARKET; Portugal PERIOD; Q / Q CHANNEL; COMMUNICATION: Catalogue
26 Pyrex & Oriflame MECHANIC; For orders above 50, the customer will receive a bowl with lid, 1L Pyrex SKU/RANGE; Storage Cook & Store(179P000) MARKET; Portugal PERIOD; Q CHANNEL; COMMUNICATION: Catalogue
27 Pyrex & Oriflame MECHANIC; For orders above 200, the ordered wil receive a Pyrex Classic Casserole 2,5Lts free SKU/RANGE; 112A MARKET; Portugal PERIOD; April - June / 2016 CHANNEL; COMMUNICATION: Catalogue
28 Pyrex & Lactalis MECHANIC; For purchase of 2 president cheeses, the customer will have the Pyrex dish for free SKU/RANGE; 207B000/B038 MARKET; Portugal PERIOD; March/ 2016 CHANNEL; Auchan COMMUNICATION: On pack
29 Pyrex & Delonghi MECHANIC; Buying a specific Kenwood product, the customer will obtain a set of 4 Asimetria Products SKU/RANGE; AS12BU0 (240pcs), AS20BS0 (180pcs), AS30BN0 (324pcs), AS35RR0 (288pcs) MARKET; Portugal PERIOD; April / June CHANNEL; COMMUNICATION: In stores
30 Pyrex & Buitoni MECHANIC; Contest in Facebook SKU/RANGE; BOWL FOOTBALL 2014 MARKET; Portugal PERIOD; June 2016 CHANNEL; Facebook COMMUNICATION: Facebook OTHERS: communications partnership Buittoni (Nestlé) - Nestle Saboreia a Vida fans:
31 Best of ME
32 Pyrex & Nestle MECHANIC; In pack promo with Soups SKU/RANGE; 180B/234B MARKET;ME PERIOD; Ramadan 2016 CHANNEL; Promo in mass COMMUNICATION: Flyers & Pack OTHERS: Roasters shipped in Bulk, pack developed by Maggi Middle East
33 Pyrex & Bolton MECHANIC; In pack promo with tuna pack 229B Roaster given for free, RSP of pack 10 SKU/RANGE; 229B MARKET; UAE/KSA PERIOD; Q CHANNEL; Promo in mass COMMUNICATION: Flyers & Pack OTHERS: Roasters shipped in Bulk, pack developed by Bolton Middle East Rio Mare Tuna
34 Best of Italy
35 Pyrex Amadori MECHANIC: 1 bowl for free with the purchase of 2 packs of white meat Instore with hostess Collection SKU/RANGE: 181B MARKET: ITALY PERIOD: Q1/2016 CHANNEL: Mass market COMMUNICATION: Flyers & pack, on line
36 Pyrex Amadori MECHANIC: 1 roaster for free with the purchase of 3 packs of white meat Instore with hostess Collection SKU/RANGE: 411B MARKET: ITALY PERIOD: Q1/2016 CHANNEL: traditional shops COMMUNICATION: Flyers & pack, on line
37 Pyrex - Parmalat Catalogue MECHANIC: 1 roaster with xxx points Loyalty Catalogue SKU/RANGE: 400B000/5646; 409B000/5646 MARKET: ITALY PERIOD: YTD June 2016 CHANNEL: Mass market COMMUNICATION: Fyers & pack, online, catalogue OTHERS: Catalogue with 2 Pyrex roasters. Operation developed through Promotional Agency.
38 Pyrex RIO MARE (mass market) MECHANIC: 1 Bowl for free with the purchase of 8,00 of Rio Mare products Instore with hostess Collection SKU/RANGE: 180BN MARKET: ITALY PERIOD: Q3/2016 CHANNEL: Mass market COMMUNICATION: Flyers & pack, on line
39 Pyrex Simmethal MECHANIC: 1 Bowl for free with the purchase of 8,00 of Simmethal Instore with hostess Collection SKU/RANGE: 180BN MARKET: ITALY PERIOD: Q3/2016 CHANNEL: Mass market COMMUNICATION: Flyers & pack, on line
40 Best of France
41 Pyrex & Toupargel MECHANIC; 1 Bowl for free with products purchase of 35 SKU/RANGE; 180B MARKET; France PERIOD; Q CHANNEL; Frozen Food-Home delivery COMMUNICATION: Flyers & web OTHERS: Customized Artwork for the Coquille with Toupargel logo & Toupargel logo in the glass
42 Pyrex & Electrolux MECHANIC; Gift Buying induction Hob SKU/RANGE; SC5AC33 MARKET; France PERIOD; June 2016 CHANNEL; gss COMMUNICATION: Sticker+Leaflet+Web
43 If you follow the road of price cuts, you will quickly realize it's a dead end, with no profits (Thierry Billot, Pernod Ricard)
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