RETAIL. SHOP. FASHION. FOOD. NONFOOD. THERE ARE NO LIMITS FOR GOOD LIGHTING.

Transcription

1 RETAIL. SHOP. FASHION. FOOD. NONFOOD. THERE ARE NO LIMITS FOR GOOD LIGHTING.

2 INTERSPORT, GRAZ NORTH

3 MODERN SHOP LIGHTING IS ABSOLUTELY ESSENTIAL. Shop lighting plays an important role in ensuring the best presentation for your products. Regardless of whether you re dealing with textiles, automobiles or even groceries: shopping is based on our emotions. Our subconscious controls the desire to purchase. Many factors are at play here, but the lighting plays an important role. Light gives rise to mood and creates an atmosphere that makes shopping truly enjoyable. Light lends products an attractive profile; it structures and creates orientation through zones with different levels of lighting.

4 CREATE A PLACE WHERE YOUR CUSTOMERS FEEL AT EASE. The lighting concept for your shop should be coordinated with its architecture, interior and brand, thereby skilfully placing your products at the centre of the shopping environment. Enthuse your customers through an interplay of light and colour, of tension and relaxation, diversion and concentration. With this, you can skilfully direct the attention of customers and create an atmosphere that promotes shopping. MASERATI, MUNICH Photo: Maximilian Mutzhas Munich / GU: Team Konzept Munich Successful shop lighting is an individual matter that differs according to branch, industry, type of goods and to the range of application in the business. Regardless of whether you are dealing with food or non-food items, in fashion or automobiles, each product requires its own special lighting in order to make the best impression. Moreover, the lighting must fulfil a variety of different functions based on the area for which it is intended. When dealing with display windows, promotional areas, checkout counters or main aisles and border areas: lighting must be individually planned taking in to account its intensity, shielding angle, dynamics and contrasts.

5 A WEALTH OF POSSIBILITIES AND THE RIGHT CHOICE. For your success, the best is precisely good enough. In order to best present products in your shop and to have an efficient, economical lighting solution, you need a professional lighting plan with a well though out choice of lighting. Quality products that combine innovative, technical components to create functional lighting, and the know-how of specialised planners who prepare an effective total concept, together guarantee an optimal lighting solution. Well-thought-out and technically innovative shop lighting ensures an improved lighting effect, with more emotional appeal and a greater feeling of well-being. Using LED reduces on-going costs and increases the efficiency of the sales area. JEWELRY FACTORY EMMERSTORFER, WELS

6 ALL GOOD THINGS MUST COME TO AN END. If costs are involved, you should also consider the lighting on a long-term basis. In your shop, because of the long hours of operation, you cannot just take optics into account. Most decisive are the generated energy costs, but on-going maintenance costs are also of significance. Modern LED technology is the basis for energy-efficient, environmentally safe and also reliable lighting solutions. An enormous life span of up to 50,000 hours, a distinct savings potential in regard to electricity, maintenance, as well as air-conditioning costs all speak in favour of this modern lighting technology. ALNATURA, DALLGOW-DOBERITZ

7 THE ENTIRE SPECTRUM OF COLOUR OPTIMALLY REPRODUCED. Today LEDs deliver top results in regard to reproducing colours and colour brilliance. The most diverse challenges can be perfectly met by using specialised lighting solutions. Above all with textiles, it is essential to reproduce the colours in a realistic fashion. Groceries on the other hand require support through special lighting that allow the products to be presented in the necessary appetising fashion. Especially in the case of lighting groceries, perfect colour reproduction is a challenge. The lighting and presentation of fresh foods require vasts amount of knowledge and modern technology. Innovative product developments have contributed to reaching the required level of quality. The newest B-BBL technology (below black body line) guarantess using CRI (compound resolution imaging) values of an extremely high colour brilliance and fastness of almost 100%. In particular, the frequently occurring red and pastel tones are provided with a boost, while the white/black reproduction is increased. ALNATURA, POTSDAM

8 BETTY BARCLAY, SALZBURG LAING, EDINBURGH KARL LAGERFELD, MUNICH

9 BURMEISTER, BODMANN BRAUTSCHATZ, GÖTZIS MUSSLER BEAUTY, STUTTGART Photo: Martin Baitinger Dittel Architekten GmbH BAUWERK PARKETTWELT, VIENNA

10 AUNER OPTIK, WALS-HIMMELREICH GRÜNE ERDE, PETTENBACH THALIA, PASCHING

11 EDEKA, AMMERSBECK METRO CASH & CARRY BILLA, GRAMATNEUSIEDL

12 HEADQUARTERS WELS 4600 Wels, Austria Europastraße 45 T: E: Wels I Vienna I Graz I Innsbruck Weißkirchen I Munich I Cologne I Hamburg Brescia